Do you have NBA fever? If so, you'll love the awesome basketball innovations featured in the slideshow below.
We were pumped to find out that in 2010, the NBA All-Star game will take place in new Dallas Cowboys stadium!
It's incredible to see how one sport can inspire so many different things. Advertising companies have been able to use basketball to hype a range of products, from using NBA superstars as models, to using the NBA branding to hype appeal on runners.
Also included in this cluster are viral basketball stories, including catfights in the WNBA.
29 Basketball Innovations to Fuel NBA Fever
26
Jr. Jordans Carry on Legacy
Michael Jordan's Son Begins College Basketball Career
25
Olympic Condoms
Elasun Ads Go Viral in China
24
Olympic Editorials
"A Strong Look" for Arena Magazine
23
Shoe Made of Garbage
Nike Trash Talk
22
Adidas Originals
NBA Superstar Footwear Collection
21
Olympic Branding
Adidas Ad Features Sui Feifei
20
Celebrity Endorsed Olympic Branding
Nike Hyperdunk-Kobe PE
19
Dry-Erase Sneakers
Reebok ‘Talkin' Krazy' Basketball Shoes
18
Kicks for the Peeps
NBA Star Wears $15 Sneakers, IN GAMES
17
Athletic Light Graffiti
Stickman Basketball Players
16
Ultra Realistic Video Games
NBA 2K7 Preview
15
Pro Sports Catfights
WNBA Brawls
14
Retro Movie Recreation
Athletes Recreate 'Risky Business' for ‘Guitar Hero'
13
Sports Commentators as Players
'NTV Spor' Analysts are IN the Action
12
Co-Branded MP3 Basketball Sneakers
Zune Reebok Answer XI
11
Olympic Brand Battles
Nike & Adidas for Beijing 2008
10
$154,350 Stadium Seats
Dallas Cowboys Billion Dollar Stadium
9
Basketball Superstars as Models
LeBron James Covers Vogue
8
Home Videos Exposed Part 2
Obama's High School Basketball Footage
7
Controversial Fashion Parodies
Vogue Cover Spoofed
6
Will Ferrell's Viral Campaigns
Semi-Pro Fake Ads & "Let's Get Sweaty" Cards
5
Silver Sneakers
Adidas 25th Anniversary Shoe
4
20,000 Square Foot Video Screen
Dallas Cowboys Stadium
3
Urban Basketball Innovations
Freestyle Horse
2
Basketball Superheroes
Maccabi Elite Team of Heroes for Nike
1
Interactive Reality Sports Show
BC START Basketball Club
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Modern Heritage-Based Streetwear
adidas Spotlights its 'Superstar Collection' for Fall and Winter
90s-Inspired Heritage Jerseys
adidas Unveils FIFA World Cup 26™ Away Kits
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Basketball Soft Drink Partnerships
Sprite Returned as the NBA's Official Global Soft Drink Partner
Rivalry Jerseys Debut
Nike Rivalries 2025 Unveils Team Jerseys Inspired by Heritage & Culture
K-Pop Collaborative Sportswear
BLACKPINK Drops the BLACKPINK IN YOUR AREA League Collection
Anime Sports Apparel
My Hero Academia x NBA Capsule Merges Anime Fandom with Basketball Culture
Custom 3D-Printed Basketball Shoes
adidas Revealed New Project R.A.P. Silhouette
Collectibles Licensing Promotions
FIFA & Fanatics Signed Its Long-Term Exclusive Collectibles Deal
Female-Athlete Hydration Initiatives
Gatorade x WNBA Enhance Hydration Awareness Among Athletes
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Bespoke Jersey Designs
adidas Unveils its Largest Home Kit Collection Ahead of FIFA World Cup26
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Signature Athlete Collections
Caitlin Clark's Signature Release Marks Historic Nike WNBA Milestone
Inaugural Toy-Inspired Tournaments
BEYBLADE X Franchise is Expanding with BEYBLADE Day
Sneaker Tag-Inspired Car Keys
Nissan's Kicks Key Merges Auto Technology with Streetwear Culture
Dynamic Scent-Inspired Fashion Presentations
Startup Fashion Week 2026 Concluded Its Program
Thematic Basketball Experiences
Nike x LEGO Play Arena Returns to LEGOLAND California
Opulent Athletic Fashion Collaborations
The Balenciaga x NBA Collaboration is Limited-Edition
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
National Team Kit Collections
Nike Unveils 2026 U.S. Soccer Kits
Air-Conditioned Futuristic Uniforms
The NTT Pavilion Uniforms are Designed by Anrealage
Cinematic Campaign Posters
Nike 2026 World Cup posters frame national teams through film-styles
Football Culture-Inspired Athletic Collaborations
Palace and Nike Collaborate on the P90 Line
Football-Themed Hiring Campaigns
The NFL Links Draft Culture to Inclusive Hiring Practices
Visceral Soccer-Fandom Spots
