Many expecting mothers maintain a pregnancy diary to chronicle their experiences through pregnancy up to the birth of their child; now, would-be moms can enjoy a diary that literally grows with them.
The 'Bell-Net Mother Book' has an incredible 3D design that mirrors the physical changes of a pregnant woman's body. The diary is designed for 40 weeks of entries to cover the 40 weeks of human pregnancy.
Each week, the pages on the right grow and bulge like a pregnant woman's body while the left side, which is left blank for notes, deepens each week so that the pages can align and the book can be closed.
The Bell-Net Mother Book pregnancy diary was created by Japanese obstetrics medical services network Kishokai in partnership with ad agency Dentsu. The design took the Grande Design Lotus prize at Adfest in Bangkok, Thailand.