The traditional Barbie dolls have definitely come a very long way since I was a little girl. Back then you had a choice of either Barbie or one of her friends in predominantly the same styled fashion just different skin and hair. Today, Barbie dolls have a wide range of choice toys I would have never imagined as a child.
Mattel has taken the timeless Barbie collection and has made it so very broad over the years. In addition to her breaking free from her beloved Ken doll, it isn’t shocking to see or hear about the traditional Barbie dolls marquee releasing a doll that mimics an up and coming popular movie or favored book character. The notorious doll has even been spotted in designer names as big as Christian Louboutin -- just when you thought the girl already had everything.
Barbie has shown to be more than just an astronaut, veterinarian, mother, sister, fashion designer and/or all the other glamorous components of her long life. Barbie dolls are bigger than ever and continue to grow far from the traditional aspects the doll was built upon.
35 Non-Traditional Barbie Dolls
35
Vampire Barbies
Twilight Dolls Replicate Robert Pattison and Kristen Stewart
34
Spy Cam Dolls
The Barbie Video Girl Records Those Special (or Secret) Moments
33
Self-Esteem Dolls
Moxie Girlz (the New Bratz) Inspire Confidence, Courage, and Cool
32
Badass Superhero Barbies
Black Canary Barbie
31
Humanimal Barbie Dolls
The Prickly ‘Princess Unicorn'
30
Couture Chained Barbies
Designers Upgrade the CFDA Barbie Basic Doll With Personal Style
29
Drag Queen Barbies
The Blonds Blond Diamond Doll Makes Cross-Dressing Super Glamorous
28
'Kill Bill' Barbie
Danny Choo Creates 'Mirai Dollfie,' a Manga-Inspired Murderess
27
Sparkling Fashion Dolls (UPDATE)
The Pink Diamond Barbie Doll is Dazzling
26
Recycled Zombie Dolls
Barbie of the Undead
25
Ballin' Barbie Dolls
Prepare to Shell Out a lot of Cheddar for the Stephen Cantur Barbie
24
Bizarre Barbie Mods
Ooak Barbies Takes the Much Loved Doll to New Places
23
Pole Dancing Dolls
Children's Stripper Figurine Marks the End of Innocence
22
Dieting TV Dolls
The Christina Hendricks Joan Barbie Doll is Not Lifelike
21
Cougar Barbies
Video Makes Fun of Saggy-Boobed, Botox-Loving, 50-Year-Old Barbie
20
Holiday Icon-Inspired Dolls
Stephen Jones' Christmas Barbie Dolls Are Ready for the Holidays
19
Classic Horror Film Dolls
The Alfred Hitchcock The Birds Barbie is Super Eerie
18
Barbie Burkas
Mattel 'Save the Children' Barbies Have Traditional Makeovers
17
Adorable Rapper Barbie Dolls
The Nicki Minaj Barbie Doll by Mattel Will Benefit Charity
16
Spooky Spirited Figurines
The Haunted Beauty Barbie Doll is a Gorgeously Ghoulish Halloween Toy
15
Iconic Tribute Dolls
The 'Elizabeth Taylor Barbie Doll' Captures What Charmed Richard Burton
14
Realistic Movie Character Dolls
Noel Cruz Repaints Generic Barbies to Resemble Life-Like Actors
13
Pop Star-Inspired Iconic Dolls
Mattel Recently Released a Stylish Jennifer Lopez Barbie Doll
12
Anti-Barbies
Ghoulish Mezco 'Living Dead Dolls' Continue to Terrify With a New Collection
11
Tribute Designer Dolls
To Celebrate Selfriges' New Toy Shop, Designers Dressed Up Barbie
10
Designer Clothed Barbies
Christian Louboutin Designs Anemone Barbie Full of Hollywood Glamour
9
007 Dolls
The Bond Girls Barbie Will Save the World, Steal Your Heart
8
Fantasy Film-Inspired Dolls
Get Ready for Catching Fire with the Katniss Barbie Doll
7
Australian Catwalk Dolls
The Newest ‘Barbie Basics Collection' is Inspired by Australi
6
Wonder Bread Barbies
Artist Catherine McEver Creates Doll-Sized Costumes from Bread Wrappers
5
Floral Designer Dolls
The Limited Edition Comme Des Garcons Barbie by Rei Kawakubo
4
Vampire Movie Mash-Ups
The ‘Twilight’/‘True Blood’ Barbie Reenactment Spoof
3
Glamorous Celebratory Dolls
The Limited-Edition New Year Barbie is a Must-Have for Collectors
2
Great White North-Inspired Barbies
The Royal Canadian Mounted Police Barbie Sends a Strong Message
1
Toys for Trekkies
Special-Edition Barbie Dolls Released as Tie-In to Upcoming 'Star Trek' Prequel
Related Ideas
Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
Collectible K-Pop Dolls
Netflix's Most Popular Film Inspired the American Girl KPop Demon Hunters
Fantasy Horror Heroine Dolls
The Monster High Skullector x LAIKA Coraline Doll Launches Soon
Inclusive Spellbinding Dolls
Moonspell Magic by Monster High Inspires Fans to Embrace Uniqueness
Ancient Goddess Dolls
The Olympia Doll Collection Revives Ancient Mythology Through Play
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Doll-Inspired Shoe Collabs
Dr. Martens X Bratz Team Up to Drop a Statement-Making Collection
Nostalgic QSR Miniature Experiences
McDonald's Introduces the Adorable Happy Meal Collectibles
Festive Lunar Doll Figures
Barbie 2026 Lunar New Year Doll Marks the Sixth in the Annual Series
Avant-Garde Princess Dolls
The Viktor&Rolf x Disney Collector Cinderella Doll is in a Docu-Series
Show-Inspired Collectible Dolls
Netflix and Mattel Introduces Squid Game Collectibles
Retro Collectible Toy Cereals
Kellogg's and Toy Story 5 Partnered to Celebrate the Movie
Spherical Surprise Dolls
Barbie Roll & Reveal Shares a Novel Unboxing Experience
Nostalgia-Driven Cereal Promotions
Kellogg’s Toy Story 5 Cereal Boxes Reintroduce In-Pack Toys
Doll-Inspired Sanitaryware Collections
HEWI and Barbie Join Forces on a Bathroom Collection
AI-Enhanced Play Experiences
Mattel Partners with OpenAI to Develop AI-Powered Toys
Diabetes-Condition Inclusive Dolls
Mattel Presents a Special Barbie Doll with Type 1 Diabetes
Soccer Athlete Dolls
Chloe Kelly Barbie Doll Honors the Striker for International Women’s Day
Commemorative Goddess Dolls
The 2026 Bratzaversary Collector Doll Celebrates 25 Years of Bratz
Toy-Doll-Starring Travel Spots
Expedia Debuts its 'Going Places with Ken' Campaign
Collectible Historical Figurines
PIX! is Dropping Designs Inspired by Icons in Art, Music & More
Nostalgic Toy-Film-Inspired Makeup Capsules
ColourPop Partners with Disney and Pixar’s Toy Story
Next-Gen 90s Dolls
Manhattan Toy is Reviving Groovy Girls for a New Generation of Kids
Glamorous Goth Dolls
The Monster High Skullector Elvira Doll is a San Diego Comic-Con Exclusive
Easter-Ready Toy Plushies
Jazwares Launches a Whimsical Squishmallows Collection Ahead of Easter
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Scented Surprise Dolls
Scented Strawberry Shortcake Characters Joined the L.O.L. Surprise! Line
Luxury Heritage Toy Fashions
The Hot Wheels™ x Maje Collection Merges Fashion and Toys
Soccer Collectible Series
The Labubu FIFA World Cup Capsule Expands into Toys and Lifestyle Items
Miniature Horror Figures
The New Pop Mart Chucky blind-box collectible figures are Playful
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Collectible Brand Clothing Collabs
The Vans x Pop Mart Mega Space Molly Range is Space-Age
Plush Toy-Inspired Cupcakes
Baked by Melissa Squishmallows Cupcakes are Here for the Holidays
Filmic Fashion Dolls
The Bratz x Clueless Mark the 30th Anniversary of Clueless
Toy-Inspired Millennium Era Eyewear
The Bratz x GENTLE MONSTER Foldable Eyewear is Nostalgic
Gender Stereotype-Busting Toy Campaigns
The LEGO Group Launched the She Built That Campaign
Miniature Baby Collectibles
MGA’s Miniverse: Make it Mini Real Baby Shares Tiny Figures & Food
Pop Culture-Inspired Collectibles
Kinder Joy & Stranger Things Launch Funko Pop!® Collection
Collectible Digital Toys
BE@RBRICK x Tamagotchi Marks the Virtual Pet’s 30th Anniversary
Vegan Heart-Shaped Cookie Doughs
Sweet Loren’s x Barbie Partner for a Sweet and Pink Treat
Cuddly Costumed Dolls
The Barbie Cutie Reveal Care Bears Series Shares Fun Surprises
Doll-Inspired Jewelry Collections
Barbie Professions Collection by Alex + Ani Celebrates Ambition
Vinyl-Faced Plush Toys
L.O.L. Surprise! Plush Surprise Has a Keychain Clip for Accessorizing
Baby Pig-Themed Toys
The New Walmart Toy Collection is Inspired by Peppa Pig's Sister, Evie
Cartoon Pregnancy Gender Reveals
Hasbro Makes a Major Announcement in the Peppa Pig Universe
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
Inclusive Fashion Dolls
Mattel’s First Autistic Barbie Boasts Sensory Experiences & Support Tools
Art-Inspired Collectibles
The Mattel x MoMA Series Transforms Iconic Artworks into Toys and Games
Lunar New Year Dolls
Barbie Unveils the 2025 Dolls Channeling Good Fortune and Luck
Witchy Plush Bears
Wicked-Themed Care Bears Reimagine Iconic Characters as Plush Collectibles
Horror Doll Collectibles
Pop Mart's Blind Box Chucky Franchise Series Shares Scary Surprises
Co-Branded Toy Lines
Mattel and Hasbro Blend Masters of the Universe and TRANSFORMERS
Japanese-Inspired Collectible Figurines
The Karl Lagerfeld Tokidoki Figurine is a Playful Tribute
Iconic Doll-Commemorating Stamps
USPS' Barbie Stamps Appeal to Youth and Nostalgia-Seekers
Toy-Inspired Jewelry Collections
The Polly Pocket x Nadine Ghosn Collection is Made with 18K Gold
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Princess-Inspired Personal Care Lines
Bath & Body Works Expands Disney Princess Collection Reach
Emotive Plush Collectibles
Care Bears Caring Cuties Tap into the Thrill of Blind Boxes
Comprehensive Easter-Inspired Collaborations
Peeps' 2026 Spring Collaboration Lineup is Impressive
Doll-Inspired Body Mists
Boy Smells x Bratz Created the Limited-Edition Doll Skin Body Mist
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Birthday-Themed Mochi Treats
My/Mochi and Mattel Debut Barbie Birthday Cake Ice Cream
Superhero Chocolate Products
Kinder, DC and Funko Collaborated on Limited Edition Products
Cheeky Baking Apparel
Betty Crocker Turns Cake Mix Nostalgia Into Wearable Merchandise
Pink-Hued Cafe Drinks
Dunkin' and Barbie Teamed Up for a New Summer Menu
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Couture Collector Dolls
Viktor&Rolf x Disney Doll Reimagines Cinderella in Haute Couture
Reimagined Doll-Inspired Capsules
The Polly Pocket x Cider Collection Features Playful Silhouettes
Doll-Matching Personalized Footwear
American Girl and Crocs Join Forces on Matching Shoes
Phygital Fashion Dolls
Dress To Impress Mystery Models Brings a Beloved Fashion Game Offline
Game-Inspired Collectible Toys
Mattel Creations Debuts Two Minecraft Collectibles
Culture-Inspired Dolls
Katseye and Monster High Debut a Music Video & Inclusive Doll Collaboration
Anniversary Doll Capsules
Spin Master Celebrates 25 Years of Dora with an All-New Toy Collection
Premium Collectible Dolls
XOX Kweenie Dolls Feature Special Finishes & Fun Effects
Multi-Brand Match Games
Mattel Match: Toybox Unlocked Unites Brands Like Barbie & Hot Wheels
Doll-Centric Festival Experiences
Barbie Dream Fest Brings the Iconic Doll to Life for Fans
Artful Collectible Figures
Fisher-Price Little People x André Saraiva Reimagines Cherished Toys
Real-Life Doll Apparel
Barbie Debuts its First-Ever Fashion Collection with Edikted
Nostalgic Film Merchandise
Disney Celebrates the Toy Story 30th Anniversary with New Collectibles
Witchy Ready-to-Bake Cookies
Wicked-Inspired Pillsbury Shape Cookies Take After Iconic Headwear
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Hockey-Centric QSR Partnerships
Tim Hortons x The PWHL x Barbie Team Up for a Makeover and Dolls
Doll-Inspired Bright Timepieces
Barbie and Casio Join Forces on Limited Pink G-Shock Watch
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Character-Led Fashion Capsule
Barbie Edikted Collection Features a 71-Piece Wardrobe
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
Pink-Hued Bath Lines
Barbie x HEWI Unveil a Bauhaus-Inspired Pink Sanitaryware Collection
Doll-Inspired Evening Wear
The Barbie x Azazie Atelier Eveningwear Collection Uses Luxe Fabrics
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
Wind-Up Collectibles
Wind-Upz Revive Wind-Up Toys for a New Generation of Kids & Collectors
Global Girl Group-Inspired Dolls
Mattel and KATSEYE Reimagine Monster High's Iconic 'Fright Song'
Retro Film-Inspired Dolls
Bratz X Clueless Dolls Nod to Iconic 90s Cher, Amber, and Dionne Outfits
Runway-Inspired Fashion Dolls
The Styled by KidSuper Ken Doll Sports Boundary-Pushing Streetwear
Late Singer-Honoring Dolls
Mattel Spotlights its New Aaliyah Barbie Honoring the R&B Singer
Denim-Themed Luxury Figurines
Levi's Introduces a New Collaboration with BE@RBRICK
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Whimsical Doll Collections
The Wicked for Good Dolls Reimagine Cinematic Characters in Toy Form
Nostalgic Bath Product Lines
Mr. Bubble Unveils Options for National Bubble Bath Day
Porcelain Doll-Inspired High-Fashion Runways
Maison Margiela Presented Its Fall 2026 Collection
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Iconic Doll-Inspired Formalwear
Barbie x Azazie Atelier Eveningwear Collection Features 16 Pieces
Returning Heritage Dolls
American Girl 40th Anniversary Historical Collection Relaunches Originals
Cult Movie-Inspired Collector's Sets
Fisher-Price Debuts a Film-Inspired Little People Collector
Tennis Barbie Dolls
Barbie Debuts Venus Williams Doll to Honor Equal Pay Pioneer
Halloween Blind Boxes
Pop Mart Unveils New Halloween-Themed Blind Boxes Starring Fan-Favorite IPs
Show-Inspired Limited-Edition Figurines
POP MART Presents the MEGA SPACE MOLLY Squid Game Doll
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Designer Blind Box Figurines
Pop Top is a New Range of Collectibles for Kidults
Halloween Countdown Doll Designs
Barbie Releases the 12 Days of Halloween Set with Daily Surprises
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Mythological Two-Piece Dolls
The Monster High Corazon Marikit Doll Separates at the Waist
Nostalgic Blind Toy Series
The Teletubbies Say Hello Series Nods to Childhood Icons for Collectors
DIY-Inspired Doll Designs
Rainbow High Unveils Its Exciting New Lineup of Products and Experiences
Doll-Themed Hockey Collections
CCM Hockey Joins Forces with Mattel's Barbie for a Co-Branded Line
Toy-Themed Cookie Doughs
Sweet Loren's Barbie Heart Shapes Sugar Cookie Dough is Ready to Bake
Collectible Message Dolls
Momiji x TOMY Brings a Beloved Blind Box Brand to the US Market
Whimsical Surprise Dolls
The Wicked Ozian Balloons Reveal Shares One of Five Characters
Collectible Palestinian Dolls
Bosabizu's Filistina Blends Storytelling & Premium Packaging
Reimagined Building-Block Campaigns
LEGO Group Launched 'She Built That' to Defy Stereotypes
Candy Bar-Inspired Cupcakes
Baked by Melissa Teamed Up with Candy Brands for a New Collection
Toy-Branded Cake Cookies
The Cooper Street Barbie™ Birthday Cake Cookies are Mattel-Approved
Friendship-Celebrating Doll Brands
Maison Battat's Hey Bestie™ Product Range Emphasizes Positivity
Easter-Themed Collectible Dolls
L.O.L. Surprise! Pastel Party is an Alternative to Chocolate Gifts
Collaborative Color-Forward Toy Collections
Crayola and Ms. Rachel Debut Color Wonder Ms. Rachel
Customized Mom-Inspired Figurines
Funko POP! Yourself is Launching in Europe for Mother's Day
Art-Focused Retail Capsules
Mattel and MoMA Partner to Craft a New Collaborative Collection
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
Soft-Colored Disney Apparel
Cakeworthy Introduced an Inclusive Cinderella Capsule
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
Athlete Commemorative Dolls
Venus Williams Barbie Celebrates Equality and Athletic Legacy
Friendship-Celebrating Doll Duos
Barbie Celebrates Women's Day with the Role Model Series
Basketball Legend Dolls
Barbie's LeBron James Doll is the Brand's First Kenbassador
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Sci-Fi-Inspired Toy Lines
Jazwares Partners with Netflix to Release a Stranger Things Capsule
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Delectable Career-Themed Ice Pops
Happy Pops Launches the Barbie Career Collection