When unveiling a new product or retail experience, some brands choose to go big with their retail reveals rather than go home. Most of these launches involve an interactive approach to get consumers more engaged. Whether it's a digital showroom or an innovative installation, there are lots of ways to get the public excited about a new event.
The automotive industry especially is bringing the concept of a car show into the information age. As seen with virtual car showrooms, in-mall car showrooms and interactive digital showrooms, bring cars to customers is about coming to them. A similar example is fashion emergency vehicles, which an outfit-loaded truck would arrive in a style emergency to promote a new Forever21 location in Costa Rica. Sometimes retail reveals are all about the venue, which was the case with hangar-inspired buildings and boxy pop-up shops.
11 Innovative Retail Reveals
From Interactive Digital Showrooms to Retrospective Fashion Museums:
Alyson Wyers — Oct 6, 2014 — Business
11
Reflective Clothing Installations
Emmanuelle Moureaux Creates a Colorful Retail Exhibition
10
Boxy Pop-Up Shops
The LNG Mobile Store Concept Turns from Truck Bed to Expansive Spread
9
Yeti Storybook Window Displays
The Saks Fifth Avenue Holiday Window is an Interactive Experience
8
In-Mall Car Showrooms
Pennsylvania's Cherry Hill Mall is a New Place to Test Drive a Car
7
Retrospective Fashion Museums
The Dior at Harrod's London Opens with a Historical Angle
6
Interactive Digital Showrooms
Audi City Will Provide Customers With a New Buying Experience
5
Fashion Emergency Vehicles
The Closet SOS Clothing Truck Brings Backup Outfit Choices To You
4
Virtual Car Showrooms
Tesla's Car Showroom Can Now Be Browsed on Google Streetview
3
Hangar-Inspired Buildings
The New G-Star RAW Headquarters Looks Like a Giant Airport Hangar
2
Virtual Skateboarding Simulators
Mountain Dew Lets People Try Out Virtual Reality Digital Skating
1
Acrobatic Holiday Window Reveals
Bergdorf Goodman's Acrobats Unveiled the Holidays on Ice Display
Related Ideas
Sustainable Streetwear Store Interiors
Snarkitecture Embraces Recycled Materials for This Store
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Experience-Focused Workplace Furniture Showroooms
Allsteel's Experience Center Breaks the Mold
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
Multi-Sensory Streetwear Stores
Presented By Launches an Immersive Sneaker Store in Riyadh
AR Fashion Pop-Ups
ZERO10 + Crosby Studios Set Up a Shop with Digital-Only Clothing
Next-Gen Sneaker Stores
Foot Locker's Store of the Future Concept is Bolder and Easier to Shop
Metaverse Branding Playbooks
Revieve Debuts 'The Complete Metaverse Playbook for Beauty Brands"
Grocery Store Runway Shows
Lidl Created a Runway Show Inspired by London Fashion Week
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Contemporary Engaging Stores
New Balance Opens Unique Retail Concept Store on in Boston
Maternity Clothing Pop-Ups
Bumpsuit Created a Pop-Up Pod for Its First Physical Retail Presence
Retail Exhibition Experiences
TAG Heuer Unveils a Set of Exhibition Windows and Pop-Up at Harrods
Digital Fashion Labels
Digital Fashion by Printemps is a 40-Piece Virtual Collection
Community-Driven Retail Stores
Stone Island's Munich Store Emphasizes the Importance of Community
Futuristic Retail Kinetic Displays
FOG Architecture Designs Super Seed's Retail Store
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Futuristic Auto Micro Factories
Most Architecture Unveils a Modern Factory for Charge Cars
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Premium Athleticwear Pop-Ups
Reigning Champ Announces Pop-Up in Toronto’s Yorkdale Centre
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Immersive Solar-Powered Installations
Marjan van Aubel & Lexus Unveil the 8 Minutes and 20 Seconds
Circular Shopping Experiences
The Stock Market by Selfridges is a Sustainable Shopping Experience
Autonomous Showroom Concepts
JIDU's Dealership Experience Lets Buyers Watch Their Car Pilot Itself
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Immersive Living Room Concepts
Moooi Presents an Immersive Journey for Milan Design Week
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Immersive Jewelry Exhibitions
The TIFFANY & CO. Tiffany Wonder Exhibition in Tokyo is Engaging
AR-Based Store Replicas
Lowe's Will Create a 'Digital Twin Store' Using Augmented Reality
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Retrospective Multisensory Installations
Cointreau's Experiential Townhouse Shares Brand Heritage
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Branded Design Exhibitions
The MUJI IS Exhibit is Running in New York Between May 18th & June 4th
Tactile Fashion Boutique Designs
FOG Architecture Designs a New Xiaozhuo Store Location
Craftsmanship-Centric Artful Exhibitions
OMA Designs the Loewe Crafted World Exhibition
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Immersive Lighting Installations
Occhio Spotlights Innovation & Imagination with New Installation
Plush Footwear Pop-Ups
The Monster Den by On Shares the Joy of Running
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Inviting Contemporary Auto Dealerships
Rivian’s Spaces Aims to Disrupt the Auto Retail Space
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Red-Hued Store Interiors
Dan Brunn Designs Road to Awe's New Location in Manhattan
Immersive Back-to-School Pop-Ups
Sprayground's NYC Pop-Up Invites Visitors to Travel Back in Time
Attention-Grabbing Retail Displays
Auo's Smart Shelf Displays Enhance the Customer Experience
Renovated Accessories Flagship Stores
The Boyy Flagship Store Gets Another Refurbishment
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Riviera-Inspired Retail Experiences
Balmain Beach Club Brings France to Neiman Marcus Customers
Autumn eCommerce Fashion Pop-Ups
This SHEIN Pop-Up Will Celebrate the Arrival of Fall Fashions
Immersive Flagship Tech Stores
Bang & Olufsen Inaugurates Its Flagship Store on New Bond Street
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Vibrant Museum Foyer Renovations
Studio Besau-Marguerre Transfroms Mk&g's Foyer
Metaverse Shopping Malls
Avatly Offers a New Hybrid Shopping Experience for Avatars
3D Product Visualization Services
Herman Miller and Design Within Reach Tap 3D Cloud™ by Marxent
Colorfully Immersive Retail Experiences
Al-Jawad Pike Designs a Athletic Propulsion Labs Store
Circular Metaverse Capsules
H&M Releases a Metaverse-Inspired Collection at Its Williamsburg Store
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
AI Beauty Installations
Sephora Illumination Shows Off the Retailer's Shade Matching AI Tech
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Textile Fashion Exhibitions
New Order of Fashion Presents Regeneration: Fashion From The Ground Up
Inflatable Dome Fashion Shows
Alexander McQueen Debuts Its Spring/summer Line in This Dome
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Emoting-Grille Car Concepts
BMW's I Vision Dee Concept Creates a Digitalized Driving Experience
Housing Crisis Presentation Campaigns
IKEA Woks with Shelter to Create Four Real Life Roomsets
Housewares Retailer Design Apps
The Wayfair Decorify App Digitally Transforms Spaces for Shopping
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Optimized Designed Showrooms
Lammhults Design Group Opens Up a New Copenhagen Showroom
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Dynamic Organic Store Displays
External Reference Decorates the La Manso Store in Barcelona
Regionally Inspired Retail Destinations
Japan & France Converge in the Kenzo Dubai Boutique Design
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Nature-Inspired Tech Booths
SUMSEI is Said to Unveil a Distinctive Booth at CES 2024
AI Room Designers
IKEA Canada Launches a New AI Room Design Feature for Enhanced Customization
Immersive Art-Technology Installations
WNDR Museum Boston Will Feature 20 Exhibitions
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Immersive Furniture Company Exhibitions
IKEA Unveils the Future Together Exhibition at MDW
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Immersive Crystal Installations
LUMIÈRES by St. Louis Was Showcased During Milan Design Week
Cozy Luxury Brand Showrooms
KOT Architects Develops a Neutral Palette for Dior's Showroom
Exploratory Fashion Metaverses
H&M's Loooptopia Helps Fans Discover Their Digital Fashion Identity
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Digital Fashion Teasers
Fabricant, the Digital Fashion House, Debuts a Teaser for Its New Line
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Fashion House Showroom Designs
KOT Architects is the Mind Behind the New Dior Office Building
Fabric-Inspired Retail Spaces
Aruliden Designs a Store for Jonathan Simkhai in New York City
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Beach-Ready Opulent Pop-Ups
Harrods Opens a CELINE Plein Soleil Pop-Up Store in London
California-Inspired Gallery-Style Stores
Studio FB Designs the New Frame Store in London
Small-Format Retailers
Nordstrom’s Small-Format Strategy 'Closer to You' is Expanding Until 2025
Science-Based Skincare Pop-Ups
RéVive's Pop-Up Series Educates Consumers on Bio-Renewal Technology
Digital Audio-Visual Exhibitions
'Future Shock' by 180 Studios and FACT Magazine is Online
Vibrant Apartment Showrooms
&Tradition Designs the Under One Roof Apartment Showroom
Contemporary Design Showrooms
Alice Leigh Collaborates with Alpha Kilo and Georgie Grandy
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Deadstock Concept Stores
size? Launches its Debut Concept Store at Liverpool ONE Shopping Center
Giveaway Exhibitions
Paola Navone's Take It or Leave It Exhibition Pushes Boundaries
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Virtual Convenience Store Concepts
Aldi Launches a Virtual Convenience Store Called Aldi Express
All-White Interior Artful Galleries
Samsøe Samsøe Highlights a Blank Canvas in New Pop-Up
Circular Design-Themed Exhibitions
Audi Joins Dezeen on the Domino Act Installation
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
Visual Merchandising Planning
Visulon Inc.'s is a Cloud-Based Enterprise Solutions Platform
Vibrant Furniture Collection Expansions
The Sight Unseen Collection Continues to Grow
Immersive Luxury Fashion Campaigns
FLANNELS Launches Its 'Welcome to New Luxury' Campaign
Sculpted Digital Conceptual Vehicles
Nissan Presents a Look at the Hyper Adventure Digital Concept
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Minimally Designed Store Openings
London Opens its Door at the New Self-Portrait Store in Chelsea
Opulent Car-Exploration Experiences
Lexus India Introduces the ‘Lexus Meraki on Wheels' Experience
Software-Defined Interior Experiences
Marelli's Showcase at CES 2024 Builds on Its Digital Cockpit
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta