It was recently announced by the royal family that the Duke and Duchess of Cambridge will be welcoming a second royal baby. Will and Kate are expecting a little brother or sister for Prince George, who was born July 22, 2013. While Kate Middleton is already a mother, this collection of preparatory innovations will come in handy waiting for the second royal baby.
Many of these products center around the idea of a countdown, especially in app form. From tea advent calendars (ideal as mamas-to-be can't have coffee!) to pregnancy preparation apps, there are several unique ways to mark time leading up to birth. Technology plays an important role in the form of gadgets as well, like peculiar pelvic workout devices and health-monitoring maternity bands. There are ways to help out expecting dads too, such as first time father apps.
27 Preparatory Pregnancy Products
These Ideas Could Help Will and Kate with the Second Royal Baby:
Alyson Wyers — Sep 8, 2014 — Lifestyle
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Low-Tech Pregnancy Wristbands
The Kick Counting Wristband is a Wearable to Monitor Baby Kicking
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Wellness Monitoring Kits
Cue is a Home Testing System for Monitoring Your Own Health
25
Pregnancy Tracker Jewelry
Bellabeat Leaf is an Activity and Wellness Tracker Expecting Moms
24
Pregnancy Care Water
'WaterBaby' Offers an Enriched Way to Consume Water During Pregnancy
23
Healthy Prenatal Beverages
Bump Water is a Vitamin and Mineral Drink for Women Who Are Pregnant
22
Maternity Training Tools
The MamaNatalie Birthing Simulator Prepares Students for Safe Deliveries
21
Health-Monitoring Maternity Bands
The Pregnancy Pulse Lets You Track Your Baby's Well-Being
20
Efficient Eco Gestation Gauges
Preg Aid is a Reusable Pregnancy Test and Women's Health Monitor
19
Prenatal Iced Teas
Hey Mama! Makes Prenatal and Postnatal Iced Tea for Women
18
Pregnancy-Sharing iDevice Docks
The iBaby Smartphone Dock Makes Sharing Fetus Photos Easier
17
Pregnancy Countdown Posters
Andrea Arch Compares Growing Size of Unborn Babies to Fruits & Veggies
16
Visual Pregnancy Devices
TummyKickers Will Shake When You Feel the Baby Kicking
15
Expecting Mother Social Apps
Preggie Connects Expecting Mothers with Other Pregnant Women Nearby
14
Pregnancy-Supporting Cereals
Nutrimum's Muesli Takes Care of an Expectant Mother's Nutrition
13
Prenatal Nutrition Bars
Bellybar Snacks Indulge Cravings and Satisfy Expectant Mothers
12
Musical Pregnancy Attire
The Pregnancy Music Belly Band Brings Beats to Your Baby
11
Heartbeat-Tracking Apps
Bellabeat Allows Users to Hear an Unborn Baby's Heart
10
Soothing Maternal Teas
The Spoiled Mama Makes Herbal Pregnancy Tea
9
Wearable Pregnancy Monitors
'Jana' is a Remote Pregnancy-Tracking Technology for Mothers
8
Anti-Nausea Maternity Drinks
Healthy Mama's 'Boost It Up!' is a Morning Sickness Solution
7
3D Pregnancy Diaries
This Pregnancy Diary Grows Over Nine Months Like a Pregnant Woman's Body
6
Peculiar Pelvic Workout Devices
The 'Skea' Device Helps Gamify Kegel Exercises
5
Auditory Womb Diaries
The Womb Sound Memory Recorder Captures Audio of Your Pregnancy
4
Nutritional Nursing Cookies
Milkmakers' Lactation Cookies Aid Women Post-Pregnancy
3
Pregnancy Preparation Apps
Glow Nurture Helps Parents Plan, Prepare & Learn About Pregnancies
2
Customizable Countdown Apps
The Dreamdays Mobile App Helps You Count Down to Big Events
1
Baby Name Origin Apps
The Nametrix App Will Let Parents Know If a Name Choice is Good or Bad
Related Ideas
Cat-Inspired Luxury Accessories
Hello Kitty and Kate Space Join on a Special Capsule
Royalty-Branded Gourmet Lifestyle Collections
Meghan, Duchess of Sussex, Has Launched as Ever
Collectable Wellness Products
The SpoiledChild X Jeremy Scott Drop 2 Offers the Future of Wellness
AI-Powered Digital Gifting Experiences
Prezzee's Magical Moments Delight Kids, Family & Colleagues
Smartphone-Sized Beds
IKEA's Phone Sleep Collection Gamifies Mindful Device Use Before Bed
Miniature Baby Collectibles
MGA’s Miniverse: Make it Mini Real Baby Shares Tiny Figures & Food
AI Parenting Apps
The Joy Parenting Club Offers Both AI Guidance and Human Support
Limited-Edition Water Kegs
Liquid Death X Kylie Kelce Give Hydration a Hardcore Upgrade
Collaborative Retailer Capsules
The Kate Spade New York x Target Collection Boasts Vibrancy
Pregnancy-Friendly Vibrators
The 'Fin PleasureVibe' Launches to Transform Childbirth
Baby Pig-Themed Toys
The New Walmart Toy Collection is Inspired by Peppa Pig's Sister, Evie
Cartoon Pregnancy Gender Reveals
Hasbro Makes a Major Announcement in the Peppa Pig Universe
Fantasy Book Tech Accessories
PopSockets Unveiled its 'Throne of Glass' Collection
Friend-Focused Wellness Apps
The 'With Gratitude' App Makes Daily Connection Easy
Keychain Beauty Balms
Glow Hub's Baby Glow Balm is Made for On-the-Go Touch-Ups
Princess-Inspired Personal Care Lines
Bath & Body Works Expands Disney Princess Collection Reach
Transitional Motherhood Campaigns
Peanut and Tommee Tippee Want "Matrescence" in the Dictionary
Self-Aware Cosmetics Campaigns
Mac Cosmetics Embraces the ‘Nepo Baby’ Narrative in 'Born Famous'
Breastfeeding Kit Collabs
Willow x Caraa Launch a Baby Pouch for Breastfeeding Awareness Month
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
AI-Powered Parenting Texts
Avocado Health Launches Avocado Health SMS Coaching
AI-Powered Baby Bassinets
Harvy and Nina Karp Developed the SNOO Smart Sleeper for Busy Parents
Newborn-Inspired Skin Creams
Kanebo is Set to Debut a New Vernix-Inspired Cream Duo
Sweat-Based Pregnancy Wearables
MoleSense's Molecular Wearables Redefine Maternity Care
Kids-First Personal Care Brands
Rayro Plans to Debut Creams and Balms in Toy-Like Formats
Novel Kitten Development Products
Tiki Cat's New Products are Designed for Easy Kitten Care
Children-Focused Tech Lines
MyFirst Specializes in Technology Products for Children
Branded Chocolate Easter Eggs
The 2026 Nestlé Easter Products Interpret Classic Chocolate Flavors
Micro-Mindfulness Content
Care.com and Headspace are Tackling the Mental Load of Caregiving
AI-Powered Parenting Platforms
Bobo Debuts in the US with Predictive Child Development Technology
Couples Protein Supplements
WeNatal Protein + Together Supports Hopeful and New Parents
AI-Powered Parenting Apps
Riley Helps Parents Manage Tasks Easily and Intelligently
Multisensory Car Seats
Evenflo's SensorySoothe Calms Crying Babies and Reduces Parental Stress
Easter-Themed Kitchen Collections
The Dash X PEEPS® Brand Capsule is Incredibly Adorable
Convenient Postpartum Snacks
Mamala's Support Snacks Share Functional Ingredient Blends in Pouches
Meal Kit Installations
HelloFresh's Giant Delivery Box Features a Real Family Sharing Dinner
End-Of-School-Year Meal Kits
Prego® Launches the #PreGOseason Meal Kit Giveaway
Baby-Friendly Yogurt Ranges
Stonyfield Organic YoBaby Yogurts Come in Several Formats
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Kid-Focused Screen-Free Learning Kits
Bellybees is Expanding Beyond Baby Food into a New Category
Travel-Ready Infant Formulas
The ByHeart Anywhere Pack is a First-of-Its-Kind for Modern Parents
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Early Allergen Exposure Ads
The Square Baby Super Bowl Spot Promotes a Science-Backed Message
Streamlined Wedding-Focused Retail Experiences
The Knot Worldwide Boasts New WeddingPro Features
AI-Powered Parenting Solutions
Coparenting Uses AI Technology to Help Parents Streamline Care
Breast Health Awareness Apps
Know Your Lemons App Recently Named the #1 in Health & Fitness
Women's Health Juice Ranges
These New Benefit Juice Products Come in Three Options
Outdoors-Inspired Kids Apparel
Kyte Baby Unveils Its Yellowstone + Yosemite Collection
Welcome Gift Design Kits
Earth’s Hatch Kit Reimagines a Welcome Gift with Practical Home Tools
Infant Digestive Health Campaigns
Happy Baby Organics Launches a New Educational Campaign
Personalized Daily Wellness Apps
Hoda Kotb Launches Joy 101 Wellness App Inspired by Daily Rituals
