Shutter shades, say hello to sidewalk grate goggles. Arina Varga's 'Urban Candy' shoot rocks this futuristic eyewear, and while the images themselves are certainly out-there (old records as mini hats, anyone?), I'm fixated on these crazy goggles.
We've increasingly seen avant-garde eyewear transfer from the catwalks to the sidewalks. See some other futuristic frames below.
Implications - The eyes are said to be the window to the soul, so it's no wonder that people are adorning them with all sorts of fun sunglass styles. Retro wayfarers saw a huge comeback and now thanks to fashionistas like Kanye West and Lady Gaga, avante-garde, futuristic eyewear is taking over. Businesses should look to the future instead of relying on the past to come up with fresh ideas of inspiration.
Sidewalk Grate Goggles
Arina Varga's 'Urban Candy' Updates Kanye West's Shutter Shades
Trend Themes
1. Futuristic Eyewear - Arina Varga's 'Urban Candy' shoot rocks futuristic sidewalk grate goggles that imply the continuous growth of avant-garde eyewear and the room for further innovation.
2. Catwalk-to-street Fashion - The transfer of avant-garde eyewear from the catwalks to sidewalks implies the fashion industry's need to keep up with the ever-changing street styles offering disruptive innovation opportunities.
3. Sunglasses Trends - The continuous growth of sunglass trends implies an opportunity for businesses to create fresh ideas of inspiration and collaborate with avant-garde designers such as Arina Varga.
Industry Implications
1. Fashion Industry - The growth of avant-garde eyewear trends implies opportunities for fashion brands to collaborate with designers such as Arina Varga in creating and promoting creative eyewear collections.
2. Eyewear Industry - The growing needs and tastes of fashion enthusiasts for avant-garde and futuristic eyewear imply an opportunity for the eyewear industry to create innovative and stylish products.
3. Retail Industry - The transfer of catwalk-to-street fashion implies opportunities for retail brands to provide avant-garde and fashionable collections in their stores to cater to the dynamic demands of their customers.