When you think about Christmas, a lot of what comes to mind are physical things like cookies, presents, ornaments, evergreen trees, lights and greeting cards, but these seasonal social media campaigns kick the holiday season up a level with the use of technology. For example, since cozy scarves and sweaters are essentials for the winter, some of these campaigns acknowledge this and help tech-savvy shoppers generate their own online, satisfying the need for interaction as well as customization.
On Twitter, it's also possible to check how naughty or nice you've been, and then reach out to Santa. For several years now, kids have been able to get in touch with the toymaker by writing him letters, sending him an email or even a tweet, but the quickest way to keep up with what Santa is doing is to follow him on Snapchat.
28 Seasonal Social Media Campaigns
From Tweeting Charity Scarves to Laser Christmas Graffiti:
Laura McQuarrie — Sep 10, 2014 — Marketing
28
Ugly Holiday Sweater Creators
Coca-Cola's Sweater Battle Will Crown the Ugliest Christmas Sweater
27
Interactive Speaker Tennenbaums
The Beats Pill Christmas Tree Responds to Twitter and Instagram
26
Hunky Holiday Campaigns
Isaiah Mustafa Brings Christmas Cheer as the Old Spice MANta Claus
25
Social Media Christmas Ornaments
The Tweetball by Gelotology is Connected to Twitter
24
Booze-Branded Holidecor
The Heineken Social Tree Will Change Modern Christmas
23
Warm Weather Christmas Campaigns
Spring Santa is Helping AGF Japan Celebrate Christmas in Spring
22
Social Media Gift Wrap
Tweet Wrap Spreads Twitterific Spirit One Present at a Time
21
Quirky Holiday Campaigns
Easter Peeps' Every Day is a Holiday Celebrates Unusual Occasions Daily
20
Photo-Snapping Santa Accounts
Santa on Snapchat Counts Down to Christmas with Captures of His Life
19
Tweet-Generated Holiday Sweaters
Budweiser UK's Twitter Knitting Machines Make Sweaters
18
Zany Cartoon Video Chats
Wallace & Gromit Spend the Holidays in a Google Hangout Chat
17
Social Pinboard Gift Guides
Find Gifts for Anyone with the 'Pinterest Christmas Gift Ideas' Boards
16
Holiday Behavior-Measuring Apps
Use the Social Santa App to See if You've Been Naughty or Nice
15
Pinboard-Retailer Holiday Collabs
The 'Dear Topshop' Campaign Makes It Easy to Buy from Topshop
14
Hip-Hoppin' Saint Nicks
Lay-Z Santa Uses Beats to Promote the LG Optimus Phone
13
Virtual Family Feasts
The Virtual Holiday Dinner Uses Skype to Connect With Loved Ones
12
Social Media Holiday Stories
'A Social Network Christmas' is a Modern Take on a Religious Tale
11
Whistleblowing Elf Tweets
Mother London Leaks Lapland Secrets Via Twitter
10
Tweeting Charity Scarves
Twitter Knitter Uses Social Media to Keep the Cold & Needy Warm
9
Online Gift Advice Apps
Shopycat App Makes Gift Recommendations from Facebook Activity
8
Crowdsourced Shopping Playlists
Gap Store in San Francisco Lets Customers Choose In-Store Music
7
Social Media Gifting
The Twitter Secret Santa Exchange Begins a Digital Holiday Tradition
6
Laser Christmas Graffiti
The Vodaphone Campaign of Gift Giving Incorporated Facebook
5
Twitter Christmas Gifts
Get the Perfect Gift for Your Beloved Tweeps With the Twanta Web App
4
Twitterific Christmas Trees
Light Up the Merry Twitter Tree by Tweeting on the Social Network
3
Festive Fired Exec Campaigns
The Zellers Festive Finale Ends on a Bittersweet Note
2
Wish-Granting Greetings
Clinton Cards Will Make a Customer's Holiday Wish Come True
1
Free Holiday Video Greetings
Skype Airport Service Helps Loved Ones Get in Touch
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Affordable Skincare Holiday Collections
Burt's Bees Launches a Series of Giftable Bundles
Fair Trade Beauty Advent Calendars
The Body Shop's Big Advent of Change Gift Set Features 25 Items
Enchanting Body Care Sets
The Lush Holiday Sets are "Un-dupable," Visually Appealing & Functional
Dedicated Social Media Devices
The Conceptual Twitter 3D Gadget Features Mechanical Buttons
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
AI-Generated Festive Greetings
CloneMe.io Sends Messages from Santa, Mrs. Claus and Elves
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Holiday-Inspired Conservation Collecction
WWF Launched Its Conservation Collection for Christmas
Chocolate Reconnection Campaigns
Purdys Chocolatier's Reconnect Roulette Helps People Reach Out
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Social Ghosting Donut Campaigns
The Krispy Kreme Ghosted Box Encourages Relationship Rekindling
Y2K Shopping Campaigns
Klarna's That's Smoooth Campaign Stars Paris Hilton
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Serotonin-Boosting Billboards
Soglar's Billboard Uplifts on the Most Depressing Day of the Year
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Festive Trivia Games
'Yule Never Guess' is a Fun, Challenging Christmas Trivia Game
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Supermodel-Backed AI Cards
Winnie Harlow Partners with Coca-Cola to Launch AI Christmas Cards
Branded Holiday Gifting Suites
Scotch Brand Created a Festive Suite for Wrapping & Packing Gifts
Nourishing Holiday Cosmetics
The Tree Hut Holiday Collection Gifting or Self-Indulgence-Ready
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Night-Out Chocolate Campaigns
The Cadbury Spectacularly Nice Promotion Offers a Range of Prizes
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Festive Airline Post Boxes
easyJet's Letters to Santa Campaign Supports Traveling Families
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
Festive Delivery Service Events
The DoorDash Deck the Doorstep Event Offers 12 Days of Deals
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Karaoke Christmas Trees
Asda's Holiday Tree Lights Up When People Sing Michael Bublé Songs
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Social Media-Inspired Candles
Ryan Porter | Candier Boasts a Playful Candle for Galentines Day
Anti-Breakup Festive Campaigns
Smirnoff and Lance Bass Debut 'Red, White & Merry' Love Campaign
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Collaborative Soup Branded Outerwear
Campbell’s x Parks Project Winter Warmth Collection is Cozy
Cartoon-Inspired Festive Collections
The Pokémon Company Unveils a Range of Festive Products
Festive Rooftop Parking Spots
Aldi Installed a Parking Space for Santa's Sleigh and Nine Reindeer
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Fued-Inspired Christmas Cards
Moonpig Unveils Its New AI-Powered Christmas Card Range
Customizable Holiday Treats
Sugarwish Offers Special Holiday Treats as Part of Its Gifting Service
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Early Christmas Decoration Contests
Oreo Will Reward Festive Fans Who Decorate Early This Year
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Festive Carnivorous Plant Ads
John Lewis' Holiday Ad Tells the Story of Snapper: The Perfect Tree
Influencer Christmas Campaigns
An Influencer Couple from Wigan Launched the Giftmas Tree Project
Beloved Holiday QSR Beverages
Starbucks Canada Ushers in the Holiday Season with Festive Offerings
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
TV-Show Christmas Markets
The Emily In Paris Pop-Up In NYC Transported Visitors to Paris
Exclusive Gamer Gift Cards
Candy Crush Saga Gift Cards Share a 48-Hour Unlimited Lives Bonus
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Festive Social Campaign Cookies
The Tim Hortons Holiday Smile Cookie Supports Charities and More
Santa Claus-Inspired Hotels
You Can Book a Stay at Santa Claus’ Cabin This Winter
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Nostalgic Holiday Cocktail Menus
TGI Fridays' Claus for Celebration Revives 80s & 90s Cocktails
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Collegiate-Style Winter Scarfs
Acne Studios Launches a Cozy Scarf Collection Ahead of Winter
Positivity-Focused Social Medias
SLAY is a Social Media App with Gamified Positive Experiences
Custom Holiday Ornaments
Staples Print Services Make Custom Gifting Easy
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Accessible Seasonal Celebration Products
These Target Holiday Products are Priced at $5 or Less
Holiday Grocery Delivery Hotlines
The Getir Christmas Emergency Hotline Offers Fast Deliveries
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Cranberry Season Campaigns
Ocean Spray's How You Cran Celebrates a Favorite Holiday Flavor
Quirky eCard Platforms
Happiepages Has an Online Celebratory Card for Any Occassion
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Faux Santa Ad Spots
Mint Mobile's Ad Features "Greg" Who Looks a Lot Like Santa Claus
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Seasonal Charitable Chocolatier Campaigns
Lindt & Sprüngli Will Donate £1 for Every Teddy Sold
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Same Day Gift Deliveries
Instacart Offers Same Day Delivery for Last-Minute Gifts
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
Celebratory Seasonal QSR Deals
Wendy's 12 Days of Holiday Deals Gets Customers Ready for Christmas
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Autism Awareness Tech Products
TORRAS Presents its COOLiFY Cyber Product in New Campaign
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Expansive Vegan Candy Campaigns
This Swizzels Campaign Encourages Retailers to Stock Up
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Social Good Ski Initiatives
Christy Sports Launched the Nordica Unleashed Outreach
Christmas Carols-Inspired Mail Stamps
Royal Mail Presents its New Festive Stamp Collection
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Personalized Holiday Newsletters
Pics & Wishes is a Line of Multi-Media Greetings
Anonymous Letter Sending
Letters is a Charming Tool Allowing People to Send Letters in Secret
Social Media Silencing Features
Instagram Quiet Mode Helps Users Take a Scheduled Break
Festive Display Contests
The Truly Keep It Light Holiday Edition Helps to Cover Utility Bills
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Christmasy Convenience Retailer Promotions
The 7-Eleven Holiday Deals are Here for 2023
Thermostat-Themed Snack Contests
Hot Pockets is Inviting People to Turn Up the Heat This Season
Holiday Meal Savings Campaigns
The Dollar General 'Decked Out In Deals' Campaign is Cost-Conscious
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Complimentary QSR Item Events
The Jack in the Box 24 Days of Jackmas Promotion Arrives in December
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Contemporary Home Brand Initiatives
abc carpet & home Participated in the Holiday Cheer
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Holiday Message Summarizers
Slack Holiday Mode Summarizes Missed Workplace Messages During PTO
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Personalized Heartfelt Digital Greetings
Merrygram Emerges as a More Meaningful Alternative
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Social Wishlist Networks
WishSpace Lets Users Store Their Wishlists for Easier Gifting
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Inviting Family-Friendly Games
Q Mixers Releases the New Secret Holiday Bingo Cards and Cocktails