Fitness is about more than a workout regime or a diet; as the May 2017 fitness concepts show, fitness is a complete lifestyle for many people. It encompasses athletics, workouts, diet, supplements, style, and even one's technology choices. Companies recognize this broad-spanning range of fitness interests, and thousands of products have sprung up to satisfy these desires.
Whether through clothing or dietary options, several of the May 2017 fitness trends are geared specifically at enhancing abilities. Swala's snack bars are each labelled with kilometer distances, giving runners an idea of which bar to eat for their upcoming workout. Arctic Cool's Instant Cooling apparel line is designed with technology that keeps people cooler during their activities, ensuring that they can perform at high levels for longer.
Top 25 Fitness Concepts in May
25
Inflatable Obstacle Courses
Dubai's Aqua Fun Water Park is the World's Largest of Its Kind
24
Childlike Cork Yoga Mats
Scoria Offers Yoga Mats Inspired by Children's Drawings
23
Empowering Female Athletic Apparel
The Alana Athletica Women's Yoga Gear is Made by and for Women
22
Portable Fitness Balancing Cushions
The Q-Sit Offers a Convenient Method of Staying in Shape
21
Smart Wellness Bras
VITALI's Bra for Health Serves as an All-Day, Personal Wellness Coach
20
Inexpensive Activity Trackers
The Misfit 'Flare' Wrist Fitness Tracker Tracks Workouts and More
19
Mini Fitness Festivals
Virgin Sport Teased the Hackney Festival of Fitness with a One-Day Event
18
Bone Conduction Sport Headphones
The 'CONDUIT Sports' Dynamic Headphones are Ideal for Athletes
17
Physicality Enhancing Snack Bars
Swala's Food Products Were Designed Specifically for Runners
16
Stain-Scrambling Work Apparel
The Vollebak Camo Clothes Disguise Blood, Mud and Sweat
15
Holistic Athlete Smartwatches
The Garmin Forerunner 935 Fitness Smartwatch is Comprehensive
14
Arctic Athletic Apparel
Arctic Cool's Instant Cooling Line Keeps Consumers Cool While They Exerise
13
Motivational Sportswear Discounts
This Incentive Encourages People to Save Money By Getting Fit
12
Asymmetrical Wrist Watch Wearables
The M&N Watch Merges Technology and Design Aesthetics
11
Metabolism-Boosting Workout Drinks
The PhD 'Pre-Wkt BURN' Pre-Workout Drink Features TeaCrine
10
Ergonomic Post-Workout Clothes
The Outdoor Voices Cool Down Kit is Ideal for Keeping it Casual
9
Detoxifying Protein Milks
The Nue Co's Milk Protein + Gut Food Beverages Boosts Immunity
8
Auto Sport-Inspired Tracksuits
The Palace YAMAN Tracksuit Channels Car Racing Themes
7
Snarky Fitness Trackers
The Walk Against Humanity App Taunts You into Reaching Your Goals
6
Sun Exposure-Tracking Smartwatches
The 'O’We' Smartwatch Keeps Track of Your UV Exposure
5
Recycled Plastics Aquatic Wear
PINKFISH is Targeted at Consumers Who Enjoy Underwater Activities
4
Hotel Running Programs
Guests at the Four Seasons Hotel Milano May Run with a Private Nike Coach
3
Athletic Dessert Protein Bars
The MUSCLE MILK Protein Product Snack Bars Come in Many Flavors
2
Smartphone-Connected Exercise Bikes
This ESMARTGYM Indoor Exercise Bike Tracks Your Workout
1
Athletic Health Apps
Adidas' 'ALL DAY' Provides Daily Challenges for Mind and Body Health
Related Ideas
Memory-Shaped Denim Collections
Yoga Jeans Launched Its Advanced Fall-Winter 2025 Line
Fitness-Informed High Fashion Editorials
The Balenciaga Pre-Fall 2026 Collection is Dynamic
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Wellness-Driven Health Tech Apps
The Google Health App Will Launch on Android and iOS
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Modern Fitness Concepts
Crunch Fitness Debuts Its Crunch 3.0 Design Idaho
Functional Summertime Protein Drinks
Beyond Immerse Drinks Debuted in Four New Flavors
Activewear Medical Apparel Crossovers
FIGS x SET Active Merge Healthcare with Lifestyle Design
Dedicated Protein-Focused Menus
Playa Bowls is Riding the Protein Wave in 2026
Performance-Lifestyle Wardrobe
Entire Studios x adidas Launch Performance and Lifestyle Apparel
High-Protein Functional Foods
Vitawest Unveils Its New Division Focused on Gyms and Athletes
Fitness-Integrated Skincare
MONCLOS Blends Fitness, Skincare and Social Wellness Experiences
Health-Driven Access Tools
Fitlock Links Digital Access To Daily Health And Fitness Goals
Consistency-Focused Fitness Programs
The Refreshed Apple Fitness+ Programs are Arriving for 2026
Luxe Wellness Apparel Activations
alo Yoga Featured a Minimalist French Riviera Takeover
Functional Coffee Beverages
Ziggi’s Added Protein-Focused Drinks to Its Permanent Menu
Adaptive Strength Equipment
Spirit Fitness Calls Attention to Its i-Strength Connected Product
Functional Flavor-Driven Smoothie Ranges
Naked Smoothies Introduced Three Updated Recipes
Functional Lemonade Beverages
Juni Launches Adaptogenic Lemonade Trio With Zero Sugar
Longevity-Focused Hotel Initiatives
Novotel Longevity Everyday Upgrades the Guest Experience
Automotive-Inspired Yoga Gear
Porsche's Yoga Capsule Collection Embodies "Mindfulness in Motion"
Radiant Post-Exercise Campaigns
ASICS' Get The Glow Highlights the Beauty Benefits of Movement
Multi-Benefit Protein Beverages
Clear Protein Refreshers Deliver Fiber, Prebiotics and More
Recovery-Focused Skincare
Primark Performance Beauty Supports Skin Before, During & After Workouts
Longevity-Focused Nutritional Solutions
Nestlé and NTU Study How Nutrition Supports Healthy Aging
Comprehensive Wellness Festivals
CityPlace West Palm Beach Hosted Its District Fit Event
Demystifying Protein Pop-Ups
Muscle Milk's Prodega Brings Clarity to a Confusing Protein Space
High-Protein Grocery Foods
Applied Nutrition Offers Over 50 Protein-Packed Options at Morrisons
Women-Focused Multi-Year Research Initiatives
Gatorade Announced the Body of Science Initiative
Cost-Conscious Activewear Collections
The Latest Primark Activewear Range Features 240 Pieces
Mindful Performance Pop-Ups
lululemon Studio Yet. Brings Intention to Strength and Movement
Protein-Packed Moisturizers
Gym Kitchen Dreamed Up a High Protein Daily Moisturizer.
Fitness Energy Drinks Campaigns
Celsius Expands Its LIVE. FIT. GO. Platform Across Europe
Branded Retro-Inspired Wellness Houses
Lifeway Foods is Hosting a Special Pop-Up in Palm Springs
Fitness Personality-Led Apparel Capsules
Sene is Dropping the Second Collection with Emma Lovewell
Business-Focused Wellness Events
Willpower Announced the 2026 Edition of Wellness House
Direct-To-Consumer Genetic Testing Products
Shed's New Product Range Focuses on Health & Wellness
Gut-Healthy Snack Bars
Perfect Snacks Combines Prebiotic Protein Bars With Fresh Flavors
Social Commerce Supplements
youtheory Expands Wellness Sales Through TikTok Shop
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
Demystified Wellness Pop-Ups
Sainsbury’s Järgon & Co. Clears Confusion About Fiber
Summer Wellness Pubs
The Wellness Tap by Holland & Barrett Helps People Keep Energy Levels High
Strategic Fitness Studio Expansions
Body Fit Training Enters the Danish Market
Outdoor Lifestyle-Focused Gear Capsules
REI Co-Op Unveils Its Spring 2026 Line of Gear and Apparel
PE Kit Concepts
ASICS' Undropped Kit Was Developed to Keep Girls in Sports
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Fitness-Focused Oral Strips
Smart Strips Makes Pre-Workout and Post-Workout Supplements
Personalized Workout Features
Strava Instant Workouts Recommends Based on Previous Activity
Earthy Athleisure Clothing Collections
The Red Run ACTIVE Collection Focuses on Two Colors
High-Performance Strength Training Apparel
REP Fitness Debuts a New Range in the UK
Probiotic-Infused Athleisure
The Coperni C+ Collection is "a Skincare Gesture You Wear"
Fruity Protein Popsicles
Fit Ice Delivers 10 Grams of Protein Per Ice Pop from Whey Isolate
GLP-1 Protein Smoothies
Playa Bowls Launches Protein Clouds for Portion-Controlled Wellness
Next-Generation Gym Concepts
The Edge Fitness Clubs Reveals Edge Immersian Plans
Nutritious Grab-and-Go Beverages
Elevate's Grab-and-Go Wellness Drinks Fuel "Business Athletes"
Health Engagement Disparity Campaigns
Function Health and SubwayTakes Partner on a Campaign
Women's Studio Activewear Drops
NikeSKIMS Launched Its Studio Stretch for Studio and Everyday Wear
Limited-Edition London Collections
Sweaty Betty Launches Its Powered by London Collection
New Year Activewear Ranges
The H&M Move SculptMove Collection Embraces New Year Changes
Athleisure Line Launches
Fashion Nova’s “Performance in the City” Athleisure Collection
Protein-Forward School Products
Prepared Foods Focuses on USDA Protein-Focused Nutrition Updates
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Standardized Fitness Programming-Focused Partnerships
Fitura Brands Joins Forces with ONE FIIT
Biotech Body Sculpting
Provital Introduces Metabolism-Driven Body Actives
Wellness Dining Experiences
CRISP & GREEN Combines Fitness Events With Healthy Meals
Premium Indian Pantry Staples
Gymkhana Fine Foods Launches Michelin-Inspired Sauces at Whole Foods
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Boutique Wellness Cafe Pop-Ups
Truvia and Fuze House Work on the 'Sweeten Your Strength'
Female Athlete Wellness Programs
Muse Capital Launched Its Optima Program for Sports Performance
Wellness Destination Memberships
Sweat & Tonic Unveils Holiday Gift Packages for Fitness Lovers
Performance-Led Streetwear
AAPE SS26 Gym Collection Introduces Technical Fitness Apparel Line
Nutrition Ecosystem Restaurants
Fork to Fit Kitchen links meals, fitness, and wellness tracking
Reformer-Based Training Concepts
VASA Fitness has Introduced STUDIO Pilates
Parkour-Focused Youth Fitness Centers
Pinpoint Fitness Expands Its Model to Two New Locations
All-In-One Fitness Operating Systems
FIIT Expands Its Service Offerings with ONE FIIT
Integrated Travel Wellness
Fairmont’s 'Wellness Without Walls' Brings Flexible Routines to Travel
Mass-Market Functional Fitness
TRX Expands Functional Fitness into Mass Retail
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Fitness Instructor-Inspired Sports Capsules
PUMA and Alex Toussaint Dropped 'Effortlessly Cool'
Flexible Lifetime Workouts
FitFusion Lifetime Access Lets Users Stream Varied On-Demand Workouts
Sports Nutrition Retailer Ranges
The Very Group Added Four New Brands to the Very Online Offerings
Symbolic Mental Health Initiatives
GymNation Temporarily Removes All Weight-Training Equipment
Motivation-Focused Fitness Technologies
Fitness Industry Technology Council Recognizes Myzone
Wellness Recovery Events
Toronto's The Wellness Club Hosts an Immersive Social Wellness Experience
Cycle-Aware Wellness Tools
WellnessPal Helps Women Align Lifestyle Choices With Their Cycle
MMA-Inspired Gym Expansions
UFC Gym Launches in Spain with Seven New Locations
Balanced Nutrition Lifestyle Brands
Clean Eatz Appeared at the Arnold Classic Sports Festival 2026
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Expanded Wellness Retail Assortments
Target Added 30% More Wellness Products to Its Shelves
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Fitness-Focused Food Drives
In March, Technogym Hosted the Let's Move & Donate Food Campaign
Fitness Training Apps
QuickFit Delivers No-Equipment Home Workouts For All Fitness Levels
Science-Backed Functional Ingredient Lineups
PLT Health Solutions Targets the Beverage Market
Progress-Focused Fitness Partnerships
lululemon and The Athletic Clubs Boost the Yet Philosophy
Ai-Powered Fitness Marketplaces
SweatCircle Debuts an AI-Powered Fitness Marketplace
New Year Meal Ranges
The Latest The Gym Kitchen Products Prioritize Protein and Convenience
Integrated Wellness Apps
Dash Wellness Offers Fitness, Nutrition, and Mental Health in One App
Wellness Tracking Apps
Track Well Turns Personal Wellness Data Into Actionable Insights
Co-Branded Wellness Challenges
incentifi and Healf Give Employees Incentives to Be Healthy
Functional Wellness Franchises
HB Expanded Internationally Through Wellness-Focused Franchising
Functional Fitness Franchise Expansions
Fitstop Continues Its Expansion with a Multi-Site Deal
Adaptive Apparel Fabric Innovations
Makalot Will Spotlight Material Innovations in Spring 2026
Wellness Goal Supplement Ranges
The Wellthy Wellness System is Only Available at GNC
Women-Focused Sports Stores
The Women’s Sports Store Can Be Accessed Digitally in the UK
Dessert-Like Protein Granolas
FUEL10K Granola Now Comes in Two Non-HFSS Flavors
Adaptable Fitness Approaches
24 Hour Fitness is Moving Away from a Standardized Fitness Model
Enhanced Wellness Memberships
Love.Life Upgrades Its Service Offerings and Membership
Vibrant Low-Impact Workout Capsules
GLOWMODE by SHEIN Debuts 'Mom & Me' Activewear
Wellness Tracking Platforms
Evolve Health AI Combines Fitness, Nutrition, And Mindfulness Tracking
Peer-Reviewed Health Publications
NASM Debuts Journal of Fitness, Wellness, and Human Performance
Realistic Lifestyle Wellness Campaigns
The UFIT Not for the Elite Campaign Embraces Ordinary
Countercultural Wellness Platforms
Saolful Helps People Embrace Messy, Imperfect Wellness
Promotional Fitness Incentives
Planet Fitness' PerksFest Returns with Exclusive Discounts
Active Performance Meals
The Factor Performance Collection Supports Training and Recovery
Dual-Format Dining
The Granola Bar Opens Dine-In and Takeaway Concepts in New Yotk
Fitness Social Clubs
PAKT is Toronto's First Cohort-Led Group Fitness Program
Longevity Holiday Resorts
TheLifeCo St. Lucia Introduces Flexible Wellness-Focused Stays
Integrated Fitness Streaming
Spotify Integrates Workouts and Peloton Classes into Its Platform
Empowering Fitness Journey Campaigns
BODYBAR Pilates Launches the 'Reform the Rules' Campaign
Dietitian Guidance-Informed Health Technologies
Fay Advances Withings' Health-Focused Service
Thoughtfully Co-Branded Fitness Collections
Fit for Life & Orangetheory Team Up for a New Capsule
Health-Focused Sports Activations
Raisin Bran Brings Gut Health to Major League Pickleball
Essential 90s-Inspired Activewear
FORM Features Stylistic and Layering Activewear Pieces
Smart Fitness Kits
Fitboite Combines Connected Tools And Equipment For Home Fitness
Holistic Wellness Destinations
Virgin Active Mayfair Club is a New Social Wellness Club in the UK
Wellness-Focused Performance Events
BODYWELLE Collaborates with Sunset Padel for a Special Event
Modern Motherhood Memberships
Mavie Empowers Members with Realistic Personalized Routines
Athlete-Targeted Chilled Meats
This New Meats Range from The Gym Kitchen is Arriving at Tesco
Fitness Icon-Led Wellness Platforms
Kendall Toole Debuts a New App Called the NKO Club™
Health Fitness Apps
Bearly Fit Takes A More Supportive Approach To Personal Health Tracking
Weight Management App Integration
FuturHealth Incorporates Apple Fitness+ for Free on Its Platform
Optimization-Focused Digital Workforce Models
FitnessKPI Has Introduced Smart Workers
Holistic Strength Campaigns
OIKOS Redefines Strength with Its All-Strength Team
Multi-Continent Competitive Fitness Event
Fitstop Debuts the Global Games
Wellness Enterprise-Grade Digital Brands
LeisureLabs Announces Its Sister Company — Connect
Pride-Informed Sporting Events
The Sport Pride Fitness Festival Will Occur on July 25
Scientifically Informed Yoga Series
LES MILLS YOGA Capitalizes on a $6.3 Trillion Wellness Market
Expanded Breakfast SKUs
Feel Good Foods Launches Breakfast Line At Target Nationwide
Significant Fitness Concept Expansions
Burn Boot Camp Significantly Expanded in 2025
Fitness Planner Tools
Freshly Diet Workout AI Planner Creates Nutrition And Exercise Plans For You