Student marketing has evolved greatly in recent years and is no longer just about entertaining young generations but also about addressing serious social issues. This list does not only highlight collegiate fashion catalogs and house party ads but also features marketing concepts that bring light to anti-bullying and feminism movements.
Using the help of popular influencers, global video platform YouTube recently introduced 'Dear Me,' an inspiring campaign that urged girls to be confident while embracing the qualities that make them unique. The ad was fronted by female YouTube influencers who shared an open letter of encouragement that was written to their younger selves.
In addition to this powerful example, other student marketing standouts include helpful language barrier commercials that encourage one to study abroad and interactive presidential chats that use technology to give students a political voice.
25 Student Marketing Innovations
From Girl-Empowering Viral Videos to Collegiate Clothing Catalogs:
Jana Pijak — May 5, 2015 — Marketing
25
Outdoorsy Collegiate Fashion
Nasty Gal's Latest Lookbook Has People Covered for Back to School
24
Seductive Collegiate Lookbooks
The Latest Gypsum Lookbook Goes Back to School
23
Back-to-School Fashion Ads
The Latest Zara TRF Fall Campaign is Captured in a Gym Setting
22
Sporty Collegiate Fashion
The CRES. E DIM SS14 Collection is Full of Shapeless Silhouettes
21
Reverse Party Promos
The Skins USA Promo Celebrates Some Teenage Fun
20
Face-Shattering Bullying Ads
The Words Can Kill by Armando Testa Campaign Targets Offensive Terms
19
Collegiate Party Infographics
This Infographic Shows the Top Party Schools in the USA
18
Interactive Presidential Chats
The President Obama Chat Engaged Young College Students on Tumblr
17
Apparel Brand House Parties
Tommy Hilfiger 'Holiday Par-tay' Campaign is Wild & Fun
16
Fill-in-the-Blank Bullying Campaigns
Public Safety Canada Demonstrates How Mean Words Can Hurt
15
Ivy League Style Guides
The GANT Rugger New Haven Math Club Keeps You Stylish & Studly
14
Campus Wildlife Campaigns
Jim Beam Ads Compare Collegiate Drinkers to Animals
13
Advertising Academia Memes
The Sh#t Cabbies Say Video is for Students of Advertising
12
Party-Starting Advertisements
The Coca-Cola Walls Commercial Will Get You Grooving
11
Clobbered Celeb Awareness Ads
The ISPCC Anti-Bullying Campaign Fights Child Abuse
10
Student-Scaring Pregnancy Hoaxes
This Fake Pregnancy Prank Raises Awareness on Teen Pregnancy
9
Harlem Shake-Inspired Editorials
AJ Numan for Arena Homme Plus Draws Obscure Inspiration
8
Hilarious Language Barrier Ads
Société Générale Ad Shows the Plight of Obtaini
7
Self-Empowering Retrospective Ads
YouTube's Dear Me Campaign Gives Advice to Your Younger Self
6
Celibacy-Advocating Plush Toys
Purity Bear Encourages Teens to Stay Pure
5
Musical Back-to-School Ads
Old Navy's Back to School Commercial Triumphs Self-Doubt with Song
4
Pizza Personality Campaigns
This Jack & Jack YouTube Video Promotes Pizza Hut's Offerings
3
Remixable Radio Ads
Red Bull's Radio DJ Ad Attracts New Talent to the Campus Clash Competition
2
Vending Machine Pranks
The Independent Health Foundation's Food Prank Judges Unhealthy Snacks
1
Uncomprehending Accent Ads
The Flight Centre Student Flights Campaign Focuses on Easy Takeoffs
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Storytelling-Forward Footwear Campaigns
Vans Unveils the Old Meets Knu Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Collage Art Footwear Campaigns
The Merrell 1TRL SS23 Campaign is Titled ‘My Trail’
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Purposeful Empowering Apparel
Living Life on Purpose: Connecting with Customers through Clothing
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Student-Designed Footwear Collections
Dr. Martens and Central Saint Martins Join Forces in 2023
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Humorous Period Care Campaigns
Thinx's New Period Underwear is Introduced in an Ad by OBERLAND
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Exclusive Women-Celebrating Apparel Collections
Foot Locker Launches Women’s History Month Apparel
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Ivy-Inspired Apparel Collections
Bodega Joins adidas and BEAMS For Ivy League-Inspired Collection
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Ultra-Stylish Tween Clothing Collections
Hayden Girls Offers a Diverse Range of Tween Clothing
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Eco-Friendly Glam Fashion
The H&M Studio S/S23 Collection Converges Wearability & Glamor
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Retailer-Collaborative Fall Streetwear
Stüssy Presents Another Collection Alongside DSM London
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Blockbuster Shopping Campaigns
Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Cruelty-Free Everyday Essentials
H&M Beauty Just Launched the New OHH! (OH HEY HERO) Collection
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Rewarding Graduation Cards
Hallmark and Venmo Created Giftable Cards for the Class of 2024
Humorous Slogan Graphic T-Shirts
Navinder Nangla Joins Converse on the City Tees Initative
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Educational Graphic Design Platforms
Canva Launches 'Canva for Campus' for Students and Educators
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
AI-Powered Marketing Strategies
The M1 Marketing Strategy Generator Will Build a Strategy
Influencer Marketing Platforms
Streams Charts Launches the Influencer Marketing Agency MIRAI
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Utilitarian Student-Friendly Bags
Vismiintrend Offers a range of School Bags for Students
Inclusive Chosen Family Campaigns
Calvin Klein's 'This Is Love' Campaign Emphasizes True Family
Influencer-Starring Fashion Campaigns
PrettyLittleThing Debuts a New Campaign with Cindy Kimberly
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Student Support AI Tools
Student AI Helps Students Study Smarter
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Billboard Design Competitions
Halo Burger is Hosting a Billboard Design Contest for a Scholarship
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Slogan-Detailed Graphic Tee Capsules
Soho Yacht Club Suggests to Do Something Nice Today
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Empowering Summer Campaigns
Falabella Launched the Mi Cuerpo No Necesita Tu Opinión Campaign
AI Influencer Marketing Tools
eezyCollab Streamlines the Influencer Marketing Process