The New Orleans Saints are headed to the Super Bowl for the first time. This is such good news for the post-Katrina town. Having a team to support unifies a city like nothing else. Granted, Katrina was a while ago, but the effects of the disaster are still very much apparent.
In honor of the New Orleans Saints, and their trip to the greatest stage in pro football, check out these 18 New Orleans Innovations.
16 New Orleans Innovations
16
Hurricane Katrina Anniversary Street Art
Banksy Paints New Orleans
15
Sequined Unibrows
'MIMI C' by Ausra Osipaviciute Blends 80s Glam with Mardi Gras Masks for 'Silves
14
Brad Pitt's Eco-Friendly Initiative
Pink Project Flood-Proofs New Orleans Homes
13
Capturing Abandoned Abodes
'Deserted Homes' by Sigal Ben David Takes Us to New Orleans
12
Papier-Mache Revelers
'The Faces of Mardi Gras' by Kaylin Idora is an Artistic Array
11
Limited Edition Flavor
Absolut New Orleans
10
Celebrity Charity Backlash
Brad Pitt's New Orleans Make It Right Project Receives Criticism
9
Biodegradable Body Cleansers
Brad Pitt Partners with Kiehl's for New Orleans
8
City Reviving Residences
NOAH Concept Looks to Help Rebuild New Orleans
7
Masked Sidekicks
Bird Beaks & Mardi Gras Masks Set off Augusto Ferrer's 'Volto' Shoot
6
Down South Fragrances
Bond No. 9 New Orleans Scent Smells like Voodoo and Drunkenness
5
Phantasmagorical Local Art
Electic New Orleans Artists Are in the Midst of a Renaissance
4
Celebs Back Pitt's New Orleans Charity
Ferrell Joins Brad in Pink Project
3
Musical Muses
'Masterworks from the New Orleans Museum of Art' Glorfies the Aesthetics of Music
2
DIY Marching Bands
The Noisician Coalition Gets Ready to Rock Out in New Orleans This Christmas
1
Eco-Friendly Parade Floats
Catherine Pears' Mardi Gras Float is Made Entirely of Upcycled Junk
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Reimagined Sneaker Collabs
The LA Superstar II Honors Los Angeles’ Vintage and Streetwear Culture
Graffiti-Inspired Branding Campaigns
Mosaic North America Partners with Buffalo Bills
Ultra-Festive Holiday Pop-Ups
Miracle Toronto is Expanding Its Operations for the 2025 Season
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Football Team-Themed Footwear
The NFL x Crocs Collection Will Have the Full 32 Teams
Suspenseful Big Game Ads
The Squarespace 2026 Super Bowl Ad Unites Emma Stone & Yorgos Lanthimos
Music Icon-Inspired Soccer Kits
St Louis CITY SC Has Unveiled the Tina Turner Kit
Rivalry Jerseys Debut
Nike Rivalries 2025 Unveils Team Jerseys Inspired by Heritage & Culture
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
Luxury Exclusive Publications
TASCHEN and Louis Vuitton Chronicle the Legacy of the America’s Cup
Playful Fan Headwear Drops
Philadelphia Cream Cheese Unveils the Phillyhead Hat for NFL Fans
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
NFC-Powered Gift Tags
Bardstown Bourbon Company Enhances Presents with Premium NFC Stickers
Football Food Delivery Promotions
The ALDI SOS Big Game Bundle is an Uber Eats Exclusive
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Playful Football T-Shirt Designs
HOMAGE Unveiled The Simpsons x NFL Collections
Hockey Playoff Restaurant Campaigns
Boston Pizza Launched Its Hockey Playoff Campaign in Canada
Dystopian AI Ads
The Debut Anthropic Super Bowl Ad Rejects Sponsored AI Answers
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Football-Themed Hiring Campaigns
The NFL Links Draft Culture to Inclusive Hiring Practices
Iconic Draft Activations
At This Year's NFL Draft, Heinz is Crowning the First-Ever "Mr. 57"
Adoptable Rabbit Races
400 Conejos Mezcal is Hosting The Bunny Bowl as a Super Bowl Pre-Game Event
Artist Football Kits
The Nigeria Federation Collection Features a Jersey Designed by Olaolu Slawn
Visceral Soccer-Fandom Spots
Coca-Cola Debuts its 'No Better Feeling' Spot for FIFA 2026
Heroic Protein Commercials
OIKOS' Big Game Ad, The Big Hill, Stars Kathryn Hahn & Derrick Henry
Skyline Sports Arenas
Saudi Arabia Announces NEOM Sky Stadium Built 350 Metres Above Ground
Football-Inspired Fast-Food Packaging
Bojangles Has Unveiled Its 2025 Big Bo Box Lineup
Exclusive Concert Experiences
The RITZ Salty Club Giveaway Shares a Chance to Win Tickets
Cheeky Baking Apparel
Betty Crocker Turns Cake Mix Nostalgia Into Wearable Merchandise
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Collaborative Tech Memory Products
Sandisk x FIFA World Cup 2026 Present a Vibrant Collection
Kickoff Footwear Commercials
Skechers' Big Game Ad Stars Sofía Vergara
Paris Running Pop-Ups
New Balance Paris Marathon Weekend Activates Run House Cultural Space
Multitasking Volunteer Initiatives
Heineken Fan Volunteers Applies a Rarely Used Employee Benefit
Streetwear Sports Capsule
The Brigade x New York Giants Line Merges Heritage & Football Culture
Sports-Based Philanthropic Activations
Cigna Healthcare Hosted the 2026 Safe Zone Activity Day
Cross-Disciplinary Campaign Films
Levi's 'Behind Every Original' is Supported by 'Backstory'
Decorative Soccer Crêpes
Belgian Boys' Game Day Crêpes Include a Custom Stencil & Powdered Sugar
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Elevated 20s-Inspired Cocktails
Hennessy Spotlights the Iconic Champs-ÉLysées Cocktail 2.0
Beauty Industry STEM Initiatives
Kreyòl Essence and Dibia DREAM Partner for STEM Saturday
Football-Themed Pastry Treats
Paris Baguette Offers Decadent Game-Day Desserts for Hosting
Early Allergen Exposure Ads
The Square Baby Super Bowl Spot Promotes a Science-Backed Message
Honorary Irish Restaurant Menus
Bennigan's Blarney Blast 2026 Celebrates St. Patrick's Day
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Sports-Themed Dog Snacks
Bocce's Bakery and the NFL Players Association Craft Dog Treats
Heritage-Inspired QSR Ranges
The Chick-fil-A Newstalgia Lineup Pays Homage to the Brand's History
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
City-Honoring Chocolate Donuts
Stan’s Donuts and Fannie May Partnered to Celebrate Chicago
Sporty Infrared Sauna Partnerships
Clearlight Sets Out to Support the New England Patriots
Sports-Themed Grooming Tools
Gillette and the NFL Launch GilletteLabs Official NFL Licensed Razors
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Luxury Sports Timepieces
Breitling Unveils the Super Chronomat B01 44 NFL Teams Capsule Collection
Timely Pizza Promotion Incentives
Domino's Pizza Marks the Super Bowl Season with Special Deals
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Game Day Barbecue Meals
Dickey’s Barbecue Pit Specials are Arriving for the Super Bowl
Southern-Style Energy Drinks
New Orleans Summer Inspired the New PJ's Coffee Energy Drink Lineup
Custom Football Team Headphones
Sony x NFL Collaborate on Fandom-Based Headphones
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Auto Football Campaigns
Hyundai Motors Launched Its FIFA World Cup 2026 Brand Film With Atlas
90s-Inspired Soccer Campaigns
adidas Unveiled its 'Backyard Legends' Film Ahead of FIFA 2026
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Immersive Floral Tributes
ESPN Honors the 2025 NBA Finals with Mr. Flower Fantastic
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Ready-To-Drink Beverage Partnerships
The Original Southside & Louisiana State University Partner
Football-Themed Cookie Party Packs
The Crumbl Game Day Party Box Has 12 treats Inside
Collective Viewing-Celebrating Ads
Hisense Debuts 'Innovating a Brighter Life' for FIFA 2026
Energy-Generating Soccer Balls
PowerOn's Kinetic Energy Technology Powers Small External Devices
Assistive Sports Entertainment Technologies
St. Louis CITY SC Incorporates Touch2See's Technology
Game Day-Focused Grocer Campaigns
Natural Grocers is Running Big Game Deals for the Super Bowl
Ten-Day Culture Tours
Trafalgar's Travel Guide Features Curated Music and Cuisine Destinations
Flavor-Packed Gameday Activations
The Hellmann's Field Goal Challenge Lets Fans Attempt Kicking
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
Inclusive Football Content Partnerships
NFL and The GIST are Engaging Millennial & Gen Z Women
Head-Shaped Plunge Pools
The Patrick Plunge by Coors Light Shares an Unforgettable Ice Bath
Humorous Beans-Forward Campaigns
Bush's Beans Debuts a First-Of-Its-Kind Ticket Exchange
Historically Inspired Sandwiches
Hellmann’s Recreated "The First Sandwich"
Fan Culture Activations
StubHub Launched Its World Cup Cuts a Multi-City Barbershop Campaign
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Character Sporty Collabs
Hello Kitty x Rams Introduces the Nfl’s First Sanrio Partnership
Softness-Inspired Branded Apparel Collections
King's Hawaiian Partners with Eli Manning
Outdoor Cooking-Focused Campaigns
Solo Stove Debuts the 'Squash the Beef at the Big Game' Campaign
Game Day-Focused Snack Packs
SNICKERS Collaborates with NFL Quarterback Josh Allen
Fanwear Collaboration Ranges
The Joint Concho Merch Collection arrives ahead of Super Bowl LX
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
City-Specific Cognac Bottle Designs
Rémy Martin Grows Its V.S.O.P This is My City Program
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Football Series Capsules
Balenciaga's Football Series Adapts American-Football Elements to Fashion
Star-Studded Cracker Commercials
RITZ Crackers' Will Debut RITZ Island at Super Bowl LX
World Cup Hospitality Kits
Newark’s ‘Stay & Play’ Packages Turn Hotels into FIFA 2026 Fan Hubs
Extra-Terrestrial Chocolate Ads
Kinder Bueno's Super Bowl Ad Makes a Moment "Yes Bueno"
Rewarding Game Pizza Promotions
Pizza Hut Teams Up With Tom Brady for 'Pizza Before The Hut'
Elevated Southern Comfort Restaurants
Kitchen + Kocktails by Kevin Kelley Opens at Times Square
Superstitious Fan-Inspired Campaigns
Heineken Rebuilds Arsenal Fans' Beloved Pub in Lisbon
Game-Day Score-Inspired Giveaways
It's a 10® Haircare Ran a Giveaway Tied to the Super Bowl
Playful Football-Shaped Crackers
Mondelēz International's RITZ® Returns to the Big Game in 2026
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Soccer-Themed Grocer Tote Bags
These Trader Joe’s Tote Bags are Being Given Away in San Francisco
Player-Made PB&J Sandwiches
The Jams x NFLP Collab Was Created with Active NFL Players
Football-Themed Snack Chips
The Kroger Brand Champion Chip Collection is Ready for Football Season
Ramadan-Focused Tech Campaigns
Hisense Delivers 'Innovation That Brings Us Together This Ramadan'
Artist Hometown-Inspired Sneakers
adidas Originals and Bad Bunny Launch the Gazelle City Series
Digital POC-Backed Libraries
Solange Knowles Introduces a New Library Under Saint Heron
Scottish Tourism Campaigns
VisitScotland Used NYC Tartan Week to Drive Scotland Tourism In The USA
NFL Boardgame Iterations
Hasbro Guess Who NFL Edition Brings Real Players to the Classic Game
Redesigning Restful Moments
The ANEW Project Turns Daily Objects into Mini Retreats
Statement-Making Resort Lines
Saint Holiday Debuts Saint Caftan and a Jewelry Line
Community-Centered Bakery Cafés
Paris Baguette expands through neighborhood café experiences
Football Breakfast Pastry Partnerships
Pop-Tarts and the NFL Partnered in the UK and Ireland
Cajun-Inspired Short-Form Video Series
Louisiana Fish Fry Taps Emeril Lagasse & Trombone Shorty
Athlete-Backed Retail Experiences
CardVault by Tom Brady is Expanding Its Retail Presence
Celebratory Innovation Coins
The United States Mint 2026 $1 Innovation Coins Come in Four Designs
Nostalgic Boy Band Commercials
T-Mobile Tapped Backstreet Boys for the Super Bowl This Year
Musical Grocery Service Ads
A 30-Second Instacart Bananas Spot Will Air During the Super Bowl 2026
Board Game-Inspired Show Sets
Bijoy Jain and Louis Vuitton Design a Backdrop for the Pompidou Show
Whimsical Soccer-Themed Illustrations
Visa Commissions Art in Connection to FIFA World Cup
Football Draft-Inspired Hat Designs
New Era Has Unveiled Its 2026 NFL Draft Collection
Halloween Season Candy Campaigns
World Business Chicago is Promoting Chicago-Based Candy
Industrial Landmark Stadiums
The Powerhouse Stadium Blends Heritage with Contemporary Engineering
All-Star Cheerleading Facilities
Cheer Athletics St. Louis is Strategically Relocating
Collaborative Culinary Events
La Mar Cocina Peruana Hosts Prime Time: Flavors of the Bay
Prominent Culinary Sponsor Anniversaries
Martin's Famous Potato Rolls Supports a Popular Event
Wooden Resilience Stadiums
Fukushima United Stadium Embraces Timber as a Symbol of Recovery
Athlete-Backed Pork Rind Campaigns
PorkRinds Marks Pork Rind Appreciation Day with Devin Hester
Building Plan Design Exhibitions
Jean Nouvel Created a New Exhibition to Highlight His New Project
Soccer Fever Sofas
The Artlanta × Modani Collection Features Five Country-Inspired Designs
Senior Canine Sports Events
Puppy Bowl XXII Will Have a Game with Senior Dogs for the First Time
Assistive Stadium Technologies
Houston Dynamo FC Implements the RightHear Accessibility System
Celeb-Backed Hurricane Relief Initiatives
Nando’s Canada and Kardinal Offishall Partnered for Good
Stadium-Sized Honey Donations
Sioux Honey and Smoothie King Donate to Second Helpings Atlanta
Collaboration Soccer-Celebrating Tumblers
These Stanley 1913 Cups Celebrate Football
Football Season Retailer Snacks
7-Eleven Game Day Snacks Offer a Variety of Options
Bakery-Backed Football Clubs
Paris Baguette is Supporting the Los Angeles Football Club
Celebrity-Supported Holiday Games
Post Malone Will Perform at the Thanksgiving Day Football Game
Housing Innovation Symposiums
The Boston Society for Architecture Focuses on the Future of Housing
Travel-Inspired Modern Residential Apartments
Tannehill Interiors Designs a West Chelsea Apartment
Inclusive Football Homecoming Matches
Celtic Football Club Integrates of Sports and Responsibility
Community Sports Hubs
The Stadium of Life Proposal Combines Football Facilities with Urban Farming