Monopoly Teams Up with J Balvin to Release an Eye-Popping Board
Niko Pajkovic — August 17, 2022 — Pop Culture
References: monopoly.hasbro & hypebeast
Global entertainment and toy brand Hasbro has partnered with superstar Colombian musician J Balvin to launch an all-new limited-edition version of Monopoly, an iconic real-estate-themed board game that was first released in 1933.
What makes this collaboration particularly unique is that it marks the first partnership between Monopoly and a Latin artist. Accordingly, the new board draws from J Balvin's eccentric and maximalist fashion as well as his Columbian heritage and upbringing. Because of this, the board comes dressed in a variety of bright rainbow-themed colors and features eye-popping smiley face designs. In addition, the game has been updated to feature music-specific elements such as concert tickets, music venues, and cards related to collecting music royalties.
For those interested, the new Monopoly: J Balvin Limited Edition is now available on Hasbro's website.
Image Credit: Monpoly
What makes this collaboration particularly unique is that it marks the first partnership between Monopoly and a Latin artist. Accordingly, the new board draws from J Balvin's eccentric and maximalist fashion as well as his Columbian heritage and upbringing. Because of this, the board comes dressed in a variety of bright rainbow-themed colors and features eye-popping smiley face designs. In addition, the game has been updated to feature music-specific elements such as concert tickets, music venues, and cards related to collecting music royalties.
For those interested, the new Monopoly: J Balvin Limited Edition is now available on Hasbro's website.
Image Credit: Monpoly
Trend Themes
1. Celebrity-themed Board Games - Opportunity to collaborate with musicians and other celebrities to create unique and personalized versions of classic board games.
2. Music-themed Board Games - Opportunity to create board games specifically tailored toward music lovers that feature music-specific elements such as concert tickets and music venues.
3. Cultural Heritage-themed Board Games - Opportunity to celebrate and draw inspiration from different cultures through board games that incorporate cultural references and designs.
Industry Implications
1. Toy Industry - Toy companies can explore collaborations with celebrities to breath new life into classic board games and keep them relevant and appealing to a wider audience.
2. Music Industry - Music companies can expand their brand and reach by collaborating with board game manufacturers to create music-themed board games that resonate with music fans.
3. Entertainment Industry - Entertainment companies can collaborate with game makers to develop board games that incorporate references to popular TV shows, movies, and celebrities, creating immersive fan experiences.
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