The Stussy x Daniel Clowes Capsule Collection is another collaborative tee that the clothing brand is coming out with.
Fans of comics and graphic novels should recognize the name Daniel Clowes. He's most famous for writing and illustrating the cult hit Ghost World and now he's bringing his artistic talent to the fashion world. The Stussy x Daniel Clowes Capsule Collection features three shirts with Clowes' artwork on it. It's quite different from what Stussy normally puts out, due to its heavy use of graphic images instead of the usual brand logo that's normally the design focal point.
The Stussy x Daniel Clowes Capsule Collection is a part of the brand's spring/summer 2011 collection and three colors of the tee will be available for purchase.
What's Driving This Trend
- Graphic Novel Fashion
- Artwork from graphic novels and comics is being incorporated into clothing lines, presenting an opportunity for artists and clothing brands to collaborate.
- Collaborative Capsule Collections
- Clothing companies are partnering with artists to create limited edition collections, presenting an opportunity for mutual promotion and increased brand awareness.
- Visual Storytelling Clothing
- Apparel featuring graphic images and illustrations is becoming more popular, creating an opportunity for designers to tell stories through their clothing designs.
Who This Affects Most
- Fashion Industry
- The incorporation of graphic images and artwork into clothing designs presents an opportunity for fashion brands to differentiate themselves and create unique collaborations with artists.
- Art Industry
- Collaborations with fashion brands to feature their artwork on clothing lines presents an opportunity for graphic novel and comic artists to expand their reach and showcase their work in a new medium.
- Merchandising Industry
- The trend of visual storytelling clothing presents an opportunity for companies to expand their merchandise offerings beyond traditional branding and slogans and incorporate designs featuring characters and illustrations.
