Toyota has been besieged by setbacks lately, which is why I am expecting a way of awesome ads and commercials similar to all of these innovative examples of Toyota marketing. Toyota is the world's largest car company, but the recent Japan earthquakes, along with some bad press due to malfunctioning cars, have left it with a black eye.
The best way to cure a corporate black eye is with some awesome ad campaigns. On that front, Toyota delivers with funny and clever ads that tout everything from the company's green credentials to its manliness. Each of these ads takes a different approach, with some using sports stars and others using grumpy grandmas. If you are a fan of automotive advertising done right, you are definitely going to want to click through all of these innovative examples of Toyota marketing.
16 Innovative Examples of Toyota Marketing
16
Toyota Prius Campaign
Prostitute, Lover, Killer
15
Absurdist Film Mocking Photography
Tom Feiler Captures Picture Perfect Chaos in Surrealist Shots
14
Gallant Gladiator Marketing
This Toyota Tacoma Campaign Celebrates Masculinity
13
Selling Cars With Gangster Animals
Toyota Matrix 2009 Campaign
12
Throwback Car Commercials
Toyota Avalon Looks to the Past for Present Car Comfort
11
Giant Human Hybrid Ads
The Toyota Prius 'People Person' Commercial Uses 18 Bodies in One
10
Grumpy Grandma Car Ads
The Saatchi & Saatchi Puerto Rico Toyota Commercial is Long-Lasting
9
Humans as Ninja Kittens
Toyota Corolla “Lil' Action” Campaign
8
Breathing Auto Ads
The Toyota Zelas Inhales Life at the Pump
7
Reviving Dead Animals With Music
"Music Is Life" Zune Ad
6
Partially Animated Car Commercials
New Toyota Yaris Ads are Inspired by Pop & Rap Videos
5
Concept Car Commercials
The Toyota 'Progress From the Inside Out' Ad Shows How Its Built
4
Green Car Ads
The Toyota Prius Flower Billboard is Pretty and Makes a Statement
3
Valuable Marketing Tweets
Toyotathon Shareathon Rewards Customers With $500
2
Fake Car Commercials
Shocking Auto Ad Illustrates Backlash of Eco Snobbery
1
Hybrid Parking Wars
The Toyota Prius Steve Nash Ad Shows the Funny Side of Green Cars
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Futuristic Supercar Designs
These Bugatti Custom Vehicle Designs by FLYBYARTIST are Rugged
Plane-Inspired Vehicle Designs
This Mercedes-Benz Concept Vehicle by Al Yasid Balances Aesthetics
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Digital Nomad Concept Cars
This Multipurpose Car Was Envisioned By Students From Skoda
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Exclusive Premium Electric Vehicles
Mercedes-Benz and Mattel Join Forces on the Electric G 580
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Collaboration Fashion Designer Vehicles
The Toyota Aygo X UNDERCOVER is Limited to 5,000 Examples
Interplanetary Exploration Vehicle Concepts
The Toyota Baby Lunar Cruiser Features In-Wheel Motors
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Updated Modern Technology Logos
The Nokia Logo Gets a New Refreshing Typeface Update
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Anti-Greenwashing Soap Ads
Navigating Eco-Consumer Irony with Better Climate Store's "Greenwash"
Adventurous EV-Branded Activewear
The Rivian In Case of Adventure Collection is Available Now
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Ultra-Futuristic Modern Cars
The Mercedes-Benz Vision One-Eleven EV is Visually Striking
All-Electric SUV Concepts
The Toyota LAND CRUISER Se Concept is at the 2023 Japan Mobility Show
Muscular Pickup Truck Concepts
The Nissan Yuga Pickup Truck Concept by Jobin Sunil is Stylish
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Romantic Luxury Vehicle Ads
Mercedes-Benz' G-Class STRONGER THAN DIAMONDS Edition Celebrates Love
Reimagined EV Van Models
The Conceptual GMC Safari Electric Brings Back a Classic Model
Recycled Car Component Sneakers
The Toyoda Goes x Asics Gel-Sonoma 15-50 is Sustainably Crafted
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Futuristic Retro-Inspired Sedans
The Hyundai NINE Concept Harkens Back to 1980s Sports Cars
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Cartoon-Branded Concept Cars
The Hyundai IONIQ 5 Disney100 Platinum Concept Has Specialty Branding
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Youth-Targeted Water Ads
Wyler's Light Launches Vibrant Campaign to Add Flavor to Plain Water
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Inviting Contemporary Auto Dealerships
Rivian’s Spaces Aims to Disrupt the Auto Retail Space
