Speculative ads are becoming an increasingly popular means for artists and creative directors to enhance their personal portfolio and showcase their creative skills. It is a proactive way for lesser known (and sometimes well-established) artists to generate buzz and build up some hype about themselves. Naturally, when doing a speculative ad, it is best to choose a famous high-profile brand to grab people's attention. A while ago we brought you a controversial unsolicited Toyota Prius ad campaign by David Krulik that went viral and succeeded in creating buzz for both Toyota and the art director himself.
This brilliant â€œMusic is Lifeâ€ Zune spot is also a speculative ad made by Stewart Hendler that shows a young boy walking down the street while listening to his Zune music player. When he encounters a dead bird lying on the sidewalk, he kneels next to the bird places his Zune earphones against the bird's heart. The music brings the little birdie back to life and we see that â€œMusic Is Lifeâ€ and â€œZune is Music.â€
The ad was shot in just one day using a RED ONE digital camera with a seven person crew. The incredible accompanying soundtrack was created by Human WorldWide. I really like the ad and I think Microsoft should definitely adopt it as an official ad.
Hendler is not a beginner by any means, the talented director has a client list that includes Adidas, BMW, Budweiser & Motorola. He also has a new movie, whisper, out in Fall 2008 in the US.
Check out the similarly speculative Toyota â€œWell, at least he drives a Priusâ€ campaign:
Reviving Dead Animals With Music
More Stats +/-
Vegan Wine Subscriptions
Exposed Concrete Pool Houses
Daring Swimsuit Collections
Collaborative 80s-Inspired Sunglasses
Plantain Flour Cookies
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.