After at least two decades in the fashion world, these smashing Stussy innovations will show why the brand has become the urban powerhouse that it is today.
Founder Shawn Stussy started his company when he started scribbling his name onto shirts, shorts and caps. Since then he started an empire that wound up being one of the most popular urban fashion brands today. But nowadays the company isn’t just about producing clothes. Stussy has started their own lifestyle line called Livin’ which has made them into a more versatile brand.
Whether it’s spray cans, vinyl figures or clothes, Stussy is one of the few brands that managed to go beyond their fashion comfort zone and succeed in other markets.
55 Smashing Stussy Innovations
55
Sensual Summer Catalogs
The Stussy Women Spring/Summer 2011 Effuses Relaxed Coolness
54
Beach Blonde Shoots
The Stussy Womens Spring 2011 Collection Shows Off the Spirit of Summer
53
Menacing Marvel Posters
Stussy Teams Up With Marvel Comics to Produce Some Badass Posters
52
Dark Comic-Inspired Tees
The Stussy Fall 2010 Collection Teams Up With Kostas Seremetis
51
Charity Designer Apparel
Sales from the Stussy x Fragment Design Shirt Go to Red Cross for Japan
50
Posh Hipster Ensembles
The Stussy 2011 Fall Line Boasts Edgy Street Looks & Simple Sophistication
49
Preppy Skater Menswear
The Stussy 2010 Spring Collection Combines Two Very Different Fashion World
48
Rainy Fashion Lookbooks
The Stussy Spring/Summer 2011 Collection Shown Off in the Seattle Lookbook
47
High Performance Urban Sportswear
Stussy Sport FW 2011 Lookbook Encourage Athletes to Suit-Up
46
Grungy Pop Star Fashion
The MadeMe Stussy FW11 Lookbook Features Modernized Hippie Ensembles
45
Wintry Hipster Fashion
Stussy 2011 Fall/Holiday Line for Women Offers Versatile Feminine Styles
44
Ocean Blue Suede Sneakers
The Stussy x Ransom x Adidas Shoe Looks Wonderfully Soothing
43
Hip Hop Promo Shirts
Stussy Seattle x Blue Scholars Tees Add Some Pumping Music Flavors to Fashion
42
Comic Strip Graphic Tees
The Stussy x Daniel Clowes Capsule Collection Makes Cartoons Fashionable
41
Summer Festival Supplies
The Stussy Summer Festival 2011 Supplies Concertgoers with Necessary Swag
40
Preppy Designer Crossovers
The Fred Perry for Stussy Deluxe 2011 Collection is for Chic Geeks
39
Zebra Print Skate Kicks
The Stylishly Subtle Stussy x Vans Sk8-Hi Hurricane is Fashionably Simple
38
Minimalist Designer Cases
Give Your Phone Some Style with these Stussy iPhone Covers
37
Gritty Graffiti Gear
Jon Naar & Stussy Make Street Art-Approved Shirts
36
Superhero Designer Streetwear
The Anticipated Stussy x Marvel 'The Ultimate Team Up' Unveiled
35
Vintage Vinyl Chests
Hold Collectible LPs in the Gigantic Stussy x Rhino Trunk Record Box
34
Historical Urban Apparel
These Stussy x Fergadelic Summer 2011 Tees Parody Serious Occupations
33
Urbantastic Phone Covers
Stussy and Zozotown Pair Up to Design Interesting iPhone Cases
32
Sin City Fashion Lookbooks
The Stussy Vegas Day Trip Video Shows off New Looks West Coast Style
31
Skateboard House Shoes
The Stussy House Slippers Make Lounging Cool
30
West Coast Camo Streetwear
The Stussy Hurricane Collection Arrives With New Flashy Outfits
29
Impractical Arty Lookbooks
It's Hard to See Product in Stussy's Fall 2009 Mini Catalog
28
80s-Inspired Jackets
A Roc Star and Stussy Clothing Collaboration is Too Cool for School
27
Pencil Sketch Shirts
Stussy Partners with Savage Pencil to Create Sweet New Tees
26
Scenic Skateboarding Catalogs
Stussy Canada's From the North with Love Line is Inspired by Nature
25
Gnarly Graffiti Caps
Stussy X REAS Capsule Collection is Sick for the Street
24
Urban Grayscale Shoots
Introducing the Stussy Spring/Summer 2011 Collection
23
West Coast Lifestyle Gear
The Stussy Livin General Store Collection Shows a New Side of the Brand
22
Hawaiian Urban Streetwear
Stussy x Kicks/Hi 'You Know Where We Stay' Has Island Swag
21
Urbanized Sportswear
Stussy Sport by 100 Athletic Pits Streetwear & Athletics Together
20
Military Caps & Kicks
Stussy X Haze Goes Camo in Capsule Collection
19
Island Flavor Urban Tees
The Stussy Aloha Oxford Collection Brings Smooth Vibes from Hawaii
18
Subversive Icon Fashion
Stussy 'Great Minds' Series Gives Shakespeare & Freud An 80's Graffiti Mak
17
Skater Anniversary Bling
The Stussy ad JAM HOME MADE Capsule is Rad
16
Preppy Streetwear Crossovers
The Full Stussy Deluxe x Fred Perry Blank Canvas Collection Unveiled
15
Street Chic Winter Gear
Stussy x Base Control Holiday 2011 Gets Ready for the Cold Season
14
Ocean-Blue Fashion Lookbooks
The Stussy 2011 Summer Cruize Collection Depicts Laid-Back Styles
13
Minimalist Designer Covers
Suit-up Your iPad With the Stussy SS-Link iPad Case
12
Superhero Streetwear Crossovers
Stussy x Marvel Comics Collection Adds a Designer Flair to Comics
11
West Coast Work Wear
Stussy x World Workers Collection Crafts Stylish Comfort Clothes
10
Graffiti Slippers
Stussy and Gallery 1950 Make Home Shoes Hot
9
New Years Designer Apparel
Celebrate the Holiday With These Stussy x CLOT Firecracker Shirts
8
Urban Black Bear Amplifiers
The Stussy x Medicom Toy Speakers Provides Fashionable Listening
7
Streetwear Pillows
Stussy Cushions for the 2010 Spring/Summer 'Cruize' Collection
6
Lavish Coastal Cosmetics
Intoxicate the Room with the Stussy x ATWM Black Amber Balm
5
Streetwear Air Fresheners
Stussy Collaborates with Kuumba for "World Tribe" Room Spray
4
Militarized Streetwear Fashion
The Bape/Stussy Collection Celebrates Stussy's 30th Anniversary
3
West Coast Lifestyle Gear
Stussy Tribe Exclusive Accessories Spice Up Homes in Style
2
Tropical Flower Bears
Be@rbricks by Leilo Hawaii, Stussy, Undefeated and More
1
Beat-Making Competitions
Join the Stussy 'Make Beats' Contest & Show Your Creative Spin
Related Ideas
Spring Streetwear Drops
The Stüssy Spring '25 Collection Fuses Tradition and Modernity
Modern Heritage-Based Streetwear
adidas Spotlights its 'Superstar Collection' for Fall and Winter
Sreet Heritage Collabs
adidas Originals X Avirex Reimagine the Iconic Superstar In NYC Heritage
Japanese T-Shirt Designs
A BATHING APE® x ©SAINT Mxxxxxx Team Up for a Fourth Time
Hospitality-Inspired Apparel
Brach x Lacoste Serve Resortcore with Limited Edition Sweatshirts
Playfully Nostalgic Pink Apparel
Juicy Couture x Madhappy Debut a Limited-Edition Collection
Urban-Inspired Outdoor Apparel Designs
Jory Emerges as a Fresh Contender in the Apparel Space
Customizable Latex Apparel
Sloganlatex Revolutionizes Latex Fashion with New Offerings
Escapism-Inspired Streetwear Apparel
Ksubi Drops its Pre-Fall ’25 Collection No Vacancy Nirvana
Free-Spirited Apparel Capsules
Vineyard Vines X Grateful Dead Blend Prep and Psychedelic Rock
Highschool-Inspired Apparel Collections
Stüssy X Denim Tears Unveil a Cultural Clothing Collab
NYC Culture-Inspired Streetwear
Public Assembly Debuts with Bold Street Staples
Intriguing Denim Collabs
The New Levi’s X Undercover Collaboration Ofers a Bold Fusion
texturally artistic fashion stores
The Acne Studios flagship store in Tokyo is eye-catching
Artist-Centric Networking Events
Adidas x SNIPES Unveil The NYC Superstar & Empower Artists
Villain-Inspired Graphic Streetwear
©SAINT Mxxxxxx Celebrates Heath Ledger's Joker in New Capsule
Collaborative Lifestyle Revived Shoes
Levi's Revives the Iconic New Balance 992 Sneaker Model
Cannabis Streetwear Collaborations
Ksubi and Cannabis Brand STAYME7O Dropped Its 4/20 Capsule
Star-Studded Brand Campaigns
'Play With Icons' is Redefining Lacoste’s Global Identity
Luxe Whimsical Resort-Style Apparel
The St. Regis x Vilbrequin Collection Features Vibrant Prints
Brick-And-Mortar Streetwear Stores
Anti Social Social Club Opens Its First Store in South Korea
Nostalgia-Driven Apparel Partnerships
The Pacsun x McDonaldland Collection is a Whimsical Revival
Unique Concept Clothing Stores
The BASE Store in New York Offers an Unexpected Style Oasis
Inspiring Apparel Collaborations
Skull and Chucks is a Bold Fusion of Skating and Martial Arts
Sauce-Proof Shirts
Shake Shack Created Disposable Fashion Inspired by Tray Liners
Preppy Sports Apparel
Lacoste Reimagines Classic Collegiate Fashion
Bold Graffiti Printed Totes
Marc Jacobs Reprises the Stephen Sprouse x Marc Jacobs Tote Bag
Film-Inspired Graphic Streetwear
atmos Introduces the Godfather Collection Honoring the Film
Effortlessly Chic Fashion Lines
EZZ STUDIOS Synthesizes Cultural Influences with Modern Design
Contemporary Athleisure Brands
STAUD Sport Fuses Style and Functionality for Athletic Consumers
QSR Collaborative Streetwear
Pacsun's Mcdonaldland Clothing Line Revives Nostalgia Fashion
Varsity-Inspired Graphic Tees
Reigning Champ Unveils Its New Graphic Series for Spring ‘25
Retro Sports Capsules
The Nahmias Marty Supreme Collection Brings Athletic Nostalgia to Streetwear
Performance-Lifestyle Wardrobe
Entire Studios x adidas Launch Performance and Lifestyle Apparel
Legacy Artist-Themed T-Shirts
Gap Partners with Legendary Artists on its New Shirt Capsule
NYC-Inspired Sneaker Designs
The Coach Soho Sneaker Collection is Chic and Urban-Informed
New York Streetwear Collections
Gap and Awake NY Launch a 90s-Inspired NYC Culture Capsule
Nostalgic Youth Culture Capsules
Coach Presented Its Fall 2026 Line During New York Fashion Week
Vintage Band T-Shirt Capsule
Levi's Launches a Joint Sonic Youth Band Tee Collection
Bold Skate Shoe Campaigns
The New Vans Off the Wall Campaign Celebrates the Authentic Sneaker
Comfortable Casual Lifestyle Shoes
STOKE Footwear Emphasizes Style and Comfort in Everyday Wear
Grunge-Influenced Running Apparel
Satisfy Running’s FW26 ‘High Country’ Boasts Technical Luxury
Reimagined Studded Trench Coats
COMME des GARÇONS Reimagines a Vintage Burberry Trench
Urban Deconstructed Fashion
The Louther x Carhartt WIP FW25 Capsule Reimagines Workwear Staples
Sun-Soaked Youthful Fashion Campaign
PACSUN Shoots Its Spring 2026 Capsule in Sun-Soaked Locations
Rebellious 90s-Inspired Eyewear Designs
Oakley Has Resurrected Its Straight Jacket Sunglasses
QSR Sandwich Shop Streetwear
Subway Introduces a Limited-Edition Line of Streetwear
Dynamic Textural Collaborative Shoes
Thug Club & Adidas Drop a Special Iteration of the Superstar
Lifestyle Icon-Backed Stores
Martha Stewart is Launching Stores Globally, Starting in Dubai
Palm Beach-Inspired Menswear
Lilly Pulitzer's 'Men’s Stuff' Marks a Bold Return to Preppy Menswear
Musician-Approved Streetwear
Eli Brown's 92 Thing Drop 2 is Inspired by Underground Rave Culture
Nostalgic Comic-Inspired Streetwear
Tillys Launches an Exclusive 'SUPERMAN Capsule Collection'
Travel-Inspired Après Ski Collections
St. Regis and STAUD Launch a New Capsule for the Winter
Musician Merch-Inspired T-Shirts
This Collaboration Gap Merch Highlights Iconic Artists
Collaborative Archival Footwear Designs
Teva® Partnered with Acclaimed Designer Sean Wotherspoon
Collaborative Gingham-Covered Sneakers
STORY mfg Launches an ASICS GEL-VENTURE 6 in Two Hues
Influencer-Driven Fashion Events
Pacsun Collaborated with Prominent Gen-Z Creators
Graffiti Clog Collaboration
The Slawn Crocs Classic Clog Injects Urban Art onto Crocs’ Model
Artistically Expressive Multi-Brand Stores
Sanjay Puri Architects Has Redefined Retail Design
functional footwear brands
NYC-Based Lifestyle Brand Brunch Redefines Everyday Comfort
Fashion-Forward Sporty Apparel
CLOT and adidas Join Forces Once Again on a New Collection
Heritage Streetwear Collaborations
Reebok Partners with OBEY for a Culture-Forward Sneaker Series
Seoul-Based Apparel Designs
Anti Social Social Club Unveils 'Designed in Korea' Collection
Clog-Expansive Sneaker Brands
Crocs is Officially Pushing More Boundaries in Sneakers
Fashion Label Beauty Collections
Vol. 1 White Fox The Beauty + Lifestyle Collection Debuts
Regionally Handcrafted Jewelry Lines
SUSU Co. is a New Retail Venture Founded by Susie Mobley
Coffee Retail Fashion
thisisneverthat x Starbucks neverthatcoffee Capsule Spans Apparel and Goods
Street Utility Rugged Styles
Alpha Industries FW25 Ultra Violet Collection Drops Military Staples
Streetwear-Inspired Snow Boots
Sprayground Expands into Footwear with New Eye-Catching Model
Sneaker-Honoring Furniture Collections
The Modernica x STASH Range Features Four Items
Graffiti Artist-Made Rare Sneakers
Nike and Stash Breathe Life Back to Retro Sneaker Models
Contemporary Sports Brands
Staud Sport Aims to Elevate Everyday Athleisure
Intricately Artistic Fashion Lines
Pacsun and the Metropolitan Museum of Art Drop a Holiday Line
Genderless Outerwear Designs
Sujitha Shivajothi Redefines Outerwear With Its FW25 Collection
Dynamic Graphic Skate Sneakers
S.R. STUDIO. LA. CA. and OTW By Vans Join on a Sneaker
Gen X-Targeted Fashion Labels
REGALO Studios Launches a Brand Embracing Lives Lived and Living
Sashiko Stitched Intricate Sneakers
Various Brands & Sashiko Gals Join Forces on Dynamic Designs
Streetwear Label Expansions
KSUBI Unveils KSWIM, The Brand’s First-Ever Swimwear Collection
Streetwear Skate Remixes
The New Future Campaign Revives the Old Skool with Athlete-Driven Designs
Vibrant Spring Streetwear Capsules
Corteiz Unveils New Pieces for the Spring Season
Music-Oriented Skateboarding Footwear
Vans Unveils its Premium Old Skool Music Collection
Streetwear Collab Stools
Bape and Saint Mxxxxxx Release a Fifth Collection with a Banknote Stool
Modern Nightlife Fashion Collections
Ksubi Dropped Its 12-Piece After-Dark Capsule
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
Modern Urban Living Outwear
Moose Knuckles Has Unveiled Its Spring/Summer 2026 Collection
Nostalgic Arcade Racing Apparel
The END. x Lacoste Collab Underscores Multigenerational Appeal
Vintage Style Streetwear
Human Made Drop at Hbx Introduces Denim, Tees, Bags, and Homewares
Wearable Art Streetwear
A Day’s March Transforms Jan Håfström’s Artwork into Wearable Streetwear
Cartoon-Inspired Apparel Capsules
The SpongeBob SquarePants Capsule Brings Eco-Conscious Fashion
Subculture-Themed Generational Fashion
Noskin Presents the Wildest ONes Yet Collection
Illustrated Streetwear Capsules
Wasted Youth x TAPPEI Introduces New Artwork Across Apparel
Stylishly Fused Denim Capsules
KSUBI and Elle Ferguson Partner for the 'KSUBI by Elle' Collection
Baseball Lifestyle Collaborations
Brunch Launches a New York Yankees Lifestyle Collection
Vibrant Skate-Culture-Inspired Sneakers
A BATHING APE Drops the 'SK8 STA Bold' and 'FLIP STA'
Rapidly Expanding Footwear Brands
STOKE Shoes is Now in Over 450 Retail Stores in the US
Graphic Streetwear Capsule
Grateful Dead x thisisneverthat SS26 Applies Band Iconography
Sneaker-Inspired Art Exhibitions
Roberto Lugo's 'Drip' Explores the Impact of the AF1 on Culture
Culturally Backed Fashion Launches
Brigade Launches its First SS25 Collection Based in NYC
Sportstyle Apparel Capsule
Mizuno Sportstyle Announces Its Inaugural SS26 Apparel Line
Classic Fashion Campaigns
Perry Ellis International Marks 70 Years of Its Original Penguin Brand
Brunch Culture-Inspired Capsules
Anti Social Social Club Marks the Breakfast Club’s 20th Year
90s-Inspired Collaborative Fashion Capsules
Pull&Bear's STWD Has Collaborated with PLEASURES
Playful Crayon-Inspired Fashion Lines
Lee & Crayola Launch Colorful Workwear-Inspired Garments
Men's Footwear Marketing Campaigns
Stuart Weitzman Launches Stuart Weitzman New York
Candy-Inspired Tonal Streetwear Launches
Skylrk Candy Drop Launches Candy-Hued Streetwear
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Surf-Inspired Skate Collections
Vans and Yusuke Hanai Join Forces on a New Collection
Heritage-Inspired Apparel Debuts
Clarks Originals Launches an Apparel Collection for SS26
Revived Counterculture Trackwear
The Needles FW5 Track Suit Embraces Heritage and Bold Hues
Exclusive Resort Capsules
St. Regis Hotels & Resorts x STAUD Partner for a Resort Collection
Affordable Luxury Streetwear Capsules
Kanye West Adds New Item to His 20 Dollar YEEZY Line
Military-Inspired Outdoor Fashion
N.Hoolywood Releases the Test Product Exchange Service
Fitness Instructor-Inspired Sports Capsules
PUMA and Alex Toussaint Dropped 'Effortlessly Cool'
Collab Golf Culture Capsules
Hypegolf Japan Anchors a Three-Brand Apparel Collaboration
Archetype-Driven Fashion
AELIZA Case Study 4: Your Life Explores Identity Through Clothing
Logo-Filled Streetwear Accessories
Bape’s Monogram-Heavy Bags Highlights a Logo Graphic
Streetwear Graphic Collections
XLARGE Spring/Summer 2026 Collection Mixes Skate and Workwear
Understated Spring-Centric Fashion
Stein Presents its Spring/Summer 2025 Line of Minimal Looks
Limited Collaborative Apparel Capsule
Madhappy and Juicy Couture Join on a Capsule Collection
Store-Exclusive Vibrant Apparel
Eric Emanuel Celebrates his Las Vegas Store Opening with Designs
Anniversary-Celebrating Arty Skateboard Decks
DGK Founder Stevie Williams Marks a Career Milestone
Remixed Artist-Designed Logos
Timeless Vapes Partners with Kevin Lyons for Artist Logo Remix
Modern Travel Collaborations
American Express and STAUD Launch a Resortwear Collection
Workwear-Inflected Fashion
nonnative Undercover Ozism Spring/summer 2026 Collection Blends Utility
Strikingly Chic Resort Collectons
The Saint Laurent Resort 2026 Collection Focuses on Contrasts
Brand Motif-Centric Fashion Lines
Anti Social Social Club Debuts Its Spring/Summer 2026 Collection
Celebrity-Coveted Travel Bags
Sprayground Introduces Functional Bag Options for the Holidays
Rapper-Approved Sneaker Colorways
Lil Uzi Vert X Vans Spotlight Premium Old Skool Sneaker Redesign
Esports Streetwear Partnerships
G2 Esports is Working with Smiley on a New Streetwear Line
Graffiti Collective-Informed Cannabis Packaging
Timeless Taps Graffiti Collective WET PAINT
Iconic Band Apparel Series
FREAK’S STORE Band Shirts Honor Legends with Long-Sleeve Designs
Film-Centric Fashion Capsules
Rihanna's Fenty Joins Puma on a Special Smurfs Collection
Bold Collaborative Sneakers
S.R. Studio LA CA x Vans Revive Iconic Shoes with Bold Print Treatment
Graffiti-Inspired Cannabis Partnerships
Timeless & the WET PAINT Graffiti Collective Continue on
Sea-Inspired Streetwear Capsules
Reebok X MARKET Channel LA Streetwear in a New Collection
Refined Spring-Centric Apparel
Helly Hensen's HH-118389225 Drops the Reimagined Icons Capsule
Urban Modern Golf Collections
HEAD Golf SS26 Brings Style to On-The-Go City Golfers
Graphic Apparel Capsules
thisisneverthat PEANUTS Series Has Snoopy Graphics on Relaxed Staples
Roller Heritage Streetwear
Liberty Ross Launches Flipper’s Fashion Collection Navigating Legacy
Refined Minimalist Sneakers
BAPE x COMME des GARÇONS Unveil The Anniversary BAPE STA Collaboration