Menopausal Transition Tools
Natural Cycles' NC° Perimenopause Supports Women Through Change
Berry-Powered Immunity Shots
The Rebel Kitchen Camu Shots Come in Two Options
Emotional Mothers Day Ads
Apple's Mother’s Day Campaign Showcases Spatial Video's Emotional Power
Age-And-Stage Appropriate Snack Lines
Little Bellies Broadens Its Reach in the Canadian Market
Child-Forward Travel Planning Kits
Trip Jones Offers Kid-Friendly Travel Planning
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Regional Baby Food Ranges
These New Little Freddie Products are Arriving in the Middle East
Postpartum Depression Programs
Stork Club Strives to Help Working Mothers with Treatment
Collectible Amenity Kits
British Airways Launched a New Range of Business Class Amenity Kits
Public Figures-Supported Baby Brands
Harbor Partners with Tim and Demi-Leigh Tebow
Beauty Product Easter Gifts
The Next Beauty Easter Egg Was Created with Cath Kidston
Developmental Sippy Cup Models
NUK® Partners with Ms. Rachel™ to Launch New Line of Sippy Cups
AI-Powered Reproductive Platforms
OTO Fertility Takes Reproductive Insights to the Next Level
Child-Focused Handheld Games
The Game Boy-Inspired Kids Device is an Alternative to Tablets
Parent-to-Parent Marketplaces
Blossoms Helps Families Exchange Gently Used Children's Clothing
Interactive Potty Training Apps
The Potty with Pull-Ups ft. Disney Jr. App is for Kids & Parents
Pregnancy-Safe Active Skincare
SKN TO SKN Formulates Products for Breastfeeding, Postpartum & More
Posh Mother-Celebrating Campaigns
The Michael Kors 2025 Mother’s Day Campaign Was Chic and Luxe
New Dad-Focused Apps
Bobo’s New DadTech Tracks Postpartum Wellbeing with AI Mental Health Tools
Informative Parenting Books
Triple Paste's New Limited-Edition Book is Called ‘A to Zinc Oxide’
Parent-Centered Baby Contests
Gerber's 2026 Photo Search Celebrates the Whole Family
Royal Streaming Service Shows
Apple Music The King's Music Room Stars King Charles III
Lifelong Women's Health Apps
Amomi Represents a Significant Evolution in Women's Health Technology
Infant Sleep Support Services
Hatch Baby Offers Real-Time Sleep Support from Certified Consultants
Proactive Bathroom Insights
The Kohler Health App Has Newly Launched Bathroom Routine Features
Curated Derby-Approved Recipes
Churchill Downs Joins Forces with CAFÉ, Caroline Chambers & Others
Wearable Fertility Tracking Apps
Garmin Syncs Smartwatch Data with Natural Cycles App
Sci-Fi-Themed Kids Supplements
Vitabiotics Wellkid is Introducing Star Wars-Themed Gummies
Modern Wedding-Inspired Campaigns
Patrick Schwarzenegger Stars in SKIMS' Wedding Shop Campaign
AI Parenting Assistants
MyBaby.help Offers Personalized AI Guidance for Baby Care and Development
Contraceptive-Themed Press-Ons
The Chillhouse x Opill Collab Celebrates Self-Care as Health Care
Elevated Maternity Collections
Seraphine Relaunches Brand with Design-Led Pregnancy Fashion
Private Label Medicine Debuts
Parfetts Adds a New Medicine Product to its Expanding Portfolio
Mom-Focused Mindfulness Initiatives
Little Bellies and Headspace Support the Wellbeing of Moms
Pop Culture Wedding Collections
A Dynamic Duo Inspired The Engagement Era Collection by The Knot
New Tech Product Announcements
Apple Unveiled New Products at a Recent Event
Cycle Tracking Apps
Period Tracker Helps Users Monitor Menstrual Cycles And Health Insights
Anti-Colic Baby Bottles
Thyseed's Premium Design Helps to Prevent Newborn Digestive Discomfort
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Strawberry Rhubarb-Flavored Baby Products
Little Spoon Launches Its Strawberry Rhubarb Babyblend
Skill-Building Play Kits
The Helper Play Kit Supports Independent Play Based on Life Skills
AI-Powered Women's Health Apps
Trellis Health Launches a Pregnancy and Postpartum Care Platform
Customizable Baby Food Apps
Bébé Foodie Launched to Assist Parents in Making Informed Decisions
AI Parenting Assistants
Mom AI Offers Personalized Tips, Meal Planning, and Wellness Support
Multi-Use Soothing Shirts
The Sweat Sheet Holds a Mom's Scent and Turns into a NICU Mattress Cover
Pregnancy-Inspired Sub Sandwiches
Jersey Mike's Loaded BLT is Booming Among Pregnant Customers
Postpartum Wellness Brand Expansions
Anya Expands Into Target, Making Products More Accessible
Continuous Maternal Monitoring Systems
ANNE Maternal Enables Wireless Tracking of Mother and Baby
AI Baby Photography
Newborn Photography Creates Stunning Baby Images Instantly With AI Tools
Parent Feedback-Driven Product Enhancements
GROWNSY Paid Attention to Parent Feedback in 2025
Physician-Developed Prenatal Supplements
The SmartyPants Prenatal Plus Multivitamin is Optimized
Growth-Focused Baby Care Brands
GROWNSY Announces Its New Philosophy — Space to Grow
Precision-Engineered Baby Bottle Capsules
Pigeon Debuts the Nurture & Nest Baby Bottle Collection
Fertility-Tracking Wearables
The Natural Cycles NC° Band Tracks Temperature to Pinpoint Ovulation
Limited-Edition Pink-Forward Collaborative Capsules
Janie and Jack Debut the TH!NK P!NK Collection
Modern Infant Gear Lines
mima Now Offers Its Range on Target's Website, Thereby Expanding Access
Parent-Friendly Workout Plans
Matalan and Mr Motivator Tailor-Made Exercises for Parents
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Rhinestone Display Sticks
Clearblue Crystals Appears as a Decorative Pregnancy Keepsake
Working Mother Guides
The Working Motherhood Toolkit Helps with Navigating Maternity Leave & More
Health-Focused Meal Planners
Kitchen Savvy App Helps Plan Meals And Track Nutrition
Affordable Maternity Care Initiatives
Axmed and Every Pregnancy Support Crisis-Affected Regions
Breastfeeding Tracker Apps
Maia Helps Moms Track Feeding, Growth, And Wellbeing With Ease
Self-Sterilizing Bottle Warmers
Papablic's Portable Bottle Warmer Supports Hospital-Grade Hygiene
Organic Postpartum Care Lines
LOLA Unveils its Functional New Postpartum Collection
Shared Planning Tools
PostPad Helps Couples Share Tasks, Events, and Expenses Easily
Candid Mother's Day Cards
Poise Launched a Mother's Day Card Collection with Katherine Heigl
Family Planning Hubs
Sweet Family Helps Households Stay Organized With Shared Digital Tools
Early Childhood Product Lines
NUK is Extending Its Perfect Match Series
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Toddler Sleep Trainers
Baby Alarm Clock Uses Red And Green Lights To Guide Toddler Sleep
Event Tracking Apps
ComingUp Helps Users Track Milestones And Share Life Events Easily
Family Info Managers
DadApp Puts Shared Family Information Into One Organized Mobile App
Couples Cycle Trackers
Berry For Couples Helps Partners Understand And Support Each Other
Personal Wellbeing-Aiding Products
Pong Design Creates Products that Fuse Mindfullness with Tech
Probiotic Pregnancy Supplements
The O Positiv Health PREGGO Prenatal + Probiotic is Science-Backed
Newborn-Specific Support Platforms
Baby Dove is a New Support Platform for Expecting Parents
Product Wait Trackers
Users Can Track Product Launch Timelines With 'Time Since Announcement'
Sustainable German Baby Lines
Super-Pharm Unveils a New Line of Natural Baby Care Products
Pregnancy Nutrition Services
Pregnant Meal Provides Custom Meal Plans for Healthy Pregnancies
Period-Planning Shopping Features
Instamart Launches a Menstrual Tracker and Care Hub for Planning
Updated Fertility App Features
Berry Fertility Launches a Revamped App Amid a Jump in Egg Freezing
Fertility Support Communities
BabyMantra Connects with Stories to Navigate Fertility Journeys
Newlywed Registry Bundles
Tesco Unveils Wedding Registry Bundles with an Assortment of Essentials
Fertility Connection Services
Button Fertility Matchmaking Connects Donors and Parents
Period Tracking Tools
Faye Provides Free, Privacy-First Menstrual Cycle Tracking
Educational Mother-Supporting Events
Momcozy Finishes Up the 2025 Expert Series with Eight Events
Bedtime Story Apps
Mom & Dad Tales Helps Kids Sleep Faster With Personalized Stories
Pregnancy Tracker Apps
Monitor Pregnancy And Baby Milestones Easily With BabyTrack