Super bowl XLVI is fast approaching and with it comes the buzz surrounding a huge source of revenue for the colossal sporting events: the commercials. The phenomenon surrounding Super bowl commercials is noteworthy; the sky-high prices of those ad spots, the competition for most hilarious, and of course, the questionable controversy-driven ads. There are always a few Super bowl commercials that don't make the cut for TV, but go on to gain a ton of news coverage and Internet attention, since a "banned" ad almost always goes viral.
Over the years, there have been shock-and-awe successes, like the less discreet 'Megan Fox in a bathtub' spot, but there are also a few forgotten gems, such as the hilarious Simpsons Super Bowl ad. Super bowl XLVI is sure to be a good watch, if only for the commercials.
17 Epic Super Bowl Ads
A Look Back at the Commercials Leading Up to Super Bowl XLVI:
Rebecca Byers — Jan 26, 2012 — Lifestyle
17
Cross Marketing Super Bowl & Valentines
Victoria's Secret Covers all Bases
16
Simpsons Super Bowl Ads
Is the "Coke Hardtimes" Commercials an Epic Sellout?
15
One-Second Ads
2009 Super Bowl Commercials Will Include Minimercial From Miller High Life
14
Golden Girl Tackling
Snickers Super Bowl Ad Brings out the Badass in Betty White
13
3-D Super Bowl Commercials
Pepsi & DreamWorks Hope You Have Your Glasses Handy
12
Controversial Junkfood Ads
Doritos Banned Super Bowl Commercial Bites Off More Than it Can Chew
11
Insectified Car Spots
The Volkswagon Black Beetle 2011 Super Bowl Ad Travels to a Buggy World
10
Aging Football Endorsements
Brett Favre Pokes Fun at Himself in Hyundai 2010 Super Bowl Ad
9
Cinematic Canine Choirs
Volkswagen Bark Side Commercial is a Howling Rendition of Imperial March
8
Immortalizing Auto Ads
Hyundai Genesis Prolongs Super Bowl Buzz With Free Soundtrack Download
7
Comedian-Packed Commercials
This 2011 Super Bowl Snickers Teaser Ad Features Familiar Faces
6
Team Spirit Electrolytes
Gatorade Super Bowl Commercial Quenches the Spirit
5
Otherworldly Auto Spots
This 2011 Volkswagen Super Bowl Commercial is Forceful
4
Super Bowl Commercial Mash-Ups
Adweekdotcom Compiles All 61 Super Bowl Ads in Two Minutes
3
Gleeful Graduate Advertisements
The 2012 Chevrolet "Route 66" Super Bowl XLVI Commercial is a Hoot
2
Doctorial Super Bowl Advice
The Dr. Phil Super Bowl Commercial is Comically Advising
1
Golden Girl Facebooking
The Betty White SNL Movement Gains Momentum
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
High Stakes Beer Ads
Coors Light and Miller Lite Announce First-Ever High Stakes Ad for the Game
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Subtly Remixed Classic Shoes
adidas Reimagines Its Superstar XLG Footwear Model
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Super Bowl Donut Promotions
This Krispy Kreme Super Bowl Promotion Enhances Value for Fans
Video Game Ice Creams
The Super Mario x Baskin-Robbins Collection is Arriving in Japan
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Football Replica Shirt Publications
Admiral Sports Launches 50 Years of the Replica Shirt
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Soda-Infused Ketchups
Pepsi Colachup is Coming to Select Baseball Stadiums on July 4th
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Hilarious Judicial Beauty Ads
e.l.f. Cosmetics Debuts "Judge Beauty" Campaign
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Cooling Women's Football Jerseys
adidas Football Just Debuted New FIFA Women’s World Cup Jerseys
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Animated Football Games
Toy Story Funday Football Animates the Action Between NFL Teams
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Game Day QSR Packs
The Whataburger WhataWings Party Pack Celebrates Super Bowl LVIII
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Cosmetic Criminal Commercials
Elf's Cosmetic Criminals Ad is a 15-Minute True Crime Parody
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Groundhog-Themed Beer Campaigns
Samuel Adams is Sending Drinkers $50k Worth of Cold Snap
Big Game Contest Ads
The TurboTax Super Bowl File Sweepstakes Gives Viewers a Chance at $1 Million
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Football Mom Wine Ads
Barefoot Wine Embraces NFL Bandwagon Fans with The Barefoot Bandwagon Box
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Lucky Chocolate Shops
The Snickers Luck Shop Shares Special Items and Gear for Football Fans
Cross-Country Beer Trains
The Coors Light Chill Train Invites Passengers Aboard with CGI
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Extreme Plumping Glosses
The First-Ever NYX Big Game Ad is Dropping with an Exclusive Lip Shade
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Whisky-Inspired Lipstick Shades
Fireball Debuts the Cinnamon Delight Lipstick for the Super Bowl
Hot Wing-Inspired Seltzers
Truly Hard Seltzer is Elevating Super Bowl LVIII Celebrations
Humorous Period Care Campaigns
Thinx's New Period Underwear is Introduced in an Ad by OBERLAND
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Vegas-Inspired Dining Experiences
Tost by Tostitos is an Exclusive Super Bowl Pop-Up
Charged Phone Ads
Apple's 'Miss You' Ad Features a Personified Plug Longing for a Phone to Charge
Sticky Skincare Ads
e.l.f. Cosmetics' Super Bowl Ad Stars Jennifer Coolidge & "Baby Dolphin Skin"
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Cheeky Martini Ads
Grey Goose's Classic Martini Cocktail Ad Pokes Fun at Celeb Creative Directors
Edible Pastry Mascots
The 2023 Pop-Tarts Bowl Will Introduce the World's First Edible Mascot
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
TikTok Insurance Ads
Beloved TikToker Khaby Lame Has Teams Up with State Farm for Big Game
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Game-Changing Pizza Promotions
DiGiorno Doinks Gives Fans Extra to Cheer for at the Super Bowl
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Spoof Sci-Fi Beer Ads
The Liquid Death x Rebel Moon Collab Pokes Fun at Beer Ad Tropes
Celebrity-Fronted Non-Alcoholic Beer Commercials
Heineken Taps Paul Rudd for Its Super Bowl Ad
Poop-Themed Game Day Ads
Tushy Will Pay Fans $10k to Poop on Super Bowel Monday
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Collectible Football Fan Dolls
The Barbie NFL Super Bowl Champion Doll is Limited-Edition
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Roman Numeral-Inspired Ketchup Ads
HEINZ Launches “LVII Meanz 57” in Time for The Big Game
Plumping Lip Collections
e.l.f. x Jennifer Coolidge Dirty Pillows Lip Kit Shares a Signature Look
Multifaceted Swimsuit Cover Models
Sports Illustrated Swimsuit Enlists Martha Stewart on its Cover
Low-Cost Super Bowl Snacks
These Target Private Label Products are Priced Under $5 Each
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Guacamole Pizza Pairings
WHOLLE GUACAMOLE Touts Pizza and Guacamole as the Ultimate Game Day Dip
Blockbuster Shopping Campaigns
Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
90s Musician Cracker Campaigns
This OLD BAY Goldfish Campaign Stars Lisa Loeb
Retailer Football Food Ranges
The Kroger Big Game Snack Range is Being Launched for Fans
Branded Tailgate Contests
Bush's Baked Beans and Peyton Manning Debut Tailgate Contest
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Football Singer Collections
Mitchell & Ness Unveils Exclusive Apparel Collaboration with USHER
Super Bowl-Themed Doughnuts
Pinkbox is Selling Big Game Doughnuts for the Super Bowl
Plant-Based Cheese Stadiums
Violife is Sharing 100% Vegan Snack Boxes for the Super Bowl LVII
Game-Inspired Soap Collections
Lush Launch Super Mario Bros. Movie-Inspired Soap Collection
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Dual-Screen Smart TVs
The Telly TV is a Free Piece of Hardware Supported by Advertisements
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Sports-Inspired Philanthropic Culinary Events
GANYOUth Has Announced Taste of the NFL
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Comedian QSR Breakfast Campaigns
Taco Bell 'Breakfast with Peter' Stars Pete Davidson
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Playful Language App Campaigns
Duolingo is Not Taking Any Excuses to Miss Learning Lessons
Risk-Worthy Snack Ads
The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With
Faux Santa Ad Spots
Mint Mobile's Ad Features "Greg" Who Looks a Lot Like Santa Claus
Promotional Pizza Roll Deliveries
Totino’s Pizza Rolls Can Be Ordered on Super Bowl Sunday
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Sporty Sympathy Cars
The Fireball Footbawl Cards Come with a Spicy Twist
High-Frequency Radio Ads
This Morrisons Ad is So High Pitched, Only Dogs Can Hear it
Sports-Inspired Tequila Cocktails
The 1800 Tequila x San Francisco 49ers Celebrate the Super Bowl
Asian QSR Ads
Panda Express Launches Sizzling Shrimp LTO with Exciting Basketball Tie-In Campaign
Comedic Mascot Roasts
Mr. Peanut Will Be Roasted for Planters' Game Day Commercial
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Big-Screen Cat Ads
INABA is Celebrating National Cat Day with "the Ultimate Cat Video"
Convenience Store Pizza Promotions
These 7-Eleven Pizza Promotions are Launching Soon
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Inspiring Heritage Campaigns
Comcast's 'Be the Next Story Told' Spot Celebrates Hispanic History
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Cheesy Chili Beers
The Hormel Chili Cheese Brew is a Flavorful Game Day Sipper
Exercise Recovery Campaigns
California Almonds' National Recovery Day Kick-Starts the Offseason
Mayonnaise Pairing Ads
Hellmann's Big Game Ad Stars Pete Davidson, John Hamm & Brie Larson
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Last-Minute Gifting Ads
Uber Eats' Money Can Buy You Class Features RHoNY Stars
Wholesome Kingpin Ads
The PopCorners Super Bowl Commercial Reimagines Breaking Bad
Decaent Super Bowl Cookies
Crumbl Released New Big Game Cookies for Super Nowl Lviii
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign