Maison Lune presents a new alternative to traditional galleries—in this case, the creators have focused on reimagining commercial galleries and not public ones. Co-founded by the French artist-designer Sandrine Abessera and the Ukrainian fashion designer Lubov Azria, the gallery is located in a former private house in Venice, California.
The co-founders stated that they wanted "to build an alternative to traditional galleries, which are often perceived as too elitist and intimidating." The interior of the ex-private residency is, therefore, soft and welcoming. The color palette is neutral which makes for a perfect backdrop. The interior was designed by Gabriella Kuti.
The Maison Lune gallery is reminiscent of a "collector's home." The inaugural exhibition for the space is titled 'Transcendence' and it is curated by Gaia Jacquet Matisse.
Art Showroom Apartments
Maison Lune Presents an Alternative to Traditional Galleries
Trend Themes
1. Alternative Galleries - The trend of creating alternative gallery spaces to counter the perception of traditional galleries as elitist presents an opportunity for disruptive innovation in art curation and gallery interior design.
2. Soft Interiors - The trend of incorporating softer and welcoming interiors in galleries and exhibition spaces creates opportunities for disruptive innovation in interior design and experiential marketing.
3. Collector's Home - The trend of designing gallery spaces that resemble a collector's home presents an opportunity for disruptive innovation in creating hybrid spaces that blur the lines between retail, hospitality, and cultural experiences.
Industry Implications
1. Art Galleries - Art galleries can innovate by creating alternative spaces that are welcoming and inclusive, blurring the lines between retail, hospitality, and cultural experiences.
2. Interior Design - Interior design specialists can innovate by creating softer, inviting, and experiential spaces that enhance the art and foster deeper engagement with visitors.
3. Experiential Marketing - Experiential marketing agencies can innovate by incorporating softer and more inviting interiors in their event designs to create immersive and memorable brand experiences.