Fitness-Focused Oral Strips

Smart Strips Makes Pre-Workout and Post-Workout Supplements

Pre-workout and post-workout products commonly require measuring, mixing and a shaker bottle, but Smart Strips makes oral strips for both use cases that dissolve on the roof of the mouth.

With a flavor that tastes like mixed berries and vanilla, Smart Strips' FCKN FIT helps to set the stage for strong performance, endurance and faster results with ingredients like L-carnitine, caffeine, niacin, GBBgo, and grain of paradise. On the other side of a workout, Smart Strips' REFUEL oral strips support recovery and reduce muscle soreness with inflammation-fighting liposomal curcumin, PEA, NAD+ and a reinvigorating ginger-lime flavor.

Supplements in strip format are gaining traction as a fast, no-fuss, no-water-needed alternative to powders and shakes, dissolving to deliver benefit-packed ingredients straight into the bloodstream for immediate impact.

Dissolvable Supplements
Fast-melting oral formats create space for supplement brands to replace powders, capsules, and drinks with portable products designed for rapid absorption and minimal preparation.
Waterless Workout Nutrition
No-water-needed performance products reflect a growing preference for gym-friendly supplementation that fits into lockers, pockets, travel routines, and outdoor training environments.
Functional Strip Delivery
Ingredient-dense strips highlight a compact delivery system where energy, recovery, anti-inflammatory, and focus benefits can be combined in precise single-serve formats.

Industries Being Reshaped

Sports Nutrition
Performance and recovery brands are being reshaped by convenient dosage formats that simplify pre-workout and post-workout routines without sacrificing functional ingredient profiles.
Nutraceuticals
Bioactive compounds such as curcumin, NAD+, caffeine, and metabolic boosters gain new commercial relevance when paired with formats designed for faster uptake and higher compliance.
Functional Confectionery
Flavor-led strip products blur the boundary between supplements and candy-like experiences, opening room for health-positioned consumables that feel more enjoyable and less medicinal.
SCORE
7.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 78%
Activity 56%
Freshness 100%