Personalized packaging designs are a clever marketing tactic that enables consumers to feel special. As the holidays approach, custom packaging might prove to be an excellent way of getting someone's attention by creating mesmerizing designs or simply placing their name on the product.
Native Deodorant and Otamot are two brands that allow something like this. While the first offers safe and non-toxic deodorants, the second specializes in high-end, organic tomato sauces that are rich in vitamins and vegetables. Both brands boast a personalized packaging design that allows consumers to input their name or that of a loved one on the label.
Other aesthetic-forward opportunities for personalization include custom messages, color palettes, and even sticker packs.
10 Personalized Packaging Designs
From Appreciative Jar Packaging to Premium Organic Tomato Sauces:
10
Personalized Whiskey Packaging
Jameson's Customizable Bottles Celebrate St. Patrick's Day
9
Playlist-Paired Yogurt Packaging
Danone & Spotify Collaborate on the Light and Free Ink Campaign
8
Customizable Libation Packaging
These PET Beer Bottle Designs for Heineken Russia are Modifiable
7
Appreciative Jar Packaging
Nutella Created Limited-Edition Jars for People Who Make Mornings Happy
6
Personalized Clean Deodorants
Native Deodorant's Scent Quiz Matches Users to a Customized Scent
5
Locker-Like Shoe Boxes
Gambol's Limited-Edition Shoe Boxes Can Be Customized with Stickers
4
Premium Organic Tomato Sauces
Otamot's High-End Sauces Offer an Unparalleled Cuisine Experience
3
Personalized Chocolate Packaging
GODIVA's Gold Collection Packaging Has Customizable Details
2
Customer-Featuring Seafood Packaging
Birds Eye is Replacing Its Captain Mascot with a New Face
1
UV-Sensitive Customizable Packaging
Wheaton's Photochromic Spray Reacts Under UV Light
Related Ideas
Convenient Cherry Tomato Boxes
Nijasol's Special Edition Cherry Tomato Snack is Vibrant and Unique
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
Soda-Inspired Bodycare
Native x Jarritos Reimagines Soft Drink Flavors as Personal Care Scents
Refreshed Jam Packaging Redesign
J.M. Smucker Co. Unveils Redesign of the Smucker’s Fruit Spreads
GenAI Water Bottles
Gatorade iD Offers Next-Level Gatorade Squeeze Bottle Personalization
Authentic Mother's Day Commercials
Amazon Boxes Take Center Stage in a Heartfelt Campaign
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Assistive Alcohol Packaging
Strongbow Integrates Assistive Technology Directly onto Its Packaging
Precision Portioning Olive Oils
Pompeian Squeeze Offers Mess-Free Portioning in Two Options
Coffin-Shaped Ice Cream Tubs
The Alchemist by JDO Satisfies Consumers' Desire for the Unexpected
Wine-Shaped Mayo Bottles
Hellmann's Mayonnaise Blanc is Packaged Like the Perfect Gift for Hosts
Customizable Olive Oil Bottles
Brightland's Paint & Pour Gift Set Turns Packaging into Keepsakes
Tomato Chocolate Bars
This Gourmet Compartés Chocolate Bar is Made with Sun-Ripened Tomatoes
Condiment-Inspired Luggage Collections
Sauce-Obsessed Fans Inspired the Herschel x Heinz Collab
Tomato-Infused Serums
The Glowcery's Tomato Tonic is Fueled by Nourishing, All-Natural Ingredients
Attractive Canned Foods
Nice Cans Launches to Make Your Pantry Sexy, Sustainable, and Delicious
Sustainable 3D-Printed Packaging Lines
APC Packaging's Adapte Collection is Innovative
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Compact Canned Houseplants
Trader Joe’s Mini Can Foliage Turns Product Packaging into Home Decor
Made-to-Mix Fragrances
The Fragrance Bar Makes It Easy to Create Layered Personal Scents
Adorable Kitchen Collectibles
The Kikkoman x Hello Kitty Soy Sauce Bottle Blends Charm & Lifestyle
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Crocheted Condiment Covers
Heinz's Grandma’s Darling Campaign Dresses Up Mayo Jars
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Playful Tomato Athletes
The Heinz National Games Campaign Turns Tomato Stems into Sports Figures
Streetstyle Snack Pouches
The Cheez-It Walking Taco's Packaging Was Made for K-12 Foodservice
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Sustainable Packaging Options
Vetroplas Partners Highlight Refillable, Recycled And Airless Soluti
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Healthy Habit Food Packaging
This Lidl Packaging Update Removes Elements That Appeal to Children
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Refreshed Food Packaging Designs
North Coast Organic Marks a Major Update to Its Century-Old Brand
Hidden-Message Champagne Labels
Dom Pérignon Introduced Knockout’s Concealed Shield Feature
Reusable Packaging Grocery Stores
Nude Foods Market Packs Foods in Returnable Glass Jars
Earth-Inspired Special-Edition Tofu Packaging
Pulmuone Emphasizes Its Commitment to Sustainability
Canned Liquid Soaps
Niul Cosmetics Packages Its Soap in Aluminum Cans
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Bio-Based Monomaterial Skincare Packaging
These Lumene Moisturizer Jars are Easy to Recycle
Flavorful Mayo-Style Sauces
Heinz's Mayonnaise-Style Sauces Satisfy Adventurous Tastes
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Color-In Fish Packaging
Fishwife's Limited-Edition Summertime Art Box Comes with Colored Pencils
Candle Jar Redesign Updates
Yankee Candle Introduces a Modern Candle Design with Nostalgic Details
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Paper-Made Juice Packaging
The Tetra Park Tetra Brik Aseptic is Made with Up to 80% Paper
Dual-Chamber Beauty Packaging
Clarins Uses Dual-Chamber Packaging to Merge Formulas at Application
Child-Resistant Beauty Droppers
Virospack Created the Beauty Industry's First Childproof Dropper
Perfume-Inspired Wine Bottles
Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma
Personalized Non-Alcoholic Beverages
Le Fizz by Ghia is Available in Limited-Edition Packaging
Private Label Organic Soups
Natural Grocers Organic Soups Come in Six Recipes
Customizable Nail Polish Kits
Blank Beauty Offers a Build-A-Box Bundle Option
Recycable Sleeve Labels
Phenix Label Introduced Recyclable Shrink Sleeve Options
Limited Edition Peelable Bottles
S.Pellegrino Redesigns its Bottles to Spark Social Interaction
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Multipurpose Partitioned Packaging Designs
Inline Plastics Essentials Platter Design is Versatile
Paper-Based Barrier Drink Packaging
Tetra Pak and Sterilgarda Alimenti Partnered on New Packaging
Superfruit Enzyme Deodorants
JUUS Makes Fruit-Powered Aluminum-Free Deodorants Like Tomato Vine
Single-Serve Olive Oil Packaging
Citizens of Soil Spanish Extra Virgin Olive Oil Comes in Pipettes
Biodegradable Cheese Packagings
Nestlé Joins Oglivy Colombia on the Self-Packing Cheese
Handcrafted Avocado Oil Dispensers
Chosen Foods' Organic Avocado Oil Holiday Set Elevates Gifting
Redesigned Fry Boxes
The Heinz Dipper Fry Box Adds a Built-In Sauce Compartment for Dipping
Modern Premium Pet Packaging
Pet 'n Shape Boasts New Packaging for Its Premium Dog Treats & Chews
Truffle-Infused Condiment Packaging Refreshes
TRUFF Undergoes a Packaging Refresh to Stand Out
Recyclable Scent Label Formats
Sampling Innovations Europe Introduced Scent Green® Label
Limited-Edition Soy Sauce Bottles
Kikkoman's Latest Creative Packaging Features Traditional Dishes
In-Store DIY Packaging Stations
Taco Bell UK is Uniquely Supporting Circular Fashion Sellers
Tubular Paper-Made Snack Packaging
The Sonoco Paper Can is Made with 100% Recycled Fiber
Elegant Rum Packaging Designs
Zacapa Rum Debuts a Striking Redesign for Its Premium XO Expression
Mono-Material Packaging Designs
Free the Birds Introduced Mono-Materials for Skinimalism Packaging
Custom Packaging Design Platforms
Roastar Debuts Its New Easy-To-Use Design Lab Interface
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Audio Experience-Integrated Beverage Packaging
TapTunes, Inc. Has Introduced Virtual Wax
Freshness-Ensuring Berry Packaging
This Oishii Nikko Berry Packaging Promises Freshness
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Functional Free-From Deodorants
Jack Henry Deodorant Features Probiotics, Plant Extracts and More
Bespoke Recipe Seasoning Sachets
The Flava People and HelloFresh Partnered for Food Seasonings
Character-Led Cake Jar Collections
ThisandThat Studio Introduced Das Susse Studio Cake in a Glass
Premium Wellness Packaging Systems
Abox Agency Designs a Premium Naturare Brand Identity
Scannable Hot Sauce Bottles
Buldak's New Hot Sauce Packaging Integrates a Convenient QR Code
Avocado Oil-Based Product Campaigns
Chosen Foods Debuts the Chosen to Save Food Campaign
Vintage Parrot Packaging Refreshes
Heraclis Reintroduced Its Historic Parrot Emblem
AI-Powered Cooking Oil Apps
Sunny and Appetite Creative Partnered on Connected Packaging
Portable Cocktail Packets
Mixxers' Premium Packets Share the Taste of Organic Ingredients
Linerless Produce Packaging
Ravenwood and Troya introduce linerless labelled fruit packs
Restaurant-Quality Home Sauces
Nestlé Launches Sauces Inspired by Professional Kitchens
Holiday-Ready Curated Condiment Sets
Bushwick Kitchen Delivers Flavor This Holiday Season
Mexican Holiday-Inspired Packaging
Chef Merito Marks the Día De Los Muertos with New Packaging
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Interchangeable Component Cosmetic Packaging
The APC Packaging Adapté Collection is Adaptable
Aluminum OTC Packaging
Foster & Thrive's Products Come in Eco-Friendly Aluminum Bottles
Redesigned Skinny Tea Packaging
Skinny Boost Offers Canisters for Its Skinny Tea Line
Premium Dispensing Solutions
Aptar Beauty Unveiled New On-Shelf Dispensing Systems
Tomato Home Fragrance Collections
Agraria x Monique Lhuillier Tomato Oakmoss is Fresh & Grounding
Compostable Sauce Containers
Holy Carp! Packaging Offers an Alternative for Soy Sauce Dispensers
Aluminum Sparkling Wine Bottles
CECI 1938's First-of-Its-Kind Design Fits a Cork, Cage & Seal
Customizable Hot Sauce Kits
The Craftly DIY Hot Sauce Kit Comes with Nan Essential Ingredients
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Beverage Industry-Focused Packaging Equipments
Promarksvac Debuts New Vacuum Packaging Equipment
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Spanish Brewery Anniversary Packaging
Estrella Damm Launches New 150th Anniversary Packing Designs
Cuisine-Themed Mustard Packaging
This Colman's Squeezy Bottle is Limited-Edition
Glass Bottle Packaging Designs
Vetroplas Debuts the Renato Bottle René Pump And Dropper Options
Customizable Packaging Solutions
Wax Paper Global Has Introduced an Innovative Packaging Solution
Modular Wellness Packaging System
Presentable Introduced vial Multivitamin Identity
Artist-Designed Beauty Packaging
Youth to the People Celebrates 10 Years of Its Superfood Cleanser
Nourishing Personality-Packed Combos
The New Summer Jamba Bundles Tap into Popular Personas
High-End Gilded Spice Branding
The McCormick Gourmet Collection Showcased a New Premium Branding
Accessible Meat Packaging Designs
MeatCrafters Unveils New Sliced Charcuterie and Salami Packaging
Canned Seasonal Sauce Ranges
Potts' Turkey Stock and Gravy Come in 100% Recyclable Packaging
Premium Morning Coffee Packaging
Anastasia Korsakova Designs New 'MORNESS' Brand Packaging
Dressed-Up Bourbon Bottles
J. Mattingly 1845 Distillery Creates Customized Whiskey for Halloween
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Pre-Portioned Food-Centric Holiday Campaigns
Dorot Gardens Launches 'Make a Note to Grab Dorot'
Sustainable Aerosol Packaging
Aptar Beauty Adds Twist-to-Lock Mechanisms for Leak-Resistant Sprays
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
Revamped Packaging Brand Websites
Macpac's New Website Highlights its Sustainability Efforts
Customized Confectionery Coatings
The Parker Food Group Announced New Food Coatings
Packaging Anniversary Refresh
King’s Hawaiian Marks 75 Years with a Joyful New Look
Festive Tomato Packaging
NatureSweet's Día de Muertos Seasonal Medley Makes Snacking Colorful
Authentic Mexican Cheese Packaging
V&V Supremo Announces New Packaging for Queso Fresco
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Retail-Ready Mango Packaging
The Mission Produce Lidded Mango Carton Supports Four Kilograms
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Structural Transparent Bag Designs
Maria Olhovnikova Designs a Clear Bag with Orange Straps
Eco-Designed Sampling Formats
Sampling Innovations Europe Unveiled Easy Dose
Gourmet Holiday Gift Shops
Bonnie & Pop Boasts a Diverse Range of Premium Gourmet Gift Boxes
Colorful Dental Packaging System
Veralidad Studio Reimagined Odoprox Packaging
Modern Food Preservation Units
Matéo Robin Designs the Totem Food Preservation Unit
Glow-in-the-Dark Prescription Bottles
Glowing Relief Packaging Features Photoluminescent Ink
3D Packaging Designs
Pacdora Enables Online 3D Packaging Design, Preview, And Export
Convenience-Focused Salad Jars
Gardencup Has Debuted the Garden Harvest Salad for a Limited Time
Artisanal Pour Bottles
The Polished Jar Has Introduced a New Line of Artisanal Pour Bottles
Minimal Toilet Sprays
Capsule Repackaged Bathroom Etiquette as a Design Object