In time for the spring, Wet n Wild launched its 'Goth-O-Graphic' line, a name that combines the inspiration behind the skull-heavy packaging, and the holographic finishes that many of the products boast.
Included in the collection are a wide range of metallic lipsticks and glosses, eyeliners, loose highlighting powders that pack plenty of shimmer, as well as packed highlighter compacts and sticks. The products in the collection are focused on helping consumers to enhance their glow as the weather warms up, with the lipsticks and highlighters reflecting the sun to pick up more color.
All of the products can be purchased individually from Wet n Wild's site and in-store locations, or consumes can pick up the whole collection for just $40 USD.
Image Credit: Popsugar
What's Driving This Trend
- Metallic Makeup
- Disruptive innovation opportunity: Develop new metallic makeup products with holographic finishes to capitalize on the gothic holographic trend.
- Loose Highlighting Powders
- Disruptive innovation opportunity: Create loose highlighting powders with intense shimmer to cater to the demand for products that enhance glow during warmer weather.
- Gothic Packaging
- Disruptive innovation opportunity: Design gothic-inspired packaging that combines skulls and holographic elements to appeal to consumers looking for unique makeup products.
Who This Affects Most
- Cosmetics Industry
- Disruptive innovation opportunity: Introduce a line of gothic holographic makeup products to cater to the growing demand for unique and edgy cosmetics.
- Online Retail Industry
- Disruptive innovation opportunity: Develop an online marketplace specializing in curated collections of niche makeup products, including gothic holographic makeup.
- Beauty Influencer Industry
- Disruptive innovation opportunity: Collaborate with beauty influencers to launch limited edition goth-o-graphic makeup collections, targeting their dedicated fanbase.
