These unique auction events include a range of charitable stunts and brand marketing efforts to raise money and awareness.
Some of the most interesting branded auctions come from Skittles, Dos Equis and Nokia, as well as eBay, which joined up with Sotheby's in order to celebrate a one-of-a-kind collection of memorabilia from New York City. In order to capitalize on a consumer's desire for exclusivity, AirBerlin implemented a program called 'Exquisite' that let its travelers bid for better seats. More often than not, these branded auctions are running as part of both online and offline campaigns.
As far as some of the most unusual auction formats, there are organizations that sell Instagram photography for charity, as well as auctions where a bidder's only chance to win is to display a deep and authentic emotional response to an item.
16 Unique Auction Events
From Candy Brand Auctions to Auctioned Airline Upgrades:
Laura McQuarrie — Apr 11, 2016 — Art & Design
16
Stolen Street Art Auctions
'Stealing Banksy?' is an Exhibition and Auction of Banksy's Street Art
15
Beer Brand Auctions
The 'Coveted Collection' Sells the World's Most Interesting Man's Posessions
14
Selfie Fashion Auctions
The Selfie Collection is Presented by the Nokia Lumia 735 Smartphone
13
Prank Innocence Auctions
This April's Fool's Day Prank is Strange in a Few Ways
12
Photo App-Based Auctions
The Instaheart Charity Auction Takes Place Entirely on Instagram
11
Auctioned Airline Upgrades
AirBerlin's Exquisite Program Lets Travelers Bid for Flight Upgrades
10
Online Charity Art Auctions
The 'Instant' Organization Sells Instagram Photographs for Charities
9
Space Memorabilia Auctions
The 'Space History Sale' Comprises Precious Space Exploration Items
8
Emotion-Based Auctions
This Strange Auction Rewarded the Bidder Who Truly Wanted an Item Most
7
Novel-Referencing Auctions
The Promotional Book Auction is for Miranda July's The First Bad Man
6
Auction House Partnerships
Sotheby's and eBay Have Teamed Up to Sell New York City Memorabilia
5
Cinematic Display Trucks
This Film Marketing Stunt for Spectre Shows Off Bond's Movie Props
4
Parking Auction Apps
MonkeyParking Shows San Francisco Parking Spots Available to Bid Upon
3
Inspiring Art Auctions
Emirates NBD's Special Auction Surprises Patrons with Upcoming Talent
2
Charitable Celeb Bed Auctions
Alan Thicke is Auctioning Off His Bed for Habitat for Humanity
1
Candy Brand Auctions
Skittles' Web Auction Lets Fans Bid for Collectibles with Social Media Likes
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Fictional Brand Collaboration Websites
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Sam Keller Glamorizes Food Products and Packaging
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Gold Trophy-Themed Soda Cans
Coca-Cola Europe Launches a New Can Design Honoring the World Cup
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Cereal-Scented Nail Polishes
The Nails.INC x Froot Loops Collection Smells Sweet & Fruity
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Golden Tickets Treasure Hunts
Cj Hendry x Phillips Debut a Willy Wonka Style Treasure Hunt
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Authentic Streetwear Stores
eBay's Canal Street Wear Features On-Site Authentication
Branded Departure Boards
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Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Pop Artist-Designed Auction Cars
Jeff Koons Designs a Dynamic BMW 850i xDrive Gran Coupe
Celebratory Artist-Created NFTs
The NARS Campaign, Dubbed Orgasm, Activated, Launched on July 31st
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Adult-Targeted Easter Treats
These Seasonal Easter Products Come in Baileys and Guinness Options
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Premium Skincare Amenity Kits
JetBlue's Mint Airline Amenity Kits Feature Multiple New York Brands
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Whimsical Inflatable Sneaker Concepts
UV-Zhu Uses Daily Objects for His Nike Concept Sneaker
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Interactive Metaverse Branding Experiences
Slim Jim Launched a New Web3 Destination
Expansive Easter Product Ranges
The Mars Wrigley Easter 2024 Range Has Eight New Products
Online Luxury Resale Platform
eBay Has Launched a Luxury Consignment Platform for High-End Clothes
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Commemorative Fashion NFTs
The CFDA is Unveiling Non-Fungible Tokens & a Metaverse Exhibition
Sportswear Imprint Art Exhibitions
adidas Originals Presents the Originals Newcastle Exhibition
Curated Non-Alcoholic Collections
Sèchey Recently Unveiled Its Second Curated Selection at Target
Modern Alcohol Collection Platforms
Unicorn is a Next-Gen Platform for Collecting Spirits & Wines
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Logo-Detailed Rare Hi-Top Sneakers
JOOPITER Presents Rare Nike SB Chasing Grails Dunk High Shoes
Small Business Grants Program
eBay Kicks Off Its Fifth Annual Up & Running Grants Program
Night-Out Chocolate Campaigns
The Cadbury Spectacularly Nice Promotion Offers a Range of Prizes
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Artful Dynamic Sneaker Series
ASICS and Florence Tétier Deliver a Limited Set of GEL-Nimbus 9
Fighting Championship-Inspired Partnerships
New Amsterdam Vodka Launched UFC-Inspired Initiatives
Opulent Branded Holiday Events
Moët & Chandon Unveils a One-of-a-Kind Event in New York City
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Trading Card Collector Camps
eBay's Collectors Camp Provides Insights, Tools & Strategy
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Sustainable Festival Stands
Mentos' Pure Fresh Gum Stand Will Be Repurposed Post-Use
Cheeky Electric Vehicles Ads
Škoda 'Hijacks' Competitors in Innovative Marketing Campaign
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Laser-Engraved Chocolate Bars
Cadbury Created Dairy Milk Bars with Laser-Etching Technology
Globally Inspired Jelly Beans
BRACH'S Desserts of the World Jelly Beans Explore Global Flavors
Virtual Luxury Archives
The Manolo Blahnik Archives Provides a Look at Exquisite Craftsmanship
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Branded Candy Easter Products
These Nestlé Easter Eggs Come in Two New Options for 2024
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Collectible Digital Jerseys
Manchester City's Unseen City Shirts Redesign Jerseys as NFTs for Fans
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
Exclusive Luxury Jeweled Eggs
Bugatti and Asprey Unveil a Collection of Precious Metal Objet Eggs
Unexpected Football-Centric Collaborations
UNDEFEATED Partners with Birmingham City Football Club
Collaborative Vintage Buying-In Services
Weekday and Beyond Retro Join Forces on Archive Pieces
Imperfect Produce Subscriptions
Odd Bunch Delivers Oddly Shaped Produce to Consumers' Doors
Sneaker Swap Shops
eBay's London Pop-Up Invites People to Exchange Sneakers for Free
Sneakerhead Mentoring Programs
eBay's Sneaker Academy Turns Sneakerheads Into Entrepreneurs
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Pre-Loved Wedding Hubs
eBay is Meeting the Growing Demand for Secondhand Bridalwear
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Co-Branded Inflatable Pools
The Canada Dry x Carrots Bundle Shares Stylish Summer Staples
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
International Snack Marketplaces
OrderExoticSnacks.com Delivers Exotic Snacks to US Shoppers
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Culturally Inspired Smartphone Accessories
The Samsung Accessories Lineup Showcases Artists
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Collaborative Sporty Exhibitions
The New SPEZIAL F.C Exhibition Highlights adidas Collaborators
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Rescue Pet-Supporting Campaigns
The Hershey Company Brought Back its 'Cadbury Bunny Tryouts'
Tax-Deductible Snack Breaks
KitKat Created a One-Day Event for the End of the Tax Year
Limited Edition Yeast Spreads
Marmite Presents the Limited Goodbye Yellow Brick Road Jar
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
First-Access Fan Clubs
Curie's Sniff Club Shares Lab Samples with Members
Art-Covered Sparkling Wines
DESIDERIO N°1 Limited Edition Art Bottles Come in Six Styles
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Bubblegum-Scented Kitchen Rolls
Millions Sweets Launches Scented Toilet and Kitchen Roll
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Chromatic Mint Character Campaigns
The 'Take A Ride On A Tic Tac' Campaign is Limited-Edition
Concert Ticket Giveaways
Susiecakes Recently Ran a Contest, Featuring Taylor Swift Tickets
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Unpredictable Festive Ad Campaigns
The American Red Cross Launches the New Snowfall Campaign
Esports Awards Activations
Coca-Cola Returns as a Partner for the 2022 Esports Awards
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Bacon Holiday Ads
Oscar Mayer Partners with Mint Mobile for 'A Side of Bacon' Holiday Campaign
Pop Culture Airline Costumes
easyJet's Crew Traded easyJet Uniforms for Iconic Eurovision Outfits
Holiday Tradition Exchanges
Brach's Sweetness Swap Unites Different Generations
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Soda-Themed Airline Competitions
JetBlue and Pepsi are Raffling a Trip to Quito, Ecuador
Austria-Inspired Snack Boxes
Universal Yums Boast Snack Adventures from Around the World
Authentically Themed Christmas Ornaments
Old World Christmas Announced New Licensing Partnerships
Football-Focused Candy Campaigns
Cadbury 'Win a Day in their Boots' Promotion Celebrates Soccer
Mysterious Painted Car-Door Auctions
Banksy's Crazy Horse Artwork Goes to Auction
Stylish Authenticated Streetwear
eBay Launched a New & Pre-Loved Streetwear Authentication Service
Mobile Weenie Wedding Chapels
Oscar Mayer Made a Mobile Wedding Chapel for Springtime Ceremonies
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs