The most popular September 2022 toys offer a look at some of the items that will be on kids' wish lists this holiday season, including everything from plush companions to help kids sleep better at night to toys that teach STEM or mimic spellcasting.
To go along with the exciting science news on astronomy, astrobiology and space exploration as of late, kids of all ages are finding an interest in space-themed tabletop games and rechargeable rocket kits.
Opposite to toys that encourage fantasies and imaginations to run wild, toys like postal service-themed board games and medical preparation toys help to equip kids with practical skills, knowledge and peace of mind that will support them in the real world.
Top 30 Toy Trends in September
30
Streetwear-Inspired Dog Accessories
The STAPLE x Zee.Dog Collection Features Stylish Dog Toys
29
Interactive Spellcasting Toys
The Magic Mixies Magical Crystal Ball Offers Multiple Modes of Play
28
STEM-Inspired Balance Bikes
Build & Ride by Adam Higgins Can Be Both Challenging and Playful
27
Hair Styling Toys
Casdon's Dyson Toys are Child-Friendly Styling Aids
26
Superhero-Themed Dinosaur Toys
The Hasbro Marvel Spider-Man Web Chompin’ Spider Rex is Prehistoric
25
Medical Preparation Toys
Premedprep by Adam Higgins Reduces Anxiety During Medical Procedures
24
Pixelated Toy-Like Artwork
The Lite-Brite Pop Wow! Wall Art Requires Assembly
23
Angry Customer Action Figures
Namespace Turned a Modern Cultural Phenomenon into a Collectible
22
Rechargeable Child Rocket Kits
The National Geographic Power Rocket Reaches Heights of 200-Feet
21
Motion-Activated Sci-Fi Toys
Hasbro Debuts the ‘Darth Revan Force FX Elite Electronic Lightsaber’
20
Hyper-Detailed Building Block Timepieces
The LEGO G-SHOCK Mudmaster by Pedro Jimenez is Realistic
19
Kid-Friendly Toy Collections
Funko Launched the 'Snaps!' Product Line for Younger Consumers
18
Iconic Street Culture Figurines
Kaws Celebrates the 20th Anniversary of His Iconic CHUM Figurine
17
Educational Hexapod Robots
The Hiwonder JetHexa Hexapod Has LiDAR for Mapping and More
16
Football-Style Bowling Sets
The Triumph Fowling Set Offers a New Take on a Classic
15
Portable Drawing Tablets
smART sketcher GO! is a Portable Projector for Kids Who Love to Draw
14
Cartoon Superhero Figurines
Hasbro Pulse Unveiled the 'Crimson Hawk Ranger' Action Figure
13
City-Focused Postcard Sets
LEGO Launches the New Postcard Series Inspired by Four Cities
12
Modern 1920s Dolls
American Girl Claudie Wells Comes with an Era-Authentic Baby Ruth Bar
11
Child-Created Card Games
The New Cards Against Humanity Pack is Written Entirely by Kids
10
Postal Service Board Games
The USPS: The Great American Mail Race Game is for Four Players
9
Interactive Educational Coding Toys
The imagiCharm Teaches Children the Basics of Coding
8
Fantasy Movie Figurines
LEGO Collaborates with the Harry Potter Franchise on the Hogwarts Express
7
Latin Musician-Themed Board Games
Monopoly Teams Up with J Balvin to Release an Eye-Popping Board
6
School Bus Playsets
PLAYMOBIL Launches a New School-Themed Toy in Time for Back-to-School
5
Special Edition Card Games
UNO Unveils New Artiste Series Collaboration with Takashi Murakami
4
Space Exploration Board Games
'Space Race: Rally for Resources' is for Two to Four Players
3
Punk Band-Inspired Figurines
Funko Unveils a Three-Piece Blink-182 Set for the Band's Anniversary
2
Heroic Bedtime Toys
The Bedtime Defenderz Plush Toys Help Kids Feel Protected at Night
1
Transforming Camera Toys
Canon Announced a Partnership and Toy Line with Transformers
Related Ideas
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Plush Anime Monster Toys
Pokémon Squishmallows are Arriving in Several Styles This Spring
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Pink-Adorned Fashion Lines
Forever 21 & Mattel Collaborate on the Next Forever 21 x Barbie Line
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Barbie Tech Accessories
CASETiFY and Barbie Launch a New Tech Accessory Collection
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Doll-Themed Movie Fashion
The Zara x Barbie Collection Features Iconic Styles
Expansive QSR Toy Ranges
McDonald's Japan Hello Kitty Happy Meals Mark the Character's Birthday
Interactive Pixel Plushies
Eolo Toys' Pixel Hugs are Cuddly Plushes Enhanced with Tech Features
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Nostalgic Luxury Sleepwear
The Barbie x Karen Mabon Collection Shares Stylish Retro Prints
Meditative Screen-Free Toys
Calm Tonie Shares Mindfulness Activities & Breathwork for Kids
