The Original Southside — a premium ready-to-drink beverage company — has entered into a partnership with Louisiana State University Athletics to make its gin-based cocktail available for sale inside Tiger Stadium. The product, which contains a 10% alcohol by volume content, is marketed as a high-quality alternative to standard stadium concessions.
The Original Southside's beverage at Tiger Stadium features organic ingredients and a flavor profile combining gin, lemon, and mint. The convenience of a ready-to-drink format eliminates the need to wait at a busy bar for a custom-made cocktail.
The company characterizes this move as a strategic effort to increase its brand visibility and distribution within southern U.S. markets, noting that the product is already available in retailers across more than twenty-five states. The collaboration itself aligns with the passionate fan culture associated with the university's athletic programs.
Image Credit: The Original Southside
Why This Trend Is Growing
- Ready-to-drink Cocktails
- The growing popularity of premium ready-to-drink cocktails at major sporting venues offers opportunities to capture a captive audience seeking convenience and quality.
- Organic Beverage Ingredients
- Increasing demand for organic and natural ingredients in alcoholic beverages highlights a shift toward healthier choices among consumers.
- Collaborative Branding
- Partnerships between beverage brands and iconic sports organizations can enhance brand recognition by tapping into loyal fan bases.
Industries Being Reshaped
- Alcoholic Beverage Industry
- Ready-to-drink cocktails represent a rapidly expanding segment, driven by consumer interest in convenience without sacrificing taste.
- Sports Entertainment
- Collaborations between athletic organizations and consumer brands create novel revenue streams through exclusive product offerings at events.
- Retail Distribution
- Expanding distribution in diverse U.S. markets can amplify brand presence and cater to regional preferences in alcoholic beverages.
