These examples of interactive health marketing range from artful vaccination promos to immersive HIV ads that leverage the power of modern technology and social media. In addition to oral health promotions -- the Listerine Oral Health Challenge urges consumers to spend 14 days focusing on the improvement of their dental health -- other favorites include inspiring health initiatives that are hosted by commercial beverage brands like Tetley, whose ''Turn Over a New Leaf' campaign encourages consumers to face mental health issues with the help of expert health coaches who are dedicated to their well-being.
Other favorites include cancer-aiding shampoo campaigns -- Pantene's collaboration with Selena Gomez encourages hair care fans to contribute to cancer research -- and crowd-sourced sleep playlists by The Good Night Drink. This particular campaign illustrates the importance of a good night's sleep and encourages music lovers to curate custom playlists that create an atmosphere centered around rest and relaxation.
18 Examples of Interactive Health Marketing
18
Interactive HIV Ads
This Innovative Ad Encourages Patient Engagement Via Social Media
17
Rejuvenating Festival Stations
Zappos' 'Escape' Wanderlust Festival Booth Revives People & Phones
16
Accessibility Awareness Art
Google's Stair Art Shares Words from Disability Rights Heroes
15
Life-Saving Social Campaigns
The Red Cross' Like for Life Uses Instagram to Demonstrate CPR
14
Dental Hygiene Selfie Campaigns
This Campaign Encourages Users to Promote Good Dental Health
13
Suicide Prevention Twitter Apps
Samaritans Radar Monitors Twitter Feeds to Help Those in Distress
12
Multi-Lingual Diabetes Awareness Campaigns
This Project Promotes Nutrition in the Latino Community
11
LGBT-Targeted Health Apps
The 'Pride' App is Being Used to Conduct the Largest LGBT Health Study
10
Fundraising Font Projects
Chris Flack is Turning Comic Sans Hate Into Money for Cancer Research
9
Eye-Tracking Donation Sites
Eye Click Donation Only Lets People Donate to ALS Using Their Eyes
8
Oral Health Challenges
Listerine is Trying to Reverse Early Gum Disease and Promote Their Product
7
Vaccination-Promoting Postcards
These Letters Mimic a Measles Outbreak on Paper
6
Cancer-Aiding Shampoo Campaigns
The #8or8 Campaign Encourages a Donation of $8 or 8 Inches of Hair
5
Inspiring Health Initiatives
'Turn Over a New Leaf' by Tetley Was Backed by Expert Life Coaches
4
Crowdsourced Sleep Playlists
The Good Night Drink Asked People to Share Soothing Music for Sleep
3
Blogger Cancer Campaigns
The Swedish Childhood Cancer Foundation's Blog Battle Helps Everyone Win
2
Crowdsourced Cancer Research Games
Playing Reverse the Odds Helps Analyze Real Scientific Data
1
Diabetes Tweeting Campaigns
The 'Kick Diabetes' Campaign Featured Tweet-Matching Donations
Related Ideas
Underwear Campaigns
Play Out Underwear Taps Breast Cancer Survivors for Its Latest Advertisement
Cheeky Health Campaigns
Cancer Awareness Campaign for Colon Health Brings Humor to Buses
Anti-Sunburn Swimwear
Marie Spinali's Line of Smart Swimsuits Helps Protect Against Sun Damage
Gorgeous Post-Surgery Bras
This Brand Makes Beautiful Mastectomy Lingerie for Cancer Survivors
Hunger-Fighting Campaigns
India's Rice Bucket Challenge Immediately Helps the Hungry
Empty Bucket Challenges
OndAzul Encourages Participation in the Ice Bucket Challenge Without Water
Cyclist Yoga Classes
Yoga Manchester's 'Yoga for Cyclists' Class Caters to Those on Two Wheels
Dessert-Urinating Ads
The Janssen Invokana Diabetes Treatment Campaign is Strangely Sweet
Charity Challenge Costumes
The Ice Bucket Challenge Costume Revisits the Social Media Phenomenon
DNA Spiral Sculptures
Cancer Research UK's Installation Raises Money for Francis Crick Institute
Pillowy Eye Masks
The King Eye Mask Makes Both Sleep and Travel Comfortable
