Pixelated branding techniques are taking over advertising, marketing and graphic design. Ad campaigns, packaging designs and public service announcements are all going retro. Arcade-inspired campaigns, beverage branding and even cautionary safety campaigns are just some of the examples employing this marketing concept.
This branding technique is extremely prevalent in today's world. From 8-bit branding to pixelated subway designs, low resolution marketing is taking branding to a new level. This marketing strategy features a revival retro-infused imagery and pop culture references that are both relatable and nostalgic.
Retro 80s-inspired branding appeals to those part of the wonderful generation while pleasing a new consumer who has never been exposed to the wonders of low-resolution graphics. This marketing strategy is one that lures consumers of all ages, reaching out to a diverse demographic and pleasing a broad market.
16 8-Bit Branding Techniques
16
Geeky Invitations
8-Bit Wedding Invitation Compares a Wedding to 'Street Fighter'
15
8-Bit Album Makeovers
Sound of Design Creates Digital Versions of Classic Album Covers
14
Pixelated Naughty to Sell Shoes
Sneaky Digitalized Photography by Christophe Gilbert
13
Low-Res Recreation Campaigns
These Pixelated Atari Ads Remind Gamers of the Company's Roots
12
Pixelated Graffiti
French Street Artist Invader Takes on Brazil With Amazing Effects
11
Pixel-Spilling Ads
The Ariel Pro Ad Promotes Inevitable Spilling
10
Pixelated Shoe Installations
Converse 'The Canvas Experiment: Video Game' Shows a Wall of Chucks
9
Precious Pixelated Subways
The Stockholm Metro Creates an 8-Bit Train Station
8
Pixelated Sneaker Walls
The Wilson Brothers Nike Project is an Innovative Installation
7
Animated Beverage Branding
Lipton Packaging by Cesar Evangelista Features Chaotic Cartooning
6
Naughty Nerd PSAs
The Leicestershire Teenage Pregnancy Partnership's 8-Bit Announcement
5
Pixelated Images to Promote Safety
Greater Vancouver Crime Stoppers Campaign
4
Pixelated Arcade Campaigns
The Harajuku Mini for Target Commercial is Bananas
3
Pixelated Portrait Posters
The 59th Film Festival Locarno Posters are Dotted to Perfection
2
8-Bit Nostalgia Commercials
Fox Retro Aims for a Classic Appeal
1
Perplexing Polygonal Typeface Packaging
Cuboid Takes Consumers Back in Time with Retro Fonts
Related Ideas
Nostalgic Gaming Timepieces
The Retro Gaming Watch Brings Gameplay to the Wrist
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Cat-Inspired Camera Collections
Hello Kitty's Strawberry Kawaii Collection is Nostalgic and Fresh
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
AI-Generated Retrofuturistic Objects
Vadim Sadovski Uses Midjourney AI for This Series
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Retro Smartphone Music Systems
The Conceptual 'RE:PLAY' Smartphone Music Player is Nostalgic
Tech-Infused Analog Radios
Mark Choi Blends Retro Aesthetics and Modern Technology with i Ready O
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Game Pixel-Inspired Apparel Collections
LOEWE Releases Its Latest 'Pixel' Capsule
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Pixelated Fashion Collections
Nigo and KENZO Debut the Spring/Summer 2023 Collecton—KENZO Pixel
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Vintage TV-Themed Apparel
Sports Brand Umbro Launches Its Debut Collection with MTV
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Time Travel Fast Food Ads
These McDonald's Ads Take People Back in Time to Escape Inflation
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Graphic Garment-Dyed Streetwear
Stüssy and Levi's Join on a New Collection Together
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Retro Breakfast Pasty Packaging
Pop-Tarts Throwback Packs Pay Homage to 1960s Branding
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Collaboration QSR Merch Collections
The McDonald's x graniph Collection is Retro-Inspired
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Ultra-Distressed Shoe Designs
The New BEAMS x PUMA Silhouette is Inspired by Vintage Sweatshirts
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Food-Inspired Branded Streetwear
The New Spam Clothing Line Highlights the Iconic Umami Flavor
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Mid-Century Nostalgic Hotel Redesigns
Hotel Riomar Launches a New Design with Bright Contrasts
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Cloud-Based Retro Gamer Apps
The Polymega App Offers Access to Nostalgic Titles
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Firebrand Chef Cracker Ads
Triscuit Leverages Gordon Ramsay in Unapologetically Wholesome Campaign
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
Character Graphic Collaborative Apparel
UNIQLO Presents an Adorable Hello Kitty Capsule
Nostalgic Television Channels
PBS Retro is a Vintage Television Channel Remembering the Past
Pixelated Tile Toy Sets
The 'VOXART' Click Tile Construction Set is Easy to Build and Customize
Retro Space-Themed Puzzled Posters
LEGO Builder John Carter Creates a Blocked Version of Space
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Rave-Informed Glasses Collection
RETROSUPERFUTURE and Briko Emphasizes Rave Aesthetics
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Luxurious Graphic Retro-Tinged Fashion
YSL Presents The Vintage Collection of Band Merch
Rockstar-Inspired Instant Film Designs
Polaroid Unveils the For the Rebel Rebels Collection
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Retro Arcade Circuit Boards
Atari Debujts a Series of Retro Circuit Boards for its Modern Audience
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Rolling Paper Apparel Collections
The Zig-Zag Vintage Collection Pays Homage to the Brand's Legacy
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Logo Guessing Games
Not a Logo Tasks Players with Selecting the Right Option of Two Images
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
British Vintage-Tinged Streetwear
Yardsale Presents its Latest Collection of Retro Looks
Retro Archival Chunky Sneakers
adidas Revives Its Harlem Sneakers After Four Decades
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Anniversary-Honoring Streetwear Graphics
BAPE Celebrates its 30th Year with the BAPE GALLERY
Revived Archival Logos
Burberry's New Campaign Features an Archive-Inspired Logo
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Vibrant Retro Transport Campaigns
VCCP Creates Public Transport Safety Campaigns for the TFL
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Archive-Inspired Retro Luxe Fashion
Jean Paul Gautier PResents the TATTOO Collection
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Graphic Streetwear Collections
Liminal Work Shop Presents the New Scatter Collection
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Color-Inspired Iconic Instant Film
POLAROID Debuts a Polaroid I-Type Film Pack in Peach Fuzz
Retro Phone-Inspired Label Makers
102 Design Lab Presents the Vintage Phone Labeling Machine
Homage-Paying 90s Fashion
Carne Bollente Celebrates Its Journey as a Brand with 90s Sensibilities
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Football-Inspired Retro Apparel
Umbro Launches the Centenary Collection and Visual Campaign
Pixelated Furnished Eyewear Stores
Bogdan Ciocodeica Studio Designs the New Lunet Eyewear Store
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Modernized Confectionery Branding
MARICH Pancrafted Chocolates is Showing Off a Brand Refresh
Bitcoin-Compatible Pixel Characters
DFZ LABS Merges Indie Gaming with Bitcoin Through Bits
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Digital-Themed Glitchy Visual Wallpapers
JUPIER 10 Presents the Glitch Wallpaper Collection
Video Game-Themed Pixel Paintings
Minecraft Honors Anniversary with a Pixel Art Collection
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic