Affiliate marketing platform Levanta closed its Series B, raising $22 million in funding led by Volition Capital and bringing total funding to more than $43 million as the platform expands its Creator Commerce Media infrastructure across the retail ecosystem. The company has grown from its Amazon affiliate marketing roots into a broader platform spanning Amazon, Walmart and Shopify, reporting 80% year-over-year revenue growth in 2026.
The funding will support bringing dozens of additional retail marketplaces onto the platform, giving brands access to more than 90,000 vetted creators, along with AI-powered Social Discovery, automated product sampling and integrations with ChatGPT and Claude.
Levanta's expansion signals how connecting marketplace sellers directly with creators and affiliates is becoming a scalable new growth channel for brands.
Image Credit: Levanta
What Makes This Trend Stand Out
- Creator Commerce Infrastructure
- Retail brands are gaining scalable access to vetted creator networks that connect marketplace sellers directly with affiliate-driven demand generation.
- AI-powered Affiliate Discovery
- Automated social discovery and creator matching are reshaping how brands identify high-performing partners across fragmented commerce channels.
- Marketplace-integrated Sampling
- Product sampling tied to retail marketplace data is emerging as a more measurable path for converting creator influence into sales activity.
Sectors Adopting This
- Affiliate Marketing
- Platform expansion beyond single marketplaces is creating broader monetization systems for creators, agencies and performance marketers.
- Retail Media
- Creator-led commerce networks are adding a new layer to retail media by linking influence, attribution and marketplace purchasing behavior.
- E-commerce Technology
- Integrations with AI assistants and multi-retailer platforms are positioning commerce software as an operating system for creator-driven growth.
