These psychedelic beauty innovations range from conceptual makeup artist accounts to multicolored lash sets. Standouts in the makeup realm include holographic and unicorn-themed products like NYX's Unicorn Blood lip gloss range -- consisting of dark and dramatic shades with a shimmering, metallic finish -- along with Trèstique's highly pigmented Starlighter highlighter sticks. The beauty brand's convenient sticks are easy to apply and blend, helping beauty fans achieve a bold lilac or gold glow.
When it comes to skincare, psychedelic beauty products to note include Sunshine + Glitter's Seastar Sparkle SPF 50 sunscreen which boasts a cake-inspired scent and glitter specks inside. Rituals' 'Ritual of Holi' skincare range for teens is another standout which draws inspiration from the colorful Indian cultural celebration both when it comes to its ingredients and packaging.
30 Psychedelic Beauty Innovations
From Conceptual Makeup Artist Accounts to Multicolored Lash Sets:
Jana Pijak — Mar 21, 2019 — Fashion
30
Psychedelic Eye Shadow Palettes
Claropsyche's Psyche's Box Inspires Beauty Fans to Break Rules
29
Colorfully Marbled Lipsticks
NYX's 'Faux Marble Lipstick' Features Artfully Swirled Shades
28
Whimsical Multi-Colored Eyelashes
Tarte's Vibrant Eyelashes Arrive in Time for Festival Season
27
Rainbow Glitter Sunscreens
Sunshine + Glitter's Seastar Sparkle SPF 50 Boasts a Cake Fragrance
26
Millennial Color Cosmetics
'Glossier Play' Introduces a Fun, Retro Take on Color Makeup
25
Rainbow Unicorn Makeup Brushes
Too Faced's Magic Rainbow Strobing Brush is Inspired by a Unicorn
24
Conceptual Makeup Artist Accounts
Instagram's @kikopaint Spotlights The Work of Artist Kiki Nafig
23
Prismatic Rainbow Highlighters
Too Faced's Rainbow Strobe Highlighter Offers a Multicolored Finish
22
Festival-Inspired Cosmetic Collections
Colorpop's New Cosmetic Collection May Be Its Most Exciting
21
Festival-Ready Cosmetic Sets
Bh Cosmetics Released Its Weekend Festival Palette and Brush Set
20
Oceanic Lip Glosses
Tarte Cosmetics' H20 Lip Gloss Boasts Ingredients Sourced from the Sea
19
Magnetic Makeup Brush Sets
This Six-Piece Sephora Collection Brush Set Has a Frame for Fast Drying
18
Morose Unicorn-Themed Glosses
NYX's New Unicorn Blood Lip Gloss Collection Has a Dark Twist
17
Color-Changing Blue Lipsticks
The Blue by You Lipstick Changes into a Beautiful Raspberry Color
16
Affordable 28-Shade Eyeshadow Palettes
BH Cosmetics' 'Club Tropicana Rainbow Palette' is Just $14
15
Shimmering Metallic Lipsticks
Too Faced's Metallic Sparkle Lipstick Celebrates Its Anniversary
14
Glittery Sea-Inspired Lipsticks
Tarte's New Seaglass Lipstick is Available in Three Neutral Shades
13
Gothic Holographic Makeup
Wet n Wild's Whole Goth-O-Graphic Line is Available for Just $40 USD
12
Smudge-Proof Glitter Eyeliners
LA Splash Unveiled a Series of Colorful Eyeliners for the Summer
11
Rainbow-Inspired Eye Palettes
Too Faced Unveiled a Colorful Eye Palette Called 'Life's a Festival'
10
Sparkling Glitter Makeup Releases
Anastasia Beverly Hills Released an 8-Shade Glitter Line
9
Vibrant Double-Sided Mascaras
Urban Decay's Double Team Mascara Arrives in Five Bright Shades
8
Vibrant Jelly Eyeshadow Collections
Colourpop's Jelly Eyeshadow Collection is Full of Bold Hues
7
Pigmented Powder Stick Highlighters
Trèstique's Starlighter Sticks Come in Lilac and Gold Shades
6
Affordable Rainbow Makeup Sponges
The Crème Shop's $8 Applicator Makes Blending More Efficient
5
Pink Swirled Makeup Aplicators
Beauty Blender's New Hue Aids in Makeup Application
4
Colorful Celebration Skincare
Rituals' 'Ritual of Holi' for Teens Takes Cues from Indian Tradition
3
Volumizing Lip Toppers
Buxom's 'Full-on Lip Polish' Plumps and Moisturizes the Lips
2
Iridescent Unicorn Bronzers
Too Faced's 'Unicorn Tears Bronzer' Provides a Shimmering Glow
1
Metallic Sparkle Lipsticks
Too Faced Re-Released This Shimmering Lipstick from 1998
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Summery Streaming Series Cosmetics
KISS x The Summer I Turned Pretty Products Celebrate the Series
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The Dream Collection by Rituals Targets Gen Z
Nostalgic Toy-Film-Inspired Makeup Capsules
ColourPop Partners with Disney and Pixar’s Toy Story
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The ColourPop x Twilight: New Moon Collection Features Sultry Hues
Dark-Romance-Inspired Makeup Capsules
ColourPop Introduces its 'A Shadow of Secrets Collection'
Halloween-Themed Self-Care Collections
Lush's 2025 Halloween Collection is Party-Ready
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
Lollipop-Inspired Beauty Capsules
The H&M x Chupa Chups Collaboration is Fruity and Sweet
Vibrant Upscale Makeup Collections
Chanel's Spring 2025 Makeup Capsule Boasts Unexpected Pairings
Intricately Exquisite Beauty Collections
The Christian Dior Summer 2025 Makeup Collection is Chic
Play-Centered Color Cosmetics
Trouble Maker Makeup Delivers Fun & Affordability to Gen Zalpha
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Modern Ayurvedic-Inspired Beauty Companies
Indē Wild is Expanding to Sephora in the US
Space Travel Certified Cosmetics
Ready Set Jet Becomes the First Beauty Brand Certified for Space
Fantasy-Comedy Makeup Collabs
ColourPop x DreamWorks Shrek Features Iconic Hues from the Film
Ergonomic Beauty Brands
REVOLVE Features 'Tilt Beauty' to Make Beauty More Accessible
Hair Perfume Treatments
Sunsilk Wondermist Supports Performance & Emotional Well-Being
Sensorial Candy-Inspired Cosmetics
Swedish Candy Culture Inspired the H&M Beauty and BUBS Collab
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Enchanting Spring-Forward Makeup Capsules
ColourPop Teams Up with Disney for a Tangled Collection
Accessible Makeup Palettes
Shine Foundation and Cheekbone Beauty are Filling a Beauty Industry Gap
Mood-Driven Nail Polish Products
The Lights Lacquer Core Collection Has 12 Hues
Youth-Oriented Beauty Branding
Avatara Represents a Fresh Approach to Skincare
3-In-1 Lip Glosses
RMS Beauty's New Liplights Cream Lip Gloss Reacts to pH
Thematic Holiday Makeup Lines
NYX Unveiled its Treat-Inspired Holiday 2025 Collection
Celestial-Inspired Packaging Collections
Hunter Luxury Debuts Its Cosmic Teal Collection
Solid Skincare Keychains
Purepeak Appeals to Gen Z's Love of Compact, Portable Cosmetic Keychains
Jam-Inspired Beauty Products
Korean Beauty Brand dearcloud™ Embraces Current Viral Makeup Trends
Black Metal-Inspired Lip Balms
e.l.f. Cosmetics and Liquid Death Launched "Lip Embalms"
Summery Lip Balm Activations
e.l.f. Cosmetics Spotlights Its Melting Lip Balm at Coachella
Springtime Cosmetic Collection Expansions
Stila Cosmetics Debuts 'All You, in Bloom' Capsule
Conscious Beauty Expansions
British B Corp Brand delilah Launches in US Market
Bird-Inspired Ethereal Cosmetic Collections
Guerlain's Fall 2025 Majestic Feathers Line is Chic
Science-Led Skincare Pop-Ups
Medik8 and Space NK are Hosting an Ex-PDRN Prismatic+ Lab Experience
Co-Branded Beautifying Gummies
Kylie Cosmetics and Lemme Launched Skin Glaze Gummies
Springtime-Themed Cosmetics Collections
The Tree Hut Spring Collection Has New Products and Scents
Gen Z Cosmetic Brands
Myntra and SUGAR Cosmetics Partner to Launch Molten Beauty
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Feel-Good Lip Products
Serotonin Beauty Makes Products for Self-Expression
Calming Neurocosmetic Skincare
Skin to Mind Bridges the Gap Between Dermatology and Neuroscience
Video Game-Inspired Makeup Ranges
The Pat McGrath Labs x Candy Crush Saga Range is Limited-Edition
Longevity Superfood Haircare
Blue Zone Beauty Features Ingredients from Select Regions
High-End Holiday Makeup Capsules
The Chanel Holiday 2025 Makeup Line Explores the Flamboyant Sky
Holistic Dermatological Skincare Lines
Vibrant® Skin Care Embraces the Gut-Brain-Skin Connection
Color-Changing Beauty Sticks
Sephora Collection's Color Twisters Change Upon Lip or Cheek Contact
Nostalgia-Driven Makeup Launches
The Huda Beauty Strawberry Latte Collection is Y2K-Inspired
Sensorial Texture Formulation Collections
Seppic Unveils the Beauty Cosmic Odyssey Collection
Sensorial Luxury Cosmetics
Prestige Beauty Brand Marc Jacobs Beauty is Relaunching in 2026
Sensorial Beauty Pop-Ups
The Pinterest x NYX Gimme Gummy Bar Entices Gen Z with ASMR & More
Skin-Caring Cosmetics
Versed Makeup Introduces Color Cosmetics That are Beneficial for Skin
Counter-Wellness Skincare Collections
Party of You Delivers Joyful Remedies for Real Life
Beauty Product Perfumes
H&M and e.l.f. Cosmetics Collaborated on Three Eau de Parfums
Functional Mini Cosmetics
MGA’s Miniverse Make It Mini Makeup Features Tiny, Pigmented Products
Color-Changing Shower Gels
Lush's Cherry Pop Goes from Green to Romantic Red for Valentine's Day
Beautifying Pre-Concert Pop-Ups
Tequila Rose's Break in Case of Glam-ergency Refreshed Music Fans
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Mermaid-Inspired Makeup Collections
The Flower Knows Shell's Jewel Collection Boasts Ocean Motifs
Pop Culture-Inspired Beauty Campaigns
Peter Thomas Roth Taps 'The Summer I Turned Pretty'
Holistic Summer Beauty Rituals
Province Apothecary Boasts a Holistic Approach to Seasonal Skincare
Purse-Shaped Beauty Balms
The Crème Shop Kiss & Blush Lip & Cheek Balm is Portable & Customizable
Beauty-Inspired Bodycare
NYX's Fat Oil Body Collection Builds on the Success of Its Lip Oils
Mocktail-Inspired Beauty Masks
ESW Beauty Emphasizes Playful Packaging for Cosmetic Formulations
Glowing Neon Hair Collaborations
Hally Hair's Collaboration with Sour Patch Kids Glows in the Dark
Playful Beauty Collector's Tins
Fenty Beauty Drops Whimsical Smurfette Collection Collector’s Tin
Sun-Inspired Luxurious Beauty Lines
Hermès Boasts the Les Façons Makeup Capsule
Protective Skin Tint Cosmetics
NYX Buttermelt Glaze Skin Tint SPF 30 is Ready for Summer
Illuminating Skincare Balms
Haus Labs' Bio-Radiant Glassy Highlighter Balm Features 64% Skincare
Summer-Themed Acne Patches
The Starface Play Pack Collection Takes a Playful Approach to Skincare
Vibrant Summer Beauty Collections
ColourPop x Disney Partner for a Disney Lilo & Stitch Collection
Color-Centric Makeup Experiences
e.l.f Beauty's color e.l.f.nalysis Suggests Flattering Shades
Festival-Ready Freckle Stamps
Tarte Cosmetics Dropped a Faux Freckle Stamp in Starstruck
Creativity-Inspiring Kids Campaigns
Cra-Z-Art Inspires Young Creative Beauty-Focused Campagn
Musical Makeup Packaging
Rimmel London's Full Volume Makeup Includes Scannable Spotify Codes
Eye Makeup Product Releases
Yves Rocher’s Botanical Eye Essentials Channel Spring Beauty
Customizable At-Home Nail Solutions
KISS Products Inc. Has Introduced Its Spring 2025 Lineup
Hybrid Blush Highlighter Cosmetics
Smashbox Lit Stx Comes in Four Shades
Limited-Edition Spooky Makeup Collections
Annabelle Cosmetics is Gearing Up for Halloween
Emotional Wellness Neurocosmetics
The Skin-Brain Axis Inspired Gotha Cosmetics' Neuroaura Concept
Clear Haircare Collections
It's a 10 Haircare's Clear Collection Features Transparent Formulas
Wet-Pressed Powder Highlighters
Kosas Launches the 'Shiny Objects' Range
Multipurpose Beauty Booster Campaigns
The Many-Trick Pony Features a Horse Voiced by Rebecca Black
Skin-Loving Cruelty-Free Cosmetics
Lush's New Skincare-Makeup is Nourishing & Multitasking
Mushroom-Infused Skincare Mists
Five Types of Mushrooms Power Glow Hub's Super Shroom Serum Mist
Comedy Horror Cosmetics
The NYX Cosmetics x Wednesday Collection Creates Fun, Dark Designs
South Asia-Influenced Cosmetics Brands
Just B Cosmetics Champions Bold Beauty and Inclusivity
Metallics-Forward Makeup Capsules
Morphe Debuts the Dazzling Metallics Collection at Ulta
Cosmetics Ingredient Advancements
Lubrizol Beauty Launches Botanical-Powered Functional Polymers
Spooky Nail Polish Sets
Beetles Gel Polish's Scream on Halloween Gift Box is a Special Collectible
Glitter Freckle Makeup Patches
Fazit Serves Gen Z with Its Freckle Makeup Patches
Heart-Themed Makeup Collections
ColourPop Debuts its 'Heart to Get Valentine’s Day Collection'
Harmonious Eyeshadow Combinations
'Palettes of Beautifying Eye Trends' Celebrates Beauty Moments
Skincare-Based Makeup Launches
Glow Recipe Extends its Nourishing 'Hues Collection'
Multi-Purpose Blush Product Lines
Pixi Beauty Debuts New Shades for Its On-The-Glow Blush
Luminous Gloss-Inspired Installations
e.l.f. Cosmetics x NYLON Partner for a Miami Art Week Piece
Tinted Lip Oil Launches
Charlotte Tilbury Debuts Its New Unreal Lips Healthy Glow Nectar Oil
High-Performance Cosmetic Lines
Clariant Introduces a New Collection of Personal Care Products
Fantastical Personal Care Games
Xelestia: The Game Showcases Sensorial Skin and Hair Products
Sunset-Inspired Blushes
MAC Cosmetics' Strobe Beam Liquid Blush Comes in Warm Reds, Mauves & More
Painterly Eyeshadow Sticks
Renaissance Art Inspired Ilia's Eye Stylus Shadow Stick Shades
Inclusive Eye-Makeup Collections
Live Tinted Debuts its Ophthalmologist-Tested 'Legacy Collection'
Peach-Inspired Makeup Series
ColourPop Launches the ‘Sweet Peach’ Collection as Color of the Month
Lash Brand Expansions
Lilly Lips Marks Lilly Lashes’ Expansion Into Color Cosmetics
Rich Functional Nail Polishes
Bio Sculpture Has Introduced The Deep Edit Collection
Refillable Skincare Lineups
Fig.1 Beauty Emphasizes Sustainability in Its Packaging
Concealer-Inspired Lip Glosses
Huda Beauty's LightCealer, MidCealer & RichCealer Revive Y2K Style
Expansive Personal Care Lines
method launches at Ulta Beauty and Introduces Exclusive Products
Cannabis-Infused Edible Glitters
23rd State SHAKE Comes in Three Three Colors
Protective Liquid Highlighters
The Glow & Protect SPF 50+ Liquid Highlighter is Full of Benefits
Essential Eyeshadow Palettes
Rare Beauty Launches the Essential Neutrals Palette
Adorable Beauty Sets
KimChiChic Beauty and Caboodles Present a Limited-Edition Set
Transformative Nail Treatments
The ORLY Beauty pH Perfector Reveals a Personalized Pink Hue
Glow-Focused Beauty Campaigns
Pixi Beauty Debuts the 'Glow, Reimagined' Collection
Dreamy Artist-Approved Cosmetics
r.e.m. Beauty Introduces Two Shimmery Products for the New Year
Canadian Beauty Company Rebrands
Vasanti Cosmetics Unveils a Rebrand and New Beauty Innovations
Shoppable Beauty Metaverses
The Fenty Beauty Experience on Roblox Shares an Exclusive Gloss
Children's Show Makeup Collaborations
The Glisten Cosmetics x Teletubbies Collection is Bold
Kid-Friendly Glitter Nail Sets
Terra Beauty Boasts the Kids GLITTER SHIMMER Mini Nail Set
Aromatic Skin-Plumping Blushes
Revolution Beauty Superdewy Blush Burst Leaves Skin Looking Dewy
Coastal-Inspired Luxury Beauty Capsules
Chanel Debuts Its Les Beiges Summer 2026 Collection
Compact Shimmer Highlighters
Kimchi Chic Beauty Debuts Miniature Versions of a Popular Product
Naturally Powered Skincare
The New Lush Skincare Range Features 16 Different Fruits & Vegetables
Indulgent Cosmetic Packaging
Sensorial Food Inspired Albéa's Sugar Rush Packaging Collection
Treat-Like Glossy Balms
Kulfi Beauty's Lip Snack Shares Scents Inspired by Sweet Treats
Celebratory Beauty Expansion Campaigns
KimChiChic Beauty Celebrates Its Inclusion in Ulta
Princess-Themed Lip Glosses
ColourPop Launches the Disney Princess Ultra Glossy Lip Collection
Smokey Eye Liners
NYX Professional Makeup Launched the Epic Inky Stix Cream Gel Eyeliners
Curated Mini Hue-Imparting Lines
Glow Recipe Spotlights the HuetTinis Mini Tinted Skincare Set
Cream-To-Powder Eyeshadow Sticks
Thrive Causemetics Expands Brilliant Eye Brightener Shades
Adorable Pride-Celebrating Beauty Sets
TONYMOLY Debuts a Limited-Edition Pride Collection
Compact Glow-Focused Gift Sets
Glow Recipe Boasts the Best of Glow Hues Gift Set
Whimsically Witchy Cosmetic Collections
The KISS Wicked Collection is Limited-Edition
Hybrid Makeup Pens
Annabelle Cosmetics Introduces the Bigshow Multi-Use Eyeshadow Pen
Comprehensive Suncare Collections
Kopari Beauty Debuts Three New Products in the Suncare Category
Expanded Luminizer Collections
Rare Beauty Introduces Two New Shades to Its Liquid Luminizer Line
Anniversary-Celebrating Cosmetic Lines
Thrive Causemetics® Debuts the 10th Anniversary Vault L:ine
Glamorous Prestige Skincare
Icon Skincare Reimagines Time-Honored Ingredients and Techniques
Luxe Plumping Glosses
Kevyn Aucoin Beauty Debuts Nostalgic Multi-Finish Lip Collection