The A.P.C. SELF-CARE collection is a series of products that mark the brand's entrance into the beauty space to provide consumers with an elegant way to enhance their everyday grooming routine. The collection consists of six products in all including a body lotion, hand lotion, body soap, hand soap, lip balm and cologne, which are each formatted with a natural orange blossom aromatic profile. The products each come packaged in minimalist white and jade-colored packaging, and are formulated with a unisex profile in mind to make them suited for consumers of any gender.
Founder/Creative Director Jean Touitou spoke on the A.P.C. SELF-CARE collection saying, "In fashion as in the cosmetics industry, the balance between too much and not enough is difficult to find. It’s a real job. These six products are the best possible. They are designed to make you feel good and comfortable and help you to have a good day."
Unisex Fashion Brand Cosmetics
The A.P.C. SELF-CARE Collection Has Six Products
Trend Themes
1. Unisex Beauty Products - The A.P.C. SELF-CARE collection offers a range of unisex beauty products, catering to consumers of any gender.
2. Minimalist Packaging - The collection features minimalist white and jade-colored packaging, reflecting a trend towards simple and clean aesthetics.
3. Natural Aromatic Profiles - The products are formulated with a natural orange blossom aromatic profile, meeting the growing demand for natural and organic beauty solutions.
Industry Implications
1. Fashion - The A.P.C. SELF-CARE collection expands the brand's reach into the beauty industry, allowing them to target a wider range of customers.
2. Cosmetics - The collection positions A.P.C. as a player in the cosmetics industry, providing opportunity for growth and innovation within this highly competitive market.
3. Personal Care - The unisex nature of the products positions the A.P.C. SELF-CARE collection as a disruptor in the personal care industry, appealing to individuals seeking versatile and inclusive grooming solutions.