16 Scary Marketing Approaches

Being that fall is upon us and Halloween is just around the corner, it's only suitable to take a moment to reflect on some of the most appropriate scary marketing approaches taken by brands around the world. Although a few techniques found here are specifically tailored around the Halloween season, others are simply scary for the sake of being scary; this approach grabs the attention of consumers, creates a lasting impression and -- although a little bit cruel -- embeds brand names into our subconscious via negative association (or positive if you're into spooky stuff).

Many have become complacent to advertising; it's everywhere and many believe easy to tune out. As such, these scary marketing approaches show how brands are going above and beyond to break consumers out of their routine to make a name for themselves.