California Performance Co. is the newest brand from The Urgent Company and offers items like animal-free whey products to consumers who want a better version of what they know. The brand's animal-free whey protein powders are made possible thanks to technology from Perfect Day, which relies on precision fermentation to deliver a multitude of nutritional benefits and a lower environmental footprint.
The brand's animal-free whey protein powders, dubbed V-Whey, can be found in decadent varieties like Chocolate Brownie, Mixed Berry and Vanilla Sundae. These whey protein powders are vegan-friendly and they share up to 23 grams of protein per serving, plus five grams of BCAAs. The smooth and creamy formulas are free from gluten, lactose, hormones, soy and added sugars.
Thanks to their unique production process, the protein powders require less blue water, non-renewable energy and generate 97% less emissions.
Animal-Free Whey Proteins
California Performance Co.'s V-Whey is Vegan-Friendly
Trend Themes
1. Precision Fermentation - Brands can explore using precision fermentation technology to create animal-free protein products with lower environmental impact.
2. Animal-free Protein Products - Increased demand for vegan-friendly protein products opens up opportunities for brands to create and market animal-free protein powders and supplements.
3. Sustainable Protein Production - Sustainability is becoming a key factor in the protein industry, and brands can capitalize on this by developing sustainable production processes for their products.
Industry Implications
1. Food and Beverage - Food and beverage companies can shift towards using sustainable and precision fermentation technology to create animal-free protein products to cater to the increasing demand for vegan-friendly options.
2. Supplements - The supplements industry can expand their offerings to include animal-free protein powders and supplements to cater to the growing demand for ethical and sustainable products.
3. Agriculture and Farming - Farms can explore using sustainable and environmentally-friendly methods to produce protein and cater to the increasing demand for sustainable protein products.