We know it's bad for us but we keep buying it: why does creative junkfood marketing work so well? Ads range from those that convince health conscious customers that there are “smart†menu choices to those with incentives that sway budget-crunched customers with killer value deals. Then there's always sex appeal. Check out some of the creative junkfood marketing ads below that, even though we know better, still get us coming back.
Implications - Businesses with products that portray a glamorous or luxurious lifestyle will likely fare very well amongst consumers within Western society. These consumers perceive wealth and elitism to be two very desirable life achievements and will flock to products that embody this.
54 Creative Junkfood Marketing Ideas
52
Bikini Beach Burgers
Does Audrina Patridge for Carl's Jr. Make Junk Food Look Sexy?
51
Fashionable Fast Food
McDonald's UK Makeover
50
White Space in Ads
McDonalds Draws a Blank
49
Junkfood Passion
Carl's Jr. ‘Hot Chicks Eating Burgers' Contest Wants Your Juicy
48
Sultry Fast Food Ads
Padma Lakshmi of "Top Chef" Works on Hardee's Western Bacon Thickburger
47
McDiplomas
McDonalds Vocational Diploma
46
Fast Food Fashion
Jeremy Scott's Inedible Wearable Treats
45
Fastfood Perfumes
The Burger King Flame Lets You Smell Like A Cheeseburger
44
McDonalds by Mobile
Japan's RFID Contactless Coupon Program
43
McDonalds Makeover
Hip Store, Sleek Uniforms
42
Fast Food Packaging Makeovers
McDonald's Revamps Their Image
41
Luxury Fast Food Interiors
Chic McDonald's Europe Stores
40
Fast Food Financial Bailouts
Burger King's Guerrilla Wallet Campaign
39
$170 Junkfood
Burger King Kobe Beefburger
38
McBakeries
McDonalds Launches McBakery Line
37
Fast Food Ad Fails
Pizza Hut Seafood Print Ad Has People Confused
36
Fast Food Baths
Employee Birthday Celebration at Burger King
35
Freeconomics & Food
McDonalds Gives Out Free McSkillet Burritos
34
Eco-Friendly Fast Food
McDonald's Opens LEED-Certified Restaurant in Chicago
33
Fast Food Car Chargers
McDonald's to Offer Charging Station for Electric Vehicles
32
Soulmate Junk Food Campaigns
Frito Lay's 'Made for Each Other' Campaign Pairs 'Love & Sockets'
31
Corn Chip Fashion
Doritos Bikini Finalist for Best Use of Junk Food
30
Luxury Junk Food
Caviar Burgers at Serendipity3
29
Antisocial Fast Food Promotions
Unfriend 10 Facebook Users For a Gratis BK Whopper
28
Organic Fast Food
OBurger in Los Angeles
27
McHealthy
McDonalds Launches Healthy "Happy Meal"
26
Meat-Free Fast Food Chains
ZenBurger Lets Vegetarians Eat on the Run Too
25
Kung Fu Fast Food Branding
Bruce Lee is Restaurant's Mascot
24
McDonalds European Makeover
Golden Arches Goes Chic
23
Junkfood Vacations
Burger King Launches 35 Day Global ‘Burger Pilgrimage'
22
Artistic Floodvertising
Fake Flooding at McDonalds to Promote Climate Change Awareness
21
Political Junk Food
Obama Fingers Are Curry Flavored Chicken Strips in Germany
20
Fast Food Drag Queens
Hamburger Mary's
19
Environmental Campaign Crashes McDonalds Site
18
Worshipping Fast Food
Quirky McDonald's Campaign Reveals a Bizarre Secret World
17
Overly Stimulating Ads
Swedish McDonalds Coffee Ads
16
Locavore Fast Food
Pacific Northwest's Burgerville Restaurants Use Local Ingredients
15
Junk Food Ads Targeting Children
Who? Is Upset
14
Celebrity Kitchens
Tara Reid, American Pie Starlet, Opens Fast Food Joint
13
President-Endorsed Junkfood
Health Nut, Barack Obama, Dives into Fast Food Every Once in a While
12
Sacrificial Junk Food Ads
Doritos 'Tribe' Commercial is Crowdsourced Snacktastic Genius (UPDATE)
11
Gory Fast Food Campaigns
Thai Food Express Smokes Ronald McDonald
10
Fast Food Opinions
Burger King Gives its Two Cents About Global Warming
9
Fabulous Fast Food
Affordable Global Flavours
8
Free Fast Food
Harvey's Celebrates 50th Birthday With Edible Gifts for Customers
7
Celebrity Junkfood
Tim McGraw Corn Chips
6
Mischievous Junkfood Ads
Campaign Entices Mothers To Host Parties at McDonalds
5
Fast Food for Children
Kidfresh's Teddy Bear-Shaped Sandwiches Are Nutritionist-Approved
4
Fast Food Origami
Calorie-Free Burgers Made of Fancy Folded Paper
3
Luxury Junk Food Price Drops
$500 Shake Shack Burger is Now $125
2
Fast Food Fusion
McDonald's Replaces Buns With Tortillas for the Mac Snack Wrap
1
Fast Food Lodging
Credit Crunched Taco Bell Gets A Roommate to Help With Rent
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
High-Performance Sports Supplements
Chew Launches Sports Nutrition Product Fastfood for Endurance
Fast Food-Inspired Nail Kits
The Nails Inc x McDonald’s Collab Plays with Famous Menu Items
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Filmic Pink Burgers
The BK Barbie Combo is Made with a Smoky Pink Sauce
Crystal-Adorned Crushed Cans
Sam Keller Glamorizes Food Products and Packaging
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Nostalgia-Inspired Fast Food Concepts
McDonald’s CosMc’s Concept Officially Opens in Texas
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Snack-Holding Suit Accessories
Hot Pockets Square Arrives Ahead of Prom Season
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Time Travel Fast Food Ads
These McDonald's Ads Take People Back in Time to Escape Inflation
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Filipino QSR-Themed Merchandise
Jollibee Launches its New Merchandise Platform for Loyal Customers
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Film-Themed Cookbooks
A24's Scrounging Cookbook Takes Cues from Unusual Movie Meals
Unusual Food Tattoo Challenges
Omaha Steaks Offers Free Lifetime Burgers in Exchange for a Tattoo
Burger-Inspired Tracksuits
The Juicier Collection by Juicy Couture Celebrates Red Robin Burgers
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
Snack-Themed Textbooks
FUNdamental Textbooks by Heinz Make Learning More Playful
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Fast Food-Inspired Premium Jewelry
A&W Creates O-Fish-ial Jewelry from Favorites on the Menu
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Food-Inspired Branded Streetwear
The New Spam Clothing Line Highlights the Iconic Umami Flavor
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Youth-Targeted Water Ads
Wyler's Light Launches Vibrant Campaign to Add Flavor to Plain Water
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
Fancy Food Contests
Popeyes is Enticing Gen Z Aboard Its "Yachtsteraunt"
Bold Burger Lineups
Huddle House Has Begun Testing a Bold Burger Lineup and a New Sandwich Lineup
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Nutritious Meal Delivery Service
Factor's Meal Delivery Service Revolutionizes Healthy Eating
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
QSR Burger Chain Campaigns
Burger King Brazil Unveils the Whopper Island Rebranding
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Virally Inspired Frozen Entrees
Counter Creates Macro-Balanced Frozen Foods with Content Creators
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
No-Nonsense Snack Puffs
FFups Makes "Not Healthy Tasty Tubes"
Pretzel-Inspired Snack Products
Pretzelized Pretzel Crackers and Pizza Chips are Flavorful
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Food-Themed Candy Products
The Kraft Heinz Gummy Snack Pack is Fruit-Flavored
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Artist-Designed Blenders
magic bullet's Artist-Designed Wraps Champion Creativity & Expression
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Remixed Spiced Cheese Snacks
These Frito-Lay Snacks Include New and Returning Flavors
QSR-Inspired Grocery Products
Aldi Launches the New McDonald’s Inspired Burgers
Community-Supporting Business Models
Ben & Jerry's' 'Linked Prosperity' Model Drives Positivity
Heat-and-Eat Toasts
Rudi's Bakery Creates Convenient, Quality Frozen Toasts
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Millet-Based Healthy Snacks
Govindjee Unveils a New Selection of Millet-Based Products
Freeze-Dried Ice Cream Sandwiches
Sow Good is Launching a Crunchy, Heat-Proof Summer Snack
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Athlete-Celebrating Snack Packaging
This Cracker Jill Packaging Commemorates Women in Sports
Food Court Footwear Shops
Skechers' Food Spot Drives Foot Traffic to the Footwear Store
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Heat-to-Eat Snack Ranges
This Urban Eat Food-to-Go Range Can Be Heated Inside its Packaging
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Nostalgic Vegan Fast Food
Mr.Charlie's Meatless Meals Make Adults Feel Like Kids Again
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Burger-Inspired Ice Creams
So Cute Ice Cream's Cheeseburger Ice Cream is Served with a Pickle
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Pizza Brand Burger Menus
Happy Joe's Pizza Has a New Happy Joe’s Pizza Burger Menu
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Film Partnership Snack Campaigns
Ruffles and Fast X Partnered on a New Campaign
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Risk-Worthy Snack Ads
The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With
Flavor-Enhanced QSR Wrap Menus
The McDonald’s McWrap and Chicken Snack Wrap Menu Has Been Revamped
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Munchies-Themed QSR Meals
The Carl's Jr. $4.20 Snack Sack is Packed with Three Items
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Convenience Store Condiment Collections
The Cottage Delight Convenience Range is Accessible
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Tasty Convenience Retailer Snacks
The Rutter's Lover's Inspired Food Menu is Available 24/7
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Adorable Cartoon-Themed QSR Meals
McDonald's Hello Kitty Prosperity Meal Celebrates 50th Year
Affordable Clean-Label Groceries
Know & Love Offers Cost-Conscious, Clean Foods and Beverages
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Extra Indulgent Ice Creams
This Perry's Ice Cream Line Encourage People to Treat Themselves
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Weekly Tex-Mex Meal Campaigns
Old El Paso Encourages Fajita Fridays in its Latest Campaign
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Last-Minute Gifting Ads
Uber Eats' Money Can Buy You Class Features RHoNY Stars
Wholesome Kingpin Ads
The PopCorners Super Bowl Commercial Reimagines Breaking Bad
Ultra-Fresh Deli Meals
Fresh Food For Now Debuts a New Assortment of Sandwiches, Salads, and Wraps
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids