Arcadia Trail, one of more than 20 PetSmart proprietary brands, launched in 2020 in response to customers wanting to include their pets in more outdoor adventures. Knowing that pet parents are looking for the right gear for the right activities (such as camping, hiking and playing in the water,) PetSmart introduced all-new Arcadia Trail items for 2022, including a dog shade tent, an inflatable dog bed, an elevated cot, a sleeping bag, a high visibility life jacket, water-friendly dog toys.
Made with pet safety in the summer in mind, the product line caters to new and seasonal adventurers alike. To help doting pet parents find the right solutions for their needs, PetSmart is hosting Summer Demo Days so that it's easy for people to purchase harnesses, lifejackets and more.
Adventure-Ready Pet Products
Arcadia Trail's New Items Support Safe Enjoyment of the Summer
Trend Themes
1. Pet Adventure Gear - The market for pet adventure gear has potential for innovation, particularly in the development of more advanced, durable and comfortable products.
2. Summer Pet Safety - Developing pet products that prioritize safety in summer activities, such as camping and hiking, can be a disruptive innovation opportunity for the pet industry.
3. Pet Parent Demos - Hosting in-store demos for pet adventure gear can help educate pet parents on what products are available and encourage them to try new and exciting activities with their pets, creating an opportunity for industry growth.
Industry Implications
1. Pet Retail - Pet retailers can capitalize on the trend of pet adventure gear by expanding their product offerings and partnering with brands to create exclusive lines.
2. Outdoor Retail - Outdoor retailers can tap into the growing trend of pet adventure gear by developing their own product lines and offering in-store demos for customers who want to include their pets in outdoor activities.
3. Pet Product Development - Pet product developers can focus on creating innovative new products that cater to the growing trend of pet adventure gear and safety, such as self-cooling mats, collapsible water bowls, and GPS tracking devices for pets.