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Panda-Inspired Retro Car Conepts
Fiat's New City Car Concept is Dubbed the Mega-Panda
Stylish High-End Midsize SUVs
The 2024 Toyota Grand Highlander is an All-New Option
Wild Granny Campaigns
Liquid Death's 'Your Grandma’s Energy Drink' Stars Daring Old Women
Miniaturized Americana SUVs
The Conceptual Ford Mini Bronco by Naoto Kobayashi is Squarish
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Racer-Inspired City Car Concepts
The Nissan Concept 20-23 is Imagined as the Perfect City Car
Style-Conscious Off-Road SUVs
The 2025 Toyota 4Runner is Built on the TNGA-F Global Truck Platform
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Sculpted Zero-Emissions Crossovers
The Toyota Sport Crossover Concept Will Arrive in 2025
Tech Brand Vehicle Features
Sony and Honda's Collaborative 'Afeela' Car Boasts Entertainment Tech
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Tech-Rich Compact Cars
The 2024 Toyota Corolla Comes in Three Models
Motocross-Inspired Eyewear Campaigns
Oakley's New Campaign Celebrates the Iconic MX Goggles
Solar-Powered Autonomous Vehicles
The 'Ada' Autonomous Vehicle Concept is Passively Charged
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Supermodel-Backed Automotive Campaigns
The BMW 'Dare to be You' Campaign Stars Naomi Campbell
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Special Edition Off-Road SUVs
These Jeep Concepts Were Unveiled for the 2024 Easter Jeep Safari
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
EV Automobile Re-Brandings
Honda Unveils a New Striped-Down Logo for the Future Cars
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Artistic Auto Showcases
The 20th BMW Art Car Was Unveiled at the Guggenheim Museum
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Automotive Brand Vinyls
The Iconic Playlist Celebrates Mercedes-Benz's Place in Pop Culture
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Retro-Futuristic Headlight Automobiles
BMW Vision's Neue Klasse Gears Towards an Electric Angle
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Consumer-Centric Luxury Car Campaigns
Genesis Motors Canada Recently Unveiled 'Centred Around You'
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
AI Travel Campaigns
Trivago is Using AI to Replace Spokespeople & Simplify Productions
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Color-Changing Outdoor SUV Concepts
The Lexus LX 600 Premium AAP Build Has a Striking Wrap
Colorful Vivid Small Automobiles
Fiat Presents a New Colorful Update Transforming its Grey Cars
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Solar-Powered Food Trucks
Planted Unveiled a Sustainable Food Truck for a Tour Across the UK
Blockbuster Shopping Campaigns
Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Upcycled Automotive Couture Collections
This Collection is Made With Discarded Auto Components
Eco-Friendly Cafe Vehicles
This Conceptual Solar-Powered Coffee Truck Operates Anywhere
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
BBQ-Themed Soy Sauce Campaigns
The Kikkoman 'Fire Up the Umami' Campaign Encourages Creativity
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Automobile-Inspired Wedding Bands
U-Treasure Presents New Wedding Bands Inspired by Honda
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Long-Lasting Overlanding Vehicles
The 'EarthCruiser Evado' is Built For All-Terrain Exploration
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Risk-Worthy Snack Ads
The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
AI-Empowered Vehicle Designs
Toyota Research Institute Plays Around with Generative AI
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Sculpted Digital Conceptual Vehicles
Nissan Presents a Look at the Hyper Adventure Digital Concept
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
User-Generated Toronto Baseball Ads
GO Transit Celebrates Toronto Blue Jays with Fan-Created Ads
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Free Gas Giveaways
Autotrader is Giving Free Gas for One Year to 11 Lucky Winners
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Opulent Car-Exploration Experiences
Lexus India Introduces the ‘Lexus Meraki on Wheels' Experience
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Wholesome Kingpin Ads
The PopCorners Super Bowl Commercial Reimagines Breaking Bad
Rugged Limited-Edition Pickup Trucks
Jeep Debuts Its Final EcoDiesel Gladiator Rubicon
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic