The traditional Barbie dolls have definitely come a very long way since I was a little girl. Back then you had a choice of either Barbie or one of her friends in predominantly the same styled fashion just different skin and hair. Today, Barbie dolls have a wide range of choice toys I would have never imagined as a child.
Mattel has taken the timeless Barbie collection and has made it so very broad over the years. In addition to her breaking free from her beloved Ken doll, it isn’t shocking to see or hear about the traditional Barbie dolls marquee releasing a doll that mimics an up and coming popular movie or favored book character. The notorious doll has even been spotted in designer names as big as Christian Louboutin -- just when you thought the girl already had everything.
Barbie has shown to be more than just an astronaut, veterinarian, mother, sister, fashion designer and/or all the other glamorous components of her long life. Barbie dolls are bigger than ever and continue to grow far from the traditional aspects the doll was built upon.
35 Non-Traditional Barbie Dolls
34
Vampire Barbies
Twilight Dolls Replicate Robert Pattison and Kristen Stewart
33
Spy Cam Dolls
The Barbie Video Girl Records Those Special (or Secret) Moments
32
Self-Esteem Dolls
Moxie Girlz (the New Bratz) Inspire Confidence, Courage, and Cool
31
Badass Superhero Barbies
Black Canary Barbie
30
Humanimal Barbie Dolls
The Prickly ‘Princess Unicorn'
29
Couture Chained Barbies
Designers Upgrade the CFDA Barbie Basic Doll With Personal Style
28
Drag Queen Barbies
The Blonds Blond Diamond Doll Makes Cross-Dressing Super Glamorous
27
'Kill Bill' Barbie
Danny Choo Creates 'Mirai Dollfie,' a Manga-Inspired Murderess
26
Sparkling Fashion Dolls (UPDATE)
The Pink Diamond Barbie Doll is Dazzling
25
Recycled Zombie Dolls
Barbie of the Undead
24
Ballin' Barbie Dolls
Prepare to Shell Out a lot of Cheddar for the Stephen Cantur Barbie
23
Bizarre Barbie Mods
Ooak Barbies Takes the Much Loved Doll to New Places
22
Dieting TV Dolls
The Christina Hendricks Joan Barbie Doll is Not Lifelike
21
Cougar Barbies
Video Makes Fun of Saggy-Boobed, Botox-Loving, 50-Year-Old Barbie
20
Holiday Icon-Inspired Dolls
Stephen Jones' Christmas Barbie Dolls Are Ready for the Holidays
19
Classic Horror Film Dolls
The Alfred Hitchcock The Birds Barbie is Super Eerie
18
Barbie Burkas
Mattel 'Save the Children' Barbies Have Traditional Makeovers
17
Adorable Rapper Barbie Dolls
The Nicki Minaj Barbie Doll by Mattel Will Benefit Charity
16
Spooky Spirited Figurines
The Haunted Beauty Barbie Doll is a Gorgeously Ghoulish Halloween Toy
15
Iconic Tribute Dolls
The 'Elizabeth Taylor Barbie Doll' Captures What Charmed Richard Burton
14
Realistic Movie Character Dolls
Noel Cruz Repaints Generic Barbies to Resemble Life-Like Actors
13
Pop Star-Inspired Iconic Dolls
Mattel Recently Released a Stylish Jennifer Lopez Barbie Doll
12
Anti-Barbies
Ghoulish Mezco 'Living Dead Dolls' Continue to Terrify With a New Collection
11
Tribute Designer Dolls
To Celebrate Selfriges' New Toy Shop, Designers Dressed Up Barbie
10
Designer Clothed Barbies
Christian Louboutin Designs Anemone Barbie Full of Hollywood Glamour
9
007 Dolls
The Bond Girls Barbie Will Save the World, Steal Your Heart
8
Fantasy Film-Inspired Dolls
Get Ready for Catching Fire with the Katniss Barbie Doll
7
Australian Catwalk Dolls
The Newest ‘Barbie Basics Collection' is Inspired by Australi
6
Wonder Bread Barbies
Artist Catherine McEver Creates Doll-Sized Costumes from Bread Wrappers
5
Floral Designer Dolls
The Limited Edition Comme Des Garcons Barbie by Rei Kawakubo
4
Vampire Movie Mash-Ups
The ‘Twilight’/‘True Blood’ Barbie Reenactment Spoof
3
Glamorous Celebratory Dolls
The Limited-Edition New Year Barbie is a Must-Have for Collectors
2
Great White North-Inspired Barbies
The Royal Canadian Mounted Police Barbie Sends a Strong Message
1
Toys for Trekkies
Special-Edition Barbie Dolls Released as Tie-In to Upcoming 'Star Trek' Prequel
Related Ideas
Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
Collectible K-Pop Dolls
Netflix's Most Popular Film Inspired the American Girl KPop Demon Hunters
Interactive K-Pop Film Toys
Furby Furblets KPop Demon Hunters Take After Favorite Characters
Fantasy Horror Heroine Dolls
The Monster High Skullector x LAIKA Coraline Doll Launches Soon
Inclusive Spellbinding Dolls
Moonspell Magic by Monster High Inspires Fans to Embrace Uniqueness
Ancient Goddess Dolls
The Olympia Doll Collection Revives Ancient Mythology Through Play
Playful Cafe-Branded Beverage Cups
The Barbie Pink Pineapple Cup is Only at Dunkin' Locations
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Nostalgic QSR Miniature Experiences
McDonald's Introduces the Adorable Happy Meal Collectibles
Cinematic Horror-Inspired Doll Capsules
Mattel Debuts New Wave of Monster High Skullector Dolls
Festive Lunar Doll Figures
Barbie 2026 Lunar New Year Doll Marks the Sixth in the Annual Series
Collectible Fast Food Miniatures
The Lil McDonald's Happy Meal Shares Tiny Registers, Fries & More
Avant-Garde Princess Dolls
The Viktor&Rolf x Disney Collector Cinderella Doll is in a Docu-Series
Retro Collectible Toy Cereals
Kellogg's and Toy Story 5 Partnered to Celebrate the Movie
Spherical Surprise Dolls
Barbie Roll & Reveal Shares a Novel Unboxing Experience
Nostalgia-Driven Cereal Promotions
Kellogg’s Toy Story 5 Cereal Boxes Reintroduce In-Pack Toys
Playful Character Drinkware
The Miffy x Starbucks Collection Launches in the U.S. and Canada
Doll-Inspired Sanitaryware Collections
HEWI and Barbie Join Forces on a Bathroom Collection
AI-Enhanced Play Experiences
Mattel Partners with OpenAI to Develop AI-Powered Toys
Diabetes-Condition Inclusive Dolls
Mattel Presents a Special Barbie Doll with Type 1 Diabetes
Soccer Athlete Dolls
Chloe Kelly Barbie Doll Honors the Striker for International Women’s Day
Commemorative Goddess Dolls
The 2026 Bratzaversary Collector Doll Celebrates 25 Years of Bratz
Nostalgic Character Plushies
Aurora Expands Care Bears Into Collectible Plush Formats
Toy-Doll-Starring Travel Spots
Expedia Debuts its 'Going Places with Ken' Campaign
Scented Surprise Dolls
Scented Strawberry Shortcake Characters Joined the L.O.L. Surprise! Line
Collectible Historical Figurines
PIX! is Dropping Designs Inspired by Icons in Art, Music & More
Glamorous Goth Dolls
The Monster High Skullector Elvira Doll is a San Diego Comic-Con Exclusive
Next-Gen 90s Dolls
Manhattan Toy is Reviving Groovy Girls for a New Generation of Kids
Sensory Snoopy Plushies
Kids Preferred Expanded Its Peanuts Snoopy Collection for Their 75th Year
Dollhouse-Themed Cafe Campaigns
The Dunkin' Barbie® DreamHouse™ is Located in Manhattan
Easter-Ready Toy Plushies
Jazwares Launches a Whimsical Squishmallows Collection Ahead of Easter
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Luxury Heritage Toy Fashions
The Hot Wheels™ x Maje Collection Merges Fashion and Toys
Soccer Collectible Series
The Labubu FIFA World Cup Capsule Expands into Toys and Lifestyle Items
Snack Cake-Inspired Ice Creams
Little Debbie Ice Cream Bars Come in Four Varieties
Miniature Horror Figures
The New Pop Mart Chucky blind-box collectible figures are Playful
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Pop Culture-Inspired Collectibles
Kinder Joy & Stranger Things Launch Funko Pop!® Collection
Collectible Brand Clothing Collabs
The Vans x Pop Mart Mega Space Molly Range is Space-Age
Filmic Fashion Dolls
The Bratz x Clueless Mark the 30th Anniversary of Clueless
Gender Stereotype-Busting Toy Campaigns
The LEGO Group Launched the She Built That Campaign
Miniature Baby Collectibles
MGA’s Miniverse: Make it Mini Real Baby Shares Tiny Figures & Food
Pink-Hued Cafe Drinks
Dunkin' and Barbie Teamed Up for a New Summer Menu
Collectible Digital Toys
BE@RBRICK x Tamagotchi Marks the Virtual Pet’s 30th Anniversary
Collaborative Toy Models
Hasbro's MONOPOLY and Mattel's Hot Wheels Join Forces
Expressive Beauty Collectibles
Clarins x Pop Mart Molly Shares Limited-Edition Products
Doll-Inspired Jewelry Collections
Barbie Professions Collection by Alex + Ani Celebrates Ambition
Baby Pig-Themed Toys
The New Walmart Toy Collection is Inspired by Peppa Pig's Sister, Evie
Cartoon Pregnancy Gender Reveals
Hasbro Makes a Major Announcement in the Peppa Pig Universe
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Vinyl-Faced Plush Toys
L.O.L. Surprise! Plush Surprise Has a Keychain Clip for Accessorizing
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
Inclusive Fashion Dolls
Mattel’s First Autistic Barbie Boasts Sensory Experiences & Support Tools
Art-Inspired Collectibles
The Mattel x MoMA Series Transforms Iconic Artworks into Toys and Games
Witchy Plush Bears
Wicked-Themed Care Bears Reimagine Iconic Characters as Plush Collectibles
Horror Doll Collectibles
Pop Mart's Blind Box Chucky Franchise Series Shares Scary Surprises
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Co-Branded Toy Lines
Mattel and Hasbro Blend Masters of the Universe and TRANSFORMERS
Iconic Doll-Commemorating Stamps
USPS' Barbie Stamps Appeal to Youth and Nostalgia-Seekers
Doll-Themed Café Pop-Ups
The Malibu Barbie Café is Coming to Canada for the First Time This Summer
Toy-Inspired Jewelry Collections
The Polly Pocket x Nadine Ghosn Collection is Made with 18K Gold
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Princess-Inspired Personal Care Lines
Bath & Body Works Expands Disney Princess Collection Reach
Emotive Plush Collectibles
Care Bears Caring Cuties Tap into the Thrill of Blind Boxes
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Comprehensive Easter-Inspired Collaborations
Peeps' 2026 Spring Collaboration Lineup is Impressive
Doll-Inspired Body Mists
Boy Smells x Bratz Created the Limited-Edition Doll Skin Body Mist
Artistic High-Fashion Dolls
The Bratz x Rodarte Collab Reimagines Cloe and Sasha
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Collectible Artist Dolls
L.O.L. Surprise! Music Festival Features Music Icons Jennie & Rosalía
Spellbinding Collectible Plushies
Jellycat Introduces its 2025 Halloween Plushies
Cheeky Baking Apparel
Betty Crocker Turns Cake Mix Nostalgia Into Wearable Merchandise
Bouquet Modeling Kits
Blooms by Play-Doh is the Play-Doh Line Designed Specifically for Adults
Couture Collector Dolls
Viktor&Rolf x Disney Doll Reimagines Cinderella in Haute Couture
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Reimagined Doll-Inspired Capsules
The Polly Pocket x Cider Collection Features Playful Silhouettes
Doll-Matching Personalized Footwear
American Girl and Crocs Join Forces on Matching Shoes
Phygital Fashion Dolls
Dress To Impress Mystery Models Brings a Beloved Fashion Game Offline
Game-Inspired Collectible Toys
Mattel Creations Debuts Two Minecraft Collectibles
Magical Animation-Inspired Dolls
Mattel Debuts the Barbie in the Nutcracker Doll Collection
Culture-Inspired Dolls
Katseye and Monster High Debut a Music Video & Inclusive Doll Collaboration
Anniversary Doll Capsules
Spin Master Celebrates 25 Years of Dora with an All-New Toy Collection
Doll-Centric Festival Experiences
Barbie Dream Fest Brings the Iconic Doll to Life for Fans
Multi-Brand Match Games
Mattel Match: Toybox Unlocked Unites Brands Like Barbie & Hot Wheels
Real-Life Doll Apparel
Barbie Debuts its First-Ever Fashion Collection with Edikted
Artful Collectible Figures
Fisher-Price Little People x André Saraiva Reimagines Cherished Toys
Nostalgic Film Merchandise
Disney Celebrates the Toy Story 30th Anniversary with New Collectibles
Witchy Ready-to-Bake Cookies
Wicked-Inspired Pillsbury Shape Cookies Take After Iconic Headwear
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Hockey-Centric QSR Partnerships
Tim Hortons x The PWHL x Barbie Team Up for a Makeover and Dolls
Nostalgic Toy Brand Celebrations
Tamagotchi Marks Its 30th Anniversary at the New York Toy Fair
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Character-Led Fashion Capsule
Barbie Edikted Collection Features a 71-Piece Wardrobe
Pink-Hued Bath Lines
Barbie x HEWI Unveil a Bauhaus-Inspired Pink Sanitaryware Collection
Doll-Inspired Evening Wear
The Barbie x Azazie Atelier Eveningwear Collection Uses Luxe Fabrics
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
Wind-Up Collectibles
Wind-Upz Revive Wind-Up Toys for a New Generation of Kids & Collectors
Global Girl Group-Inspired Dolls
Mattel and KATSEYE Reimagine Monster High's Iconic 'Fright Song'
Wizard-Themed Chocolate Toys
The Kinder Joy Funko Harry Potter Collection is Limited-Edition
Retro Film-Inspired Dolls
Bratz X Clueless Dolls Nod to Iconic 90s Cher, Amber, and Dionne Outfits
Runway-Inspired Fashion Dolls
The Styled by KidSuper Ken Doll Sports Boundary-Pushing Streetwear
Professional Basketball-Inspired Dolls
Mattel's New Barbie Signature Doll Honors Angel Reese
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Whimsical Doll Collections
The Wicked for Good Dolls Reimagine Cinematic Characters in Toy Form
Porcelain Doll-Inspired High-Fashion Runways
Maison Margiela Presented Its Fall 2026 Collection
Iconic Doll-Inspired Formalwear
Barbie x Azazie Atelier Eveningwear Collection Features 16 Pieces
Returning Heritage Dolls
American Girl 40th Anniversary Historical Collection Relaunches Originals
Cult Movie-Inspired Collector's Sets
Fisher-Price Debuts a Film-Inspired Little People Collector
Storytelling Jewelry Collections
Pandora Wonders Launches with a Debut Line by Harry Lambert
Tennis Barbie Dolls
Barbie Debuts Venus Williams Doll to Honor Equal Pay Pioneer
Halloween Blind Boxes
Pop Mart Unveils New Halloween-Themed Blind Boxes Starring Fan-Favorite IPs
Beauty Kiosk Playsets
Melissa & Doug's New Sort, Stock, Select Toy Explores Skincare & Makeup
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Designer Blind Box Figurines
Pop Top is a New Range of Collectibles for Kidults
Halloween Countdown Doll Designs
Barbie Releases the 12 Days of Halloween Set with Daily Surprises
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Artful Motion Toy Sculptures
Nina Chanel Abney Bravo Figures Capture Everyday Icons
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Nostalgic Blind Toy Series
The Teletubbies Say Hello Series Nods to Childhood Icons for Collectors
Toy-Themed Real Estate Campaigns
Barbie and Rightmove Partnered for an Immersive Experience
Doll-Themed Hockey Collections
CCM Hockey Joins Forces with Mattel's Barbie for a Co-Branded Line
Toy-Themed Cookie Doughs
Sweet Loren's Barbie Heart Shapes Sugar Cookie Dough is Ready to Bake
Collectible Message Dolls
Momiji x TOMY Brings a Beloved Blind Box Brand to the US Market
Whimsical Surprise Dolls
The Wicked Ozian Balloons Reveal Shares One of Five Characters
Snuggly Plush Toys
Jazwares Spotlights Giftable Squishmallows for the Holidays
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Collectible Palestinian Dolls
Bosabizu's Filistina Blends Storytelling & Premium Packaging
Reimagined Building-Block Campaigns
LEGO Group Launched 'She Built That' to Defy Stereotypes
Candy Bar-Inspired Cupcakes
Baked by Melissa Teamed Up with Candy Brands for a New Collection
Toy-Branded Cake Cookies
The Cooper Street Barbie™ Birthday Cake Cookies are Mattel-Approved
Collaborative Color-Forward Toy Collections
Crayola and Ms. Rachel Debut Color Wonder Ms. Rachel
Customized Mom-Inspired Figurines
Funko POP! Yourself is Launching in Europe for Mother's Day
Art-Focused Retail Capsules
Mattel and MoMA Partner to Craft a New Collaborative Collection
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
Creator-Led Toys
Bonkers Toys Transforms Toys and Colors into a Retail Toy Line
Athlete Commemorative Dolls
Venus Williams Barbie Celebrates Equality and Athletic Legacy
Inflatable Couture Collection
The Childsplay Collection is an Haute Couture Fashion Collection
Basketball Legend Dolls
Barbie's LeBron James Doll is the Brand's First Kenbassador
Streaming-Inspired Toy Lines
Moose Toys Expands Netflix Stories Into Toy Collections
Delectable Career-Themed Ice Pops
Happy Pops Launches the Barbie Career Collection