Sunscreen Reminder Bracelets
This Skincare Device Tracks Your Exposure to the Sun
Aussie E-Tailer Pop-Up Shops
Online Retailer BNKR Has Opened a Pop-Up in Downtown LA
Donation Vending Machines
This Japanese Vending Machine Lets You Order Coffee and Make a Donation
Contactless Donation Shops
This Interactive Display Window Collects Contactless Payment Donations
Asian-Inspired Insulated Teacups
The Japane Thermos is Designed Like a Traditional Japanese Teacup
Deathly Diet Campaigns
Warwick Thornton Presents Kids with Fast Food Bombs Strapped to Them
Reappropriated Pride Posters
These LGBT Posters Rework Soviet Propoganda into Gay Pride
Texting Toothpaste Ads
These Ads Show How a Simple Smile Changes a Whole Story
Mind-Controlled Gaming Billboards
Mindpong Uses Interactive Billboard Advertising to Beat Cancer
Slobbery Fundraising Challenges
The Kissed by a Pit Challenge Benefits a Discriminated Dog Breed
Yogi Lifestyle Beers
Lululemon Brings Together Yoga and Beer with Its Co-Branded Curiosity Lager
LGBT-Celebrating Sneakers
The Nike 2012 Pride Pack Applauds Gay Community Achievements
Creepy Dual-Smoker Ads
The HCG Cancer Care Campaign Asks Adults to 'Put Out the Fire'
Cleverly Evolving Tea Campaigns
Tetley Tea Makes Sure It Isn't Left Behind with Its Evolving Ads
Diabetes-Teaching Teddies
This Educational Teddy Bear Shows Kids How To Monitor Their Disease
Intuitive Health Platforms
Tactio Health Tracks Weight, Sugar Levels and Physical Activity
Pharmacy-Led Health Campaigns
This Social Media Campaign Aims to Tackle Diabetes in Saudi Arabia
Inflatable Yoga Studios
Hot Pod Yoga Supplies a Heated Pop-Up Yoga Station
Menstrual Smart Jewelry
The Limited Edition Leaf From Bellabeat is a Health and Period Tracker
Talkative Typography Commercials
Uni-ball's Commercials Read Letters in the Voices of Iconic Fonts
Clean Water Indicators
The Wadi Displays When Total Solar Water Disinfection Has Taken Place
Meditation-Enhancing Headbands
The Muse Headband Works to Train and Relax One's Brain
Development-Focused Dental Gum
This Xylitol Chewing Gum Will Improve Slum Dweller Dental Health
Kissable Cause Marketing
The Twizzler Challenge Hopes to be the Next Ice Bucket Challenge
Social Donation Campaigns
This Blood Donation Campaign Makes the Most of Twitter's 140 Characters
Relaxing Nighttime Drinks
The Good Night Drink Naturally Helps You Ease into Sleep
Brewery Yoga Classes
The Port City Brewing Co. Fuses Yoga and Alcohol in a Fun Envrionment
Hunky Tea Campaigns
Tetley Infusions Brings You 'Rescue Your Water' Squad with Real Firefighters
Melanoma-Detection Devices
The 'Molescope' is a Tiny Microscope Designed for Detecting Skin Cancer
Socially-Conscious Wearable Challenges
This Contest is Seeking Low-Cost Wearable Tech Solutions
Sight-Sharing Apps
Be My Eyes is a Crowdsourced Video Chat that Helps Blind Individuals
Charitable Chicken Chain Videos
KFC's Colonel Takes on the ALS Ice Bucket Challenge for Charity
Anti-Aging Pillows
Hammacher Schlemmer's Wrinkle Prevention Pillowcase Reduces Creases
Retro Chatroom Apps
Facebook Rooms Lets You Connect With People In Interest-Based Virtual Rooms
Workout-Converting Game Rewards
This Gamified Fitness App Offers In-Game Bonuses for Exercise
Mindful Beauty Bars
Aveda Treated Wanderlust Festival Attendees to Pampering at 'The Beauty Bar'
Canine Yoga Classes
Tulsa's 'Be Love Studio' Teaches Special Yoga for Dogs Classes
Back-and-Forth Audio Ads
This Unusual Cruz Roja Colombiana Ad Cleverly Uses Stereo Sound
Disease-Battling Video Games
Cascade Uses Gaming to Increase Alzheimer's Disease Education
HIV Awareness Campaigns
This Public Health Initiative Seeks to Educate Indonesian Youth About HIV
Sleep Starvation Charts
This Infographic Lists Sleep Deprivation Effects and Impact on the Brain
Mind-Controlled Televisions
The BBC's Mind Control TV Offers Enhanced Accessibility
Killer Popcorn Ads
This Red Cross Ad Presents Popcorn as a Deadly Killer
Chilly Cookie Videos
Honey Maid's ALS Ice Bucket Challenge Video Stars a Teddy Graham Cookie
Crowdsourced Music Video Art
Jack Ü Fans Contributed to the Project at Seventh Letter Gallery
LGBT-Friendly Tech Startups
TransTech Social Enterprises Gives Transgender People Opportunities
Cultural Yoga Publications
'Black Girl in Om' is a Community for African-American Women and Yoga
LGBT Event Exploration Apps
The GayCities App Makes Exploring New Cities Much More Interactive
Sponsored Sunscreen Dispensers
Miami Beach Has Installed a Free Public Sunscreen Station
Digital Literacy Campaigns
Grovo and Capital One Help to Hone Skills for the Digital World
Gamified Pollution Apps
Helene Ly's Air Quality Game Helps You Reduce Your Carbon Footprint
Fun Font-Loving Musicals
gunnarolla 'The Comic Sans Song' Celebrates the Dreaded Typeface
Diabetes Consumer Magazines
Diabetes Forecast is a Healthy Living Magazine Providing Tips
Preventative Healthcare Texts
mHealth Service Totohealth Helps Save Young Children in Kenya
Global Font Change Pranks
The Organization for Nuclear Research Pulled Off This April Fool's Gag
Pothead Dating Apps
High There! Connects Like-Minded Stoners in a Tinder-Style Way
Cozy Teacup Sweaters
These Adorable Mug Cozy Sweaters Keep Tea Toasty in the Winter
Posthumous Twitter Campaigns
This Social Health Campaign Features Tweets from Beyond the Grave
Quaint Booze Tea Cups
Use the Cheeky Teacup When Drinking Alcohol and You'll Instantly Feel Classy
Sleep-Tracking Headphones
The Kokoon Headphones Use Sensors to Monitor Your Sleep Cycles
Multi-Lingual Diabetes Awareness Campaigns
This Project Promotes Nutrition in the Latino Community
Balanced Lifestyle Platforms
Mixify Encourages Young Social Media Users to Live Healthy Lives
Emergency Nap Kits
Employees Can Take Comfortable Breaks with Inflatable Mattress and a Sleep Suit
Complaint-Encouraging Apps
The Throw Tomatoes App Lets You Complain About and Praise Stuff
8-Bit Charity Build Campaigns
Clinic Craft Aims to Raise Money for Save the Children on Minecraft
Cancer-Killing Citizen Science
Cell Slider Brings Together People to Help Identify Cancer Cells
LGBT-Targeted Health Apps
The 'Pride' App is Being Used to Conduct the Largest LGBT Health Study
Diabetes Tracking Apps
The Glooko Smartphone Tool Allows Users to Monitor and Manage Diabetes
Lady-Locating Dating Apps
The Dattch App is a Queer-Friendly Space for Women
Farmer Mental Health Campaigns
This Project Uses Selfies to Fight the Stigma of Mental Illness
Dangerous Dessert Ads
The Unimed Curitiba Campaign Brings Awareness to Diabetes
Funnelling Beverage Infusers
Normann Copenhagen Tea Strainer Serves You Simply Focused Flavor
Non-Normative Gender Apps
The Pink Tints of Blue App Teaches Kids that Gender is Flexible
Dentist-Alerting Toothbrushes
This Oral-B Smart Tooth Updates the Dentist on Your Progress
Revolutionary LGBT Dating Apps
The Wing Ma'am App by Ariella Furman is Revolutionizing LGBT Dating
Hassle-Free Banking Apps
The Number26 Online Banking App Makes Managing Bank Accounts Easier
Global Accessibility Maps
Axs Maps Uses Crowdsourced Reviews to Help Disabled People Worldwide
Wheelchair Navigation Apps
'Wheelmap' is a New Accessibility App Designed for Wheelchair Users
Diabetes Managing Apps
The Glucose Buddy App Helps Individuals Track Their Blood Sugar Levels
Icy Bucket Costumes
This Funny Costume Lets You Take on the Ice Bucket Challenge Without the Chill
Tanning Funeral Pranks
This Campaign Reveals the Dangers of Indoor Tanning and Health
Backpacker Community Platforms
The 'Penroads' Website Helps Travelers Make Friends on the Road
Responsive City Fixtures
Marshalls Envisions Smart Street Furniture with IoT to Aid the Disabled
Comprehensive Diabetic Apps
The OnTrack Diabetes Smartphone Tool Tracks Blood Levels Inclusively
Contact-Tracking Apps
Intro, the New About.me App, Wants to Replace Paper Business Cards
Tearjerker Tissue Ads
Scotties Has Remarkable Women Share Their Cancer Survivor Stories
Affordable Prosthetic Nipples
Michelle Kolath-Arbel Created an Affordable Way to Cope Post Surgery
Health Data Pendants
The Wearable Medical Records Improve Vaccination Rates in Northern India
Social Ebola Strategies
These Social Media Initiatives from Facebook are Combating the Crisis
Cancer-Fighting Nanobots
This Cancer Treatment Method Fights Tumors with Nanobots
Heart-Shaped Teacups
The To Mug Has a Delightful Double-Loped Rim That You'll Love to Hold
Domino Effect Cancer Ads
These Ads Use Dominoes to Raise Awareness of the Rapid Spread of Cancer
Equation-Solving Apps
This Math App Helps Solve Mathematical Expressions with Your Phone's Camera
Viral Illness-Tracking Apps
The Viral Hemorrhagic Fever App is Used for Tracking Ebola
Hair-Raising Cancer Ads
The Swedish Childhood Cancer Foundation Shares a Hair-Raising Message
Heart-Sharing Campaigns
Dawca.pl's Health Social Media Campaign Encourages Users to Share Likes
DIY Chemo Care Kits
Rethink Breast Cancer's 'How to be a Loved One' Series is Sweet and Supportive
Passive Research Apps
Sony and Stanford's Folding@home App Lets You Donate Processing Power
Interactive Health Mirrors
The 'Wize Mirror' Shows Users How Healthy They Are
Collective Blood Drive Campaigns
LYNX and the Australian Red Cross Express 'Love is in Your Blood'
Historic Simulation Apps
Union Station's Living History App Lets You Experience Parts of the Past
Donation Can-Inspired Ads
The French Red Cross Campaign Revolves Around a Generous Light
Child-Friendly Fitness Games
The Flip2BFit Children's Board Game Encourages Kids to Be Active
Bathroom Tissue Bridal Gowns
The 2015 White Cashmere Collection was Photographed by Babar Khan
Disease-Detecting Drones
Project Premonition is About Detecting Emerging Infectious Diseases
Email Categorizing Apps
Google's Inbox App Helps Organize Your Mail Without Having to Read It
Gluten-Free Beet Pancakes
These Gluten-Free Pancakes Display a Gorgeous Hue and Health Benefits
Spiritual Authentic Authors
Author Gabrielle Bernstein is a Female Leader with a Free Soul
Assistive Beer Cans
The Red Cross' CANpaign Uses Beer Cans to Get at Its Target Audience
Child Immunization Infographics
This Infographic Explains Why You Should be Vaccinating Children
Diabetes Education Apps
The Diabetes Point of Care Platform Shares Tips and Treatment Options
Disease-Prevention Infographics
This WHO Infographic Tells You How to Ward Off Ebola During Travel
Home-Connecting Clocks
The Lark-Wi Multitasking Smart Home Hub Acts as a Baby Monitor and More
Religious Diabetes Initiatives
Diabetes UK's Ramadan Campaign Urges Muslims to Manage Treatments
Charitable Journey-Sharing Glasses
3000 Miles to a Cure Won the Google Through Glass Challenge
Pro-Vaccination Tote Bags
This Fashion Accessory Rudely Tells People to Vaccinate Your Kids
LGBT Social Media Options
You Can Now Select Up to Ten Various Gender Identifications on Facebook
Baby-Lulling Audio Apps
Father Rob Tong Developed the SleepHero App to Sing Babies to Sleep
Sacrificial Water Campaigns
This Water Challenge Asks You To Give Up All Other Types of Beverages
Social Diabetes Support Groups
Twitter's #Diabetes Initiative Lets Sufferers Share Stories Online
Social Diabetic Apps
The One Drop App Organizes Diabetes Management and Support
Politically Endorsed Equality Ads
This Marriage Equality Campaign was Created by Hilary Clinton
Celebrity-Endorsed Asthma Campaigns
This New Health Initiative Aims to Empower People with Asthma
Celeb Gaming Fundraisers
Will Ferrell Hates Cancer and is Playing Video Games for Charity
Icy Awareness Challenges
This Celebrity Ice Bucket Challenge Has Tom Cruise Take the Plunge