Assassin’s Creed, an action-adventure video game series produced by Ubisoft, has partnered with Tennessee Legend distillery to launch 'Assassin’s Creed 15th Anniversary Straight Bourbon Whisky,' which is being distributed by Antheum Studios.
According to the distillery, the new video game-themed whiskey was "crafted in the hill country of Texas and finished in the Smoky Mountains of Tennessee." In addition, the expression was aged for four years and features a 45% ABV. In terms of taste, the whiskey is said to deliver notes of wheat, rye spice, vanilla, cherry, and oak.
"From classic film franchises to modern television hits, we pride ourselves on creating bottles that capture the essence of the brands we work with," said co-founder of Antheum Studios, Paul Francis.
Video Game-Themed Bourbons
Ubisoft Debuts an 'Assassin’s Creed 15th Anniversary' Whisky
Trend Themes
1. Video Game-themed Spirits - More video game franchises will explore partnerships with distilleries to create limited edition spirits with themes and flavors that resonate with gamers.
2. Brand Partnership Marketing - More brands will partner with companies from different industries to create unique, limited edition products to reach new audiences.
3. Gamified Alcoholic Beverages - Distilleries will gamify their marketing approach and create spirits based on the tastes and preferences of specific gamer communities.
Industry Implications
1. Alcohol - Spirit distilleries will partner with other industries, such as video game creators or movie studios, to create unique, limited edition products that appeal to their target demographic and create buzz.
2. Video Games - With the increasing popularity of e-sports and virtual gaming events, gaming companies will seek out partnerships with spirit distilleries to create unique, limited edition products and sponsorships that align with their brand values.
3. Marketing and Advertising - Marketing companies will start to explore more innovative marketing campaigns strategy by partnering with companies from different industries, such as gaming and alcoholic beverages, to create buzz, engage new audiences, and drive brand loyalty.