Coca-Cola Debuts its 'No Better Feeling' Spot for FIFA 2026
Performance Basketball Sneakers
New Balance Kawhi 5 Introduces an Updated Low-Cut Signature Model
Comfortable Sporty Essentials
Aerie Launches a FIFA World Cup 2026™ Collection
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Anime-Themed Sports Merch
The One Piece x NBA Crossover Adds Basketball-Themed Collectibles
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Silver-Tinged Lifestyle Sneakers
Nike Introduces the KD 18 Sneaker in Soft Pearl
Athlete-Approved Sneaker Designs
PUMA and Tyrese Haliburton Release the Hali 1 Halucinating
NOCTA Nike Soccer Collaborations
NOCTA & Nike Dropped Their Cryoshot SP and Canada Soccer Kits
Athlete-Backed Basketball Collections
Wilson Continues Its Collaboration with Caitlin Clark
Dual-Sided Sports Scarves
FanDuel's Dual Fan Scarves Help Enthuaists Represent Two Countries
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Confidence-Inspiring Youth Beauty Campaigns
Dove Launches 'The Game is Ours' for FIFA World Cup
Refreshing Basketball-Themed Beverage Campaigns
Coca-Cola Zero Sugar Debuts a Fan-Focused Campaign
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Woven Game Jackets
Devin Booker and Nike Have Turned His Signature Line into a Lifestyle Brand
Social Sports Pavilions
Good City Studio Transforms a Power Plant into Ballers Sports Venue
Large-Scale Basketball Events
The Foot Locker Takeover is Timed with the NBA All-Star Weekend
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Next-Gen Athlete-Starring Ads
Nike Presents its Cinematic 'Why Do It?' Ad Campaign
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
LED Basketball Courts
The Big 12 Introduced an ASB GlassFloor LED Video Court for Tournament Play
Playful Hockey Campaigns
Beard in a Box Campaign Lets Hockey Fans Join the Playoff Beard Tradition
High-Level Energy Drink Partnerships
C4 Energy is the Official Energy Drink Partner of NBA Europe
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
AI-Driven Sports Startups
IBM Launches Its Sports Tech Startup Challenge
Artist Football Kits
The Nigeria Federation Collection Features a Jersey Designed by Olaolu Slawn
Game-Day Getup Sweepstakes
Ahead of the 2026 World Cup, Axe Wants to See Fans' Craziest Outfits
Corporate Travel Trends
Navan Reported Its Corporate Booking Data for FIFA World Cup Host Cities
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Sporty Luxe Fashion Capsules
The Balenciaga x NBA Drops Basketball-Themed Apparel and Accessories
Immersive Soccer Tournament Pop-Ups
Lay's Unveils an Immersive Pop-Up Experience
Dermatologist-Recommended Skincare Brand Collabs
CeraVe x NBA Form a Multiyear Partnership
Heritage-Inspired QSR Ranges
The Chick-fil-A Newstalgia Lineup Pays Homage to the Brand's History
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
NBA Shoe Collaborations
ALDO Partners with NBA Athlete Jordan Clarkson for its Editorial Capsule
Sports Beauty Partnerships
Fenty Beauty Partners with WNBA’s New York Liberty in a Historic Deal
Sports-Themed Grooming Tools
Gillette and the NFL Launch GilletteLabs Official NFL Licensed Razors
Basketball Film-Inspired Pizza Campaigns
Pizza Hut Debuts Space Jam-Inspired Menu Bundle & Recipes
creator-led football competitions
Adidas expands partnership with kings league through 2028
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Functional Basketball Tournament Partnerships
Windex is an Official Glass Cleaning Partner
Stylish Basketball Athlete Uniforms
The Toronto Tempo Reveals Its 2026 Athlete Uniforms
Performance Basketball Sneakers
Nike Giannis Antetokounmpo Freak 8 Debuts with Updated Cushioning
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Sneaker-Inspired Art Exhibitions
Roberto Lugo's 'Drip' Explores the Impact of the AF1 on Culture
Highly Anticipated Coffee Pop-Ups
NBA All-Star Jimmy Butler Presents the BIGFACE Coffee Pop-Up
90s-Inspired Soccer Campaigns
adidas Unveiled its 'Backyard Legends' Film Ahead of FIFA 2026
AI Sports Research Platforms
Ten Toes Launched Its Ten Beat Sports Fan AI Intelligence Platform
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Immersive Floral Tributes
ESPN Honors the 2025 NBA Finals with Mr. Flower Fantastic
Premium Team-Specific Apparel
GAME 7 Apparel Features Streetwear Aesthetics
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Accessible Live Basketball Experiences
The Sacramento Kings Adopt OneCourt's Inclusive Innovation
Early-Stage Global Innovation Competitions
Red Bull Basement 2026 is Accepting Applications
Collective Viewing-Celebrating Ads
Hisense Debuts 'Innovating a Brighter Life' for FIFA 2026
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
Betting Sports Commercials
Kalshi Debuted Its Giannis Antetokounmpo NBA Finals Ad
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Premium Streetwear-Informed Jerseys
The BAPE x Mitchell & Ness Collection Fuses Street with Sport
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Stadium Stay Experiences
Marriott Bonvoy Introduces a World Cup Final Sleepover Suite for Fans
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Innovative Fireplace Designs
Hearth & Home Technologies Spotlights Its Design Vision at 2026 IBS
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Collectible Baseball Figurines
Ghostwrite x MLB Game Face Taps into the Blind Box Craze
Sporting Event-Focused Experiences
Dave & Buster's Spotlights the Big Game Ticketed Experience
Humorous Basketball Talent Campaigns
DICK'S Sporting Goods and Nike Debut 'The Scouts are Out'
World Cup Hospitality Kits
Newark’s ‘Stay & Play’ Packages Turn Hotels into FIFA 2026 Fan Hubs
Fan Culture Activations
StubHub Launched Its World Cup Cuts a Multi-City Barbershop Campaign
Sports-Connected Brand Loyalty Initiatives
Lobos 1707 Activates a Buzzer Beater Fan Reward Program
Trailblazing Golf Events
Starter Collaborates with 2025 Original Tee Golf Classic
Game-Day Score-Inspired Giveaways
It's a 10® Haircare Ran a Giveaway Tied to the Super Bowl
Hair Salon-Powered Sports Campaigns
Great Clips Ties Its Latest Campaign to the Stanley Cup
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Fashion-Forward Basketball Outwear
Off Season x NBA Debut the 'NBA Puffer Collection'
Year-Round Basketball Platform
Foot Locker Launches Its Hoops Lives Here Campaign
Athlete-Collaborative Low-Cut Shoes
Devin Booker and Nike Launch the Blazer Low Chevy Edition
Female-Focused Basketball Development Programs
PUMA Hoops & WNBA Superstar Breanna Stewart Partner
Second-Screen Vehicle Sweepstakes
Kia Squares Engaged Sports Fans During the Big Game
Fan-Focused Hockey Campaigns
The ESPN Chirpline Lets Fans Vent During the Stanley Cup Playoffs
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Basketball Shoe Matchers
Fresh Athletes Helps You Find the Best Basketball Shoes for Your Style
Second-Screen Sidekicks
Pizza Hut's Hutty Turns Solo Sports Viewing into a Shared Experience
Collaborative On-Field Baseball Caps
New Era and Adidas Support NCAA Baseball Programs
Centralized Basketball Information Platforms
Roto Sports Inc Debuts the RotoWireNBA Platform
Sporty Collaborative Fashion Capsules
Born X Raised Launches a Collaborative Sports Range
Co-Branded Pilot Basketball Programs
Shoot 360 and LA Fitness are Enhancing Basketball Courts
Game-Changing Sports Fan Experiences
Telstra Touch and Track Technology Debuts at Marvel Stadium
Basketball-Focused Digital Membership Platforms
Canada Basketball Has Introduced Unify+
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Football Draft-Inspired Hat Designs
New Era Has Unveiled Its 2026 NFL Draft Collection
Soccer Fever Sofas
The Artlanta × Modani Collection Features Five Country-Inspired Designs
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
First-Of-Its-Kind Athlete-Owned Fan Universes
Luka Dončić Establishes 77X and the Fan Pass
Fan-Fueled Claw Games
Dave & Buster's is Giving Human Crane Players a Way to Win Match Tickets
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
Live Event Fan Platforms
SeatGeek Launched Its Game Day Your Way to Unify Stadium Fan Data
Community-Driven Sports Venues
Watch Party PHL Opens 'The Stoop Pigeon'
Performance-Driven Cheerleading Equipment Lines
Nfinity Athletic Combines Advanced Tech & Safety
Curated Athlete Tunnel Looks
JCPenney Unveiled Inside Lane With Five Women Basketball Stars
Basketball-Forward Energy Drink Partnerships
Monster Energy Continues with BIG3 Basketball League
Football Season Retailer Snacks
7-Eleven Game Day Snacks Offer a Variety of Options
Stadium Fan Festivals
FIFA Turns the LA Coliseum into a Multi-Day Fan Experience Hub
Community Sports Hubs
The Stadium of Life Proposal Combines Football Facilities with Urban Farming