Marketers know that fear is a powerful motivator, and these scarevertising ad campaigns drive that point home. From frightening ads that ensure you never forget to wear a condom to evil theme parks meant to scare your children into behaving well, there's plenty of fear-inducing innovation to go around.
It's amazing to see just how diverse the tactic of scarevertising can be. Check out the slideshow below to see for yourself.
Implications - But before you check out the slideshow for these 15 Scarevertising campaigns, consider the last time an ad used fear on you and you'll know how effective the method can be.
15 Scarevertising Campaigns
From Freaky Condom Campaigns to Banned Teen Pregnancy PSAs:
Marissa Brassfield — Jun 14, 2009 — Naughty
15
Biomimicmarketing in Shockvertisement
French AIDS Campaign
14
Political Scarevertising
Actual Sarah Palin Quotes Frighten You Into Voting
13
Semen Scarevertising
Doc Morris Ads Use Hitler & Bin Laden Sperm to Sell Condoms
12
Banned Scarevertising
Shocking NHS Video for Teen Pregnancy Banned from YouTube
11
Evil Theme Parks for Marketing
Tiger Balm Gardens (Haw Par Villa) in Singapore
10
Brutal Advertising
Fear Net Twisted & Scary Ads
9
Mannequin Scarevertising
Fantastic Ads to Promote Sales by Harvey Nichols
8
Unfortunate Scarevertising
Condomi Condoms Frighten Potential Buyers
7
Black Magic Scarevertising
Hair Vitalizer Voodoo Doll
6
Superhuman Scarevertising
Freightliner Trucks Instill Fear in Superman and the Incredible Hulk
5
Career Scarevertising
Jobsintown.de Barber's Cape
4
Science-Fiction Scarevertising
Sci-Fi Channel Campaign Mimics Vintage Movie Posters
3
Transsexual & Theft Scarevertising
‘Alfer GPS Sale' and Installation' Ads
2
Terror Free Oil
Clever Marketing with Fear? or American Tragedy?
1
Frightening Eco Films
'Age of Stupid' Looks at Potential Global Warming Disaster
Related Ideas
243 Ad Campaigns and PSAs That Really Get Your Attention
Extreme Political Parodies
Obama Girl Hits Sarah Palin Below The Belt
Difficult Advertising & Branding
Olla Condoms
Banvertisements
10 Over-the-Top Ads Banned Worldwide (This is Why We Love the Web)
Transgendered Brand Endorsement
Amanda Lepore for Jawbone
Gruesome Shockvertising
Sony PSP Retry Ad
Transgendered Cosmetics
Amanda LePore's Transsexual Makeup Line
Bizarre Election Mania
Obama and Sarah Palin Dancing With the Stars, Baby Halloween Costume Ideas
28 Banned Ads, Products and People
Character Reinvention
Tina Fey on How The Sarah Palin Spoofs Reinvented Her Career
34 Outrageous Safe Sex Promos, Ads and PSAs
52 Powerful PSAs and Awareness Ads to Stir Your Emotions
Fake Naughty
Beate Uhse TV Ads for Parental Controls and Supervision
Visually Disturbing PSAs
Juvenile Protective Association Ads Show Effect of Verbal Abuse
36 Condom Innovations
Making Quickies Last Longer
Ads for Hansaplast Long Pleasure Condoms
Drawing With Mosquitos
Malaria Kills More Than Hitler, Stalin, Tanks & Bombs
Ironic Banvertisement
10 Ads That Were Banned But Are Free to Roam the Internet
38 Ultra Modern GPS Enabled Devices
Bizarre Theme Parks
The Isgyvenimo Drama Soviet Bunker
Political Scarevertising
Actual Sarah Palin Quotes Frighten You Into Voting
26 Global Warming Awareness Innovations
Futuristic Anti-Smoking Ads
Live to See Naked Chicks & Bin Laden Caught
Morbid Safe Sex PSAs
‘The Cover' by MTV Staying Alive
Animals Against Global Warming
Virgin Trains Ad
Freefalling Safe Sex Ads
Use Condoms Campaign
Outrageous Political Beatbox Videos
Sarah Palin Remixed
Redesigning Holland To Deal With Global Warming
Entire Country Will Float
Suggestive Celebratory PSAs
Stockholm Celebrates Condoms
Ancient Rome Theme Parks
Disneyland of Italy
Cigarette Drawings
Smoking Kills More Than Hitler & Bin Laden
Trapped in Self-Service Machines
Jobsintown Guerrilla Campaign
Sumo Wrestler TV Ads
Lenovo Thinkpad W700 Launch
Mannequin Scarevertising
Fantastic Ads to Promote Sales by Harvey Nichols
Unfortunate Scarevertising
Condomi Condoms Frighten Potential Buyers
Environmental Wake-Up Calls
Global Warming Puts Hurricanes on Steroids
Fashion Statement
Harvey Nichols
Pope Condoms
Prophylactics to Mock Pope Benedict XVI's Views on Contraception
Black Magic Scarevertising
Hair Vitalizer Voodoo Doll
Career Scarevertising
Jobsintown.de Barber's Cape
Condom Wearing Remotes
Playboy TV
Petty Celebrity Theft (as Advertising)
David Beckham Pulls a Britney?
Melting Men for Environmental Awareness
Red Cross' Global Warming Warning
Shoppers as Newborns
Harvey Nichols Asks "Are You Ready to Be Reborn?"
Slavery Theme Parks
Michael Jackson's Brother Launches Controversial Entertainment Venue
Google TV Ads
Family Guy Roll-Over Ads
Transsexual & Theft Scarevertising
‘Alfer GPS Sale' and Installation' Ads
Stiletto-Heeled Shopping
Harvey Nichols Ads Feature Sprinting Shopper
Irons as Movie Monsters
Household Items Get Hollywood Makeover
Shocking Domestic Violence PSAs
Keira Knightley Headlines Disturbing Women's Aid Film
Teen Global Warming Activists
Inconvenient Youth