Super bowl XLVI is fast approaching and with it comes the buzz surrounding a huge source of revenue for the colossal sporting events: the commercials. The phenomenon surrounding Super bowl commercials is noteworthy; the sky-high prices of those ad spots, the competition for most hilarious, and of course, the questionable controversy-driven ads. There are always a few Super bowl commercials that don't make the cut for TV, but go on to gain a ton of news coverage and Internet attention, since a "banned" ad almost always goes viral.
Over the years, there have been shock-and-awe successes, like the less discreet 'Megan Fox in a bathtub' spot, but there are also a few forgotten gems, such as the hilarious Simpsons Super Bowl ad. Super bowl XLVI is sure to be a good watch, if only for the commercials.
17 Epic Super Bowl Ads
A Look Back at the Commercials Leading Up to Super Bowl XLVI:
Rebecca Byers — Jan 26, 2012 — Lifestyle
17
Cross Marketing Super Bowl & Valentines
Victoria's Secret Covers all Bases
16
Simpsons Super Bowl Ads
Is the "Coke Hardtimes" Commercials an Epic Sellout?
15
One-Second Ads
2009 Super Bowl Commercials Will Include Minimercial From Miller High Life
14
Golden Girl Tackling
Snickers Super Bowl Ad Brings out the Badass in Betty White
13
3-D Super Bowl Commercials
Pepsi & DreamWorks Hope You Have Your Glasses Handy
12
Controversial Junkfood Ads
Doritos Banned Super Bowl Commercial Bites Off More Than it Can Chew
11
Insectified Car Spots
The Volkswagon Black Beetle 2011 Super Bowl Ad Travels to a Buggy World
10
Aging Football Endorsements
Brett Favre Pokes Fun at Himself in Hyundai 2010 Super Bowl Ad
9
Cinematic Canine Choirs
Volkswagen Bark Side Commercial is a Howling Rendition of Imperial March
8
Immortalizing Auto Ads
Hyundai Genesis Prolongs Super Bowl Buzz With Free Soundtrack Download
7
Comedian-Packed Commercials
This 2011 Super Bowl Snickers Teaser Ad Features Familiar Faces
6
Team Spirit Electrolytes
Gatorade Super Bowl Commercial Quenches the Spirit
5
Otherworldly Auto Spots
This 2011 Volkswagen Super Bowl Commercial is Forceful
4
Super Bowl Commercial Mash-Ups
Adweekdotcom Compiles All 61 Super Bowl Ads in Two Minutes
3
Gleeful Graduate Advertisements
The 2012 Chevrolet "Route 66" Super Bowl XLVI Commercial is a Hoot
2
Doctorial Super Bowl Advice
The Dr. Phil Super Bowl Commercial is Comically Advising
1
Golden Girl Facebooking
The Betty White SNL Movement Gains Momentum
Related Ideas
Modern Heritage-Based Streetwear
adidas Spotlights its 'Superstar Collection' for Fall and Winter
Cheeky Sports Event Sweepstakes
TUMS Launches Super Bowl-Inspired Sweepstakes Called the Burn Ball
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Exclusive Ketchup Kegs
The 114-Ounce Heinz KegChup Was Made for Big Game Snacking
Immersive Throwback Sports Events
Michelob ULTRA Launched the 'Run Back the Miracle' Activation
Suspenseful Big Game Ads
The Squarespace 2026 Super Bowl Ad Unites Emma Stone & Yorgos Lanthimos
Co-Branded 6-Packs
Heinz and Heineken Created a Craveable Matchup for Sports Fans
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Authentic Mother's Day Commercials
Amazon Boxes Take Center Stage in a Heartfelt Campaign
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
6-Pack Furniture Collections
Coors Light's Home DeCoors Helps to Solve Big Game Hosting Challenges
Telecom Event Ticket Campaigns
Verizon and David Beckham Teamed Up for the FIFA World Cup 2026
Beer Brand Campaigns
AB InBev Launched Its 'Cheers to Bars' Campaign for the FIFA World Cup 2026
Football Icon-Backed Ads
Michelob ULTRA to Elevate the FIFA Club World Cup 2025™ Fan Experience
Football Food Delivery Promotions
The ALDI SOS Big Game Bundle is an Uber Eats Exclusive
Anthropomorphic Hair Ads
Hair Ballad is Manscaped's First Super Bowl Commercial
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Humorous Sandwich Commercials
Jersey Mike's Subs Spotlights Eli Manning and Danny DeVito
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Cinematic Campaign Posters
Nike 2026 World Cup posters frame national teams through film-styles
Playful Football T-Shirt Designs
HOMAGE Unveiled The Simpsons x NFL Collections
Fun-First Self-Care Commercials
Tree Hut is Making Its Super Bowl Ad Debut with Uncontain Yourself
Hockey Playoff Restaurant Campaigns
Boston Pizza Launched Its Hockey Playoff Campaign in Canada
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Rogue AI Assistant Ads
The Amazon Alexa+ Big Game Ad Shows the Voice AI's Playful Side
Dystopian AI Ads
The Debut Anthropic Super Bowl Ad Rejects Sponsored AI Answers
Gut-Healthy Cereal Campaigns
Raisin Bran's Will Shat with William Shatner Tackles the Fiber Gap
Snow-Brewed Football Beers
The Bud Light Blizzard Brew Features Snow from the Highmark Stadium
Iconic Draft Activations
At This Year's NFL Draft, Heinz is Crowning the First-Ever "Mr. 57"
High-Profile Home Improvement Campaigns
The Home Depot Joins Forces with David Beckham
Adoptable Rabbit Races
400 Conejos Mezcal is Hosting The Bunny Bowl as a Super Bowl Pre-Game Event
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Heroic Protein Commercials
OIKOS' Big Game Ad, The Big Hill, Stars Kathryn Hahn & Derrick Henry
Cheeky Baking Apparel
Betty Crocker Turns Cake Mix Nostalgia Into Wearable Merchandise
Creator-Led Skincare Ads
The BYOMA Shorttime Show Celebrates Short Kings and Queens
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Soccer Star-Fronted Soda Campaigns
The Pepsi MAX® Thirsty For More Campaign Stars David Beckham
Playful Juicy Confectionery Commercials
Ferrara's NERDS Launches NERDS Juicy Gummy Clusters
Kickoff Footwear Commercials
Skechers' Big Game Ad Stars Sofía Vergara
World Cup Payment Campaigns
Visa Launched Its Tap In FIFA World Cup 2026 Campaign
Visceral Soccer-Fandom Spots
Coca-Cola Debuts its 'No Better Feeling' Spot for FIFA 2026
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Cinematic Condiment Campaigns
Mike's Hot Honey Has Debuted Its First National Advertising Campaign
Cross-Disciplinary Campaign Films
Levi's 'Behind Every Original' is Supported by 'Backstory'
Fiber-Focused Cereal Ads
Raisin Bran Uses its Super Bowl Spotlight To Promote Gut Health
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Paparazzi-Style Cereal Shots
Photos of William Shatner Eating Raisin Bran Tease a Big Game Ad
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Retro Team Beer Cans
Budweiser MLB Team Cans Feature Vintage Baseball Graphics for Anniversary
Revived 90s Commercials
Gushers' FruitHead Short Horror Film Reimagines a Nostalgic Ad
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Hangover Breakfast Burgers
Carl's Jr. Debuts Prediction Payback and the Hangover Breakfast Burger
Early Allergen Exposure Ads
The Square Baby Super Bowl Spot Promotes a Science-Backed Message
Game-Day Getup Sweepstakes
Ahead of the 2026 World Cup, Axe Wants to See Fans' Craziest Outfits
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Humorous Payment Platform Campaigns
The Great PayPal Checkout Spotlights the Pay Later Services
Oral GLP-1 Commercials
The Novo Nordisk Super Bowl Ad Boosts Awareness of the Wegovy Pill
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Musical Soccer-Themed Campaigns
EXTRA® Gum Debts the Hotshot (Extra Time) with Izzy Escobar
Streamlined Software Campaigns
Rippling's Rule Your Business Debuts During Super Bowl LX
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Flavor Anthem Ads
Frank's RedHot is Bringing Flavor to the Big Game with Its Eat The GOAT Campaign
Sports-Themed Grooming Tools
Gillette and the NFL Launch GilletteLabs Official NFL Licensed Razors
Timely Pizza Promotion Incentives
Domino's Pizza Marks the Super Bowl Season with Special Deals
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
No-Fee Food Delivery Ads
Grubhub Will Eat the Fees is Grubhub's First Big Game National Commercial
Pop Culture-Inspired Mayo Ads
Hellmann’s Releases 'Sweet Sandwich Time' Ahead of the Big Game
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Nostalgic Brand Ambassador Revivals
Dos Equis Reintroduces the Most Interesting Man in the World
Rewarding Ketchup Ads
Heinz's Post-Post Credits is the First Ad Interrupted by a Movie
90s-Inspired Soccer Campaigns
adidas Unveiled its 'Backyard Legends' Film Ahead of FIFA 2026
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Betting Sports Commercials
Kalshi Debuted Its Giannis Antetokounmpo NBA Finals Ad
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Football-Themed Cookie Party Packs
The Crumbl Game Day Party Box Has 12 treats Inside
Collective Viewing-Celebrating Ads
Hisense Debuts 'Innovating a Brighter Life' for FIFA 2026
