Do you have NBA fever? If so, you'll love the awesome basketball innovations featured in the slideshow below.
We were pumped to find out that in 2010, the NBA All-Star game will take place in new Dallas Cowboys stadium!
It's incredible to see how one sport can inspire so many different things. Advertising companies have been able to use basketball to hype a range of products, from using NBA superstars as models, to using the NBA branding to hype appeal on runners.
Also included in this cluster are viral basketball stories, including catfights in the WNBA.
29 Basketball Innovations to Fuel NBA Fever
26
Jr. Jordans Carry on Legacy
Michael Jordan's Son Begins College Basketball Career
25
Olympic Condoms
Elasun Ads Go Viral in China
24
Olympic Editorials
"A Strong Look" for Arena Magazine
23
Shoe Made of Garbage
Nike Trash Talk
22
Adidas Originals
NBA Superstar Footwear Collection
21
Olympic Branding
Adidas Ad Features Sui Feifei
20
Celebrity Endorsed Olympic Branding
Nike Hyperdunk-Kobe PE
19
Dry-Erase Sneakers
Reebok ‘Talkin' Krazy' Basketball Shoes
18
Kicks for the Peeps
NBA Star Wears $15 Sneakers, IN GAMES
17
Athletic Light Graffiti
Stickman Basketball Players
16
Ultra Realistic Video Games
NBA 2K7 Preview
15
Pro Sports Catfights
WNBA Brawls
14
Retro Movie Recreation
Athletes Recreate 'Risky Business' for ‘Guitar Hero'
13
Sports Commentators as Players
'NTV Spor' Analysts are IN the Action
12
Co-Branded MP3 Basketball Sneakers
Zune Reebok Answer XI
11
Olympic Brand Battles
Nike & Adidas for Beijing 2008
10
$154,350 Stadium Seats
Dallas Cowboys Billion Dollar Stadium
9
Basketball Superstars as Models
LeBron James Covers Vogue
8
Home Videos Exposed Part 2
Obama's High School Basketball Footage
7
Controversial Fashion Parodies
Vogue Cover Spoofed
6
Will Ferrell's Viral Campaigns
Semi-Pro Fake Ads & "Let's Get Sweaty" Cards
5
Silver Sneakers
Adidas 25th Anniversary Shoe
4
20,000 Square Foot Video Screen
Dallas Cowboys Stadium
3
Urban Basketball Innovations
Freestyle Horse
2
Basketball Superheroes
Maccabi Elite Team of Heroes for Nike
1
Interactive Reality Sports Show
BC START Basketball Club
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Modern Heritage-Based Streetwear
adidas Spotlights its 'Superstar Collection' for Fall and Winter
90s-Inspired Heritage Jerseys
adidas Unveils FIFA World Cup 26™ Away Kits
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Athlete-Led Brand Co-Creation
LI-NING and Stephen Curry Partner on Product Development
Basketball Soft Drink Partnerships
Sprite Returned as the NBA's Official Global Soft Drink Partner
Championship Basketball Sneakers
Skechers Has Sold Out of Its OG Anunoby SKX Nexus Sneakers
Rivalry Jerseys Debut
Nike Rivalries 2025 Unveils Team Jerseys Inspired by Heritage & Culture
K-Pop Collaborative Sportswear
BLACKPINK Drops the BLACKPINK IN YOUR AREA League Collection
Anime Sports Apparel
My Hero Academia x NBA Capsule Merges Anime Fandom with Basketball Culture
Custom 3D-Printed Basketball Shoes
adidas Revealed New Project R.A.P. Silhouette
Court Lifestyle Sneakers
The New Balance 950 is a Contemporary Unisex Lifestyle Sneaker
Female-Athlete Hydration Initiatives
Gatorade x WNBA Enhance Hydration Awareness Among Athletes
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Mamba Mentality Football Kits
Nike Unveiled Its Second Kobe x FC Barcelona Away Kit
Bespoke Jersey Designs
adidas Unveils its Largest Home Kit Collection Ahead of FIFA World Cup26
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Signature Athlete Collections
Caitlin Clark's Signature Release Marks Historic Nike WNBA Milestone
Comfortable Sporty Essentials
Aerie Launches a FIFA World Cup 2026™ Collection
Inaugural Toy-Inspired Tournaments
BEYBLADE X Franchise is Expanding with BEYBLADE Day
Dynamic Scent-Inspired Fashion Presentations
Startup Fashion Week 2026 Concluded Its Program
Thematic Basketball Experiences
Nike x LEGO Play Arena Returns to LEGOLAND California
Opulent Athletic Fashion Collaborations
The Balenciaga x NBA Collaboration is Limited-Edition
National Team Kit Collections
Nike Unveils 2026 U.S. Soccer Kits
Cinematic Campaign Posters
Nike 2026 World Cup posters frame national teams through film-styles
Jersey-Inspired Soda Cans
Coca-Cola Launched Collectible Country Cans for the FIFA World Cup 2026
Dual-Sided Sports Scarves
FanDuel's Dual Fan Scarves Help Enthuaists Represent Two Countries
Next-Gen Footwear Experiences
The PUMA NITRO Lab in Los Angeles Offers a Look at Breakthrough Tech
Football Culture-Inspired Athletic Collaborations
Palace and Nike Collaborate on the P90 Line
Football-Themed Hiring Campaigns
The NFL Links Draft Culture to Inclusive Hiring Practices
Nba Transit Collectibles
The 34th Street Penn Station Recreates a Knicks-Themed Subway Entrance
Performance Basketball Sneakers
New Balance Kawhi 5 Introduces an Updated Low-Cut Signature Model
AI-Enhanced Sports Clubs
IBM's AI Sports Club Transforms Physical Game into Data-Driven Broadcasts
Immersive Sports Marketing Campaigns
BMO's "Grow the Game" Campaign Celebrates the FIFA World Cup
Anime-Themed Sports Merch
The One Piece x NBA Crossover Adds Basketball-Themed Collectibles
Football Lifestyle Collections
The adidas Originals x BAPE® Set Celebrates the FIFA World Cup 2026
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Athlete-Approved Sneaker Designs
PUMA and Tyrese Haliburton Release the Hali 1 Halucinating
Visceral Soccer-Fandom Spots
Coca-Cola Debuts its 'No Better Feeling' Spot for FIFA 2026
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Woven Game Jackets
Devin Booker and Nike Have Turned His Signature Line into a Lifestyle Brand
NOCTA Nike Soccer Collaborations
NOCTA & Nike Dropped Their Cryoshot SP and Canada Soccer Kits
Social Sports Pavilions
Good City Studio Transforms a Power Plant into Ballers Sports Venue
Large-Scale Basketball Events
The Foot Locker Takeover is Timed with the NBA All-Star Weekend
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Branded Sports Documentaries
Dick's Follows Three WNBA Stars in a Six-Part Documentary Series
Next-Gen Athlete-Starring Ads
Nike Presents its Cinematic 'Why Do It?' Ad Campaign
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Football Revival Collections
Travis Scott x Nike Total 90 Collection Reworks an Soccer Franchise
LED Basketball Courts
The Big 12 Introduced an ASB GlassFloor LED Video Court for Tournament Play
Playful Hockey Campaigns
Beard in a Box Campaign Lets Hockey Fans Join the Playoff Beard Tradition
Soccer-Inspired Fanwear Collections
BOSS Jumps on the FIFA Hype with New Fanwear Collection
High-Level Energy Drink Partnerships
C4 Energy is the Official Energy Drink Partner of NBA Europe
Corporate Travel Trends
Navan Reported Its Corporate Booking Data for FIFA World Cup Host Cities
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
AI-Driven Sports Startups
IBM Launches Its Sports Tech Startup Challenge
Confidence-Inspiring Youth Beauty Campaigns
Dove Launches 'The Game is Ours' for FIFA World Cup
Game-Day Getup Sweepstakes
Ahead of the 2026 World Cup, Axe Wants to See Fans' Craziest Outfits
WNBA Footwear Partnerships
Skechers Became an Official WNBA Shoe Partner During Its 30th Season
Sporty Luxe Fashion Capsules
The Balenciaga x NBA Drops Basketball-Themed Apparel and Accessories
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Artist Football Kits
The Nigeria Federation Collection Features a Jersey Designed by Olaolu Slawn
Dermatologist-Recommended Skincare Brand Collabs
CeraVe x NBA Form a Multiyear Partnership
Heritage-Inspired QSR Ranges
The Chick-fil-A Newstalgia Lineup Pays Homage to the Brand's History
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
NBA Shoe Collaborations
ALDO Partners with NBA Athlete Jordan Clarkson for its Editorial Capsule
Sports-Themed Grooming Tools
Gillette and the NFL Launch GilletteLabs Official NFL Licensed Razors
Basketball Film-Inspired Pizza Campaigns
Pizza Hut Debuts Space Jam-Inspired Menu Bundle & Recipes
creator-led football competitions
Adidas expands partnership with kings league through 2028
Immersive Soccer Tournament Pop-Ups
Lay's Unveils an Immersive Pop-Up Experience
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Functional Basketball Tournament Partnerships
Windex is an Official Glass Cleaning Partner
Stylish Basketball Athlete Uniforms
The Toronto Tempo Reveals Its 2026 Athlete Uniforms
Performance Basketball Sneakers
Nike Giannis Antetokounmpo Freak 8 Debuts with Updated Cushioning
Highly Anticipated Coffee Pop-Ups
NBA All-Star Jimmy Butler Presents the BIGFACE Coffee Pop-Up
Ice Shortage-Tackling Brand Campaigns
VEVOR Debuts the Free Ice for Game Nights Activation
90s-Inspired Soccer Campaigns
adidas Unveiled its 'Backyard Legends' Film Ahead of FIFA 2026
AI Sports Research Platforms
Ten Toes Launched Its Ten Beat Sports Fan AI Intelligence Platform
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Premium Team-Specific Apparel
GAME 7 Apparel Features Streetwear Aesthetics
Betting Sports Commercials
Kalshi Debuted Its Giannis Antetokounmpo NBA Finals Ad
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Early-Stage Global Innovation Competitions
Red Bull Basement 2026 is Accepting Applications
Collective Viewing-Celebrating Ads
Hisense Debuts 'Innovating a Brighter Life' for FIFA 2026
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Premium Streetwear-Informed Jerseys
The BAPE x Mitchell & Ness Collection Fuses Street with Sport
Soccer Fever Sofas
The Artlanta × Modani Collection Features Five Country-Inspired Designs
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Stadium Stay Experiences
Marriott Bonvoy Introduces a World Cup Final Sleepover Suite for Fans
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Sports Fandom Beauty
E.l.f. Creates Immersive Beauty Experiences Around Global Soccer
Competitive Global Phydigital Events
Games of the Future 2026 Will Feature More Than 800 Athletes
Fictional Basketball Universes
NINJA BASKETBALL ARMY is an Story Brand Set in an Alternate Japan
Collectible Baseball Figurines
Ghostwrite x MLB Game Face Taps into the Blind Box Craze
Sporting Event-Focused Experiences
Dave & Buster's Spotlights the Big Game Ticketed Experience
Soccer-Focused Entertainment Venue Promotions
Dave & Buster's Was a Go-To for Watching FIFA
Fan Culture Activations
StubHub Launched Its World Cup Cuts a Multi-City Barbershop Campaign
Humorous Basketball Talent Campaigns
DICK'S Sporting Goods and Nike Debut 'The Scouts are Out'
World Cup Hospitality Kits
Newark’s ‘Stay & Play’ Packages Turn Hotels into FIFA 2026 Fan Hubs
Sports-Connected Brand Loyalty Initiatives
Lobos 1707 Activates a Buzzer Beater Fan Reward Program
Trailblazing Golf Events
Starter Collaborates with 2025 Original Tee Golf Classic
Game-Day Score-Inspired Giveaways
It's a 10® Haircare Ran a Giveaway Tied to the Super Bowl
Authentic Arena Hockey Games
EA Sports Has Launched NHL 27 With Macklin Celebrini as Cover Star
Health-Focused Sports Activations
Raisin Bran Brings Gut Health to Major League Pickleball
Fashion-Forward Basketball Outwear
Off Season x NBA Debut the 'NBA Puffer Collection'
Year-Round Basketball Platform
Foot Locker Launches Its Hoops Lives Here Campaign
Football Archive Galleries
Home of Football Show Historic Memorabilia Beneath New York's High Line
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Modern College Football Games
EA Sports Launched College Football 27 With NIL Features
Basketball Shoe Matchers
Fresh Athletes Helps You Find the Best Basketball Shoes for Your Style
AI-Powered Native Video Ads
TripleLift Powers GUESS FRAGRANCES Big Game Campaign
Baseball-Inspired Brand Expansions
Baseballism Grows from a Youth Camp into Something Bigger
Collaborative On-Field Baseball Caps
New Era and Adidas Support NCAA Baseball Programs
Centralized Basketball Information Platforms
Roto Sports Inc Debuts the RotoWireNBA Platform
Sporty Collaborative Fashion Capsules
Born X Raised Launches a Collaborative Sports Range
Co-Branded Pilot Basketball Programs
Shoot 360 and LA Fitness are Enhancing Basketball Courts
Basketball-Focused Digital Membership Platforms
Canada Basketball Has Introduced Unify+
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Football Draft-Inspired Hat Designs
New Era Has Unveiled Its 2026 NFL Draft Collection
Climate-Adaptive Product Innovations
The Canton Fair Highlights Its Climate-Adaptive Innovations
First-Of-Its-Kind Athlete-Owned Fan Universes
Luka Dončić Establishes 77X and the Fan Pass
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
Community-Driven Sports Venues
Watch Party PHL Opens 'The Stoop Pigeon'
Curated Athlete Tunnel Looks
JCPenney Unveiled Inside Lane With Five Women Basketball Stars
Live Event Fan Platforms
SeatGeek Launched Its Game Day Your Way to Unify Stadium Fan Data
Basketball-Forward Energy Drink Partnerships
Monster Energy Continues with BIG3 Basketball League
AI Fantasy Sports Platforms
Rookies Fantasy Redefines Competitive Basketball With Fast Gameplay
Football Season Retailer Snacks
7-Eleven Game Day Snacks Offer a Variety of Options
Stadium Fan Festivals
FIFA Turns the LA Coliseum into a Multi-Day Fan Experience Hub
Crowd Analytics Beacons
EB Systems Deploys Crowd-Tracking Beacons at FIFA Venues