New Balance works in collaboration with Nissan on a new campaign that is dubbed the 327 Edition, highlighting the Nissan Kicks electric SUV. It boasts the name as the car is designed to replicate the look of the New Balance 327 sneaker that rests on top of a set of 4 wheels.
The upper body wrap also has the exact same look that is shown in a graphic application. It even captures the suede upper and the white laces along the body without disrupting the natural shape of the car itself. The photos do seem very convincing and are only a promotional design, but they will be seen on the streets of Tokyo for those to look out for.
Sneaker-Resembling Electric SUVs
New Balance and Nissan Join Forces on the Special 327 Edition
Trend Themes
1. Sneaker-inspireddesign - The trend of using sneaker design elements in car design offers opportunities for collaboration between fashion and automobile industries.
2. Graphic Application in Car Design - The trend of using graphic applications on car wraps to create a unique look offers opportunities for customization and personalization in the automobile industry.
3. Promotional Design in Automobile Marketing - The trend of creating eye-catching promotional designs to promote automobile brands or products offers opportunities to attract new customers and increase brand awareness.
Industry Implications
1. Automotive - The automotive industry can incorporate sneaker-inspired design elements and graphic applications to create unique and personalized cars that attract a wider range of customers.
2. Fashion - The fashion industry can collaborate with the automobile industry to create unique car designs that incorporate fashion-forward elements and attract a wider audience.
3. Marketing - The marketing industry can use eye-catching promotional designs to promote automobile brands or products and attract new customers, while also increasing brand awareness and consumer engagement.