Salty Soulmate Ads
Pringlelina: A Love Story Continues the Tale Pringles Started at the Big Game
Cheeky Snack Soulmate Campaigns
Sabrina Carpenter Stars in Pringles' Pringleleo Campaign
Cinematic Telecom Commercials
Xfinity's Making Its Super Bowl Ad Debut with Jurassic Park... Works
Game Day-Focused Grocer Campaigns
Natural Grocers is Running Big Game Deals for the Super Bowl
Celebratory Football Beer Campaigns
Tennent’s Time to Dream Campaign Celebrates the World Cup
Soccer Shirts Exhibits
The Empire State Building Launched Its Classic Football Shirts Exhibit
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
Singer-Backed Restaurant Campaigns
The Chili's x Lizzo Campaign Features an Updated Jingle
Cheeky Celeb-Inspired Fictional Characters
Hellmann's Debuts Meal Diamond Ahead of the Super Bowl
Soccer-Focused Official Snack Campaigns
Lay’s Ran the Lay’s Fan of the Match Opportunity
Outdoor Cooking-Focused Campaigns
Solo Stove Debuts the 'Squash the Beef at the Big Game' Campaign
Humorous High-Intensity Campaigns
Nike Launched its Star-Studded 'Rip the Script' Video Campaign
Game Day-Focused Snack Packs
SNICKERS Collaborates with NFL Quarterback Josh Allen
Fanwear Collaboration Ranges
The Joint Concho Merch Collection arrives ahead of Super Bowl LX
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Star-Studded Cracker Commercials
RITZ Crackers' Will Debut RITZ Island at Super Bowl LX
Sporting Event-Focused Experiences
Dave & Buster's Spotlights the Big Game Ticketed Experience
High-Energy Chip Campaigns
Doritos Loaded Teams Up with Gordon Ramsay & George Russell
Fan Culture Activations
StubHub Launched Its World Cup Cuts a Multi-City Barbershop Campaign
Extra-Terrestrial Chocolate Ads
Kinder Bueno's Super Bowl Ad Makes a Moment "Yes Bueno"
Rewarding Game Pizza Promotions
Pizza Hut Teams Up With Tom Brady for 'Pizza Before The Hut'
Neighborly Real Estate Ads
Lady Gaga Covered Won’t You Be My Neighbor? for Rocket & Redfin
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Game-Day Score-Inspired Giveaways
It's a 10® Haircare Ran a Giveaway Tied to the Super Bowl
Playful Football-Shaped Crackers
Mondelēz International's RITZ® Returns to the Big Game in 2026
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Costumed Fan Stunts
AXE's Mystery Wiener Couple Captivated Fans at the World Cup
World Cup Gaming Contests
Splash Sports Launched Its $3M World Cup Survivor Contest
Candy Delivery Campaigns
SKITTLES® Partners with Elijah Wood for a Game Day Spot
Football League-Commemorating Beer Cans
Bud Light Introduced the 112th Grey Cup Champion Can
Limited-Edition Football-Inspired Lifestyle Capsules
Aviator Nation Pays Homage to Super Bowl LX
Game Day Laundry Campaigns
Dreame Ran a 30-Second Ad for Its Washer-Dryer Set at the Super Bowl
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Heartfelt Bank Ads
Synchrony Bank’s Lemonade Stand Campaign Spotlights the Power of Saving
AI-Powered Native Video Ads
TripleLift Powers GUESS FRAGRANCES Big Game Campaign
Football-Centric Home Improvement Partnerships
Lowe's and the NFL Debut 'Earn Your Sunday'
Colorized Sports Broadcasts
Channel 4 Aired a Special Edition of the 1966 FIFA World Cup
Timely Actor-Backed Beer Campaigns
Miller Lite Debuts 'Legendary Moments Start with a Lite'
Island-Inspired Supplement Ads
Bucked Up Launches a Sizable Campaign Called 'Castaway'
Live Sports Jackpots
Budweiser Launched a Real-Time NHL Goal-Tracking Jackpot in Quebec
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Nostalgic Boy Band Commercials
T-Mobile Tapped Backstreet Boys for the Super Bowl This Year
Musical Grocery Service Ads
A 30-Second Instacart Bananas Spot Will Air During the Super Bowl 2026
Snack Bar-Promoting Experiential Campaigns
Einstein Energy Super Snack Bars Ran a Campaign at SXSW
Cheeky Celeb-Inspired Tool Campaigns
Bosch Launches 'Just a Guy' for the Super Bowl
Superstitious Soccer Campaigns
Sedano's Supermarkets Launched Where Superstitions Are Born
Hockey Fan Brand Activations
Molson Canadian's Cheer Canadian Campaign Bought Buffalo a Round
Football Season Snack Products
General Mills Football Season Products Come in Several Options
Senior Canine Sports Events
Puppy Bowl XXII Will Have a Game with Senior Dogs for the First Time
Large-Scale Livestream Giveaways
The Big Reward by Fetch Created Second-Screen Engagement for Fans