We all were told fairytales when we were young, but does that mean we aren't interested in the "happily ever after" as adults? This cluster of grown-up fairytale innovations show that just because you have grown up, does not mean that you have grown out of loving fairytales. We just need slight alterations like adult-friendly storylines and not so happy endings.
From fairytale heroine pin-ups to Shrek weddings, enjoy these grown-up fairytale innovations.
Implications - Consumers enjoy seeing pop culture re-contextualized because it offers the viewer something familiar to connect with in a new and exciting way. Businesses can profit by reinvigorating consumer interest in old products by giving their goods an updated design.
51 Grown-Up Fairytale Innovations
46
Fairytale Heroine Pin-Ups
J. Scott Campbell 'Disney Princess' Series Gives Disney Divas a Makeover
45
Dark Fairy Taletography
The Morbid Photo Manipulation of Larissa Kulik
44
Surreal Fairytale Photography
Flux Fotography's 'Alice in Wonderland' Goes Down the Rabbit Hole
43
Fairytale Photography
Tim Walker Brings Our Your Inner Princess Fantasies
42
Dark Fairytale Heroines
Disney 'Twisted Princess' Series from Artist Jeffrey Thomas
41
Fairytale Beds
Fantasy Furniture That Lets You Wake Up in a Dream
40
Dior's Fairytale Inspiration
Midnight Poison Muse A Contemporary Cinderella
39
Fairytale Fashion Ads
Meltin Pot Campaign
38
Fairytale-Inspired Jewellery
Reinventing Alice in Wonderland Through Accessories
37
Fashionable Fairytales
Alexandra Zaharova & Ilya Plotnikov Create Couture Heroines
36
Edgy Fairytale Editorials
Marcela Abal Acosta's 'Alice' Takes a Twisted Turn Down the Rabbit Hole
35
Fairytale Look Books
Tarina Tarantino Launches Whimsical Wizard of Oz Photoshoot
34
Riveting Fairytale Photography
'A Story of Fairies' by Salvador Pozo is Untraditional
33
Fairytale Fashion
Cinderella Gowns and Princesses on Peas
32
Fairytale Footwear
Maison Martin Margiela's Glass Slippers Cost a Fantastical Fortune
31
Fashionable Fairytale Shoots
PetOrly's 'Pride and Prejudice' Features Lush Landcapes
30
Using Fairytale Heroes to Promote Reading
Literacy Foundation Ads
29
Ethereal Fairytale Gowns
Elie Saab Spring Haute Couture 2010 is Whimsical
28
Twisted Fairy Tales
'Little Bad Riding Hood' Shows the Wolf Who's Boss
27
Pop Art Fairytales
Check Out the Adorable Artwork of Christina Tsevis
26
Fairytale Perfume Ads
Naomi Watts Wishes on a Star for 'Angel' by Thierry Mugler
25
Empowering Fairytales
Beatriz Martin Vidal 'Little Red Riding Hood' Series Modernizes a Classic
24
Fairytale Homicides
Julia Murakami's Miniature Murderous Dioramas
23
Fairytale Editorials
Vogue UK Editorial Inspired by Roald Dahl
22
Fairytale Gowns
Jason Wu Fall 2009 Charms New York Fashion Week
21
Talking Mirror Melds Security and Fairy Tale
20
Fireplace Fairytale Fashion
Lady Gaga Enchants in US Vogue December 2009
19
Fairy Tale Fashion Shoes
Footwear by 'Miss L Fire' Fit For Cinderella and Snow White
18
Dressed-Down Princess Fashion
Vivienne Westwood FW2010 Collection Practices Lo-Fi Glam
17
Dark Rapunzel Photography
Numero Korea February 2010 Shows Fairytale Fashions
16
Psychedelic Fairytales
LM Studios Lives Happily Ever After With This Collection
15
Elderly Fairytale Heroines
Sabugosa Ad Illustrates That Children's Books Last Forever
14
'Shrek' Weddings
Ogre Theme is a New Twist on Fairytale Marriage
13
Fairytale Eviltorials
Isabeli Fontana Strikes a Sinister Pose in W Korea Magazine
12
Objectified Fairytale Characters
Pinocchio Gets Hunky in an Unbuttoned Shirt for Mr. Min
11
Fairytale Headbands
Headwear by WhichGoose Adds Whimsy to Your Wardrobe
10
Medieval Fairytale Gowns
Arzhiyeva Sisters' Creations Inspired by Traditional Chechen Dress
9
Modern Fairytale Style
Philippe Starck Reworks Little Red Riding Hood Cashmere Cloak (UPDATE)
8
Fairytale Character Illustrations
Michael Kutsche's 'Alice in Wonderland' Designs for Tim Burton
7
German Magazine Marketing
Fairytale Campaign
6
Metal Detectors for Fairytale Characters
Pinocchio on SKY Satellite TV
5
Fairytale Weddings
Peter Pan and Tinkerbell Tie the Knot Complete With Pixie Dust
4
Fairytale Commercials
Toma Leche Milk Ads
3
Fairy Tale Glassware
"Method of Drinking Fairy Tale" by D-BROS
2
Fairytale Paintings
Alice in Wonderland's Duchess Gets Her Own CASE Painting
1
Fairytale Denim
Levi's Ads Show 'Little Toughies' in Children's Stories
Related Ideas
Fluffy Plush Collectibles
Disney's Urupocha‑chan Line Taps into the Collectible Craze
Avant-Garde Princess Dolls
The Viktor&Rolf x Disney Collector Cinderella Doll is in a Docu-Series
Superhero Lifestyle Collections
Disney Drops Brand Collabs for The Fantastic Four: First Steps
Nostalgia-Driven Cereal Promotions
Kellogg’s Toy Story 5 Cereal Boxes Reintroduce In-Pack Toys
Tarot-Inspired Streaming Campaigns
Netflix Discover Your Future Reveals New Streaming Potentials
Film-Inspired Fashion Series
Old Navy x The Devil Wears Prada Reworks Film-Inspired Fashion Pieces
Witchy Movie-Musical Cosmetics
r.e.m. Beayty x Wicked Explores Wicked: For Good's Darker Themes
Nostalgic Character Plushies
Aurora Expands Care Bears Into Collectible Plush Formats
Theater-Inspired Plush Toys
The Care Bears Wicked Collection Brings Oz Magic to Cuddly Classics
Swedish Candy Pop-Ups
BUBS' Sweeteasy Brings Indulgent Candy Traditions to US Consumers
Cult-Favorite Animation-Inspired Stationery Collections
Sharpie and Elmer's Embrace Toy Story 5
Theatrical Film-Inspired QSR Offerings
Dunkin' x Wicked Partner for a Themed Menu
Pony Character Crochet Kits
The My Little Pony x The Woobles Craft Recreates Applejack & More
Candy-Inspired Sodas
Candy Lips Recreates Childhood Flavors Without Artificial Sweeteners
Debunking Skincare Campaigns
The Periodic Fable by The Ordinary Exposes Beauty Industry Buzzwords
Fantasy-Themed Energy Mixes
Sneak Launches 'Rings of the Elder Bunny' with Elder-Inspired Flavors
Furniture-Honoring Campaigns
IKEA Wherever Life Goes Campaign Honors Furniture as Everlasting
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Pop Culture-Inspired Collectibles
Kinder Joy & Stranger Things Launch Funko Pop!® Collection
Grown-Up Chocolate Bars
Gigantic Candy Deluxe are Decadent Bars Made for Adult Palates
Wondrously Witchy Haircare
Wicked: For Good x Kristin Ess Hair Has Limited-Edition Packaging
Entertainment-Driven Distilleries
Ole Smoky and Yee-Haw create immersive brewery venues
Whimsical Movie-Themed Cookies
The Keebler Wicked Treats Celebrate the Upcoming Movie
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Magical Pink Whipped Creams
Wicked: For Good x Classic Cream Made a Colorful Whipped Light Cream
Experiential fragrance
CPL Aromas Creates Interactive Scent Worlds for Emotional Engagement
Defiant Hair Color Collections
Tha Aging Disgracefully Collection by Manic Panic Celebrates Grays
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Adult-Focused Plush Toy Launches
Build-A-Bear Workshop is Introducing the 'After Dark' Line
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
Villain Inspired Fragrance Lines
This Disney Villains Collection Nods to Potions Through Scent
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Nostalgic Pink Lifestyle Collections
The SHEIN x Mean Girls Collection Features Statement Pieces
Princess-Inspired Personal Care Lines
Bath & Body Works Expands Disney Princess Collection Reach
Ugly-Cute Character Keyrings
Fuggler x SpongeBob Remixes Beloved Cartoons in a Signature Style
Pop Culture-Themed Snack Branding
Fan Foods Co. and Poppowls Launch New Licensed Snack Capsule
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Animation-Themed Frozen Meals
PuraVida Foods' KidsLife Line Features Disney & Pixar Characters
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Fandom-Honoring Building Block Sets
LEGO® Spotlights Iconic Pop Culture Films and Series
Affordable Book Retailing Initiatives
SHEIN x Alibris Partner for Gen Z's Interest in Books
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Couture Collector Dolls
Viktor&Rolf x Disney Doll Reimagines Cinderella in Haute Couture
Miniature Collectible Charms
The Mini Labubu Pin for Love Series Boosts Pop Mart Stock
Romance Novel-Inspired Chocolates
Maeve's Chocolate Romance Collection Poke Fun at Clichés
Filmic Asian Fusion Menus
Disney's Freakier Friday Inspired P.F. Chang's Freakier Flavors Menu
Absurd Gummy Ads
Skittles Gummies' "Uncomfortably Soft" Ads Were Shot Without AI and CGI
Spellbinding Fragrance Capsules
Bath & Body Works Debuts a Disney Villains Fragrance Collection
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Perfume-Crafting Collectibles
Miniverse Make It Mini Fragrances Makes Real, Wearable Scents
Immersive Gaming Lands
Minecraft World Brings the Game to Life in a Theme Park
Girl Dinner Experiences
Waverly Kitchen + Bar Curates Shareable Comfort Food Plates
Whimsical Animation Fragrances
Iconic Characters Inspired Le Monde Gourmand x Alice in Wonderland
Bouquet Modeling Kits
Blooms by Play-Doh is the Play-Doh Line Designed Specifically for Adults
Nostalgic Film Merchandise
Disney Celebrates the Toy Story 30th Anniversary with New Collectibles
Witchy Nail Design Collections
Kiss x Wicked: For Good Shares Styles Inspired by the World of Oz
AI-Powered Fantasy Video Generators
'Realized Fantasy' Puts Partners into Cinematic Experiences
Branded Wedding-Themed Gifting Suites
Street Grandma Featured UGG in Her Collection 8 Campaign
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Immersive Cartoon Theme Parks
Six Flags' Looney Tunes Land Brings Classic Characters to Life
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
Crystal Character Figurines
Swarovski Shrek Home Capsule Turns Movie Characters into Crystal Décor
Nostalgic Summer Snacks
Entenmann's Launches Childhood-Inspired Seasonal Treats
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Whimsical Beauty Collabs
For Good x LoveShackFancy Bring a Fairytale Twist
Symbolic Pop-Up Wellness Experiences
Hone Health Hosts Death of Midlife Pop-Up
Festive Shoppable Choirs
Toblerone Reimagined Holiday Songs & Shared QR Codes for Buying Truffles
Gourmand Beauty Products
Cake Beauty Brings Dessert-Inspired Haircare to Mass Retail
Animated Pop Revival Shows
Paris Hilton’s Paris & Pups Brings Her Playful Persona to Youtube
Nostalgic Canned Cocktails
A Classic Fair Refreshment Inspired Shake Up Cocktails
Whimsical Doll Collections
The Wicked for Good Dolls Reimagine Cinematic Characters in Toy Form
Holiday Retail Campaigns
Walmart's WhoKnewVille is a Seuss-Inspired World of Festive Cheer
Cult Movie-Inspired Collector's Sets
Fisher-Price Debuts a Film-Inspired Little People Collector
Character-Inspired Tablet Cases
The Belkin Lilypad iPad Case Turns a Family Device into a Sidekick
Halloween-Themed Jewelry Collections
GIRLS CREW Unveiled Disney Halloween Jewelry
Film-Inspired Limited-Edition Jewelry Collections
8 Other Reasons Taps Wicked: for Good for Inspo
Culture Play Card Games
MONOPOLY Deal: KPop Demon Hunters Links Games and Fandom Through Netflix
Imaginative Easter Bakery Ranges
Fiona Cairns Easter Collection Features Handcrafted Treats
Bubble Wrap Billboards
Tombola's Interactive Billboards Engage Passersby with a Sensory Activity
Movie-Themed Grocery Store Experiences
Asda and Wicked Partnered for Immersive Store Experiences
Cinematic Superhero Merch Ranges
Cinemark Theatres Debuted a Series of Spider-Man-Themed Items
Glow-Focused Beauty Campaigns
Pixi Beauty Debuts the 'Glow, Reimagined' Collection
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Adult Coloring Collections
Crayola All Grown Up Inspires Creativity in Adults
Immersive Pediatric Imaging
Philips and Disney Create Child-Friendly MRI Experiences
Product-Inspired Halloween Looks
Aldi and EllaDoesFX Created a Look Inspired by Professor Peppy
Whimsical Clog Collaborations
LoveShackFancy x Crocs Celebrates Feminine, More-is-More Aesthetics
Storybook Travel Agencies
Dr. Seuss Travel Agency Turns Classic Books into Imaginary Destinations
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
Sports Fandom Beauty
E.l.f. Creates Immersive Beauty Experiences Around Global Soccer
Responsible Skincare Campaigns
Drunk Elephant Please Enjoy Responsibly Refocuses on Adults
Adult Easter Perception Surveys
Ferrero North America Reveals That Adults Deserve an Easter Basket
Creative Storytelling Tools
LoveTales Turns Real Relationships Into Illustrated Storybooks
Movie-Branded Juice Drinks
Radnor Fruits Partnered with Disney for a Toy Story 5 Collaboration
Experience-Driven Photo Booths
Future Flicks Introduced an AI Photo Booth Feature
Viral Bakery Reinventions
Sainsbury's Launches Dipped Croissants Inspired by Social Pastry Trends
Whimsical Surprise Dolls
The Wicked Ozian Balloons Reveal Shares One of Five Characters
Pop Culture Wedding Collections
A Dynamic Duo Inspired The Engagement Era Collection by The Knot
Feature-Length Microsoaps
The Golden Pear Affair by Native Reimagines Soap Operas for Socials
Princess-Themed Lip Glosses
ColourPop Launches the Disney Princess Ultra Glossy Lip Collection
Adult-Only Cookie Campaigns
'This Ain’t No Kiddie Cookie' from Big Daddy Cookies Targets Adults
Festive Fairytale Campaigns
Boots' Gift Happily Ever After Celebrates Meaningful Gifting
Whimsical High-Fashion Holiday Campaigns
The Roger Vivier Holiday 2025 Film is Playful and Chic
Fantasy World Theme Parks
Disney Builds Real-Life Arendelle with World of Frozen
Interactive Travel Publications
Destination Niagara Combines Storytelling with Trip Planning
Personalized Storytelling Tools
Create Customized Bedtime Adventures For Kids Using Wundr Story
Pop-Up Mini Malls
The Disney+ Hulu Throwbacks Mini Mall Revisits 90s & Y2K Classics
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Franchise IP Platforms
Authentic Acquires Care Bears to Expand Entertainment Ecosystem
Publisher-to-Platform Content Ecosystems
HarperCollins and Toonstar Turn Books into Animations
Nostalgia-Powered Retail
Zellers Revives a Canadian Favorite With New Ontario Stores
IP-Based Kids Games
Netflix Turns Shows into Play Experiences
Retro QSR Meal Revivals
Mcdonald’s Brings Back Mcdonaldland Icons in a Collectible Meal for Adults
Nostalgic Dessert Mashups
Wendy’s Combines Cookie Dough and Brownie Batter in Frosty Treats
Redesigning Restful Moments
The ANEW Project Turns Daily Objects into Mini Retreats
Entertainment-Driven Direct Mail
Valpak and Hallmark Turn Mailers into Movie Experiences
RPG-Inspired Merchandise
Disney and Square Enix Launch the New Official Kingdom Hearts Merchandise
Holiday Story Animations
The Dunkin’ Little Holiday Munchkin Origin Story Drops for the Season
Children's Story Creators
Storypie Turns Children's Ideas Into Illustrated Storybooks In Seconds
Ultra-Nostalgic Toy Acquisitions
ArtCreativity Acquires the Wooly Willy Brand from PlayMonster
Custom Kid Storybooks
Storyhero Turns Your Child Into The Hero Of Their Own Story
Narrative Retro Revivals
Truxton Extreme Adds Comic Storytelling to a Classic Arcade Game
IP-Driven Attraction Reimagining
Disney Refreshes Rock ’n’ Roller Coaster With The Muppets
Discreet Drink Experiences
Mulligans Disguises Cocktails as Pints for Football Spectators
Animated Fantasy Films
Disney Unveils Hexed as an Original Story About Hidden Magic and Family
Streaming-Inspired Toy Lines
Moose Toys Expands Netflix Stories Into Toy Collections
Gothic Romance Film-Inspired Stationary
Open Sea Design Co. Taps THE BRIDE! for Inspiration
Heist-Inspired Fashion Campaigns
The Get Away by Primark Tells a Story of Thrilling Good Deals
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Interactive Cinematic Attractions
Disney Expanded Star Wars Storytelling Across Theme Parks
Adult Sleep Stories
Bedtimefable.com Offers Free Bedtime Stories To Help Adults Relax And Sleep
Franchise Expansion Attractions
Miral and Warner Bros. World Add New DC-Themed Ride Experiences
Delectable Career-Themed Ice Pops
Happy Pops Launches the Barbie Career Collection
Interactive Horror Adaptations
Creepshow Brings Anthology Storytelling to PC Gaming