This collection of plus-sized innovations is full of larger-than-life people and personalities. The attitudes on display are all surrounding the theme "go big or go home." Whether it's bulging muscles, or massive body enhancements, these individuals make an effort to show that there is no shame in flaunting what you've got.
Implications - The massive adoption of the Internet and social media has turned larger-than-life users into veritable celebrities. Our concurrent obesity epidemic and societal acceptance of overweight consumers has created an environment in which heavy-set individuals compose a high percentage of the market. Companies can take advantage of this opportunity by releasing products that cater to plus-sized individuals and marketing within this niche.
32 Plus-Sized Innovations
31
Excessive Boob Jobs
Sheyla Hershey Rejected for 9th Surgery, Boobs Could Burst
30
Plus-Sized Editorials
There are ‘Curves Ahead' in V Magazine
29
Fat David Statue
Move, Don't Get Fat Campaign
28
Big Foot Photography
Thomas Wuhrer Obsesses Over Women's Feet
27
Excessive Boob Jobs
Sheyla Hershey Breaks Implant Record with Size KKK Breasts (UPDATE)
26
Naked Plus-Sized Cover Models
Beth Ditto Bares All For ‘Love'
25
BIG Fans Make Social Statement
Fat Everyday Women at Jordan's Lingerie Launch
24
Giant Naked Dude as Art
Pawel Althamer in the Milan Sky
23
Big Body Painting
Celebrating Plus-Sized Shapes
22
Supersized Gorging Sites
Sassy Thomas Charges Customers To Watch Her Eat
21
Counterculture Bibles
"Big Book of Freaks! Geeks! and Amazing People" Illuminates the Underground
20
Fat Male Cheerleaders
Florida Marlins Cast Manatees
19
Fat Cat Blogs
'F@ K@ Lover' is for Owners of Plus-Sized Pussycats
18
Fat Reinvention
Bald Fat Tom Cruise in Tropic Thunder
17
Girls on Your Fat Belly?
Clever Gym Ad Provides Motivation
16
Plus Sized Adult Dolls
Life-Sized Replica of April Fatty Flores for Fans of BBW
15
Viral Celeb Weight Wars
Is New York Post Cartoon With Super-Obese Jessica Simpson Cruel or Comedy?
14
Super-Sized Swimmers
Discovery Unveils Giant Tattooed Statues for 'London Ink'
13
Plus-Sized Ad Bans
Fox and ABC Cause Controvery by Editing Lane Bryant Bra Ad
12
Giant Hair Editorials
Vogue's "Power Hair" Honors Hairstylist Julien D'Ys
11
Big Hair Comebacks
Teasing Leads to Voluminous Hair Explosion in Hollywood
10
Luxurious Plus-Sized Lines
Beth Ditto Teams With Evans for 14-32 Sized Fashions
9
Giant Chandelier Earrings
Opulent Ear Decor
8
Giant Bow Hats
Aretha Franklin's Surprising Headwear at Obama's Inauguration
7
Fat Mocking Ads
Gold's Gym Shows That Obesity is Ruining Your Life and Your Clothes
6
Plus-Sized Pictorials
'Vive les Fatshionistas' in French Glamour Offers an XXL Perspective
5
Plus-Size Couple Costumes
Expanded Selections for Holiday Fun in 2009
4
Plus-Sized Nightclubs
The Butterfly Lounge Caters to Larger Ladies
3
Viral Overeating
The "Fatman" is a Dangerously Unhealthy Internet Star
2
Eating Contests Get Big
American Pride Restored After Dude Eats 66 Hot Dogs
1
Obese Children
Fat Kids a Growing Trend
Related Ideas
Dynamic Chunky Branded Sandals
adidas' Adilette 22 XLG Silhouette is Secured by a Heel Strap
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
Inclusive Shapewear Collections
The +Body by Julia Haart Shapewear Line Features Powerbondtm 2.0
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Retro Shapewear Swimsuits
Bumpsuit's Shapewear Swim Sculpts and Supports the Body
AI-Influenced Fashion Campaigns
Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
TV Star-Backed Apparel Collections
QVC UK Launches a Collection with TV Personality Brenda Edwards
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Post-Surgery Friendly Swimwear
PrettyLittleThing and GIRLvsCANCER Launch Empowering Swimwear
Faux-Nipple Climate-Awareness Fashion
SKIMS Presents the New Ultimate Nipple Bra Design
Inclusive AI Trainings
Asics is Retraining AI on What Healthy People Look Like
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Maternity Clothing Pop-Ups
Bumpsuit Created a Pop-Up Pod for Its First Physical Retail Presence
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
AI-Generated Magazine Covers
Glamour Bulgaria's August Issue Has a 100% AI-Generated Photo
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Reinvented Normal Clothing Silhouettes
Hed Mayner's Spring/Summer 2024 Boasts Unexpected Detailing
Monstrous-Inspired Heeled Shoes
I Wanna Bangkok Presents the Hulkfoot and Bigfoot Shoes
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Romantic Size-Inclusive Intimates
Gabi Gregg Unveils a New Intimates Capsule with Playful Promises
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
One-Size-Fits-Most Swimsuits
Youswim's Stretch II Fits Sizes 14 to 24
Fantastical Hyper-Utility Fashion Liness
Outlier's Fall 2024 is Titled IDEAS 7 - Dirty Dirty Jobs
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
Size-Inclusive Designer Shoes
Zalando and Seven Designers are Launching Footwear for All
Cancer-Symptom Detecting Bras
Love & Nudes Joins McCann Toronto on the Stage Zero Capsule
Eco-Friendly Inclusive Apparel
SHEIN Launches evoluSHEIN Line Designed to be Accessible for All
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Curve-Friendly Swimwear Collections
House of Sunny's New Swimwear Collection Features Bigger Sizes
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Attachable Candy-Shaped Pockets
The Christian Cowan SS 24 Collection Features Oversized Pockets
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Ever-Changing Sustainable Swimwear
Youswim Changes With Your Body for Ultimate Comfort
Inclusive Swimwear Collections
Londre Bodywear Collabs with SI Swimsuit Model Sixtine Rouyre
Loud Luxury Fashion
Moschino SS24 Pokes Fun at "Quiet Luxury" with Maximalist Styles
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Live Swimwear Photoshoots
The 2023 Knix Swim Collection Launched with an Unretouched Campaign
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Ice Cream-Inspired Jewelry
The More is More Collection Was Inspired by Premium Ice Cream Bars
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Self-Esteem Promoting Plushies
Bigfoot Kin Teaches Children How to Love Themselves
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Proportion-Exploring Mystical Menswear
Alexander McQueen Presents His Intricate SS24 Collection
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Body Artwork-Inspired Fashion
Jean Paul Gaultier Presents the Body Tattoo Apparel Designs
Figure-Hugging Leather Swimwear
SKIMS Debuts its Sleek Swimwear Collection Made with Faux Leather
Quirky Chic Sleepwear
Bluebella and Ashley Williams Unveil Game-changing Collaboration
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Relaunched NSFW Digital Publications
Playboy Magazine is Launching in a New Digital Space
Japan-Expansive Physical Fashion Stores
Studio Nicholson Gets a New Store in Tokyo
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Large Logo Fleece Jackets
Nike Presents its New Range of Big Swoosh Fleece Designs
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Stylish Platform-Branded Merchandise
OnlyFans Debuts a Merchandise Capsule Ahead of Father's Day
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
AI-Powered Denim Catalogs
Salsa Jeans Implemented MySize's Smart Catalogue to Improve Fit & Sizing
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Eco-Friendly Glam Fashion
The H&M Studio S/S23 Collection Converges Wearability & Glamor
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Sculpting Shapewear Additions
YITTY Debuts a New Inclusive Shapewear Collection Called 'Ultralift'
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Empowering Fitness Campaigns
Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
Digital-First Fashion Houses
House of Blueberry Backs Female Design & Aesthetic in the Metaverse
Glamorous Maximalist Couture
Valentino Haute Couture Fall Winter 2023/2024 Had Big Accessories
Chinese Erotica-Inspired Spring Fashion
Chet Lo Presents a New Collection for SS24 During LFW
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
AI-Generated Selfies
DreamBooth Creates Realistic Images Based on a Set of Photos
Empowering Shake Campaigns
SlimFast's Oomph for your Boomph Shares the Power of Positivity
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Size-Inclusive Towels
TOWEL is Replacing "One-Size-Fits-All" Towels with a More Inclusive Options
AI-Generated Supermodel Photoshoots
Vogue Italia Uses AI to Transform Supermodel Bella Hadid
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
Versatile Vibrantly Packaged Cosmetics
Polite Society Offers a Series of New Makeup Products
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Innovative Avatar-Creation Apps
Idoru Helps Users Express Themselves Using Hyper-Realistic Avatars
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
AI-Generated Model Tests
Levi's is Experimenting with AI-Generated Models for E-Commerce Channels
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Multifaceted Swimsuit Cover Models
Sports Illustrated Swimsuit Enlists Martha Stewart on its Cover
Cartoon-Inspired Fashion Capsules
Fred Segal Launches a Betty Boop-Inspired Collection
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Fit-Finding Denim Apps
Goldie Helps Women Find Their Perfect Pair of Jeans
Stylish Size-Inclusive Intimates
Arula Makes Intimates for Millennials and Gen Z
Inflatable Spring-Ready Latex Clothing
HARRI's SS23 Capsule of Latex Apparel is Available Now
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
3D-Printed Dynamic Couture Fashion
Balenciaga's Latest Couture Collection Highlights Armour
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Shoemaker-Backed Oversized Shirts
Vagabond Shoemakers Unveils its First Branded Apparel Collection
Y2K-Inspired Co-Ed Luxe Fashion
Wood Wood Presents the Heaven Out There Series for FW23
Gargantuan Sustainable Jeans
These Gigantic Jeans Will Be Upcycled Into Other Products
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Archive-Inspired Retro Luxe Fashion
Jean Paul Gautier PResents the TATTOO Collection
Versatile Winter-Ready Puffy Wearables
Brain Dead Joins Nanga on a New Set of Puff Products
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Inclusive Fashion Investments
L Catterton Invests in BloomChic, an Inclusive Digital Fashion Brand
Size-Inclusive Summer Fashion
Hayden LA's Summer Staples Boast Whimsical Floral Patterns
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Bold Body-Hugging Shapewear
The YITTY Spring/Summer 2023 Campaign Shows Off the Latest Styles
AI Pet Sizing Solutions
MySize is Improving the Experience of Shopping for Pet Clothing
Shapewear Empowering Giveaways
Shapellx Celebrates 4th Anniversary with #XpressYourself Campaign
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Size-Inclusive Adaptive Apparel
QVC Launches the Denim & Co. Adaptive Apparel Collection
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Stunning Size-Inclusive Swimwear
Universal Standard Debuts its Swimwear Line with Inclusive Sizing
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
Story-Focused Empowerment Campaigns
Shyaway Debuts the '#jutstgoforit' Women Empowerment Campaign
Ultra-Soft Supportive Bras
Parade Launches Its First Bra Collection with Inclusive Sizing
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Long-Form Content Social Platforms
X Allows Premium+ Subscribers to Create Long-Form Articles
Human Hair-Made Prosthetic Nipples
BioProsthesis Caters to Breast Cancer Survivors
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Womenswear Wardrobe Staples
JD Williams Debuts a Versatile Clothing Capsule for Middle Age Women