Belgian designers Ann Demeulemeester and Serax have worked together for their first collaborative furniture capsule aptly dubbed 'Ann Demeulemeester-Serax.' Demeulemeester explains that "I make something because I miss it, I want it, and I can’t find it." The new luxe line of furniture pushes boundaries through proportion and simple geometries to create a "natural dialogue."
Some of the materials that make up the capsule include velvet, canvas, wool, linen, and oak with a palette that is made up of progressive colors and textures. Overall, the collection is defined by many distinct elements including the long tapered legs that are seen supporting the Éloïs and Cora tables. The angles that are seen on the Malé and Stella table are inspired by the structures of origami, to name a few.
Contemporary Collaborative Luxe Furniture
The Ann Demeulemeester-Serax Series Joins the Designers
Trend Themes
1. Collaborative Luxe Furniture - The collaboration between Ann Demeulemeester and Serax in designing luxe furniture presents an opportunity for disruptive innovation in the furniture industry.
2. Proportional Design - The emphasis on proportion and simple geometries in the Ann Demeulemeester-Serax furniture collection reveals potential for disruptive innovation in the design industry.
3. Progressive Material Palette - The use of progressive colors and textures in the Ann Demeulemeester-Serax furniture collection highlights a potential for disruptive innovation in the materials industry.
Industry Implications
1. Furniture - The collaboration between Ann Demeulemeester and Serax in designing luxe furniture presents an opportunity for disruptive innovation in the furniture industry.
2. Design - The emphasis on proportion and simple geometries in the Ann Demeulemeester-Serax furniture collection reveals potential for disruptive innovation in the design industry.
3. Materials - The use of progressive colors and textures in the Ann Demeulemeester-Serax furniture collection highlights a potential for disruptive innovation in the materials industry.