When you think about Christmas, a lot of what comes to mind are physical things like cookies, presents, ornaments, evergreen trees, lights and greeting cards, but these seasonal social media campaigns kick the holiday season up a level with the use of technology. For example, since cozy scarves and sweaters are essentials for the winter, some of these campaigns acknowledge this and help tech-savvy shoppers generate their own online, satisfying the need for interaction as well as customization.
On Twitter, it's also possible to check how naughty or nice you've been, and then reach out to Santa. For several years now, kids have been able to get in touch with the toymaker by writing him letters, sending him an email or even a tweet, but the quickest way to keep up with what Santa is doing is to follow him on Snapchat.
28 Seasonal Social Media Campaigns
From Tweeting Charity Scarves to Laser Christmas Graffiti:
Laura McQuarrie — Sep 10, 2014 — Marketing
28
Ugly Holiday Sweater Creators
Coca-Cola's Sweater Battle Will Crown the Ugliest Christmas Sweater
27
Interactive Speaker Tennenbaums
The Beats Pill Christmas Tree Responds to Twitter and Instagram
26
Hunky Holiday Campaigns
Isaiah Mustafa Brings Christmas Cheer as the Old Spice MANta Claus
25
Social Media Christmas Ornaments
The Tweetball by Gelotology is Connected to Twitter
24
Booze-Branded Holidecor
The Heineken Social Tree Will Change Modern Christmas
23
Warm Weather Christmas Campaigns
Spring Santa is Helping AGF Japan Celebrate Christmas in Spring
22
Social Media Gift Wrap
Tweet Wrap Spreads Twitterific Spirit One Present at a Time
21
Quirky Holiday Campaigns
Easter Peeps' Every Day is a Holiday Celebrates Unusual Occasions Daily
20
Photo-Snapping Santa Accounts
Santa on Snapchat Counts Down to Christmas with Captures of His Life
19
Tweet-Generated Holiday Sweaters
Budweiser UK's Twitter Knitting Machines Make Sweaters
18
Zany Cartoon Video Chats
Wallace & Gromit Spend the Holidays in a Google Hangout Chat
17
Social Pinboard Gift Guides
Find Gifts for Anyone with the 'Pinterest Christmas Gift Ideas' Boards
16
Holiday Behavior-Measuring Apps
Use the Social Santa App to See if You've Been Naughty or Nice
15
Pinboard-Retailer Holiday Collabs
The 'Dear Topshop' Campaign Makes It Easy to Buy from Topshop
14
Hip-Hoppin' Saint Nicks
Lay-Z Santa Uses Beats to Promote the LG Optimus Phone
13
Virtual Family Feasts
The Virtual Holiday Dinner Uses Skype to Connect With Loved Ones
12
Social Media Holiday Stories
'A Social Network Christmas' is a Modern Take on a Religious Tale
11
Whistleblowing Elf Tweets
Mother London Leaks Lapland Secrets Via Twitter
10
Tweeting Charity Scarves
Twitter Knitter Uses Social Media to Keep the Cold & Needy Warm
9
Online Gift Advice Apps
Shopycat App Makes Gift Recommendations from Facebook Activity
8
Crowdsourced Shopping Playlists
Gap Store in San Francisco Lets Customers Choose In-Store Music
7
Social Media Gifting
The Twitter Secret Santa Exchange Begins a Digital Holiday Tradition
6
Laser Christmas Graffiti
The Vodaphone Campaign of Gift Giving Incorporated Facebook
5
Twitter Christmas Gifts
Get the Perfect Gift for Your Beloved Tweeps With the Twanta Web App
4
Twitterific Christmas Trees
Light Up the Merry Twitter Tree by Tweeting on the Social Network
3
Festive Fired Exec Campaigns
The Zellers Festive Finale Ends on a Bittersweet Note
2
Wish-Granting Greetings
Clinton Cards Will Make a Customer's Holiday Wish Come True
1
Free Holiday Video Greetings
Skype Airport Service Helps Loved Ones Get in Touch
Related Ideas
Gifting-Ready Cafe Merch Lines
Starbucks Holiday Merchandise for 2025 Has New and Returning Faves
Cocktail-Themed Holiday Campaigns
Aperol is Initiating 'Aperolidays' in 2025
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Connection-Focused Luxury Fashion Campaigns
The Salvatore Ferragamo Holiday 2025 is Heartwarming
AI-Powered Digital Gifting Experiences
Prezzee's Magical Moments Delight Kids, Family & Colleagues
AI-Generated Holiday Messages
Prezzee is Delivering Personalized Communication from Santa Claus
High Fashion Holiday Campaigns
The Jacquemus Holiday 2024 Campaign is Titled Winter Retreat
Show-Inspired Marketplace Campaigns
Facebook Marketplace x Netflix Launch a Bridgerton Experience
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Festive Digital Chocolate Treats
Kinder Chocolate and The Elf on the Shelf Debuted a Partnership
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Luxurious Winter Campaigns
The Michael Kors Holiday 2025 Campaign Was Set in Banff, Canada
Gamified Holiday Promotions
Starbucks for Life Merrython Blends Gameplay with Prize Giveaways
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Mischievous Gift Deliveries
Walmart’s WhoKnewVille Campaign Had the Grinch Drop Off Surprise Gifts
Wintry Retail Activations
ASOS will Host a Winter Wonderland Pop-Up in SoHo
Shareable Wishlist Templates
Urban Outfitters and Canva Partnered to Simplify Holiday Gifting
Festive In-Flight Experiences
Emirates Offers Seasonal Experience for Travelers
Playful Plush Advent Calendars
Squishmallows Advent Calendars Offer Holiday and Skincare Surprises
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Gen Z Holiday Campaigns
SNIPES Launches 'Wrapped in Heat' Featuring Marlon Wayans
Indulgent Wintertime Treat Campaigns
The Galaxy Hot Chocolate Campaign Embraces Winter Comfort
Branded Holiday Baking Campaigns
Nutella and Hallmark Partnered to Celebrate the Festive Season
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Emotional Holiday Campaigns
John Lewis 2025 Christmas Ad Fuse 90s Nostalgia with Family Connection
Spiced Holiday Cranberry Creations
Ocean Spray Launches Two New and Festive Cranberry Products
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Soup Giveaway Campaigns
Heinz Launches a New Soup Giveaway Campaign with Sam Thompson
Festive Scratch-and-Sniff Billboards
Subway's Interactive Ad Shares the Aroma of Stuffing
Interactive Treat Campaigns
DQ Canada Launches its Loyalty-Based 'Falling Treats' Campaign
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
Social Media Post History
Time Machine X Lets You Explore and View Anyone's Past Tweets
Festive Statement Shirts
The Cotton x Lisa Says Gah! Holiday Announcement Tees Tackle Small Talk
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
AI-Powered Toy Telephones
Santa's Magical Telephone Provides a Direct Line to the North Pole
Retro Tech Sweaters
Microsoft Holiday Sweater Celebrates Fifty Years with Nostalgic Graphics
Barista-Inspired Holiday Cup Spots
Starbucks Launched its 'Drawn Together' Campaign
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
AI-Powered Shopping Features
Target is Making Seasonal Gifting Easier, Personalized and More Fun
Playful Hockey Campaigns
Beard in a Box Campaign Lets Hockey Fans Join the Playoff Beard Tradition
Conversation Insight Analytics
Messages Wrapped Turns Texts to Shareable Year-In-Review Summaries
Festive Shoppable Choirs
Toblerone Reimagined Holiday Songs & Shared QR Codes for Buying Truffles
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Social Media Enhancers
Caption Generator Provides Custom Captions, Hashtags, and Music Suggestions
Celebrative Ketchup Campaigns
Heinz Lunched its Festive 'It's Heinz Season' in Southeast Asia
Holiday-Specific Conversational AI Agents
Tavus Debuts the festive AI Santa 2.0
Whimsical Garden Product Campaigns
Where the Good Things Gro Brings the Enchanted Garden to Life
Celeb-Headed Holiday Jewelry Campaigns
Tiffany & Co. Presents the 'Love is a Gift' Campaign
Strategic Retiler Promotional Events
HomeGoods is Runing Its Third Annual Deck the Everything Day
Wintery Dessert Coffee Ranges
The Starbucks Holiday Menu Features Drinks and Treats
Social Content Creators
SmilesFlow Lets You Create Unique, Interactive Content for Sharing
Holiday-Centric Retailer Campaigns
Saks Fifth Avenue is Running the Holiday Your Way Campaign
Holiday Retail Campaigns
Walmart's WhoKnewVille is a Seuss-Inspired World of Festive Cheer
Festive Claymation Fashion Campaigns
The Barbour x Wallace & Gromit Campaign Launched for 2025
Festive Pet Photo-Op Initiatives
PetSmart is Taking Complimentary Holiday Portraits of Pets
New Year-Motivated Health Promotions
Health-E Commerce Launches the New Year, New You Campaign
Beauty-Branded Holiday Markets
L'Oréal Paris Partners with Toronto's Distillery Winter Village
Holiday Fashion Campaigns
Jisoo Fronts Tommy Hilfiger’s 2025 Capule Inspired by Prep and Nostalgia
Social Listening Parties
Spotify's Wrapped Party Unites Users for Shared Experiences
Holiday Character Streetwear
The Anti Social Social Club Sanrio Capsule Presents a Holiday Lineup
Holiday-Themed Hospitality Experiences
Four Seasons Hotels and Resorts Announces Its Holiday Plans
Virtually Staged Holiday Homes
Santa's North Pole Cabin on Zillow Applies Virtual Staging AI
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Digital Gift Makers
DearOne Lets Users Create And Send Personalized Virtual Gifts
Retailer-Branded Holiday Apparel
7-Eleven's New Seasonal Merchandise is Themed Around Christmas
Themed Holiday Fireplace Streams
Netflix Holiday Yule Logs Bring Film Worlds into Festive Ambience
Sour Seasonal Candy Products
Sour Patch Kids Santa & Elves Have a Red and Green Color Theme
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Playful Hide-And-Seek Holiday Campaigns
Chaumet's Holiday 2025 Campaign Film is Whimsical
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Bath Bomb Advent Calendars
The Momcozy × BIG HUGS 14-Day Advent Calendar Supports Seasonal Comfort
Awareness-Raising Shoe Store Concepts
Soles4Souls Canada Highlights What's Important This Season
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Humorous Playful Airline Campaigns
Spirit Airlines Adds Personal Space with the Seat Blocker
AI-Powered Santa Toys
HeySanta Brings Artificial Intelligence into the Magic of Christmas
Carrier Pigeon Campaigns
The Travel Agency's Viral Project Pigeon Spiked Social Media Engagement
Snuggly Plush Toys
Jazwares Spotlights Giftable Squishmallows for the Holidays
Social Persona-Liked Whisky Cocktails
Grant’s Whisky is Being Cheeky for the Holidays
Festive Humanoid Campaigns
Humanoid Launched a HMND 01 Gift Wrapping Video
Playful Holiday Jewelry Campaigns
Zales Ran the Decorating Season Campaign During the Holidays
Personalized Holiday Audios
Santas Voice Message Creates Custom Santa Greetings for Kids
Charity-Supporting Chocolate Campaigns
Lindt and NSPCC Teamed Up for the Holidays
Festive Fairytale Campaigns
Boots' Gift Happily Ever After Celebrates Meaningful Gifting
Coziness-Focused Winter Fashion Campaigns
Arach&Cloz Launched the 'High Five to Cozy' Campaign
Social Media Schedulers
SocialLater Automates Social Media Posting Across Multiple Platforms
Heartwarming Seasonal Sneaker Campaigns
The Saucony Run Home for the Holidays Campaign is Festive
Seasonally Themed Charcoal Products
Kingsford Charcoal Boasts Christmas Coal for the Holidays
Tax-Focused Marketing Campaigns
Intuit Debuts the Second Iteration of 'Now This is Taxes'
Tech-Driven Tooth Fairy Trackers
The Tooth Fairy Tracker Features Kiki the Tooth Fairy
Whimsical Desk Rituals
Starbucks Created a Small, Celebratory Post-CNY Activation
Experiential Sock Pop-Ups
O2's Not a Sock Shop Shared Designs Reflecting Priority Experiences
Holiday Football Campaigns
The Chelsea FC Magic of Blue Campaign Brings People Together
Christmas Retail Delivery Campaigns
The Debenhams Delivered Campaign Was Created by Exposure
Ramadan-Focused Tech Campaigns
Hisense Delivers 'Innovation That Brings Us Together This Ramadan'
Simplified AI Shopping Tools
Target Focuses on Holiday Shoppers with its New AI-Powered Tools
App Promotion Marketplaces
Boost Downloads And User Engagement With Indie App Santa’s App Features
Connection-Focused Postal Holiday Campaigns
La Poste's Secret Santa Connects French Villages
Christmasy Customer-Rewarding Retailer Campaigns
The One Stop 2025 Christmas Campaign Gives Back
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Cheeky Holiday-Inspired Sofa Campaigns
The Lovesac Company Highlights the Comfort of Couchmas
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
Personalized Present Campaigns
The Wonderbly Everyone’s Got Favourites Campaign is Rolling Out Now
Celebrity-Backed Luxe Fashion Campaigns
Burberry's Holiday Film is Dubbed ’Twas the Knight Before…
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Leather Goods-Focused Holiday Campaigns
Delvaux Debuted an Elevated Holiday Campaign This Year
Custom Social Platforms
Nightlight Offers Inclusive And Highly Custom Social Media Experiences
Cheeky Gift-Wrapping Campaigns
Scotch Brand and Ego Nwodim Embrace the Resting Gift Face
Last-Minute Gift Replacements
DoorDash's Holiday Rescue Sweepstakes Helps to Overcome Delays
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Festive Musician-Led Campaigns
Smirnoff ICE Partners with Troye Sivan for the Holidays
Holiday Story Animations
The Dunkin’ Little Holiday Munchkin Origin Story Drops for the Season
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Seasonal Promotional Sweepstakes
Gametime is Running 12 Days of Gametime This Holiday Season
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Virtual Holiday Collaborations
Wishfultree Lets You Create & Share Interactive Holiday Trees
Boldly Humorous Holiday Campaigns
MyRegistry.com Debuts 'It's NOT the Thought That Counts'
Charitable Holiday Retail Programs
Meijer Distributes Financial Gifts to Shoppers and Employees
Intimacy-Redefining Promotional Campaigns
Lovense Offers Discounts and the Lover Set for V-Day
Warm Tech Holiday Campaigns
A Friend for Christmas is Samsung’s Tender Holiday Campaign Short Film
Sustainability-Focused Scooter Campaigns
iScooter Has Initiated Its Annual Black Friday Campaign
Immersive Elevator Holiday Experiences
Bramalea City Centre Hosted Santa’s Enchanted Elevator
AI Santa Companions
SantaAI Offers Personalized Conversations, Stories, And Advice For Children
Collectible Social Communities
Mantel Builds A Social Network For Sharing Stories And Collections
Streamlined Holiday Shopping
Yes, More & Co Simplifies Holiday Shopping With Daily SMS Deals
Festive Product Launch Events
Love Magenta announces a 10-day Christmas launch event
Tech-Enhanced Marketing Tools
Sprout Social Has Introduced Upgrades to Its Customer Care Platform
Customizable Holiday Decorations
Merry Sparkles Outdoor Decor Features Magnetic Components
Personalized Holiday Videos
Naughty or Nice Video Creates Santa Videos With Photos And Facts
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Holiday Planning Toolkits
Ultimate Holiday Planner for Christmas Helps You Be Organized & Festive
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Accessible Christmas Initiatives
The Santa Reads Braille Initiative Ensures Inclusivity