Alaska Airlines has announced the launch of a Baby Boomer-targeted marketing campaign in which the company will seek out the world’s top Boomer influencers and invite them to stay together in a Tik-Tok-inspired ‘Hype House,’ aptly called the ‘AK Boomer House’.
The campaign will run on a variety of social media networks, with TikTok being a primary focus. The airline is encouraging older influencers to post creative videos using the hashtag #AKBoomerHouse. Those with the best content will be invited to stay with 8-10 other influencers at the 'HK Boomer House', which will be set up at a hotel in California. Once there, the group will work together to create social media content for Alaska Airlines.
This innovative campaign takes advantage of the fact that Baby Boomers were the first to get vaccinated and will therefore be the first group able to travel. It is also an eminent example of a brand successfully implementing 'youthful' marketing methods when targeting this older generation. Clearly, Alaska Airlines has recognized that boomers are online and active and is looking to reach them in exciting new ways.
Baby Boomer Influencer Houses
Alaska Airlines Invites Older Influencers to the 'AK Boomer House'
Trend Themes
1. Boomer-targeted Marketing - Opportunity for brands to use creative marketing strategies tailored to baby boomers.
2. Boomer Influencers - Opportunity for companies to leverage the growing trend of baby boomer influencers on social media for brand promotion.
3. Adoption of Social Media - Opportunity for older generations to adopt and utilize popular social media platforms such as TikTok for personal and business purposes.
Industry Implications
1. Travel and Tourism - Opportunity for travel and tourism companies to target baby boomers as a growing market and personalize experiences for their unique preferences.
2. Social Media Marketing - Opportunity for businesses to leverage social media influencers and targeted campaigns to reach the baby boomer demographic who are active on social media.
3. Technology and App Development - Opportunity for technological advancements and development of applications designed to introduce social media to baby boomers and help them navigate new platforms with ease.