Some might say that this form of marketing is outdated, however, brands are reviving the tradition through imaginative interactive billboards that both call attention to the product, service or initative, as well as engage the audience on a more personable level.
There really seems to be no limit to innovatively interactive billboards — from Taco Bell's cheese-dispensing sign which topped up nachos with gooey goodness to FOX's sunlight-responsive posters that burst into flame to Peoples Jewellers' sizeable love-embracing campaigns. New technology and its creative applications do not only benefit consumer engagement, but they also help brands to better target their demographic. For example, Uber tapped into data from mobile operators to create a billboard that curates special, real-time advertisements to individuals who are in close proximity to its interactive billboards.
18 Interactive Billboard Designs
18
Indulgent Edible Billboards
Galaxy is Launching an Outdoor Ad Made Up of Chocolate Bars
17
Boundary-Pushing Publicity Stunts
Björn Borg Shows Strong LGBTQ+ Support at the FIFA World Cup
16
Edible Burger Billboards
Deliveroo Will Be Making a Food Billboard of Meat and Veggie Burgers
15
Aromatic Bus Shelter Ads
HarperCollins' Scented Advertisement Teases a Vegan Cookbook
14
Cheese-Dispensing Interactive Billboards
Taco Bell Canada Has an Unconventional Promotional Tactic
13
Uplifting Digital Billboards
Clear Channel & Affairs Teamed Up to Create the Emotional Art Gallery
12
Slowly Rusting Metal Billboards
TYROLIT Finds a Thematically Appropriate Way to Boast Its Product
11
Responsive Alcohol Ads
Diageo's Responsive Ads Change Based on the Weather and Time of Day
10
AR-Enabled Billboards
Snapchat's Vertical Billboard Promotes a Snap Original Show
9
Experiential Dyslexia Ads
This Facial Recognition Ad Intentionally Offers a Challenging Read
8
Sculptural Digital Advertising Boards
Zaha Hadid Unveils The Kensington Billboard in West London
7
Bus Shelter Vending Machines
Red Bull's Bus Shelter Advertisements Share Red Bull Plus Samples
6
Lemon-Based Billboards
Amstel Radler Challenged People to Guess How Many Lemons Made Up Its Ad
5
Targeted Smart Outdoor Marketing
Uber Revolutionizes the Way It Reaches Its Consumer Base
4
Traveler-Connecting Selfie Campaigns
Absolut & JCDecaux Singapore Launch an Interactive Initiative
3
Sunlight-Responsive Vampire Posters
Fox Launches a Thematic Promotional Campaign for 'The Passage'
2
Loving Interactive Digital Billboards
Peoples Jewellers Takes Over a Sign at Yonge-Dundas Square
1
Light-Emitting Space Billboards
StartRocket Revolutionizes Traditional Advertising Techniques
Related Ideas
Branded Social Event Agencies
Socially Uses Array+ to Capture Stunning Content for Event Attendees
Experiential Cocktail Tastings
The Bazaar by José Andrés' Bazaar Bar Flights are Interactive
Indulgent Edible Billboards
Galaxy is Launching an Outdoor Ad Made Up of Chocolate Bars
Blurred Fast Food Campaigns
McDonald's Blurry Billboards are Still Instantly Recognizable
Extravagant Dog Kennel Exhibitions
The BowWow Haus London Boasts Luxurious Dog Kennel Designs
Social Media Sneaker Try-Ons
adidas' Ultraboost 19 Style Can Be Previewed in AR on Snapchat
Interactive Projection Mapping Trucks
Jack Daniel's Made a #FlavorsOfPride Mobile Art Project
Inclusivity-Promoting Ethical Fashion Campaigns
CHNGE Launches Its Chic Retro LGBTQ+ Collection
Curvy Luxury Condominiums
This Opulent Building Was Designed By Legendary Architect Zaha Hadid
Smart Store Concepts
Suning's Biu Smart Store Shows the Future of Retail Technology
Immersive Spherical Installations
The Latest Snarkitecture Installation Boasts 168 Spheres
Edible Burger Billboards
Deliveroo Will Be Making a Food Billboard of Meat and Veggie Burgers
Digital Retail Experiences
Innisfree Opens its First Full New Retail Store in Hangzhou, China
Farewell Fashion Editorials
Vogue Highlights Christopher Bailey's Achievements with Burberry
Refined High-Performance Apparel
The Arc'teryx Veilance Collection Boasts a Subdued Color Palette
Concept Air Taxi Hubs
The Uber Skyport Concepts Showcase How Its Taxis Will Land and Take Off
Hyper-Targeted Bar Campaigns
Guinness Uses Social Data from Instagram and Twitter to Engage Fans
Editable Slogan Apparel
The dirstuff Smart T-Shirt Lets You Customize the Style However You Want
Pop-Up Camera Smartphones
The Oppo Find X Hides Camera Equipment When Not in Use
Comical Cheese Billboards
Babybel's Billboard for Food Comes Wrapped with Funny Jokes
Clever Photochromic Packaging Designs
Cheetos' Packaging Strategy is Interactive and Entertaining
Cheese-Dispensing Interactive Billboards
Taco Bell Canada Has an Unconventional Promotional Tactic
Sultry Celebrity-Headed Cosmetic Campaigns
Kylie Jenner Promotes Her Valentine's Day Cosmetic Line
Secluded Private Residences
Zaha Hadid Creates a Luxe Towering Home in a Moscow Forest
Faux Movie Trailer Commercials
Web of Fries is Taco Bell's Faux Trailer to Finally Introduce Fries
3D-Printed Bus Shelters
China Now Has a City Bus Shelter Created with Additive Manufacturing
Rideshare Vending Systems
Uber and Cargo Have Partnered to Introduce an In-Car Vending Service
High-Tech Responsive Shops
The TIENS 'Experience Store' Encourages Consumer Interaction
Changing Branding Identities
DUO Switches Its Visual Language Based on Collaboration
Flowing Organic Hotel Designs
'Morpheus' is a New Luxury Hotel in Cotai, Macau
Meal Kit Pop-Up Shops
The Blue Apron Unboxed Pop-up is Open in NYC
Inclusive LGBTQ Flags
A Redesigned Rainbow Flag Celebrates More People Within the LGBTQ Community
Responsive Alcohol Ads
Diageo's Responsive Ads Change Based on the Weather and Time of Day
Branded Advertising Coffee Carts
The Show Media Mobile Cafe Offers Beverages and Promotes Brands
Rainbow-Inspired Limited Edition Eyewear
Warby Parker's Newest Collection Celebrates Pride Month
Taco-Inspired Wrapping Paper
Taco Bell Releases a Line of Unconventional Wrapping Paper Prints
Futuristic Aerial Taxi Services
Uber Drew Inspiration from Drones for Its Flying Car Concept
Burger-Themed Pride Capsules
Shake Shack Celebrates Pride Month with a Clothing Line & a New Drink
Retrofit Autonomous Vehicles
The Siemens Mustang Will Compete at the Goodwood Festival of Speed
Bouquet-Integrated Gin Boxes
Edinburgh Gin's Valentine's Day Gift Pack Delights the Senses
Cosmetic Chain Conventions
Sephora is Marking Its 20th Anniversary with the 'Sephoria' Conference
Sculptural Digital Advertising Boards
Zaha Hadid Unveils The Kensington Billboard in West London
Water-Light Rainbow Installations
Ben & Jerry's Set Up an Unbreakable Pride-Celebrating Rainbow
Perfume Vending Machines
The Tiffany & Co. Vending Machine Dispenses Perfume
Delayed Flight Vending Machines
Kit-Kat's Airport Vending Machine Rewards Travelers with Candy
Mobile Pop-Up Hair Salons
Taco Bell Promotes Its New Baja Blast with a Fun & Colorful Initative
Health-Centric Youthful Cafes
The ORIGINALFRESH Cafe in China Boasts a Bold, Fruit-Themed Mural
Cinematic Yoga Classes
FLY LDN's Yoga Classes are Set to Displays That Connect People with Nature
Chocolate Fan-Searching Billboards
Reese's Pieces is on the Hunt for the Ultimate Reese's Fan
Anti-Screen Hotel Suites
The Check Out Suite at Hotel Bellora Challenges Guests to Stay Offline
Disney-Inspired LGBTQ Collections
Disney Launches Its First Colorful LGBTQ-Supporting Merchandise
Health Assessment Posters
These Cancer Research UK Posters Offer a Free Breathing Test
Scent-Driven Matchmaking Campaigns
Match's 'Eau.M.G' Shares a Prospective Partner's Scent
3D-Printed Urban Cabins
The Designers of This Cabin are Inviting People to Stay Overnight
Futuristic Fast-Food Installations
The Futuristic Taco Bell From Demolition Man Was Seen at SDCC
Barrel-Vaulted Primary Schools
Zaha Hadid Architects' Design Will Partially Be Built by Robots
Commemorative High Line Hats
Zaha Hadid Architects' H-Line Hat Celebrates the Park's Stewards
Music Festival Laundry Services
LG's LaundROO Made Life Convenient at Bonnaroo
Immersive LGBTQ+ Gallery Exhibits
'DITCH' is an Outloud LGBTQ-Celebrating Performance
Automated Soft Serve ATMs
The Moxy Times Square is Home to the First Soft Serve Vending Machine
Environmentally Friendly Billboard Ads
This Kit Kat Billboard Ad Shut Off for Earth Hour
AR Fan Face-Painting Apps
'Game Face AR' is for FIFA World Cup Fanatics
Promotional Candy Walls
O2 is Launching a Giant Wall of Candy to Promote Its New Custom Plans
Taco Chain Birthday Parties
'PARTY by Taco Bell' Allows People to Book Parties at Taco Bell
Thought-Provoking Ecology Campaigns
Greenpeace's Latest Preservation Initiative is Human-Centered
Responsive Emoji Billboards
These Emoji Characters Relay Traffic and Weather to Drivers
Lemon-Based Billboards
Amstel Radler Challenged People to Guess How Many Lemons Made Up Its Ad
Responsive Beer Labels
This Smart Beer Label Provides Tailored Interactions Based on One's Mood
Candy-Themed Pop-Up Salons
Mars Wrigley Confectionery Launches a Pampering Pop-Up for V-Day
Beer-Tweeting Soccer Campaigns
Norrlands Guld Honors FIFA with a Playful Social Marketing Stunt
Artistic Martian Colonization Experiences
'Project Eagle' Normalizes the Idea of Colonizing Mars
Dry Cleaning Vending Machines
VClean Life is Making Dry Cleaning Easier with Automated Machines
English Cookie Cakes
Jaffa Cakes Created a Special Cookie Wedding Cake for a Couple
Pizza-Funded Road Paving
The Domino's Paving for Pizza Initiative Aims to Fix Pothole-Ridden Roads
3D-Printed Origami Posters
This Dynamic Bus Ad Features 3D-Printed Origami Elements
Cereal Art Murals
Kellogg’s Created an Installation with Krave Cereal at Comic-Con
Targeted Smart Outdoor Marketing
Uber Revolutionizes the Way It Reaches Its Consumer Base
VR Space Experiences
A VR Moon-Inspired Experience Will be Available at Select AMC Theaters
Rideshare Scooter Partnerships
Uber Has Partnered with Lime Bikes to Offer Scooter Rentals
In-Bar Ice Baths
Amstel's 'Cold Tub Pub' Will Refresh Cyclists After the Prudential Ride London
Sunlight-Responsive Vampire Posters
Fox Launches a Thematic Promotional Campaign for 'The Passage'
Athlete-Designed All-Conditions Jackets
ANIFA & Michael Owen Produce a High-performance Collab
Pop Culture-Referencing NASA Posters
NASA is Photoshopping Its Astronauts in Movie Posters
Video Game-Themed Computer Cases
The Fallout Computer Case Takes Inspiration From the Wasteland
Landmark-Augmenting Social Lenses
Snapchat's Festive AR Lens Helps Users Virtually Restore Big Ben
Language-Teaching Vending Machines
Yakult's Drink Vending Machines Share Common Japanese Phrases
Responsive Drive-Thru Signage
Samsung's Outdoor Digital Signage Changes Based on Variables
Responsive Print Car Ads
Audi's Departures Campaign Invites Readers to Engage Using Key Fobs
Reimagined Stone Chairs
Zaha Hadid Architects' Lapella Chair is a Updated Version of The 1963 CH07
Wanderlust-Targeting Interactive Microsites
Hawaii Tourism Authority Uses a Multi-Media Approach
Vampiric Vodka Packaging
SVEDKA's Limited-Edition Vodka Box Design Features Bloody Fangs
Colorful Pride-Celebrating Activewear
Under Armour's Pride Collection is Entitled 'United We Win'
Facial Recognition Hotel Check-Ins
Marriott is Testing Facial Recognition Check-In Technology
Chip-Inspired Diamond Rings
Taco Bell Launched a Special "Menu" Along with Its Snacks
QSR Chain Tortilla Chips
Yum! Brands is Launching Taco Bell Tortilla Chips for Sale in Stores
Festive Truffle Burgers
Red Robin's Billion Dollar Baby Burger Features Truffle-flavored Cheese
Social Media-Savvy Escalators
In an Attempt to Humanize Technology, KONE's Escalator Has Twitter
Valentine's Cucumber Bouquets
Hendrick's Gin Created an Alternative Valentine's Day Bouquet
Poetic Sick Bag Campaigns
easyJet is Inviting Travelers to Write Valentine's Day Love Poems
Engagement-Boosting Social Lenses
Snapchat's 'Lens Challenges' Help to Increase User Participation
Loving Interactive Digital Billboards
Peoples Jewellers Takes Over a Sign at Yonge-Dundas Square
Movement-Predicting Patents
Facebook's Offline Trajectories Will Help Serve Better Targeted Ads
Workout Bus Shelters
Lucozade Turned a Bus Stop Shelter into an Active 'Wait Training' Station
Light Therapy Window Displays
Pharmacy Apotek Hjärtat Simulates Natural Light During Cold Months
Heatable Protein-Enriched Soy Milks
Achimae Soymilk is Packaged in SIG Heat&Go Cartons
Experiential Relationship Chocolates
These Chocolates for Valentine's Model a Toxic Relationship
Branded Wedding Playlists
The Knot Curated a Fun and Meaningful List of Wedding Songs
Swooping Financial High Rises
Zaha Hadid Architects' Generali Tower is in Milan's CityLife Plan
App-Only Collaboration Hats
The Levi's x Disney Collaboration Features a Snapchat-Exclusive Style
Thriller-Themed Skincare Ads
A New Olay Commercial is Set to Run During the Super Bowl
Social Media Polling Features
The Election Day Snap Map Will Add Social Aspects to Voting
Student ID Contactless Payments
Blackboard's NFC Contactless Payments Work with Student IDs
Storm-Surveying Space Instruments
This Robotic Arm Will Monitor Terrestrial Storms from Space
Luxurious Flying Car Concepts
Aston Martin's Volante Vision Features a VTOL Design
Remote Fast Food Drive-Thrus
Popeyes' '12-Hr Drive Thru' Spotlights Its 12-Hour Marinated Chicken
Deep-Cleaning High-Tech Vacuums
The Dyson Ball Animal 2 is Ideal for Families with Kids and Pets
Breakfast Cereal Card Games
General Mills Has Created a Count Chocula Card Game for Kids
Dystopian 3D-Printed Chairs
Nagami's Debut Furniture Takes Design Cues from Aldous Huxley
5G Frequency Tests
Toronto's Rogers Centre Stadium is Set to Expand Its Technology Testing
Taco Chain Wedding Accessories
You Can Now Get a Hot Sauce Packet Garter and Bowtie from Taco Bell
Live Smartwatch Billboards
This Living Poster for the Samsung Gear S3 Depicts a Live Feed
Shareable Valentine's Shakes
Hard Rock Cafe's Sweetheart Shake is a Boozy Treat for Two
Dyslexic Captcha Campaigns
Jaslok Hospital's Dyslexia Awareness Campaign Used Internet Captchas
Mars-Exploring Helicopters
This Autonomous Helicopter Will Hover Around Mars in the Year 2020
Ride Share Print Magazines
Uber Launched Uber Momentum to Connect with Its Drivers
Personalized Friendship Pages
New Snapchat Friendship Profiles Showcase Images You've shared
Eco-Friendly Travel Rewards
The Miles App Offers Rewards Points for Any Land-Based Travel
Dog-Friendly Social Lenses
The Snapchat Dog Lenses Humorously Animate Furry Companions
Holistic Biometric Security Smartphones
The NUU Mobile G3 Packs Fingerprint and Facial Recognition
Immersive Moon-Touring Videos
NASA Gives You a Tour of the Moon's Surface Area with Collected Data
Continuous Background Checks
Continuous Uber Background Checks Ensure Higher Levels of Saftey