The most popular September 2022 toys offer a look at some of the items that will be on kids' wish lists this holiday season, including everything from plush companions to help kids sleep better at night to toys that teach STEM or mimic spellcasting.
To go along with the exciting science news on astronomy, astrobiology and space exploration as of late, kids of all ages are finding an interest in space-themed tabletop games and rechargeable rocket kits.
Opposite to toys that encourage fantasies and imaginations to run wild, toys like postal service-themed board games and medical preparation toys help to equip kids with practical skills, knowledge and peace of mind that will support them in the real world.
Top 30 Toy Trends in September
30
Streetwear-Inspired Dog Accessories
The STAPLE x Zee.Dog Collection Features Stylish Dog Toys
29
Interactive Spellcasting Toys
The Magic Mixies Magical Crystal Ball Offers Multiple Modes of Play
28
STEM-Inspired Balance Bikes
Build & Ride by Adam Higgins Can Be Both Challenging and Playful
27
Hair Styling Toys
Casdon's Dyson Toys are Child-Friendly Styling Aids
26
Superhero-Themed Dinosaur Toys
The Hasbro Marvel Spider-Man Web Chompin’ Spider Rex is Prehistoric
25
Medical Preparation Toys
Premedprep by Adam Higgins Reduces Anxiety During Medical Procedures
24
Pixelated Toy-Like Artwork
The Lite-Brite Pop Wow! Wall Art Requires Assembly
23
Angry Customer Action Figures
Namespace Turned a Modern Cultural Phenomenon into a Collectible
22
Rechargeable Child Rocket Kits
The National Geographic Power Rocket Reaches Heights of 200-Feet
21
Motion-Activated Sci-Fi Toys
Hasbro Debuts the ‘Darth Revan Force FX Elite Electronic Lightsaber’
20
Hyper-Detailed Building Block Timepieces
The LEGO G-SHOCK Mudmaster by Pedro Jimenez is Realistic
19
Kid-Friendly Toy Collections
Funko Launched the 'Snaps!' Product Line for Younger Consumers
18
Iconic Street Culture Figurines
Kaws Celebrates the 20th Anniversary of His Iconic CHUM Figurine
17
Educational Hexapod Robots
The Hiwonder JetHexa Hexapod Has LiDAR for Mapping and More
16
Football-Style Bowling Sets
The Triumph Fowling Set Offers a New Take on a Classic
15
Portable Drawing Tablets
smART sketcher GO! is a Portable Projector for Kids Who Love to Draw
14
Cartoon Superhero Figurines
Hasbro Pulse Unveiled the 'Crimson Hawk Ranger' Action Figure
13
City-Focused Postcard Sets
LEGO Launches the New Postcard Series Inspired by Four Cities
12
Modern 1920s Dolls
American Girl Claudie Wells Comes with an Era-Authentic Baby Ruth Bar
11
Child-Created Card Games
The New Cards Against Humanity Pack is Written Entirely by Kids
10
Postal Service Board Games
The USPS: The Great American Mail Race Game is for Four Players
9
Interactive Educational Coding Toys
The imagiCharm Teaches Children the Basics of Coding
8
Fantasy Movie Figurines
LEGO Collaborates with the Harry Potter Franchise on the Hogwarts Express
7
Latin Musician-Themed Board Games
Monopoly Teams Up with J Balvin to Release an Eye-Popping Board
6
School Bus Playsets
PLAYMOBIL Launches a New School-Themed Toy in Time for Back-to-School
5
Special Edition Card Games
UNO Unveils New Artiste Series Collaboration with Takashi Murakami
4
Space Exploration Board Games
'Space Race: Rally for Resources' is for Two to Four Players
3
Punk Band-Inspired Figurines
Funko Unveils a Three-Piece Blink-182 Set for the Band's Anniversary
2
Heroic Bedtime Toys
The Bedtime Defenderz Plush Toys Help Kids Feel Protected at Night
1
Transforming Camera Toys
Canon Announced a Partnership and Toy Line with Transformers
Related Ideas
Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
Interactive K-Pop Film Toys
Furby Furblets KPop Demon Hunters Take After Favorite Characters
Movie-Themed Kids Meals
Super Mario Galaxy Happy Meal Launches with Collectible Toys
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Nostalgic QSR Miniature Experiences
McDonald's Introduces the Adorable Happy Meal Collectibles
Plush-Inspired Sensorial Cosmetics
Ulta Beauty x Squishmallows is Full of Fun, Tactile Features
Spherical Surprise Dolls
Barbie Roll & Reveal Shares a Novel Unboxing Experience
Nostalgia-Driven Cereal Promotions
Kellogg’s Toy Story 5 Cereal Boxes Reintroduce In-Pack Toys
AI-Enhanced Play Experiences
Mattel Partners with OpenAI to Develop AI-Powered Toys
Snap-Together Race Tracks
Hot Wheels' Speed Snap Track System Supports Flexibility & Independence
Space-Themed Screen-Free Learning Platforms
Boppo Has Introduced the Our Solar System Toppo
Sci-Fi Creature Collectibles
The Grogu Tiny But Mighty Series Figures Revsits On-Screen Looks
Toy-Doll-Starring Travel Spots
Expedia Debuts its 'Going Places with Ken' Campaign
Gamified AR Footwear Fittings
Tootsie Augmented Reality Makes Shoe Shopping More Fun for Kids
Nostalgic Toy-Film-Inspired Makeup Capsules
ColourPop Partners with Disney and Pixar’s Toy Story
Next-Gen 90s Dolls
Manhattan Toy is Reviving Groovy Girls for a New Generation of Kids
Easter-Ready Toy Plushies
Jazwares Launches a Whimsical Squishmallows Collection Ahead of Easter
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Baby Collectible Tech Lines
Sonny Angel x CASETiFY Has Returned for Another Adorable Collaboration
Play-Based Preschool Apps
LEGO Bluey Mobile Game Makes Screen Time into Building Play for Kids
Sensory Pocket-Sized Pets
Nano-mals are Tiny, Interactive Companions That Double as Fidget Toys
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Collaborative Kid-Focused Sensory Balls
Biggest Little and Sundae Kids Debut 'Balls on Wheels'
Beauty-Inspired Slime Toys
Gui Gui Makes Gen Alpha's Skincare Obsession Age-Safe & Fun
Color-Changing Cooking Toys
The Simmer & Stir Stovetop Play Set Inspires Realistic Pretend Play
Multipurpose Children's Pillows
Kid Cubes are the Playful Pillows Every Child Will Love
Psychologist-Designed Educational Toys
ThinkPsych Spotlights Its Line of Therapeutic Games & Tools
Nostalgic Capsule Collections
The UNIQLO UT x Tamagotchi Range Marks 30 Years of the Digital Pet
Family-Friendly Tech Accessory Designs
CASETiFY x Toy Story is Whimsical and Vibrant
Family-Friendly Halloween Essentials
Oriental Trading Creative Decor Options
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
Iconic Doll-Commemorating Stamps
USPS' Barbie Stamps Appeal to Youth and Nostalgia-Seekers
Cuddly Costumed Dolls
The Barbie Cutie Reveal Care Bears Series Shares Fun Surprises
Subtly Spooky Halloween Decor
The Target 2025 Halloween Collection Debuted Ahead of Summer
Blind Box QSR Collectibles
KFC Thailand Created a Celebratory Baby Sanders Collection of Toys
Playful Film-Inspired Toy Lines
Spin Master Builds on the Excitement of PAW Patrol: the Dino Movie
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Throwback Walkie-Talkie Collectibles
Stranger Things Upside Down Capsules Series 3 Thrills Fans
Inclusive Fashion Dolls
Mattel’s First Autistic Barbie Boasts Sensory Experiences & Support Tools
Mini Camera Collectibles
Kodak's Charmera Blind Boxes Reveal Tiny Devices That Actually Take Shots
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Chinese Toy Company Debuts
Kayou is Making Its Official Debut at the New York Toy Fair
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
Playful Plush Advent Calendars
Squishmallows Advent Calendars Offer Holiday and Skincare Surprises
AI-Driven Art Toys
MOMOTOY Debuts in the Us at Toy Fair New York
Community 3D-Printed Toys
3D Printing Elves Launches Free Toy Program for Children
STEM-Driven Building Block Kits
These LEGO Education Science Kits Come in Four Options
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Programmable Robot Toys
Robosen's MINI Robots Introduce a First-of-Its-Kind Smart Toy Platform
Responsive Building Toys
LEGO SMART Play Integrates Technology That Reacts in Real Time
Competitive Miniature Tabletop Games
Bandai Namco Toys and Collectibles Debuts GUNDAM ASSEMBLE
Air-Powered Racer Toys
The Air-Power Turbo Racer Travels Up to 30 Feet at 13 Feet Per Second
Collectible Wear-and-Share Jewelry
Twisty Petz Combines Wearable Pets with Friendship Bracelets
Screen-Free Children's Audio Toys
Tonies Introduces Three New Products for Littles
Digital Pet Board Games
Tamagotchi Collections is for Two to Four Players
Auto Cartoon Plushies
TeeTurtle Dropped the 'Transformers Reversible Plushies'
Spellbinding Collectible Plushies
Jellycat Introduces its 2025 Halloween Plushies
Plush Toy QSR Meals
McDonald's Presents the Special Squishmallows Happy Meal Offer
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Modernized Nostalgic Toys
Tin Can Offers a Novel Approach to Children's Communication
Playful Holiday Tracking Platforms
Google Santa Tracker Returns for Its 20th Holiday Season
Screen-Free Music Toys
Loops Lab Lowers the Barrier of Entry to Music Creation
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Phygital Fashion Dolls
Dress To Impress Mystery Models Brings a Beloved Fashion Game Offline
Micro-Robotic Digital Pets
MicroPets Appeal to Digitally Native Kids and Kidults
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Junior Kitchen Products
KitchenAid Kids Helps Children Participate in Age-Safe Cooking Experiences
Anniversary Doll Capsules
Spin Master Celebrates 25 Years of Dora with an All-New Toy Collection
Multi-Brand Match Games
Mattel Match: Toybox Unlocked Unites Brands Like Barbie & Hot Wheels
Colorful Bath Ball Toys
Biggest Little’s B is for Ball is Modern and Thoughtfully Reimagined
Nostalgic Film Merchandise
Disney Celebrates the Toy Story 30th Anniversary with New Collectibles
Screen-Free Entertainment Toys
The Toniebox 2 Engages Kids with Stories, Sounds, Music & Games
Art-Inspired Toy Collections
Hape x The Met Makes Masterpieces Accessible & Play-Inspiring
Nostalgic Toy Brand Celebrations
Tamagotchi Marks Its 30th Anniversary at the New York Toy Fair
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
AI-Powered Toy Telephones
Santa's Magical Telephone Provides a Direct Line to the North Pole
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
Award-Winning Educational Toy Brands
Learning Resources Earns 2026 Preschool Toy of the Year Award
Cosmetics-Inspired Slime Toys
Glime Brings Elements of Beauty and Fashion to Sensorial Play
STEAM-Inspired Construction Toy Systems
Meekins Corp. Introduces Rail Cube to the US Market
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Wind-Up Collectibles
Wind-Upz Revive Wind-Up Toys for a New Generation of Kids & Collectors
Digital Pet Collector Games
Find Tamagotchi Introduces Nostalgic IP to Gen Zalpha on Roblox
Wizard-Themed Chocolate Toys
The Kinder Joy Funko Harry Potter Collection is Limited-Edition
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Runway-Inspired Fashion Dolls
The Styled by KidSuper Ken Doll Sports Boundary-Pushing Streetwear
Virtual Pet-Themed Backpacks
Tamagotchi Introduces the All-New Adventure Companion Backpack
Toy-Inspired Music-Themed Workshops
The LEGO Group Launches Its Final Creativity Workshop of 2025
Pop-Out Pet Toys
Luki Lab Pets 2 Love Tuck into Heart-Shaped Purses That Doubles as Launchers
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Modular Space Toys
Lego Space Exploration Telescope Set Transforms to Telescope, Microscope & UFO
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Beauty Kiosk Playsets
Melissa & Doug's New Sort, Stock, Select Toy Explores Skincare & Makeup
Screen-Free Wooden Car Toys
Qubs' RasKars Feature Hidden Tech That Drives Vehicles Autonomously
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Hybrid STEM Activity Kits
Brainstorm's Science Activity Kits Pair Hands-On Play & Online Tutorials
Kids-Focused Space-Themed Collaborations
Crayola Interprets McDonald's Happy Meal
Designer Blind Box Figurines
Pop Top is a New Range of Collectibles for Kidults
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Halloween Countdown Doll Designs
Barbie Releases the 12 Days of Halloween Set with Daily Surprises
Tech-Driven Building Toys
LEGO Introduced Its New Smart Play Platform with Enhanced Technology
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Child-Focused Handheld Games
The Game Boy-Inspired Kids Device is an Alternative to Tablets
Halloween-Themed Drink Carriers
The Target x Stanley Halloween Range is Darkly Stylish
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Supermarket-Inspired Slime Toys
Zuru Slime Mart Shares Baskets & Bags with Food-Like Sensory Toys
Nostalgic Blind Toy Series
The Teletubbies Say Hello Series Nods to Childhood Icons for Collectors
Whimsical Miniature Toy Campaigns
LEGO Celebrates Star Wars Day 2025 with a Free Grogu Toy
Emotional Exploration Plushes
Emotional Baggage by Solobo Toys Helps Kids with Playful Expression
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
Collectible Halloween-Themed QSR Toys
The Burger King Scooby-Doo Toys Come in Six Styles
STEM Bath Bombs
Mr. Bubble's Galaxy Bath Bombs Teach Kids About the Solar System
Collectible Message Dolls
Momiji x TOMY Brings a Beloved Blind Box Brand to the US Market
Tech-Forward Teen Furniture
Rooms To Go Kids' Cloud9 Collection Features Smart, Modular Pieces
Seasonally Themed Magnetic Toys
MAGNA-TILES Introduces New Thematic Toys at Toy Fair 2026
Annual International Toy Fairs
Spielwarenmesse is Running Its 75th Edition This Year
Digital Dinosaur Toys
Bitzee Jurassic World Helps Kids Nurture, Feed & Care for Baby Dinos
Snuggly Plush Toys
Jazwares Spotlights Giftable Squishmallows for the Holidays
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Skill-Building Play Kits
The Helper Play Kit Supports Independent Play Based on Life Skills
Screen-Free Sleep Companions
Tonies' Sleepy Friends Support Restful Bedtime Routines
Adorable Mini Instant Cameras
The Retro Digital Toy Camera Brings Tiny Photo Capture to Keychains
Friendship-Celebrating Doll Brands
Maison Battat's Hey Bestie™ Product Range Emphasizes Positivity
Fragrant Rollerball Toys
Yummiland Num Noms Body Scents Helps Gen Alpha Create DIY Scents
Easter-Themed Collectible Dolls
L.O.L. Surprise! Pastel Party is an Alternative to Chocolate Gifts
Real-Circuit Board Games
Reactor Rescue Uses Functional Electronics in Gameplay
Collectible Mini Cameras
The Photo Creator Mini Cam Lets Kids Snap Photos Without a Phone
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
Toy-Gifting Menu Promotions
Cracker Barrel Introduces a Limited Edition Menu for Young Guests
Long-Haul Flight Toys
Turkish Airlines Created My Travel Buddy for Young Travelers
3D-Printable Toy Ranges
MakerWorld 'CyberBrick' Has Reusable Electronics and 3D-Printed Models
Interactive Toy Experiences
ToyPal Brings Soft Toys to Life with Personalized, AI-Powered Stories
Toy Trading Platforms
Toy Trader App Lets Families Trade Toys, Clothes, and Gear Without Cash
Developmental Bath Toys
The Your (Un)Ordinary Bath Toy Collection Encourages Sensory Exploration
Travel-Ready Racing Toys
Compact Flat 2 Fast Card Racers Launch from Flat
Active Play Fair Presentations
JOYIN Gears Up to Present at Spielwarenmesse 2026
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Sci-Fi-Inspired Toy Lines
Jazwares Partners with Netflix to Release a Stranger Things Capsule
Book-Themed Plush Collectibles
Punchkins’ Book Plushies Celebrate a Love of Reading