Anime-Themed QSR Toys
The McDonald's Japan Pokémon Natsumatsuri Happy Set Comes in Three Stages
Virtual Pet Gaming Devices
Tamagotchi Unveils Three New Devices with Unique Finishes
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Color-In Photo Cameras
The 'Potto' Toy Camera Concept Encourages Kids to Color in Prints
All-Pink Corner Shops
The Proper x Barbie Shop Shares Co-Branded Popcorn Packs
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Eco-Friendly Racing Toys
VTech's Turbo Edge Riders Inspires Racing and Recycling
Mesmerizing Gyroscopic Desk Toys
The Gyro Spin Spectre from Ghost Design is Precision-Machined
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Furniture Waste-Made Toys
ÉCAL Students Redefine What a Sustainable Toy Is
Mars Rover Toy Models
The LEGO Technic NASA Mars Rover Perseverance Arrives June 1
Gummy Bear Toys
Gummymals are Squeezable Toys with 20 Different Interactions
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Technical Education Car Toys
The Conceptual 'GoCar' Helps Kids Learn to Code Autonomous Vehicles
Intergalactic Gamer Chair Designs
The Starfield x TEMPUR 'Dream Chair' Celebrates the Game
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Multisensory Oven Playsets
Cookeez Makery Helps Kids Create a Sweetly Scented Best Friend
Virtual Pet Wearables
Tamagotchi Uni is Super Customizable, Portable and Socially Connected
Instant Noodle Model Cars
The Dream Tomica Cup Noodle Collection Includes Seven Models
Introductory STEM Toy Sets
The Zig & Go from Djeco Combines Music and Forces in an Educational Toy
Playful Coding Pets
Pyxel Helps Kids Program Actions, Expressions, Tricks & Sounds
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Pinkish Toy-Inspired Tech Products
The Caviar #Barbiecore Collection is Opulently Pink
Children's STEM Subscription Boxes
The ENGINO® STEM CLUB Subscription Box Promotes Learning
2-in-1 Fashion Dolls
L.O.L Surprise! Tweens Surprise Swap Introduces One Doll with Two Looks
Interactive Sensory Tables
The Fisher-Price Sensory Bright Light Station Offers Six Play Modes
Nature-Inspired Pet Toys
A Team of Designers Create the Unique Triangle Toy for Pets
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
AI-Enhanced STEM Toys
The Kidx Classbox Fuses Montessori Methods with NFC Tech & AI
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Doll-Inspired Pink Timepieces
Fossil is Launching a New Barbie-Themed Watch Collection
AI-Powered Plushies
Curio and Grimes are Collaborating on Artificial Intelligence Toys
Glossy Pink Bag Collections
Barbie x Kipling Features Details Inspired by the Fashion Icon
Space-Exploring STEAM Toys
LeapFrog's Magic Adventures™ Line Arrives for Kids Five and Up
Travel-Inspired Toy Catalogs
The Tennessee Playcation Catalog Shares the Joy of Travel
Sitcom-Themed Doll Lines
Polly Pocket Teams Up with Warner Bros. Discovery for Collector Series
Street Style Digital Pets
The Supreme Tamagotchi Gives the Toy Pet a Hip Makeover
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Digital Magnetic Toy Models
The Tenki Spliced Magnetic Attraction Toy is Educational
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Toy-Inspired Haircare Products
The CHI x Barbie Totally Hair Collection is Celebratory
Empathy-Building Play Programs
The Barbie School of Friendship Helps Kids Develop Social Skills
Iconic Toy Retailer Expansions
Toys"R"Us Canada Amplifies Retail Presence Ahead of Holiday Season
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Transforming Imaginative Furniture Designs
The Kiddie Couch Encourages a Sense of Play
Latina Fashion Dolls
Latinistas is World's First and Only All-Latina Fashion Doll Line
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Ergonomic Dog Toys
Earth Rated's Debut Dog Toy Collection is Durable, Stimulating & Safe
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Storytelling Projector Toys
Moonlite Projects Stories With Added Music and Sounds
Experiment-Based Playsets
Moose Toys' Beast Lab Reinvigorates Action Figure Category
Solar-Powered Rover Kits
4M's 'Solar Rover Kit' Educates Kids About the Power of Green Science
Interactive Response Robot Toys
The Star Wars Chatter Back Chopper Has More Than 40 Responses
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
Fuzzy Musical Collectibles
Furblets are Interactive Toys That Introduce Furby to a New Generation
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Squishing Jellybean-Scented Toys
Jelly Belly Squishi Toys Come in 12 Different Scents
Doll-Themed Secondhand Shops
ThredUp's Barbiecore Dream Shop Shares a Selection of Thrifted Goods
Kid-Friendly Telescopes
The LeapFrog Magic Adventures Telescope Shares Images Taken by NASA
NYC-Themed Baby Gift Sets
The Big Apple Baby Gift Set by Estella Features Clothes, Toys and More
STEM Holiday Shops
CircuitMess' Holiday Gift Shop Has Presents That Teach Coding & Creative Design
Squishy QSR Toy Collaborations
McDonald's Squishmallows Happy Meal Arrives on December 26
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Fashionable Zombie Dolls
Zombaes Critter Chaos Dolls Have Spooky Mix-and-Match Features
Space-Themed Home Decor Collection
IKEA Introduces its new Cosmic AFTONSPARV Collection
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Inspiring Imaginative Television Series
LEGO Launches the LEGO DREAMZzz Segment for Kids
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
Playful Interactive Galleries
PLAY by American Express Platinum Reimagines Toys as Art Pieces
Expansive Toy-Inspired Amusement Parks
Mattel Adventure Park Will Open in 2024 in Arizona
Cartoon-Inspired Festive Collections
The Pokémon Company Unveils a Range of Festive Products
Next-Gen Fuzzy Robot Toys
Hasbro is Introducing a New Furby for a New Generation
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Toy-Themed Film Figurines
The Funko Pop! Movies: Barbie Collection Has Four Styles
STEM Subscription Crates
KiwiCo's STEM Subscription Crates Equip Children with Valuable Skills
Mechanical Kinetic Motion Toys
Mezmoglobe's Luna is its Latest Complex Kinetic Desk Toy
Kid-Targeted Holiday Bundles
Storypod Boasts Three Holiday Bundles for Kids
Challenging Sensory Games
Toy Mania's Quick Pops Feature Four Game Modes
Playtime-Encouraging Toy Capsules
Oreo Unveils the Art of Play Toys in Black and White
Squishy Fortune-Telling Toys
This Fortune Teller Squish Ball Reveals Answers with a Squeeze
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Reprogrammable Robot Companions
Quarky Teaches Kids AI, Robotics and Programming Through Play
Insect Habitat Toys
Smart Lab Toys' Insect Inspector Lab Bug Playground Encourages STEM Learning
ASMR-Inspired Soothing Toys
These Sensory Motion Bubblers Visually Create Calm
Fashion Doll Board Games
Hasbro's Monopoly: Barbie Edition Has Players Build a Dreamhouse
Play-Inspiring Workshops
LEGO is Sharing a Free Workshop Series Featuring Renowned Creatives
Bilingual Baby Toys
Bebé Fuerte Explores Movement as Play
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Dream-Inspired Building Toys
Lego Dreamzzz Encourages Kids to Build with Their Imagination
Peel-and-Stick Fashion Dolls
Style Bae Dolls Have 2D Bodies and 3D Heads
STEM Excavation Kits
Thames & Kosmos' 'Jurassic World Dinosaur Dig' Lets Kids Be a Paleontologist
Doll-Themed Bag Series
State Bags and American Girl Have Teamed Up for an Exciting Collaboration
Playful Wizard Toy Collections
Schleich and Warner Bros. Launch Wizarding World™
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Sticker Fashion Dolls
Decora Girlz Merge Creative Style Expression and Sticker Play
Active Entertainment Systems
Nex Playground Gets People Moving at Home
Space-Inspired Toy Collections
Stomp Rocket® Debuts the Space Collection at Target & Toy Retailers
Experiential Gift Registries
Nabu is a Gift Registry Platform to Give Kids Memorable Experiences
Stone-Like Supportive Toys
Play Maker Stapelstein Expands to the American Market
Inclusive Children's Apps
Pok Pok Offers Culturally-Specific Content for Global Audiences
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Life-Sized Toy Construction Sets
The Funphix' 'Standard' is an Educational Outdoor Playset
Enchanted Potion Dolls
Magic Mixies Pixlings are Dolls That Kids Create Inside a Potion Bottle
Sci-Fi Game-Inspired Game Accessories
Microsoft Unveils a Set of Xbox Tools Inspired by Starfield
Surprise Mini Dolls
L.O.L. Surprise! Sooo Mini! Has a Ball-in-Ball Unboxing Experience
Africa-Themed STEM Crafts
Teni & Tayo Offers a Subscription Box of STEM Crafts Inspired by Africa
Learning-Focused Robotics Toys
The Robots In Motion Building Set Ignites STEM Interest in Youth
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
Collectible Figurine Advent Calendars
These Pocket Pop! Advent Calendars are Arriving for 2023
Phone-Style Counting Toys
Leapfrog's Chat & Count Emoji Phone Mimics a Real Phone to Teach Numbers
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
Candy-Filled Christmas Ornaments
The Gummy Pop Surprise Holiday Hunt Series & Ornament is Festive
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures