The life stages 2023 trends examine how the needs of all age groups and range from teen-focused prepaid cards to chic baby-focused collections. With Gen Z now coming of age, companies are catering to their desire for financial independence with prepaid cards that allow teens to learn budgeting and financial responsibility.
At the other end of the spectrum, the baby-focused collections are aimed at millennial parents who want high-quality, stylish options for their little ones. Sustainability is also a key theme, with many brands offering eco-friendly products that appeal to consumers of all ages. As the population continues to age, companies are also developing products for the elderly, including assistive technology and healthcare services, making aging a more positive experience.
Top 40 Life Stages Trends in March
From Teen-Focused Prepaid Cards to Chic Baby-Focused Collection:
Grace Mahas — Mar 19, 2023 — Life-Stages
40
Plush Anime Monster Toys
Pokémon Squishmallows are Arriving in Several Styles This Spring
39
Modern Baby Playpens
Wunderkids' Perfectly Fitting Playpens are Convenient and Minimalist
38
AI-Supported Menopausal Treatment Services
Morrama Recently Debuted Its Luma Service Concept
37
Anniversary-Honoring LEGO Sets
LEGO and Disney Collaborate on its 100th Anniversary With New Sets
36
Commemorative Urn Designs
Marianna Jamadi and Menat Studio Create the Kunokaiku Collection
35
Fire-Breathing Toy Figures
The JAKKS Pacific Super Mario Bros. Movie 7-Inch Browser is Interactive
34
Empathy-Building Play Programs
The Barbie School of Friendship Helps Kids Develop Social Skills
33
Anniversary-Celebrating LEGO Sets
This McLaren LEGO Set is Aptly Named the Speed Champions Set
32
Smart AI Baby Monitors
Simshine's Baby 2 Monitor Offers AI Functions, Privacy Protection, and More
31
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
30
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
29
Slow Checkout Lanes
Jumbo's Kletskassa is for Chatting with the Cashier
28
Baby-Led Weaning Bites
Little Spoon's Biteables are for Kids in Between Baby Food & Table Food
27
Storybook Recipe Experiences
The Magical Pantry Brings Recipes to Life Through Fables
26
Supergrain Seaweed Puffs
Sea Monsters Introduces Seaweed Snacks to American Kids
25
Baby-and-Mom Skincare Gift Sets
Burt's Bees Boasts a Nourishing Baby and Mom Gift Set
24
Reusable Organic Menstrual Pads
AVNI's Pads and Liners are Absorbent, Convenient, and Sustainable
23
Cannabis-Infused Bonbons
SASS Launched a Limited Run of Cannabis-Infused, Wine-Filled Bonbons
22
All-in-One Baby Food Makers
The nutribullet Baby Steam + Blend Makes Homemade Meals in Less Time
21
Rewarding Gen-Z Learning Apps
Kadama Aims to Make Learning More Accessible and Fun Online
20
Low-THC Cigarettes
Bogart Hemp Cigarettes Appease Cravings With a Low THC Mix for Calming Effects
19
Cookie Dough Chocolate Bunnies
NOMO's Cookie Dough Bunny is Free from Dairy, Eggs, Nuts & Gluten
18
Buildable Gummy Blocks
Amos 4D Gummy Blocks Come in a Resealable Bag for On-the-Go Play
17
Reusable Menstrual Pad Kits
Öko-Teens Offers Four Menstrual Kits for Teens and Tweens
16
Wearable Fidget Toy Bracelets
The Infinity Flip Mobius Fidget Band Toy is Relaxing
15
Perimenopause Support Apps
'Bearable' Helps Women Track and Manage Menopause-Related Symptoms
14
Cutting-Edge Mental Health Apps
Gen Z Can Find Trusted Mental Health Information with Diall
13
Nostalgic Muscle Cars
AC Cars will Debut a Shelby Roadster-Inspired, 654-HP 'AC Cobra'
12
Music Video Playsets
The Lego Ideas BTS Dynamite Set Recreates the Band's Video
11
Surprise Mini Dolls
L.O.L. Surprise! Sooo Mini! Has a Ball-in-Ball Unboxing Experience
10
Hexagonal Connectable Collectibles
Nano Pods House Licensed Characters from Pop Culture
9
Informative Perimenopause Apps
'mySysters' is an Information Hub and Support Network for Women
8
Kid-Friendly Manuka Honeys
Kids Yummy Honey Superfood Benefits in a Squeezable Format
7
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
6
Convention-Exclusive Collectibles
Funko and Loungefly Unveiled a WonderCon 2023-Exclusive Set
5
Nostalgic Twin Dolls
The First-Ever American Girl Twin Characters Isabel and Nicki Revisit the 90s
4
Teen-Focused Prepaid Cards
Teen and Tween Prepaid Card App Savii Launches in the UAE
3
Chic Baby-Focused Collections
Banana Republic Expands its All-New 'BR Baby' Collection to Canada
2
Candy-Filled Christmas Ornaments
The Gummy Pop Surprise Holiday Hunt Series & Ornament is Festive
1
Scholastic Esports Partnerships
National Student Esports Partnered with Nintendo UK for Splatoon 3
Related Ideas
Timeless Furniture Capsules
EQ3's Spring/Summer 2023 Embraces Simplicity & Head-Turning Aesthetics
Summer-Centric Lifestyle Fashion
UNIQLO U Presents its New Collection for the SS24 Season
Recycling Plant Fashion Shoots
Stella Mccartney's Spring 2024 Ad Campaign Spotlight Cara Delevingn
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Sustainable Versatile Capsules
Reformation Unveils Sustainable Collection Designed by Camille Rowe
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Vibrant Palette Denim Collections
G-Star RAW Presents its Latest Collection for the SS23 Season
Versatile Transitional Apparel
LILYSILK Expands Latest Collection with Timeless Spring Staples
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Purposeful Empowering Apparel
Living Life on Purpose: Connecting with Customers through Clothing
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Monogram Baby Collections
Louis Vuitton Launches an Expansive Baby Collection
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Digital Rewards-Integrated Cards
TranzactCard Introduces the eZ-Power Card to its Fintech Platform
Sustainable Luxe Spring Fashion
Stella McCartney Presents a New Capsule for the SS24 Season
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Sensory Immersion Tools
Lifelines Activate the Body's Natural Stress Relivers
Opulent Baby Expansive Collections
Louis Vuitton Presents its First Baby Collection
Age-Inclusive Collaborative Streetwear
LL Bean Joins Forces with BEAMS on a Capsule for SS23
Celebratory Convenience Store Apparel
The 7-Eleven 7/11 Birthday Collection Commemorates 96 Years
Gen Z Fragrance Campaigns
Axe's Fine Fragrance Collection Campaign Stars Lil Baby
Big Bang-Inspired Fashion Collections
COMME des GARÇONS' FW23 Looks to the Origins of Life
Vibrant Children's Fall Fashion
nununu Recently Launched Its Fall 2023 Capsule & Its Eye-Catching
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Kids' Money Management Books
'The Adventures of Ca$hman & Supersaver' Promotes Financial Awareness
Financial Coloring Books
Chime Boasts Activities for Financial Progress Month
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Financial Literacy Board Games
Chime Launches a Gamified Financial Literacy Initiative
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Play-Based Learning Collections
Staples Launches the Curated Kids Learn + Play Collection
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Reimagined Sustainable Menswear
22Ahead Has Relaunched Its Eco-Friendly Menswear With New Benefits
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Menopause Subscription Kits
She2.0 Launches First of Its Kind Subscription Box
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Authentic Denim Collections
Calvin Klein Emphasizes Youthful and Classic for Fall 2023
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
Traceable Fashion Collections
Nobody's Child Unveils its New Digital Product Passport Program
Affordable Gen Z Apparel
Foundry by Cover Story Clothing Enters the Fashion Scene Through AJIO
Pop-Up Interview Stores
Trainline's Fashion Pop-Up Preps Gen Z for Interviews with Free Clothing
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Eco-Friendly Glam Fashion
The H&M Studio S/S23 Collection Converges Wearability & Glamor
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Retailer Sustainability Milestones
Staples Canada is Exceeding Sustainability Goals Ahead of 2025
Gen Z-Specific Numberless Cards
Fibe and Axis Bank Team Up to Launch a Numberless Credit Card
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Sustainable Baby Skincare Lines
'Mini Humans' is Eco-Friendly and Safe for Sensitive Skin
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
Women's Life Stage Supplements
her life STAGES Offer Support from Menstruation to Postmenopause
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Reloadable Contactless Keychains
Zara is Replacing Single-Use Gift Cards with Keychains
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Confidence-Promoting Conversation Cards
TableTalk is a Card Deck of Mealtime Conversations
Wholesome Accessible Kids Foods
Good & Gather Baby and Toddler Foods are Well-Priced
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Vibrantly Designed Spring Apparel
Yardsale Presents its Latest Collection for Spring 2023
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Gen Z Elevated Spring Basics
Grey Bandit Unveils its Spring 2024 Collection
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Sustainable Medication Expansions
Cabinet Health is Launching 14 Products at Target
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
90s-Inspired Tween Fashion
John Lewis' New Collection Will Outfit Gen Alpha
Age-Embracing Fall Fashion
Sage Nation Presents its New Collection for the FW23 Season
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
Gen Z-Focused Menstrual Care
15-Year-Old Zoe Leffler Debuts a Menstrual Wellness Brand Called Cycl
Wellness Credit Cards
The Ness Credit Card Powered by Mastercard Rewards Healthy Living
QR-Equipped Fashion Collections
Nobody's Child Introduces QR Codes for its New Product Line
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Heathy Aging Supplement Lines
Country Life Vitamins Ageless Theory Comes in Three Options
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Summer-Ready Layered Apparel
Sage Nation Presents its New Capsule for the SS24 Season
Sustainable Kids Apparel
Kidly Debuts a New Eco Denim Collection for Toddlers and School-Age Kids
Outerwear Re-Commerce Platforms
Canada Goose Launches a Re-Commerce Platform in the US
Cycle-Syncing Wellness Apps
28 Provides Insights & Guidance for the Four Menstrual Phases
Game-Inspired Sustainable Streetwear
Broken Planet Unveils it new Space Trails Collection
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Experiential Gift Registries
Nabu is a Gift Registry Platform to Give Kids Memorable Experiences
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Student-Focused Credit Cards
Neu Launches a Credit Card for College Students Building Their Credit
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Family-Focused Credit Cards
The Greenlight Family Cash MasterCard Helps Families Build Credit
Unpredictable Fashion Collections
Our Legacy Debuts Its Spring 2024 Line, Titled 'Snow in April'
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Tween-Friendly Apparel Capsules
John Lewis Debuts its First Tween Fashion Collection for Ages 7-12
Rewarding Graduation Cards
Hallmark and Venmo Created Giftable Cards for the Class of 2024
Secure Card Recycling Systems
Mastercard and HSBC are Making the Card Industry More Sustainable
Gen Z-Targeted Credit-Building Tools
Austin Capital Bank Launches the Freekck Credit Builder
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Financial Literacy Platforms
Secret U Supports Gen Z Women with Free Tools for Financial Success
Self Care Planners
The 2024 Self Care Planner Helps People Prioritize Self Care
Gen Z Debit Cards
Venmo is Introducing a Teen Account & Debit Card for Gen Z
Retirement Finance Apps
Udeshi Financial Unveils P.R.I.D.E. Framework for Those in Retirement
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Lifestyle-Conscious Cannabis Products
Trailblazer Cannabis Products Have Been Relaunched
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Opulent High-Quality Garments
Nobody's Child Introduces its All-New Premium Collection for Summer
Growth-Inspired Spring-Ready Fashion
FACETASM's Coming of Age Capsule Readies for SS24
Chic Baby-Focused Collections
Banana Republic Expands its All-New 'BR Baby' Collection to Canada
Secure Safety Credit Cards
Bitsa Launches a New Safety Card with Enhanced Security Features
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Circular Luxury Clubs
'More' Supports More Conscious Shopping and More Accessible Luxury
Destigmatizing Perimenopause Series
Always Discreet's 'I Wish I Knew' Shares Women's Experiences
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Comprehensive Spring Luxe Fashion
JORDANLUCA Presents About the Perspective of Life
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids