Fitness is about more than a workout regime or a diet; as the May 2017 fitness concepts show, fitness is a complete lifestyle for many people. It encompasses athletics, workouts, diet, supplements, style, and even one's technology choices. Companies recognize this broad-spanning range of fitness interests, and thousands of products have sprung up to satisfy these desires.
Whether through clothing or dietary options, several of the May 2017 fitness trends are geared specifically at enhancing abilities. Swala's snack bars are each labelled with kilometer distances, giving runners an idea of which bar to eat for their upcoming workout. Arctic Cool's Instant Cooling apparel line is designed with technology that keeps people cooler during their activities, ensuring that they can perform at high levels for longer.
Top 25 Fitness Concepts in May
25
Inflatable Obstacle Courses
Dubai's Aqua Fun Water Park is the World's Largest of Its Kind
24
Childlike Cork Yoga Mats
Scoria Offers Yoga Mats Inspired by Children's Drawings
23
Empowering Female Athletic Apparel
The Alana Athletica Women's Yoga Gear is Made by and for Women
22
Portable Fitness Balancing Cushions
The Q-Sit Offers a Convenient Method of Staying in Shape
21
Smart Wellness Bras
VITALI's Bra for Health Serves as an All-Day, Personal Wellness Coach
20
Inexpensive Activity Trackers
The Misfit 'Flare' Wrist Fitness Tracker Tracks Workouts and More
19
Mini Fitness Festivals
Virgin Sport Teased the Hackney Festival of Fitness with a One-Day Event
18
Bone Conduction Sport Headphones
The 'CONDUIT Sports' Dynamic Headphones are Ideal for Athletes
17
Physicality Enhancing Snack Bars
Swala's Food Products Were Designed Specifically for Runners
16
Stain-Scrambling Work Apparel
The Vollebak Camo Clothes Disguise Blood, Mud and Sweat
15
Holistic Athlete Smartwatches
The Garmin Forerunner 935 Fitness Smartwatch is Comprehensive
14
Arctic Athletic Apparel
Arctic Cool's Instant Cooling Line Keeps Consumers Cool While They Exerise
13
Motivational Sportswear Discounts
This Incentive Encourages People to Save Money By Getting Fit
12
Asymmetrical Wrist Watch Wearables
The M&N Watch Merges Technology and Design Aesthetics
11
Metabolism-Boosting Workout Drinks
The PhD 'Pre-Wkt BURN' Pre-Workout Drink Features TeaCrine
10
Ergonomic Post-Workout Clothes
The Outdoor Voices Cool Down Kit is Ideal for Keeping it Casual
9
Detoxifying Protein Milks
The Nue Co's Milk Protein + Gut Food Beverages Boosts Immunity
8
Auto Sport-Inspired Tracksuits
The Palace YAMAN Tracksuit Channels Car Racing Themes
7
Snarky Fitness Trackers
The Walk Against Humanity App Taunts You into Reaching Your Goals
6
Sun Exposure-Tracking Smartwatches
The 'O’We' Smartwatch Keeps Track of Your UV Exposure
5
Recycled Plastics Aquatic Wear
PINKFISH is Targeted at Consumers Who Enjoy Underwater Activities
4
Hotel Running Programs
Guests at the Four Seasons Hotel Milano May Run with a Private Nike Coach
3
Athletic Dessert Protein Bars
The MUSCLE MILK Protein Product Snack Bars Come in Many Flavors
2
Smartphone-Connected Exercise Bikes
This ESMARTGYM Indoor Exercise Bike Tracks Your Workout
1
Athletic Health Apps
Adidas' 'ALL DAY' Provides Daily Challenges for Mind and Body Health
Related Ideas
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Artist-Inspired Athletic Wear Collections
Hyba Activewear Partners with Michelle Hoogveld
Water-Inspired Sustainable Fashion
Craghoppers Unveils a New Collection for the SS23 Season
Movement-Focused Womens Footwear
FitFlop Launches Two New Footwear Styles for Active Women
Upcycled Whey Protein Drinks
This Fermented Beverage Concept Combats Against Waste
High-Performance Sports Supplements
Chew Launches Sports Nutrition Product Fastfood for Endurance
Contemporary Functional Athleticwear
Reebok and Danielle Guizio Join Forces in a New Series
Inclusive AI Trainings
Asics is Retraining AI on What Healthy People Look Like
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Chic Activewear Lookbooks
OTTI Debuts Its Second Collection for 2022/2023 and It is Eye-Catching
Ultra-Stylish Active Clothing
OTTI Debuts a Range of New Head-Turning Athletic Pieces
Tablet-Integrated Fashion
The Lenovo Tab Wear Collection Explores the Concept of "Me Time"
Space-Conscious Exercise Kits
The Conceptual 'SUMMER' Home Fitness Kit is All-in-One
Strength Training Wearables
Whoop's Strength Training Feature Measures a Workout's Muscular Load
Chic Activewear Collections
Sophie & Hailee Offers a Capsule for Fitness and Everyday Activities
AI Personal Trainers
Workout Tools Offers a Personalized Approach to Fitness
Reinvented Fitness Design Exhibitions
Technogym Hosts the Design to Move Exhibition
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Fitness-Focused Coffee Shops
GymNation Launched the World's First Fit-Café Concept
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Updated Sports Retail Strategies
Decathlon Announced Its New Purpose and Business Strategy
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Inclusive Streamlined Activewear
Knix Recently Debuted the Move For You Activewear Collection
Luxury Sportswear Capsules
Adidas Basketball Launches its Debut Luxury Sportswear Collection
Sleek Recovery-Aiding Activewear
Hologenix and Decathlon Debut a New Capsule Using CELLIANT® Tech
Garden-Themed Activewear Capsules
MoveActive's Garden Party Collection is Eye-Catching
Bold Soda-Themed Intimates
Parade x Coca-Cola Unveil a New Collection of Colorful Intimates
Sporty Collaborative Graphic Streetwear
Off-White and Nike Continue to Work in Collaboration
Expression-Focused Sportswear Capsules
Reebok Launches the ‘Create What Makes You’ Collection
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Tennis Icon-Inspired Collections
Wilson Sportswear's Modern Icons Collection is Performance-Driven
Hawaiian-Inspired Activewear
Kenny Flowers Ventures into Activewear Tropical Vibrant Collection
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Luxurious Canadian Athleticwear
First Health Apparel Was Designed for Comfort and Flexibility
Plogging-Friendly Sports Bands
Fountain Studio Develops a Device to Enhance Eco Running Adventures
Motion-Matching Fitness Technologies
Wondercise is Bringing Its Live Motion Matching to FIBO 2023
Gym-Focused Dating App Badges
adidas and Bumble Launch a Gym Interest Badge on the Dating App
Fashionable Performance Swimwear
Nike Swim is Launching Multiple New Styles Ahead of the Summer
Inclusive Functional Activewear
JUV ACTIVEWEAR Offers Fashion-Forward Pieces
Leisure Activity Grocery Stores
The FreshTake Concept Grocery Store Blends Experiences
Superhero-Inspired Protein Powders
GNC Pro Performance 100% Whey Protein Has a New Marvel Theme
Luxe Fall-Centric Fashion Capsules
mfpen Unveils its Latest Capsule for the FW23 Season
Athletic Nutrition Frozen Meals
These New The Gym Kitchen Frozen Meals are Balanced
Brunch-Inspired Activewear Capsules
Nimble Activewear Launches the New 'Breakfast Club' Collection
Healthy Lifestyle VR Headsets
The Conceptual 'Portalverse' VR Headset Makes Fitness More Fun
Caffeine-Free Hydration Beverages
GHOST Hydration Drinks Will Come in Five Flavors
Plant-Based Activewear Ranges
Pangaia's New Sports Bra & Leggings Offer Eco-Friendly Comfort
Sparkling Wellness Sodas
Fresh Pop is a Plant-Powered Soda Fueled by Functional Ingredients
Exclusive Women-Celebrating Apparel Collections
Foot Locker Launches Women’s History Month Apparel
Retailer Health Goal Apps
'Sincerely Health' from Albertsons Companies is Feature-Rich
Stylish At-Home Workout Lines
IKEA's Home Workout Collection Blends Seamlessly into the Home
Nutritious Meal Delivery Service
Factor's Meal Delivery Service Revolutionizes Healthy Eating
Mexican-Owned Prebiotic Sodas
Mayawell's Better-for-You Sodas Celebrate Their Heritage
Performance-Ready Sporty Sub-Labels
adidas Sportswear Launches Channeling Modern Themes
Ultra-Chic Yoga Collections
The Nike x Matthew M. Williams Yoga Capsule is Chic
Multifunctional Performance Apparel
The côte&ciel FW23 Range is Visually Striking and Practical
Convenient Workout Devices
Twelve South Debuts Options for Enhanced Workouts with Apple Devices
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Sunwear Active Lifestyle Brands
Watskin Provides Sun Safe Apparel that Doesn't Sacrifice Style
Technical Loungewear
HOUSE iD is The Next Generation of Performance Apparel
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Empowering Fitness Campaigns
Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
Nutrient-Packed Energy Drinks
CELSIUS ESSENTIALS is Debuting at Mr. Olympia in Four Flavors
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
Vitamin-Enriched Protein Bars
Vitl Protein Bars Come in Three Functional Flavors
Tech-Enhanced Facial Workouts
NuFACE's Fitness For Your Face Introduces a New Facial Workout
Enhanced Functional Beverages
CENTR Enhanced Supports Energy, Focus and Clarity
Summer-Ready Luxe Sporty Fashion
The New Fendi Active Basketball Series Readies for Summer
Metabolism-Enhancing Platforms
Signos is a Health-Focused Wearable and App Platform
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Workwear-Inspired Fashion Collections
The Fendi Spring/Summer 2024 is Chic and Ultra-Functional
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Nutrient-Dense Protein Snacks
Greens First Protein Bars Come in Two Flavors
Supplement-Infused Refreshment Ranges
The Nirvana Super Beverages Come in Three Varieties
Anytime Hydration Beverages
Leisure Project is Fueled by Electrolytes, Adaptogens & Nootropics
Mindful Mental Health Ads
Alo Moves 2023 Mental Health Awareness Month Campaign Just Launched
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Health-Monitoring Activewear Fabrics
This Fabric Sensing System is Integrated with Electrodes
Activity-Tracking Watch Upgrades
The New MyFitnessPal Updates Allows Users to Track Workouts
Athlete-Approved Superfood Supplements
Happy Viking is a Nutrition Brand Created by Venus Williams
High-Performance Workout Apparel
Athleta Launches a New Womens Line for High-Intensity Exercising
Female-Focused Pre-Workout Blends
D2Fit Debuts the New Sports Nutrition Pre-Workout Protein Blends
Modern Pilates Brands
MoveActive Has a Comprehensive Range of Yoga, Pilates, and Barre Accessories
Couch-Free Lifestyle Challenges
RXBAR's Bar the Couch Pledge Invites People to Get Moving in 2024
Medical-Grade Fitness Supplements
Fitties Aims to Meet the Needs of Health-Conscious Individuals
Energizing Adaptogenic Drinks
Taika's Adaptogen-Infused Coffee Inspires Focus & Creativity
Fitness Tracking Smartwatch Tech
Powered by Polar is Releasing to a Series of Smartwatches
Contemporary Skiwear Capsules
DKNY Tech Enters the Sports Market with Its First Skiwear Collection
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Collaborative Gorpcore-Themed Apparel
IVY PARK and adidas Continue to Grow its Expansive Capsule
Performance-Enhancing Smoothies
Robeks Just Launched New Performance Smoothies and Boosts
Seamless Activewear Lines
WellBeing + BeingWell's Seamless Collection is Available at REVOLVE
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Wellness-Focused Demure Apparel
Crop Shop Boutique Launches New Wellness Collection for Fall
Supportive Activewear Silhouettes
Joe Fresh and Sasha Exeter Launch a Studio-Inspired Collection
Seasonal Complete Cleanses
Prominent Wellness Brand Reinvents Seasonal Cleanse with Superfoods
Affordable Activewear Collections
Forever 21 Unveils a New Activewear Line for the Season
Cycle-Syncing Wellness Apps
28 Provides Insights & Guidance for the Four Menstrual Phases
Nutritionist-Formulated Supplements
Smart Protein Products Come in Active and Wellness Varieties
Hybrid Protein-Electrolyte Drinks
Arla Foods' New Fitness Beverage Blends Whey with Electrolytes
Mental Wellness Dietary Supplements
These New GNC Preventive Nutrition Products are Supportive
Concentrated Protein Bar Flavors
Synergy Flavours Has Introduced Eight New Flavors for Snacks
Virtual Personal Trainers
Jamie's Fit Uses AI To Improve Health and Wellness For Anyone
Recovery-Promoting Functional Apparel
Goldwin Introduces the Re-Optimum Series
Personalized Fitness Plans
Obé's Personalized Approach to Fitness is Flexible and Adaptive
Body-Scanning Wellness Subscriptions
Zozofit 2.0 Introduces Body Shape Scanning via a Smartphone
Orange-Flavored Electrolyte Powders
Nuun® and Orangetheory® Debut the 'All Out Orange' Drink Mix
Holistic Fitness Trackers
WayFit is a Wellness App That Caters to Individual Fitness Journeys
Brewed Protein Fiber Fashion
GOLDWIN Fall/Winter 2023 Explores Creative Material Use
Performance-Focused Athleisure Wear
Dick's Sporting Goods Showcases the New 'Inspire' Fabric
Protein-Packed Cheese Bars
The Protein Cheese Bar Fuels Active Lifestyles
Slick High-Performance Outdoor Apparel
And Wander Launches Its Spring/Summer 2023 Capsule
Performance Product Retail Expansions
Gainful Products are Launching at Target in 11 Varieties
Holistic Weight Management Tools
Health Kraft Me Empowers Women 40 and Above to Stay Healthy
Female-Focused Sports Purees
Levelle Nutrition Debuts Two Purees Formulated for Female Athletes
Organic Athletic Supplement Ranges
Garden of Life Sports Supplements Come in New Options
Athlete-Backed Yoga Gear
CorePower Yoga And Venus Williams Unite to Launch Performance Activewear
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Pregnancy Wellness Plans
MyFitnessPal's Eating for Pregnancy Plan Supports Expectant Moms
Fitness Booking Platforms
People Can Book Anytime of Virtual or Online Class Through GymNet
Upcycled Sports Nutrition Powders
FYTA Makes Sports Nutrition Powders from Upcycled Barley Protein
Comprehensive Fitness Apps
JustLift Monitors and Tracks Fitness Goals
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Resolution Ice Cream Giveaways
Ice Cream Co. Gives Away Free Ice Cream to Stick to Healthy Habits
Co-Branded Sleek Running Collections
Carhartt WIP Joins Progress Running Club on a Capsule
All-in-One Nutrition Apps
The 'Bxlder' App Offers Personalized Fitness and Nutrition Services
Optimized Dose Workout Supplements
These Kaged Products are Arriving Exclusively at GNC
Accessible Sportswear Campaigns
Decathlon Launches the 'Play It Smart' Campaign in Canada
Consumer-Driven Whey Solutions
These Arla Foods Ingredients Whey Concepts are for the US Market
Comfortable Fitness-Inspired Scrubs
Fabletics Unveils a New Range of Activewear Scrubs
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta
Comprehensive Fitness Platforms
Fitcomrade Combines Multiple Tools and Platforms into One