Japanese-based technology company Aromajoin introduces its new Aroma Shooter that was unveiled during CES 2023. It adds new sensory elements to a viewing experience and unveils new ways of experiencing digital content. The device is described as being able to "digitalize aromas and create a new communication channel in the same family as text, images, and audio."
The small gadget is developed with a cartridge, which is a solid-state piece and it can "toggle between scents in 0.1 seconds and blend scent permutations instantly with no lingering sensations." The shooter essentially sucks air from the surrounding space and then releases a puff toward the user to mimic the digital content that is happening on screen.
Digital Content-Connected Aromatics
Aromajoin Unveils the New Aroma Shooter During CES 2023
Trend Themes
1. Connected Aromatics - Opportunity to create a new sense of immersion in different industries such as entertainment and gaming.
2. Digital Sensory Experience - Potential for a disruptive innovation in the way consumers experience digital content with the integration of scent technology.
3. Instant Scent Customization - Opportunity to tailor scent experiences instantaneously creating room for personalized experiences in industries such as retail and hospitality.
Industry Implications
1. Entertainment - Opportunity to create a new level of immersion by integrating scent technology during immersive experiences such as concerts and exhibitions.
2. Gaming - Potential for a disruptive innovation in gaming with the incorporation of scent technology, providing gamers with a more immersive experience.
3. Retail - Opportunity to create custom instant scent experiences to enhance retailers’ showrooming and customer service experiences.