Kelly Rutherford has caused quite a media stir with her publicly discussed choice to continue breastfeeding her two-year-old son Hermès.
"It’s an amazing bond with your child. Some cultures do it up to five years, normally," Rutherford said. "I thought, ‘Well, I’ll just do it as long as it feels right for my son.’"
Breastfeeding has always been a controversial issue, but now that more celebrities are open to sharing their views with the public, a lot more media attention has been focused on the dos and dont’s of nursing.
Kelly Rutherford, 40, who plays Lily van der Woodsen on Gossip Girl, has been criticized for continuing to breastfeed Hermès despite being pregnant with a second child.
The cluster below highlights a few innovations pertaining to both breast and bottle feeding, offering insight into the variety of modern social opinions pertaining to nursing babies. The main image features the Harmony Medela pump.
20 Nursing Innovations
From Longterm Breast-Feeders Like Kelly Rutherford to Miracle Formula:
Bianca — Jan 6, 2009 — Life-Stages
19
Moms as Cover Models
Angelina Jolie Breastfeeds for W Magazine
18
Breast Milk Soap
DIY Beauty Products
17
Mothers Selling Breast Milk Online
16
Cheese Made of Breast Milk
Human Cheese
15
Scandal Profiteering
Perv Sells Hijacked Jamie Lynn Spears Breast Feeding Photos
14
Mass Public Breast Feeding
100 Women in Rome Openly Nursed to Protest
13
Serving Human Dairy
Swiss Restaurant Offers Breast Milk
12
Innovative Baby Bottles
Adiri Natural Nurser is Like a Breast
11
Squirt Spoons
Easily Feed Your Baby on the Go
10
High Performance Breast Pumping
Techy Solution for Working Moms
9
Milk Milk Lemonade
Immature T-Shirts in Demand
8
Nursing Reminder Bracelet
MilkBands
7
Human Breast Milk Commercially Available For Babies in Japan?
6
Branded Baby Bottles
The Dolce & Gabbana Feeding Set
5
Water Bottle to Baby Bottle Adapter
4
Educational Kids Dinner Ware
Feed-Me-Me
3
Breast Feeding Addictions
Salma Hayek Won't Stop Nursing
2
Anti-Obesity Baby Formula
Prevention To Start At Birth?
1
Home Alcohol Tests for Breastfeeders
The Milkscreen
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Gen X Beauty Campaigns
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Stella McCartney's Summer 2026 Campaign is Shot in Qatar
Breast Milk Ice Creams
Frida's Ice Cream Made Without Any Human Milk Promotes a New Launch
Celeb-Crafted Canned Iced Lattes
Florence By Mills Coffee Launched an Affordably Priced RTD Range
Basketball Player-Supported Hydration Products
Stanley 1913 Collaborates with Caitlin Clark
Global Social Impact Initiatives
Reckitt Expands Its Catalyst Program in the US
Milk Dunking Ritual Campaigns
Oreo Cows Campaign Highlights Cookie and Milk Pairing
Actress-Supported High Jewelry Campaigns
The Christian Dior 2025 Ad Spotlights Charlize Theron
Limited-Edition Water Kegs
Liquid Death X Kylie Kelce Give Hydration a Hardcore Upgrade
Fragrance Refill Fountains
L'Oréal Luxe's Refill Solution Replenishes Empty Bottles at Dillard's
Milk-Filled Jackets
Skylar Diggin Sported a Protein Puffer Jacket Containing Real Dairy Milk
Chef-Led Institutional Food Services
Anne Burrell Elevates CareRite Centers' Food Options
Indulgent Plant Milk Bodywashes
Dove x Chamberlain Coffee Drop a Plant Milk Cleansing Collection
Updated Hydration Serums
Chanel Unveiled a New Iteration of the 'Hydra Beauty Micro Sérum'
Luxe Hydration Collections
The Stanley 1913 x JENNIE Capsule Features New Silhouettes & Charms
Blended Hydration Elixirs
Erewhon and Filtered Showerhead Brand Jolie Created Spring of Youth
Novel Toddler-Focused Food Brands
Beyond the Bib Has Officially Launched Across the United States
Breakfast-Inspired Fashion Capsules
Tyler McGillivary Debuts the Playful Midnight Breakfast
Modern Motherhood Campaigns
Nara Smith Stars in Marc Jacobs' Mother's Day Campaign
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Iris Van Herpen Debuts the Fall 2025 Haute Couture Capsule
Wellness Influencer-Supported Beauty Brands
Vichy Taps Emily DiDonato as an Ambassador
Healthy Aging Drink Mixes
Nestlé Vital Nutritional Drinks Target Midlife and Senior Consumers
Transitional Motherhood Campaigns
Peanut and Tommee Tippee Want "Matrescence" in the Dictionary
Sophisticated Luxury Fashion Campaigns
Louis Vuitton Taps Jennifer Connelly for Latest Campaign
Breastfeeding Kit Collabs
Willow x Caraa Launch a Baby Pouch for Breastfeeding Awareness Month
Modern Hustle-Inspired Food Campaigns
StarKist Co. Positions Itself as Fuel for the Modern Hustle
Animal Welfare Campaigns
The Humane League Targets the Grocery Chain Food Lion
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Menopause-Focused Brand Ambassadors
Revive Collagen Taps Melanie Brown MBE as Ambassador
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Highly Functional Bird Feeders
Foster + Partners Designs the Ori Bird Feeder Presented in Milan
Early Development Sippy Cups
NUK Ms. Rachel Learner Cups Supports a Transition from Bottles
Kids-First Personal Care Brands
Rayro Plans to Debut Creams and Balms in Toy-Like Formats
Women's Wellness Supplements
Legendairy Milk Unveils a Supplement Lineup for Bloat and Gut Health
Novel Kitten Development Products
Tiki Cat's New Products are Designed for Easy Kitten Care
Sparkling Juice Campaigns
Welch's Break Out The Fancy Juice Celebrates Daily Moments Made Special
Celebrity-Backed Lip Oils
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Cozy Dramedy Skincare
Bliss x Gilmore Girls Inspires Millennial & Gen X Nostalgia
App-Connected Baby Bottle Washers
The Eufy Bottle Washer S1 Pro Targets Families at CES 2026
Dual-Action Eye Treatments
Milk RX Eye Treatments Pair Clinically Proven Formulas
Celebrity-Backed Luxury Jewelry Campaigns
Tiffany & Co. Runs an Ad with Natalie Portman
Indulgent Bathing Rituals
Laura Mercier Revamps Its Iconic Honey Bath Collection
Keychain Beauty Balms
Glow Hub's Baby Glow Balm is Made for On-the-Go Touch-Ups
Luxury Bold Underwear Styles
Calvin Klein's Unveils Their Autumn Campaign
Cheeky Infant Formula Campaigns
Good Start® Debuts the Stigma-Addressing 'Suck It' Campaign
Convenient Postpartum Snacks
Mamala's Support Snacks Share Functional Ingredient Blends in Pouches
Organic Baby Formula Expansions
Nara Organics Arrives at Target Locations Across the U.S.
Rebranded Protein Milkshakes
Nurri Presents a New Vibrant Packaging Design
Baby-Friendly Yogurt Ranges
Stonyfield Organic YoBaby Yogurts Come in Several Formats
Eczema Skincare Campaigns
The Cetaphil 'From Scratch to Soothe' Campaign Stars Nara Smith
Berry-Inspired Kids Makeup Kits
Jovy Represents a Significant Advancement in Children's Cosmetics
Romance-Novel-Inspired Skincare Campaigns
Neutrogena x Serena Kerrigan Present Steamy Stories
Empowering Beauty Hotlines
The Biosil Hotline Shares Real, Relatable Concerns from Women
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Breast Milk Ice Creams
Frida Partners with Oddfellows to Debut a New Ice Cream Flavor
Kid-Focused Screen-Free Learning Kits
Bellybees is Expanding Beyond Baby Food into a New Category
Athlete-Approved Intimates Lines
Victoria's Secret Debuts the Season of Strapless with Angel Reese
Travel-Ready Infant Formulas
The ByHeart Anywhere Pack is a First-of-Its-Kind for Modern Parents
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
High-Protein Senior Shakes
Lucille is a Clean, Joyful, Nutritious Shake for Older Adults
Child-Resistant Beauty Droppers
Virospack Created the Beauty Industry's First Childproof Dropper
Cause-Benefitting Sunscreen Milks
Solara Suncare Debuts a ProjectThat Gives Back to the Community
Awareness-Promoting Medical Initiatives
Newmedical Technology Emphasizes Care and Education
Barrier-Boosting Soap Ranges
Lifebuoy is Evolving from Germ Protection to Science-Led Skin Health
Botanically Inspired Fashion Lines
Burberry x Highgrove Mix Fashion & Environmental Stewardship
Transparency-First Infant Formulas
Little Spoon Makes Organic Grass-Fed Whole Milk Infant Formula
Ultra-Playful Bag Charm Lines
The Goldbelly x FEED Market Tote & Mom & Pop Charm Line is Whimsical
Freeze-Dried Breast Milk Powders
MaiaMilk is the World's First Powdered Donor Breast Milk
Fruity Lactose-Free Beverages
Nurri Launches its Strawberry 30g Protein Ultra-Filtered Milk Shakes
Women-Focused Lifestyle Retail Concepts
MILK MONEY is Expanding Its Boutique Concept to Boston
Comedian-Supported Antiperspirant Campaigns
Hannah Berner Spotlights Dove's New Range
Brand Range Expansions
Hunter Bell Expands into Swimwear and Childrenswear with Playful Prints
Regional Baby Food Ranges
These New Little Freddie Products are Arriving in the Middle East
Commemorative Nostalgic Milk Campaigns
The Got Milk? Creators Launch a Commemorative Project
Breastfeeding Pump Devices
Willow Unveils the First Wearable Manual Breast Pump Called the Wave
Veggie-Infused Flavored Miilks
Jubilee Makes Flavored Milk with Hidden Veggies Like Carrot & Beet
Developmental Sippy Cup Models
NUK® Partners with Ms. Rachel™ to Launch New Line of Sippy Cups
Leftover Gravy Kits
The Heinz Leftover Gravy Bottle Revives the Post-Thanksgiving Sandwich Ritual
Organic Educator-Themed Yogurts
Stonyfield and Ms. Rachel Team Up for a Grocery Collaboration
Baby Essentials Cleaning Systems
Papablic Debuts a New Cleaning System for Baby Feeding Essentials
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Plant-Based Infant Formula Campaigns
Else Nutrition Launches the 'Formula for Change' Campaign
Pregnancy-Safe Active Skincare
SKN TO SKN Formulates Products for Breastfeeding, Postpartum & More
Posh Mother-Celebrating Campaigns
The Michael Kors 2025 Mother’s Day Campaign Was Chic and Luxe
Self-Warming Baby Bottles
Yoomi Solace Heats Breast Milk or Formula to Temperature in a Minute
Women's Wellness Supplement Expansions
Legendairy Milk Expands Nationwide Through Walmart
Hospitality-Inspired Bourbon Collabs
Old Fitzgerald x Gail Simmons Present a Concierge Experience
Feedback-Informed Modern Baby Carriers
Infantino Debuts Two New Baby Carriers Models
Hormonal Health-Focused Supplement Brands
Libré Debuts a Women-Focused Supplement Brand
Breast Milk Coolers
Willow's Patent-Pending Breast Milk Cooler Keeps Milk Cool for Up to 24 Hours
Actor-Supported Water Campaigns
smartwater® Reignited Its Partnership with Jennifer Aniston
Postpartum Testing Tools
Trellis Health Debuts a Home Postpartum Lab Panel for Recovery Monitoring
Clean Label Child Formulas
GippsNature Organic A2 Was Created by Nutrifood and ViPlus Dairy
Star-Studded Lip Gloss Campaigns
Lancôme Celebrates Juicy Tubes Legacy with Y2K with 'Kissing Web'
Anti-Colic Baby Bottles
Thyseed's Premium Design Helps to Prevent Newborn Digestive Discomfort
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Strawberry Rhubarb-Flavored Baby Products
Little Spoon Launches Its Strawberry Rhubarb Babyblend
TV Personality-Supported Beverage Campaigns
Lucky Energy Drink Taps Brittany Cartwright
Mom-Honoring Fundraising Campaigns
Colossal Has Launched Its 2026 Super Mom Competition
Fluttering Breast Pumps
The NaturalWave Double Electric Breast Pump Mimics Natural Motions
Women-Targeted Wellness Movements
Her Sovereignty Project Promotes an Alcohol-Free Lifestyle
Grocery Donation Initiatives
Makers Nutrition is Supporting Friends of Karen with $1,000 Donation
Multi-Use Soothing Shirts
The Sweat Sheet Holds a Mom's Scent and Turns into a NICU Mattress Cover
Multi-Level Cancer Awareness Campaigns
The United Breast Cancer Foundation is at Times Square
Functional Postpartum Recovery Sets
Nyssa Boasts the Comfort-Focused FourthWear Bundle
Customized Lactation Support Hubs
Bobbie is Venturing into Services with The Feeding Room
Giving Milk Campaigns
DFO's Milk & Cookies Campaign Supports Children's Hospitals
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Parental Advocacy Campaigns
Cardi B is Bobbie's Chief Confidence Officer in The B is for Bobbie
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Organic Milk-Focused Campaigns
Horizon Organic Expands Its 'This Milk Means Business' Campaign
Organic Whole Milk Infant Formulas
Bobbie's Newest Infant Formula Introduces an Industry First
Lactation-Supporting Granolas
The Hampton Grocer Lacnola Supports a Mother's Milk Supply
Glass Bottle Packaging Designs
Vetroplas Debuts the Renato Bottle René Pump And Dropper Options
Growth-Focused Baby Care Brands
GROWNSY Announces Its New Philosophy — Space to Grow
Precision-Engineered Baby Bottle Capsules
Pigeon Debuts the Nurture & Nest Baby Bottle Collection
Ultra-Thin Reusable Pasties
Noosh Unveils a New Invisible Nipple Cover for Womenswear
Hormone Innovator-Focused Award Events
Mira Has Introduced the Hormone Innovators Awards 2025
Idol-Starring Water Campaigns
INNOCOCO Unveils its New Electrolyte Water and Taps Teens in Times
Whole Milk Dairy Initiatives
The Whole Milk for Healthy Kids Act Will Bring Back Full-Fat Dairy
Expanded Nutrition Education Programs
HHS Launches a 40-Hour Curriculum with 53 Medical Schools
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Clean-Label Infant Formulas
Nara Organics' First-of-Its-Kind Formula Uses Whole Milk, Not Skim
Self-Sterilizing Bottle Warmers
Papablic's Portable Bottle Warmer Supports Hospital-Grade Hygiene
Candid Mother's Day Cards
Poise Launched a Mother's Day Card Collection with Katherine Heigl
Early Childhood Product Lines
NUK is Extending Its Perfect Match Series
Virtual Lactation Consulting Services
Mamava Joins Forces with SimpliFed to Offer More Support
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Women's Wellness-Focused Reimbursement Programs
Legendairy Milk Debuts a New Promotional Campaign
University-Led Food Research Projects
Breda University Launches a Multi-Year Study
Newborn-Specific Support Platforms
Baby Dove is a New Support Platform for Expecting Parents
Sustainable German Baby Lines
Super-Pharm Unveils a New Line of Natural Baby Care Products
Limited Edition Micellar Packaging
BIODERMA Partners with Victoria Beckham on its New Packaging
Educational Mother-Supporting Events
Momcozy Finishes Up the 2025 Expert Series with Eight Events
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign