Vogue USA’s March 2009 “Power Issue” paid homage to famed hairstylist Pierrick Le Verge and his extensive body of work within the fashion world.
Better known as Julien D’Ys, the stylist’s multi-colored, multi-layered and puffy hair pieces were featured in an editorial titled “Power Hair.” Below that title there is a small tagline that reads. “The Magic Maker.” This is, no doubt, a reference to the magnificent and “magical” abilities Julien D’Ys possesses as a hairstylist.
The models featured are Viktoriya Sasonkina, Coco Rocha, Karlie Kloss, Jourdan Dunn, and Raquel Zimmermann; the editorial was lensed by famed photographer Annie Leibovitz.
What Makes This Trend Stand Out
- Colorful Hair Pieces
- The trend of using multi-colored hair pieces opens up opportunities for disruptive innovation in the beauty and fashion industries.
- Multi-layered Hair Styling
- The trend of creating multi-layered hairstyles presents disruptive innovation opportunities for hairstylists and hair salons to offer unique and intricate looks.
- Puffy Hair
- The trend of incorporating puffy hair styles allows for disruptive innovation in hair products and tools that help achieve voluminous and textured looks.
Sectors Adopting This
- Beauty
- The beauty industry can explore disruptive innovation in developing new hair products and styling techniques to cater to the trend of giant hair editorials.
- Fashion
- The fashion industry can capitalize on the trend of giant hair editorials by collaborating with hairstylists to create unique and eye-catching hairstyles for runway shows and photo shoots.
- Photography
- The photography industry can embrace disruptive innovation by experimenting with creative team collaborations that focus on showcasing unique and bold hairstyles in editorial shoots.
