As these October 2016 brand activations show, companies are seeking out fresh ways to bolster consumer interest. While pop-up shops are always an effective way to drive attention for a specific product, clothing line or company venture, many are opting for large scale events that draw out huge crowds instead.
In order to promote her new bedding line, Martha Stewart is joining with the Hudson's Bay in Toronto. Those who attend will have the chance to get a book signed by the celebrity homemaker, however they're only eligible if they spend $60 or more on her products first. In another celebrity case that's included in these October 2016 brand activations, Drake took to Instagram to tell his followers about the launch of his new gentlemen's club -- which he claims will spotlight female dancers in a way never before seen.
Top 30 Brand Activations in October
From VR Taco Promotions to Immersive Horror-Themed Aquariums:
Riley von Niessen — Oct 29, 2016 — Marketing
30
Collegiate Ball Pits
Kijiji Launched a Ball Pit for Adults at Toronto Frosh Week
29
Board Game Pop-Up Hotels
The McDonald's Monopoly Hotel Publicity Campaign Brings the Game to Life
28
Movement-Sensing Pop-Ups
Kingsmen Projects Has Allowed Brands to Create More Informative Pop-Ups
27
VR Taco Promotions
Taco Bell is Setting Up an Immersive VR Arcade to Kick Off Its Latest Promotion
26
DIY Dining Pop-Ups
'The Dining Club' by IKEA Has Guests Prepare Their Own Meals
25
Rapper-Themed Pop-Up Restaurants
Powamekka Cafe Memorializes Tupac Shakur with Food
24
Rapper-Designed Gentlemen's Clubs
'The Ballet' by Drake Spotlights Female Dancers in a New Way
23
Horrific Aquarium Exhibitions
Tokyo's Sunshine Aquarium will Host a Ghoulish Event for Halloween
22
State Fair Food Pop-Ups
The State Fair Treats Pop-Up Will Bring Deep-fried Creations to the Masses
21
Pop-Up Aquarium Exhibits
The 'Tetra Tranquility Tank' is an Installation in the London Underground
20
Branded Chocolate Museums
Tokyo's Kit Kat Museum Explores Confections from 1973 to Present
19
Celebratory Crayon Bus Tours
Crayola's '100 Years of Colour' Bus Tour Entertained UK Kids
18
Asian Beauty Product Tours
The LANEIGE BB Cushion Was Promoted with Help from Young Influencers
17
Pop-Up Waste Recycling Plants
Watershed Materials Recycles Waste from Real Estate Excavation
16
Celebratory Beer Promotions
Hopdoddy is Celebrating National Beer Lover's Day with Craft Brews
15
Pop-Up Seawater Shops
'The Bottle' by RNLI Stocks Salt Water Drinks for Water Safety Awareness
14
Branded Hot Dog Makers
The Coca-Cola Pop-Up Hot Dog Toaster Cooks Everything at Once
13
Socialite Sibling Pop-Ups
The Kendall + Kylie Pop-Up Shop Features the Fall 2016 Lineup
12
Hockey Fan Festivals
The World Cup of Hockey Fan Village Helps Fans Celebrate the Tournament
11
High-Flying Culinary Events
Ottawa's 'Sky Lounge' Celebrates Canada's 150th Anniversary
10
Celebrity Homemaker Events
Martha Stewart and the Bay are Hosting a Launch for Her Bedding Line
9
Virtual Pop-Up Shops
Quilted Norther's Online Pop-Up Can Be Experienced in VR
8
Sandwich Crisp Pop-Ups
Walkers' Serves Sandwich Clubs and Sandwich-Inspired Crisps
7
Vegan Night Markets
Los Angeles is Set to Host Its First Ever All-Vegan Street Food Market
6
Kid-Centric Museum Pop-Ups
The Interactive Exhibits at Mr. Men's 'Mini Museum' are "Child-Sized"
5
Multicultural Campus Festivals
This College Event is Inspired By the Hindu Festival Of Colors
4
Cyclist-Celebrating Events
Limerick is Celebrating World Car Free Day by Rewarding Those Who Cycle
3
Literacy-Promoting Shopping Events
This International Literacy Day Event Supports a Good Cause
2
Cultural Pop-Up Events
Ignite 150 Will Bring Surprise Events to Ottawa for Canada's 150th Birthday
1
Boozy Seafood Marathons
Le Marathon du Medoc Feeds Racers On the Course With Oysters and Wine
Related Ideas
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Cheese-Themed Luxury Spas
The Wedgewater Spa Highlights the Best Cheeses of Wisconsin
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
All-Pink Corner Shops
The Proper x Barbie Shop Shares Co-Branded Popcorn Packs
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Poolside-Inspired Swimwear Pop-Ups
Willo Perron Creates the SKIMS Pop-Up Space in London
Ice Cream Summer Activations
Halo Top Canada Kicks Off Summer with a Feel Good Summer Campaign
Caribbean Influencer Events
Toronto's Carnival Oasis 2023 Was a Celebration of Caribbean Culture
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Premium Athleticwear Pop-Ups
Reigning Champ Announces Pop-Up in Toronto’s Yorkdale Centre
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
DIY Fandom Initiatives
Scotiabank's Make it Merch Launch Promotes Inclusivity & Sustainability
Celebratory Artist-Created NFTs
The NARS Campaign, Dubbed Orgasm, Activated, Launched on July 31st
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Sculptural Shoe Activations
Briony Douglas Created a Striking Sculpture Exhibit for Browns Shoes
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Expansive Halloween Pet Collections
The Petco 'Bootique' Halloween Collection Has Options for All
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Iconic Toy Retailer Expansions
Toys"R"Us Canada Amplifies Retail Presence Ahead of Holiday Season
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Plush Footwear Pop-Ups
The Monster Den by On Shares the Joy of Running
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Sci-Fi Series Metaverse Activations
H&M is Launching an Experience Within H&M Loooptopia on Roblox
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Virtual Body Care Stores
Tatcha Debuted a Virtual Store Powered by Emperia
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Lunar Boutique Pop-Ups
Celebrate Lunar New Year at Bayview Village's Lunar Luxe Boutique Pop-Up
Autumn eCommerce Fashion Pop-Ups
This SHEIN Pop-Up Will Celebrate the Arrival of Fall Fashions
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Juxtaposed Workwear Campaigns
The Aritzia Babaton Fall 2023 Collection Stars Pamela Anderson
Riviera-Inspired Retail Experiences
Balmain Beach Club Brings France to Neiman Marcus Customers
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Shoppable TV Show Ads
Shop the Scenes Allows You to Purchase Furniture, Clothing, and More
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Prom Fashion Pop-Ups
House of Prom is a Limited-Time Pop-Up for Prom Goers
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Mom-Centric Hospitality Experiences
The St. Regis Hotel Toronto Offers a Luxurious Experience
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
NBA-Themed Collaborative Apparel Collections
OVO and NBA Launch Collaborative City-Edition Apparel
Unsubscribing Activity Campaigns
Unsubscribe for Sports Challenges Canadians to Get Active
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Pride Skincare Pop-Ups
Kiehl's Celebrates Pride Month with a Pop-up Event at Stackt Market
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Immersive Trivia Experiences
The Samsung SmartThings Connected Home Experience is Now Open
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Luxury Experiential Event Brands
The Concierge Club Expands to the US Market
Unashamedly Romantic Pop-Ups
Laura Ashley's Workshops Use Deadstock Fabric to Create New Totes
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
Exclusive Pop-Up Events
Brunette the Label Partners with Holt Renfrew for Exclusive Pop-Up Event
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Paradise Sparkling Water Activations
Spindrift Debuts Greetings from Paradise for Hot New Yorkers
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Hotel Sleep Experiences
Hilton Launches a New Sleep Retreat Experience for Sleep-Driven Consumers
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Lively Reinterpreted Apparel
Thom Browne Pays Homage to California in a Saks Fifth Avenue Capsule
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Golf-Themed Hotel Pop-Ups
Hilton Relaunches a Pop-Up Hotel Experience at the RBC Canadian Open
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Storewide Discount Promotions
Amazon's 'Prime Big Deal Days' Will Have Thousands of Deals
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Haunted Winchester Houses
Spirit Halloween Carves Out a Week of Surprises Ahead of Spooky Season
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Record-Breaking Drag Brunches
H&M Broke a Record for the "Most People Attending a Drag Brunch"
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Private Label Product Promotions
This Target Game Day Promotion is Shawn Johnson-Approved
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Pop-Up Celebrity Cookie Bakeries
The Cravings x Shopify Bakery and Pop-Up is Only in LA
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
Small Business-Supporting Contests
Staples Launches Boost My Biz, Targeted at Canadian Businesses
Seasonal Cafe Birthday Promotions
Starbucks Canada is Giving Away PSL Temporary Tattoo Sheets
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Seasonal Grocer Celebrations
Natural Grocers AUTUMNFEST Offers Ample Discounts
Celebrity-Backed Outdoor Apparel
Martha Stewart Debuts an Apparel Line with Tractor Supply Company
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Meat-Themed Brand Experiences
The Jack Link's Meat Retreat Celebrates National Jerky Day
Branded Small Business Contests
Staples Canada Honors Small Businesses with Boost My Biz Contest
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK