Do you have NBA fever? If so, you'll love the awesome basketball innovations featured in the slideshow below.
We were pumped to find out that in 2010, the NBA All-Star game will take place in new Dallas Cowboys stadium!
It's incredible to see how one sport can inspire so many different things. Advertising companies have been able to use basketball to hype a range of products, from using NBA superstars as models, to using the NBA branding to hype appeal on runners.
Also included in this cluster are viral basketball stories, including catfights in the WNBA.
29 Basketball Innovations to Fuel NBA Fever
26
Jr. Jordans Carry on Legacy
Michael Jordan's Son Begins College Basketball Career
25
Olympic Condoms
Elasun Ads Go Viral in China
24
Olympic Editorials
"A Strong Look" for Arena Magazine
23
Shoe Made of Garbage
Nike Trash Talk
22
Adidas Originals
NBA Superstar Footwear Collection
21
Olympic Branding
Adidas Ad Features Sui Feifei
20
Celebrity Endorsed Olympic Branding
Nike Hyperdunk-Kobe PE
19
Dry-Erase Sneakers
Reebok ‘Talkin' Krazy' Basketball Shoes
18
Kicks for the Peeps
NBA Star Wears $15 Sneakers, IN GAMES
17
Athletic Light Graffiti
Stickman Basketball Players
16
Ultra Realistic Video Games
NBA 2K7 Preview
15
Pro Sports Catfights
WNBA Brawls
14
Retro Movie Recreation
Athletes Recreate 'Risky Business' for ‘Guitar Hero'
13
Sports Commentators as Players
'NTV Spor' Analysts are IN the Action
12
Co-Branded MP3 Basketball Sneakers
Zune Reebok Answer XI
11
Olympic Brand Battles
Nike & Adidas for Beijing 2008
10
$154,350 Stadium Seats
Dallas Cowboys Billion Dollar Stadium
9
Basketball Superstars as Models
LeBron James Covers Vogue
8
Home Videos Exposed Part 2
Obama's High School Basketball Footage
7
Controversial Fashion Parodies
Vogue Cover Spoofed
6
Will Ferrell's Viral Campaigns
Semi-Pro Fake Ads & "Let's Get Sweaty" Cards
5
Silver Sneakers
Adidas 25th Anniversary Shoe
4
20,000 Square Foot Video Screen
Dallas Cowboys Stadium
3
Urban Basketball Innovations
Freestyle Horse
2
Basketball Superheroes
Maccabi Elite Team of Heroes for Nike
1
Interactive Reality Sports Show
BC START Basketball Club
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Modern Heritage-Based Streetwear
adidas Spotlights its 'Superstar Collection' for Fall and Winter
Extravagant Dad-Inspired Shoes
New Balance’s 'Tech Explosion' is a Dad Shoe from the future.
90s-Inspired Heritage Jerseys
adidas Unveils FIFA World Cup 26™ Away Kits
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Fast-Food-Inspired Bag Designs
New York Knicks Players Create Custom Chipotle To-Go Bags
Anime-Inspired Sports Collaborations
Los Angeles Lakers Introduce a One Piece Collaboration
Football Team-Themed Footwear
The NFL x Crocs Collection Will Have the Full 32 Teams
Custom 3D-Printed Basketball Shoes
adidas Revealed New Project R.A.P. Silhouette
Basketball Soft Drink Partnerships
Sprite Returned as the NBA's Official Global Soft Drink Partner
Neon-Tinged Basketball Shoes
Nike Introduces the New Jordan Luka 4 Sneaker Model
Artist-Centric Networking Events
Adidas x SNIPES Unveil The NYC Superstar & Empower Artists
Rivalry Jerseys Debut
Nike Rivalries 2025 Unveils Team Jerseys Inspired by Heritage & Culture
K-Pop Collaborative Sportswear
BLACKPINK Drops the BLACKPINK IN YOUR AREA League Collection
Anime Sports Apparel
My Hero Academia x NBA Capsule Merges Anime Fandom with Basketball Culture
Female-Athlete Hydration Initiatives
Gatorade x WNBA Enhance Hydration Awareness Among Athletes
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Bespoke Jersey Designs
adidas Unveils its Largest Home Kit Collection Ahead of FIFA World Cup26
Signature Athlete Collections
Caitlin Clark's Signature Release Marks Historic Nike WNBA Milestone
Inaugural Toy-Inspired Tournaments
BEYBLADE X Franchise is Expanding with BEYBLADE Day
Athlete-Honoring Lifestyle Footwear
Nike Presents the New Air Force 1 Low Linen Edition
NYC-Inspired Sneaker Designs
The Coach Soho Sneaker Collection is Chic and Urban-Informed
Sneaker Tag-Inspired Car Keys
Nissan's Kicks Key Merges Auto Technology with Streetwear Culture
Thematic Basketball Experiences
Nike x LEGO Play Arena Returns to LEGOLAND California
Nostalgic Youth Culture Capsules
Coach Presented Its Fall 2026 Line During New York Fashion Week
Opulent Athletic Fashion Collaborations
The Balenciaga x NBA Collaboration is Limited-Edition
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
National Team Kit Collections
Nike Unveils 2026 U.S. Soccer Kits
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Air-Conditioned Futuristic Uniforms
The NTT Pavilion Uniforms are Designed by Anrealage
Cinematic Campaign Posters
Nike 2026 World Cup posters frame national teams through film-styles
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Football Culture-Inspired Athletic Collaborations
Palace and Nike Collaborate on the P90 Line
Football-Themed Hiring Campaigns
The NFL Links Draft Culture to Inclusive Hiring Practices
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Anime-Themed Sports Merch
The One Piece x NBA Crossover Adds Basketball-Themed Collectibles
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Silver-Tinged Lifestyle Sneakers
Nike Introduces the KD 18 Sneaker in Soft Pearl
Athlete-Approved Sneaker Designs
PUMA and Tyrese Haliburton Release the Hali 1 Halucinating
Performance Basketball Sneakers
New Balance Kawhi 5 Introduces an Updated Low-Cut Signature Model
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Athlete-Backed Basketball Collections
Wilson Continues Its Collaboration with Caitlin Clark
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Refreshing Basketball-Themed Beverage Campaigns
Coca-Cola Zero Sugar Debuts a Fan-Focused Campaign
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Woven Game Jackets
Devin Booker and Nike Have Turned His Signature Line into a Lifestyle Brand
Social Sports Pavilions
Good City Studio Transforms a Power Plant into Ballers Sports Venue
Large-Scale Basketball Events
The Foot Locker Takeover is Timed with the NBA All-Star Weekend
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Next-Gen Athlete-Starring Ads
Nike Presents its Cinematic 'Why Do It?' Ad Campaign
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
High-Level Energy Drink Partnerships
C4 Energy is the Official Energy Drink Partner of NBA Europe
LED Basketball Courts
The Big 12 Introduced an ASB GlassFloor LED Video Court for Tournament Play
Basketball Cocktail Containers
BuzzBallz's Big Blue is a Drinkable Basketball for March Madness
Playful Hockey Campaigns
Beard in a Box Campaign Lets Hockey Fans Join the Playoff Beard Tradition
AI-Driven Sports Startups
IBM Launches Its Sports Tech Startup Challenge
Stealthy Colorblocked Basketball Shoes
Nike Presents the Air Jordan 12 in a Flu Game Colorway
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Sporty Luxe Fashion Capsules
The Balenciaga x NBA Drops Basketball-Themed Apparel and Accessories
Dermatologist-Recommended Skincare Brand Collabs
CeraVe x NBA Form a Multiyear Partnership
Heritage-Inspired QSR Ranges
The Chick-fil-A Newstalgia Lineup Pays Homage to the Brand's History
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Basketball Cable Updates
Comcast Xfinity Multiview Announced an Expansion for March Madness
NBA Shoe Collaborations
ALDO Partners with NBA Athlete Jordan Clarkson for its Editorial Capsule
Sports Beauty Partnerships
Fenty Beauty Partners with WNBA’s New York Liberty in a Historic Deal
Sports-Themed Grooming Tools
Gillette and the NFL Launch GilletteLabs Official NFL Licensed Razors
Basketball Film-Inspired Pizza Campaigns
Pizza Hut Debuts Space Jam-Inspired Menu Bundle & Recipes
creator-led football competitions
Adidas expands partnership with kings league through 2028
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Functional Basketball Tournament Partnerships
Windex is an Official Glass Cleaning Partner
Stylish Basketball Athlete Uniforms
The Toronto Tempo Reveals Its 2026 Athlete Uniforms
Performance Basketball Sneakers
Nike Giannis Antetokounmpo Freak 8 Debuts with Updated Cushioning
Beauty Brand Jersey Partnerships
IPSY Became the Official Jersey Partner of the Las Vegas Aces
Sneaker-Inspired Art Exhibitions
Roberto Lugo's 'Drip' Explores the Impact of the AF1 on Culture
Highly Anticipated Coffee Pop-Ups
NBA All-Star Jimmy Butler Presents the BIGFACE Coffee Pop-Up
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Basketball Culture-Inspired Campaigns
Under Armour x RDCWorld will Debut 'Let Them Talk'
Immersive Floral Tributes
ESPN Honors the 2025 NBA Finals with Mr. Flower Fantastic
Premium Team-Specific Apparel
GAME 7 Apparel Features Streetwear Aesthetics
Basketball-Inspired Undergarments
Tommy John’s Tournament Collection is Trusted by NBA Stars
Accessible Live Basketball Experiences
The Sacramento Kings Adopt OneCourt's Inclusive Innovation
Early-Stage Global Innovation Competitions
Red Bull Basement 2026 is Accepting Applications
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Premium Streetwear-Informed Jerseys
The BAPE x Mitchell & Ness Collection Fuses Street with Sport
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Inspirational Athlete Campaigns
POWERADE Debuts the 'IT TAKES MORE TO GET THIS FAR' Campaign
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Fanwear Collaboration Ranges
The Joint Concho Merch Collection arrives ahead of Super Bowl LX
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
New Tech Product Announcements
Apple Unveiled New Products at a Recent Event
Innovative Fireplace Designs
Hearth & Home Technologies Spotlights Its Design Vision at 2026 IBS
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Collectible Baseball Figurines
Ghostwrite x MLB Game Face Taps into the Blind Box Craze
Sporting Event-Focused Experiences
Dave & Buster's Spotlights the Big Game Ticketed Experience
Humorous Basketball Talent Campaigns
DICK'S Sporting Goods and Nike Debut 'The Scouts are Out'
Performance Basketball Footwear
PUMA Unveils RJ Barrett Signature All-Pro NITRO PE Colorway
Collegiate Athlete-Supporting Brands
C4 Energy Signs 128 Collegiate Basketball Players
Sports-Connected Brand Loyalty Initiatives
Lobos 1707 Activates a Buzzer Beater Fan Reward Program
Trailblazing Golf Events
Starter Collaborates with 2025 Original Tee Golf Classic
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Game-Day Score-Inspired Giveaways
It's a 10® Haircare Ran a Giveaway Tied to the Super Bowl
Hair Salon-Powered Sports Campaigns
Great Clips Ties Its Latest Campaign to the Stanley Cup
Fashion-Forward Basketball Outwear
Off Season x NBA Debut the 'NBA Puffer Collection'
Athlete-Collaborative Low-Cut Shoes
Devin Booker and Nike Launch the Blazer Low Chevy Edition
Female-Focused Basketball Development Programs
PUMA Hoops & WNBA Superstar Breanna Stewart Partner
Second-Screen Vehicle Sweepstakes
Kia Squares Engaged Sports Fans During the Big Game
Fan-Focused Hockey Campaigns
The ESPN Chirpline Lets Fans Vent During the Stanley Cup Playoffs
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
World Cup Hospitality Kits
Newark’s ‘Stay & Play’ Packages Turn Hotels into FIFA 2026 Fan Hubs
Basketball Shoe Matchers
Fresh Athletes Helps You Find the Best Basketball Shoes for Your Style
Co-Branded Pilot Basketball Programs
Shoot 360 and LA Fitness are Enhancing Basketball Courts
Centralized Basketball Information Platforms
Roto Sports Inc Debuts the RotoWireNBA Platform
Second-Screen Sidekicks
Pizza Hut's Hutty Turns Solo Sports Viewing into a Shared Experience
Cryptocurrency-Tied Sports Games
'Sparkball' is a High-Octane Web3 Multiplayer Title
Collaborative On-Field Baseball Caps
New Era and Adidas Support NCAA Baseball Programs
Sporty Collaborative Fashion Capsules
Born X Raised Launches a Collaborative Sports Range
Cultural Sports Collaboration
The Weeknd and Toronto Blue Jays Unite for a World Series Collection
Game-Changing Sports Fan Experiences
Telstra Touch and Track Technology Debuts at Marvel Stadium
Basketball-Focused Digital Membership Platforms
Canada Basketball Has Introduced Unify+
Stadium Stay Experiences
Marriott Bonvoy Introduces a World Cup Final Sleepover Suite for Fans
Football Draft-Inspired Hat Designs
New Era Has Unveiled Its 2026 NFL Draft Collection
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Athlete-Inspired Chicken Sandwiches
Big Chicken Inside The Sandwich Wars has Four Items
First-Of-Its-Kind Athlete-Owned Fan Universes
Luka Dončić Establishes 77X and the Fan Pass
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
Stadium Fan Festivals
FIFA Turns the LA Coliseum into a Multi-Day Fan Experience Hub
Community-Driven Sports Venues
Watch Party PHL Opens 'The Stoop Pigeon'
Curated Athlete Tunnel Looks
JCPenney Unveiled Inside Lane With Five Women Basketball Stars
Elevated Sports-Betting Experiences
FanDuel Debuts New Features in Time for March Madness Season
Performance-Driven Cheerleading Equipment Lines
Nfinity Athletic Combines Advanced Tech & Safety
Basketball-Forward Energy Drink Partnerships
Monster Energy Continues with BIG3 Basketball League
Football Season Retailer Snacks
7-Eleven Game Day Snacks Offer a Variety of Options