Arnold Palmer Spiked Raspberry Half & Half is being launched as the latest flavor for the brand's lineup of canned cocktails that's perfect for consumers to try out this spring and summer. The drink features the signature Half & Half recipe with iced tea and lemonade, and is infused with a burst of raspberry taste in every sip. Featuring a 5% ABV, the cocktail comes in 24-ounce single cans and is arriving across 24 markets for consumers to pick up when heading to a get-together or a new option to serve guests.
Vice President of Above Premium Flavor at Molson Coors Beverage Co. Joy Ghosh spoke on the Arnold Palmer Spiked Raspberry Half & Half saying, "There are a lot of options out there, but we believe that drinkers should never settle for the conventional choice, and only sip the beverage made with real brewed tea and real squeezed juice. With the release of Arnold Palmer Spiked raspberry we're giving drinkers a refreshed way to spike up the season—now that’s living a life well played."
Fruity Spiked Tea Cocktails
Arnold Palmer Spiked Raspberry Half & Half Has a 5% ABV
Trend Themes
1. Canned Cocktails - There is an opportunity for companies to innovate in the ready-to-drink cocktail market, by exploring unique flavor combinations and targeting new demographics.
2. Infused Beverages - Brands can differentiate themselves by creating infused beverages that offer unique flavor experiences, such as fruit and tea combinations.
3. Premiumization - There is an opportunity to target consumers who are willing to pay a premium for high-quality, real ingredients in their alcoholic beverages.
Industry Implications
1. Beverage - Beverage companies can explore the development of unique and refreshing flavor combinations in their canned cocktails or infused beverages.
2. Alcohol - Alcohol companies can tap into the trend of premiumization by offering high-quality, real ingredient cocktails that appeal to consumers with a discerning palate.
3. Hospitality - Restaurants and bars can add infused cocktails to their drink menus to create a unique and refreshing experience for customers and capitalize on the trend of fruit and tea infused beverages.