Fast Food Lodging

Clean the Sky - Positive Eco Trends & Breakthroughs

Credit Crunched Taco Bell Gets A Roommate to Help With Rent

— March 11, 2009 — Unique
Here's a hilarious piece of recession-friendly PR for Taco Bell.

The Auburn St. Taco Bell branch in the US has turned itself into temporary lodging in a bid to ease their financial burden, offering a place to stay for one man.

According to The Onion (aha), the ad was posted on Craigslist, offering a 100-square-foot storage room, access to a modern restaurant-style kitchen, shared public bathroom, and spacious walk-in fridge. All for $325 a month, a true bargain.

Trend Themes

  1. Recession-friendly Hospitality — Creating temporary lodging options within existing businesses as a cost-saving measure during tough economic times.
  2. Unconventional Real Estate Utilization — Transforming non-traditional spaces, such as storage rooms, into alternative accommodation to generate additional revenue.
  3. Affordable Shared Facilities — Offering access to shared amenities, like kitchens and bathrooms, at a lower cost to attract budget-conscious consumers.

Industry Implications

  1. Hospitality — Hotels, motels, and hostels can explore innovative ways to utilize their available space to generate additional income during economic downturns.
  2. Retail — Retail stores can consider renting out their vacant areas as temporary accommodations to diversify revenue streams.
  3. Co-living — Co-living companies can explore partnerships with businesses to provide affordable shared housing options to those facing financial constraints.
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