Kelly Rutherford has caused quite a media stir with her publicly discussed choice to continue breastfeeding her two-year-old son Hermès.
"It’s an amazing bond with your child. Some cultures do it up to five years, normally," Rutherford said. "I thought, ‘Well, I’ll just do it as long as it feels right for my son.’"
Breastfeeding has always been a controversial issue, but now that more celebrities are open to sharing their views with the public, a lot more media attention has been focused on the dos and dont’s of nursing.
Kelly Rutherford, 40, who plays Lily van der Woodsen on Gossip Girl, has been criticized for continuing to breastfeed Hermès despite being pregnant with a second child.
The cluster below highlights a few innovations pertaining to both breast and bottle feeding, offering insight into the variety of modern social opinions pertaining to nursing babies. The main image features the Harmony Medela pump.
20 Nursing Innovations
From Longterm Breast-Feeders Like Kelly Rutherford to Miracle Formula:
Bianca — Jan 6, 2009 — Life-Stages
18
Moms as Cover Models
Angelina Jolie Breastfeeds for W Magazine
17
Breast Milk Soap
DIY Beauty Products
16
Mothers Selling Breast Milk Online
15
Cheese Made of Breast Milk
Human Cheese
14
Mass Public Breast Feeding
100 Women in Rome Openly Nursed to Protest
13
Serving Human Dairy
Swiss Restaurant Offers Breast Milk
12
Innovative Baby Bottles
Adiri Natural Nurser is Like a Breast
11
Squirt Spoons
Easily Feed Your Baby on the Go
10
High Performance Breast Pumping
Techy Solution for Working Moms
9
Milk Milk Lemonade
Immature T-Shirts in Demand
8
Nursing Reminder Bracelet
MilkBands
7
Human Breast Milk Commercially Available For Babies in Japan?
6
Branded Baby Bottles
The Dolce & Gabbana Feeding Set
5
Water Bottle to Baby Bottle Adapter
4
Educational Kids Dinner Ware
Feed-Me-Me
3
Breast Feeding Addictions
Salma Hayek Won't Stop Nursing
2
Anti-Obesity Baby Formula
Prevention To Start At Birth?
1
Home Alcohol Tests for Breastfeeders
The Milkscreen
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Gen X Beauty Campaigns
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One-Hour Diaper Tests
Huggies' Expensive $h*t Showcased the Strength of Its Blowout Protection
Basketball Player-Supported Hydration Products
Stanley 1913 Collaborates with Caitlin Clark
Global Social Impact Initiatives
Reckitt Expands Its Catalyst Program in the US
Milk Dunking Ritual Campaigns
Oreo Cows Campaign Highlights Cookie and Milk Pairing
Fragrance Refill Fountains
L'Oréal Luxe's Refill Solution Replenishes Empty Bottles at Dillard's
Provocative Milky Perfumes
ERIS' Mother's Milk Extrait De Parfum Features a Dark, Dissonant Note
Milk-Filled Jackets
Skylar Diggin Sported a Protein Puffer Jacket Containing Real Dairy Milk
Chef-Led Institutional Food Services
Anne Burrell Elevates CareRite Centers' Food Options
Updated Hydration Serums
Chanel Unveiled a New Iteration of the 'Hydra Beauty Micro Sérum'
Luxe Hydration Collections
The Stanley 1913 x JENNIE Capsule Features New Silhouettes & Charms
Novel Toddler-Focused Food Brands
Beyond the Bib Has Officially Launched Across the United States
Breakfast-Inspired Fashion Capsules
Tyler McGillivary Debuts the Playful Midnight Breakfast
Avant-Garde Biomimicry Fashion Designs
Iris Van Herpen Debuts the Fall 2025 Haute Couture Capsule
Wellness Influencer-Supported Beauty Brands
Vichy Taps Emily DiDonato as an Ambassador
Healthy Aging Drink Mixes
Nestlé Vital Nutritional Drinks Target Midlife and Senior Consumers
Transitional Motherhood Campaigns
Peanut and Tommee Tippee Want "Matrescence" in the Dictionary
Sophisticated Luxury Fashion Campaigns
Louis Vuitton Taps Jennifer Connelly for Latest Campaign
Breastfeeding Kit Collabs
Willow x Caraa Launch a Baby Pouch for Breastfeeding Awareness Month
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
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The Humane League Targets the Grocery Chain Food Lion
Modern Hustle-Inspired Food Campaigns
StarKist Co. Positions Itself as Fuel for the Modern Hustle
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Early Development Sippy Cups
NUK Ms. Rachel Learner Cups Supports a Transition from Bottles
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
Kids-First Personal Care Brands
Rayro Plans to Debut Creams and Balms in Toy-Like Formats
Women's Wellness Supplements
Legendairy Milk Unveils a Supplement Lineup for Bloat and Gut Health
Celebrity-Backed Lip Oils
florence by mills Unveils its New Series of Serum Infused Lip Oil Tints
Novel Kitten Development Products
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Sparkling Juice Campaigns
Welch's Break Out The Fancy Juice Celebrates Daily Moments Made Special
Menopause-Focused Brand Ambassadors
Revive Collagen Taps Melanie Brown MBE as Ambassador
Family Cast Campaigns
Victoria’s Secret Mother’s Day Campaign Features Adriana Lima with Daughters
App-Connected Baby Bottle Washers
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Cozy Dramedy Skincare
Bliss x Gilmore Girls Inspires Millennial & Gen X Nostalgia
Dual-Action Eye Treatments
Milk RX Eye Treatments Pair Clinically Proven Formulas
New Mom Beauty Kits
The Sleepless Nights Kit by Jones Road and Bobbie Delivers a Confidence Boost
Children's Hydration Brand Rebrands
KinderFarms Rebranded Around Its Kids Deserve Less Campaign
Candid Home Life-Inspired Campaigns
Jacquemus' New Film Stars Pamela Anderson and Her Sons
Keychain Beauty Balms
Glow Hub's Baby Glow Balm is Made for On-the-Go Touch-Ups
Longevity-Focused Nutritional Solutions
Nestlé and NTU Study How Nutrition Supports Healthy Aging
Milk-Inspired Fragrance Campaigns
Snif Taps Rob Rausch for Its 2% Fragrance Campaign
Luxury Bold Underwear Styles
Calvin Klein's Unveils Their Autumn Campaign
Women-Focused Multi-Year Research Initiatives
Gatorade Announced the Body of Science Initiative
Celebrity-Backed Luxury Jewelry Campaigns
Tiffany & Co. Runs an Ad with Natalie Portman
Cheeky Infant Formula Campaigns
Good Start® Debuts the Stigma-Addressing 'Suck It' Campaign
Convenient Postpartum Snacks
Mamala's Support Snacks Share Functional Ingredient Blends in Pouches
Organic Baby Formula Expansions
Nara Organics Arrives at Target Locations Across the U.S.
Rebranded Protein Milkshakes
Nurri Presents a New Vibrant Packaging Design
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Berry-Inspired Kids Makeup Kits
Jovy Represents a Significant Advancement in Children's Cosmetics
Empowering Beauty Hotlines
The Biosil Hotline Shares Real, Relatable Concerns from Women
Romance-Novel-Inspired Skincare Campaigns
Neutrogena x Serena Kerrigan Present Steamy Stories
Breast Milk Ice Creams
Frida Partners with Oddfellows to Debut a New Ice Cream Flavor
Kid-Focused Screen-Free Learning Kits
Bellybees is Expanding Beyond Baby Food into a New Category
Hormonal Health-Focused Supplement Brands
Libré Debuts a Women-Focused Supplement Brand
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
High-Protein Senior Shakes
Lucille is a Clean, Joyful, Nutritious Shake for Older Adults
Child-Resistant Beauty Droppers
Virospack Created the Beauty Industry's First Childproof Dropper
Athlete-Approved Intimates Lines
Victoria's Secret Debuts the Season of Strapless with Angel Reese
Awareness-Promoting Medical Initiatives
Newmedical Technology Emphasizes Care and Education
Dessert-Inspired Fashion Shows
Sensorial Treats Inspired the Inaugural House of Magnum Collection
Butter-Churning Vests
Viral Running Videos Inspired the Ultimate Butter Churning Vest by Lactantia
AI-Powered Doulas
Robyn is Trained on Over 70,000 De-Identified Doula-Parent Messages
Wearable Warming Breast Pumps
This Pump Uses Integrated Heating To Improve Comfort And Milk Flow
Barrier-Boosting Soap Ranges
Lifebuoy is Evolving from Germ Protection to Science-Led Skin Health
Botanically Inspired Fashion Lines
Burberry x Highgrove Mix Fashion & Environmental Stewardship
Transparency-First Infant Formulas
Little Spoon Makes Organic Grass-Fed Whole Milk Infant Formula
Ultra-Playful Bag Charm Lines
The Goldbelly x FEED Market Tote & Mom & Pop Charm Line is Whimsical
Freeze-Dried Breast Milk Powders
MaiaMilk is the World's First Powdered Donor Breast Milk
Fruity Lactose-Free Beverages
Nurri Launches its Strawberry 30g Protein Ultra-Filtered Milk Shakes
Better-For-Older Shakes
Lucille Health Introduced Its Ready-To-Drink Shakes
Organic Powdered Baby Foods
Be Spooned's Adaptable First Bites Grow into Toddler Meals
Comedian-Supported Antiperspirant Campaigns
Hannah Berner Spotlights Dove's New Range
Commemorative Nostalgic Milk Campaigns
The Got Milk? Creators Launch a Commemorative Project
Breastfeeding Pump Devices
Willow Unveils the First Wearable Manual Breast Pump Called the Wave
Developmental Sippy Cup Models
NUK® Partners with Ms. Rachel™ to Launch New Line of Sippy Cups
Athlete-Approved Menus
The Serena Williams x Factor Collection is High-Protein & GLP-1-Friendly
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Baby Essentials Cleaning Systems
Papablic Debuts a New Cleaning System for Baby Feeding Essentials
Toxin-Free Baby Skincare Lines
The 'NikoMom' Range Provides Gentle Protection for Babies
Diminutive Breast Pumps
This Hands-Free Pump Boasts a Compact and Comfortable Wearable Design
Pregnancy-Safe Active Skincare
SKN TO SKN Formulates Products for Breastfeeding, Postpartum & More
Friction Care Campaigns
Vaseline Nipple Sponsorship Campaign Tackles Runner Chafing at Scale
New Mom Savings Accounts
Breastmilk Money is a Mobile-First Financial Tool for Nigerian Mothers
Self-Warming Baby Bottles
Yoomi Solace Heats Breast Milk or Formula to Temperature in a Minute
Hospitality-Inspired Bourbon Collabs
Old Fitzgerald x Gail Simmons Present a Concierge Experience
Women's Wellness Product Expansions
Legendairy Milk Expands Its Presence at Target
Derm-Developed Motherhood Skincare
More Than Nine Makes Skincare Just for Moms
Feedback-Informed Modern Baby Carriers
Infantino Debuts Two New Baby Carriers Models
Child Hunger-Curbing Campaigns
StarKist & Feed the Children Launch 'Put Child Hunger to Bed'
Actor-Supported Water Campaigns
smartwater® Reignited Its Partnership with Jennifer Aniston
Clean Label Child Formulas
GippsNature Organic A2 Was Created by Nutrifood and ViPlus Dairy
Anti-Colic Baby Bottles
Thyseed's Premium Design Helps to Prevent Newborn Digestive Discomfort
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
TV Personality-Supported Beverage Campaigns
Lucky Energy Drink Taps Brittany Cartwright
Mom-Honoring Fundraising Campaigns
Colossal Has Launched Its 2026 Super Mom Competition
Fluttering Breast Pumps
The NaturalWave Double Electric Breast Pump Mimics Natural Motions
Milk-Inspired Hero Campaigns
Gonna Need Milk Partners with Major Motion Picture Companies
Motherhood Therapy Campaigns
BetterHelp Launched Its Motherhood With You Series for Mothers
Functional Postpartum Recovery Sets
Nyssa Boasts the Comfort-Focused FourthWear Bundle
Grocery Donation Initiatives
Makers Nutrition is Supporting Friends of Karen with $1,000 Donation
Parental Advocacy Campaigns
Cardi B is Bobbie's Chief Confidence Officer in The B is for Bobbie
Advanced Portable Milk Warmers
The BuubiBottle Portable Milk Warmer PRO is Feature-Rich
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Breast Milk Coolers
Willow's Patent-Pending Breast Milk Cooler Keeps Milk Cool for Up to 24 Hours
TV Personality Mouthwash Campaigns
Rylan’s Big Kiss Campaign is Arriving from Waken and Tesco
Honest Parenthood Initiatives
Similac's Love Without Measure Supports Gen Z Parents
Glass Bottle Packaging Designs
Vetroplas Debuts the Renato Bottle René Pump And Dropper Options
Precision-Engineered Baby Bottle Capsules
Pigeon Debuts the Nurture & Nest Baby Bottle Collection
Growth-Focused Baby Care Brands
GROWNSY Announces Its New Philosophy — Space to Grow
Child-Friendly Protein Shakes
Nurri Kids is Suitable for Children Aged Four and Up
Ultra-Thin Reusable Pasties
Noosh Unveils a New Invisible Nipple Cover for Womenswear
App-Controlled Breast Pumps
Willow’s ‘Sync’ Uses Mobile Connectivity To Track Pumping Sessions
Expanded Nutrition Education Programs
HHS Launches a 40-Hour Curriculum with 53 Medical Schools
Idol-Starring Water Campaigns
INNOCOCO Unveils its New Electrolyte Water and Taps Teens in Times
Reality Series Skincare Partnerships
RoC Skincare Partnered with The Real Housewives of New York
Training Diaper Technologies
Pull-Ups' Learning Layer Teaches the Difference Between Wet & Dry
Whole Milk Dairy Initiatives
The Whole Milk for Healthy Kids Act Will Bring Back Full-Fat Dairy
Baby-Focused Synbiotic Supplements
NurtureBio Supports Gut Health of Infants and Toddlers
Continuous Maternal Monitoring Systems
ANNE Maternal Enables Wireless Tracking of Mother and Baby
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Clean-Label Infant Formulas
Nara Organics' First-of-Its-Kind Formula Uses Whole Milk, Not Skim
Self-Sterilizing Bottle Warmers
Papablic's Portable Bottle Warmer Supports Hospital-Grade Hygiene
Price-Locked Infant Formula Promotions
The ALDI Baby Formula Price Freeze is Running Through 2026
Athlete-Backed Educational Food Programs
Electrolux Group Tapped Brandon Miller for Food Heroes
Powerfully Portable Breast Pumps
This Pump Pairs a Rechargeable System With Wearable Cups
Early Childhood Product Lines
NUK is Extending Its Perfect Match Series
Virtual Lactation Consulting Services
Mamava Joins Forces with SimpliFed to Offer More Support
Women's Wellness-Focused Reimbursement Programs
Legendairy Milk Debuts a New Promotional Campaign
University-Led Food Research Projects
Breda University Launches a Multi-Year Study
Modern Motherhood Memberships
Mavie Empowers Members with Realistic Personalized Routines
Breastfeeding Support Apps
Nursey France Helps Parents Track Feedings And Access AIGuidance
Newborn-Specific Support Platforms
Baby Dove is a New Support Platform for Expecting Parents
Student-Focused Charitable Campaigns
Tackle Hunger & Collaborators Launch Fill the Fridge Campaign
Educational Mother-Supporting Events
Momcozy Finishes Up the 2025 Expert Series with Eight Events
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign