We all were told fairytales when we were young, but does that mean we aren't interested in the "happily ever after" as adults? This cluster of grown-up fairytale innovations show that just because you have grown up, does not mean that you have grown out of loving fairytales. We just need slight alterations like adult-friendly storylines and not so happy endings.
From fairytale heroine pin-ups to Shrek weddings, enjoy these grown-up fairytale innovations.
Implications - Consumers enjoy seeing pop culture re-contextualized because it offers the viewer something familiar to connect with in a new and exciting way. Businesses can profit by reinvigorating consumer interest in old products by giving their goods an updated design.
51 Grown-Up Fairytale Innovations
50
Fairytale Heroine Pin-Ups
J. Scott Campbell 'Disney Princess' Series Gives Disney Divas a Makeover
49
Dark Fairy Taletography
The Morbid Photo Manipulation of Larissa Kulik
48
Surreal Fairytale Photography
Flux Fotography's 'Alice in Wonderland' Goes Down the Rabbit Hole
47
Fairytale Photography
Tim Walker Brings Our Your Inner Princess Fantasies
46
Dark Fairytale Heroines
Disney 'Twisted Princess' Series from Artist Jeffrey Thomas
45
Gruesome Fairytale Interpretations
Marina Storme Embodies a Bloody Queen of Hearts
44
Fairytale Boob Jobs
Dina Goldstein Unveils Modern Truths in the Fallen Princesses Project
43
Naughtyfied Fairytales
With the Release of Burton's Hit, Naughty Clones Pop Up
42
Fairytale Beds
Fantasy Furniture That Lets You Wake Up in a Dream
41
Naughty Fairytales
Melissa's Modern Heroine Photography
40
Dior's Fairytale Inspiration
Midnight Poison Muse A Contemporary Cinderella
39
Fairytale Fashion Ads
Meltin Pot Campaign
38
Fairytale-Inspired Jewellery
Reinventing Alice in Wonderland Through Accessories
37
Fashionable Fairytales
Alexandra Zaharova & Ilya Plotnikov Create Couture Heroines
36
Edgy Fairytale Editorials
Marcela Abal Acosta's 'Alice' Takes a Twisted Turn Down the Rabbit Hole
35
Fairytale Look Books
Tarina Tarantino Launches Whimsical Wizard of Oz Photoshoot
34
Riveting Fairytale Photography
'A Story of Fairies' by Salvador Pozo is Untraditional
33
Fairytale Fashion
Cinderella Gowns and Princesses on Peas
32
Fairytale Footwear
Maison Martin Margiela's Glass Slippers Cost a Fantastical Fortune
31
Fashionable Fairytale Shoots
PetOrly's 'Pride and Prejudice' Features Lush Landcapes
30
Using Fairytale Heroes to Promote Reading
Literacy Foundation Ads
29
Ethereal Fairytale Gowns
Elie Saab Spring Haute Couture 2010 is Whimsical
28
Twisted Fairy Tales
'Little Bad Riding Hood' Shows the Wolf Who's Boss
27
Pop Art Fairytales
Check Out the Adorable Artwork of Christina Tsevis
26
Fairytale Perfume Ads
Naomi Watts Wishes on a Star for 'Angel' by Thierry Mugler
25
Empowering Fairytales
Beatriz Martin Vidal 'Little Red Riding Hood' Series Modernizes a Classic
24
Fairytale Homicides
Julia Murakami's Miniature Murderous Dioramas
23
Fairytale Editorials
Vogue UK Editorial Inspired by Roald Dahl
22
Fairytale Gowns
Jason Wu Fall 2009 Charms New York Fashion Week
21
Talking Mirror Melds Security and Fairy Tale
20
Fireplace Fairytale Fashion
Lady Gaga Enchants in US Vogue December 2009
19
Fairy Tale Fashion Shoes
Footwear by 'Miss L Fire' Fit For Cinderella and Snow White
18
Dressed-Down Princess Fashion
Vivienne Westwood FW2010 Collection Practices Lo-Fi Glam
17
Dark Rapunzel Photography
Numero Korea February 2010 Shows Fairytale Fashions
16
Psychedelic Fairytales
LM Studios Lives Happily Ever After With This Collection
15
Elderly Fairytale Heroines
Sabugosa Ad Illustrates That Children's Books Last Forever
14
'Shrek' Weddings
Ogre Theme is a New Twist on Fairytale Marriage
13
Fairytale Eviltorials
Isabeli Fontana Strikes a Sinister Pose in W Korea Magazine
12
Objectified Fairytale Characters
Pinocchio Gets Hunky in an Unbuttoned Shirt for Mr. Min
11
Fairytale Headbands
Headwear by WhichGoose Adds Whimsy to Your Wardrobe
10
Medieval Fairytale Gowns
Arzhiyeva Sisters' Creations Inspired by Traditional Chechen Dress
9
Modern Fairytale Style
Philippe Starck Reworks Little Red Riding Hood Cashmere Cloak (UPDATE)
8
Fairytale Character Illustrations
Michael Kutsche's 'Alice in Wonderland' Designs for Tim Burton
7
German Magazine Marketing
Fairytale Campaign
6
Metal Detectors for Fairytale Characters
Pinocchio on SKY Satellite TV
5
Fairytale Weddings
Peter Pan and Tinkerbell Tie the Knot Complete With Pixie Dust
4
Fairytale Commercials
Toma Leche Milk Ads
3
Fairy Tale Glassware
"Method of Drinking Fairy Tale" by D-BROS
2
Fairytale Paintings
Alice in Wonderland's Duchess Gets Her Own CASE Painting
1
Fairytale Denim
Levi's Ads Show 'Little Toughies' in Children's Stories
Related Ideas
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Adaptable Sequin Dresses
Adobe Debuted Project Primrose at Adobe Max 2023
Superhero-Themed Glamorous Shoes
Marvel and Christian Louboutin Join Forces on a Shoe Capsule
Cartoon-Inspired Body Care
Lush Debuts a Humorous Shrek-Inspired Body Collection
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
Anime Film-Inspired Whimsical Fashion
Levi's Launches a Special Princess Mononoke Collection
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Cartoon-Themed Apparel Collections
This 'Teletubbies' Apparel Collection is 90s and Y2K-Inspired
Rave-Inspired At-Home Manicures
Rave Nailz Boasts a Variety of Eye-Catching Nail Designs
Cartoon-Inspired Frozen Treats
Popsicle Introduces SpongeBob SquarePants Pops in Stores Nationwide
Floral Bridal Gowns
Claire Pettibone Introduces a Captivating New Range of Couture Bridal Gowns
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Cartoon-Themed Makeup Collections
The Alice in Wonderland x wet n wild Collection is Playful
Anime-Style Cartoon Apparel
The Disney x Tommy Collab Fuses Preppy Styles & Manga Influences
AI-Inspired Fantastical Bridal Collections
Pronovias Attempts to Fuse Fashion and Technology
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Filmic Curated Closets
Stitch Fix's Main Character Closets Provide Nostalgic Style Inspiration
Enchanting Body Care Sets
The Lush Holiday Sets are "Un-dupable," Visually Appealing & Functional
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Repurposed Patchwork Footwear
ReImagined by UGG Gives New Life to Leftover Leathers & Suedes
Undefined Relationship Candies
Sweethearts Created Situationships Conversation Hearts for Gen Z
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Kidult Baby Shoes
MSCHF's Super Baby Collection Supersizes Chunky, Colorful Footwear
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Fairytale-Inspired Bed Designs
The Circu Mr. Bunny Bed Shows Off a Playful Form and Function
Ogre-Inspired Clogs
Crocs and DreamWorks Created a Shrek-Inspired Shoe
Promotional Film Food Products
Annie's Homegrown x The Little Mermaid Products are Limited-Edition
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Floral Champagne Pop-Ups
The Perrier-Jouët House of Wonder is an Ethereal Ode to Flowers
Fantastical Hyper-Utility Fashion Liness
Outlier's Fall 2024 is Titled IDEAS 7 - Dirty Dirty Jobs
Film-Themed Cookbooks
A24's Scrounging Cookbook Takes Cues from Unusual Movie Meals
Celebratory Cartoon Beverage Branding
ShineWater Limited Edition Trolls Cans are Arriving Now
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Fauna-Inspired Spring Capsules
Pleasing Launches a New 'Pollinators' Nail Polish Collection
Hollywood Candy Capsules
Sugarfina Celebrates Hollywood's Centennial with Candy Collection
Adult-Targeted Easter Treats
These Seasonal Easter Products Come in Baileys and Guinness Options
Attachable Candy-Shaped Pockets
The Christian Cowan SS 24 Collection Features Oversized Pockets
Collectible Kidult Meals
The McDonald's Kerwin Frost Box Reintroduces McNugget Buddies
Whimsical Candy Suites
Haribo's Treat Retreat Immerses All Ages in a Whimsically Joyful Experience
Villainous Bridal Gowns
Allure Bridal's Newest Disney Bridal Gowns Were Inspired by Villains
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Cartoon Character-Inspired Sneakers
Disney and adidas Unveil Its New Pinocchio-Inspired Sneakers
Fantastical Crystal Slippers
Swarovski Recreated Cinderella's Glass Slippers for Disney's 100th
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Animation-Inspired Collaborative Streetwear
Highsnobiety Presents a Special Pixar Collection
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Toy Film-Inspired Perforated Shoes
The Buzz Lightyear Crocs is Detailed with Themed Motifs
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Adult-Targeted Plush Toys
Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
Transforming Imaginative Furniture Designs
The Kiddie Couch Encourages a Sense of Play
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Doll-Inspired High Heels
The Fantastic Plastic Foot Shoes are Shaped Like a Doll's Tip-Toed Foot
Upcycled Tutu Couture
Aelis FW23 Repurposes Tutus from the Paris Opera
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Fairy Tale-Inspired Puzzle Sets
LEGO Creates Snow White and the Seven Dwarfs’ Cottage
Swamp Bathing Experiences
Lush's Book a Swamp Transports Bathers to Shrek's Home
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Whimsical Women-Owned Cannabis Brands
Sweedies Recently Launched on the Market with Mood Rings
AI Fairytale Generator
WizFairy Can Create a Personalized Magical Tale in Minutes
Animated Movie Apparel
Boxlunch Celebrates Dreamworks Animation Films with an Exclusive Collection
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Fairytale Film Makeup
The Sigma Beauty x Disney Beauty and the Beast Collection is Enchanting
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Sparkling Detailed Princess Dolls
Disney Unveils American Girl Dolls with Swarovski
Board Game-Themed Fashions
The Shoe Palace x Monopoly Collection Includes an Array of Styles
Family-Focused Learning Toys
Chick-fil-A Debuts a Family Game Brand to Inspire Family Playtime
Candy-Themed Clogs
Hershey and Crocs Created a Sweet Collaboration for Halloween
Historical Doll-Themed Wardrobes
Consumers Can Rent Barbie's Dream Wardrobe Through Selfridges
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Valentine’s Day-Inspired Cannabis Products
Incredibles Launches the Exclusive 50 Shades of Grape
Vintage Glamour Lipsticks
The Hollywood Beauty Icon Lipsticks Revive Golden Age Style
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Magical Wizard-Themed Apparel
The SHEIN x Harry Potter Collection is Now Available
Villainous Board Game Campaigns
The Monopoly All is Fair Campaign Leans into Competition
Edible Pastry Holiday Homes
Pop-Tarts & Tiffany Pratt Made Designs Inspired by Canadian Dwellings
AI-Generated Wedding Registries
Honeyfund Experiments with AI in New Finally Ever After Registry
Luxury Fairy-Themed Watches
Van Cleef & Arpels Unveils New Lady Féerie Watch Shades of Pink
Animated Cosmetics Collabs
The Disney100 X Charlotte Tilbury Collab Shares Limited-Edition Makeup
GenAI Bedtime Stories
SmartDreams Uses AI to Help Kids Craft Their Own Stories
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Next-Gen Fuzzy Robot Toys
Hasbro is Introducing a New Furby for a New Generation
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Toy-Themed Snack Collaborations
LesserEvil Collaborates with Disney on Toy Story Lil' Puffs Series
Filmic Swamp Accommodations
Airbnb is Inviting Guests to Book a Stay at Shrek's Swamp
Anime Franchise-Inspired Fragrances
Donguri Presents New Fragrances Inspired by Studio Ghibli
Whimsical Fairy Tale-Like Bedding
Piglet in Bed Has Launched a New Spring Bedding Collection
Angelic-Themed Fairy Tale Books
Chloë Sevigny Stars in Conversations with Angels by Chopova Lowena
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Over-the-Top Easter Desserts
Serendipity3 & PEEPS Teamed Up to Create an Easter Beverage
Ancient Mythology-Inspired Fall Fashion
Endless Joy Presents its Capsule for the FW23 Season
Kid-Friendly Customizable Bags
Pop ‘n’ Swop Bags Can Be Decorated with Badges, Handles & More
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Villain-Themed Nail Polishes
Nailtopia Releases a Disney Villain-Inspired Nail Polish Capsule
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Childhood Carnival-Themed Fashion
Gerrit Jacob Unveils its New Collection for the SS24 Season
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Celebrarory Platinum Collectibles
Mini Brands Disney 100 Scales Down Fan-Favorite Characters
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Cult Film-Inspired Rented Spaces
AirBnB Unveils Shrek's Swamp AirBnB to Book in Scotland
Animation Movie-Themed Tech Accessories
CASETiFY Unveils Latest Monsters Inc. Smartphone Cases
Adult-Focused Meal Combos
McDonald's Australia Debuts the Adult Happy Meal with McNugget Buddies
Mythical Creature Ice Pops
Bomb Pop Unicorn Wonder Was Created with Anna Cathcart
Personalized Bed Time Reading
BlissFable Lets Kids Be the Protagonists of Their Own Stories
Candy Maker-Inspired Gummies
Wonka Magic Hat Gummies are Limited-Edition
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Ethereal Fairytale Apparel
Ivy City Co.'s Debuts Its Fairytale Collection
Enchanted Potion Dolls
Magic Mixies Pixlings are Dolls That Kids Create Inside a Potion Bottle
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Hollywood-Themed Candy Collections
Sugafina x Hollywood Celebrates 100 Years of the Hollywood Sign
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Cartoon Movie NFT Capsules
Disney is Venturing Into the World of NFTs with 'Disney Pinnacle'
Confectionary Candy Debuts
Hancocks Debuts a Series of Candies for the Autumn Season
Martini-Inspired Candies
The Sugarfina x Chopin Collection Shares Cocktail-Themed Sweets
Dainty Tale-Inspired Candles
Goose Creek Introduces The World of Peter Rabbit Candle Collection
Growth-Inspired Spring-Ready Fashion
FACETASM's Coming of Age Capsule Readies for SS24
Wrestling-Inspired Cannabis Events
Farechild Events Invited WWE Legend Ric Flair to Its Event
Cartoon Franchise Trading Cards
Ravensburger Debuts the New Disney Lorcana Set 'Into the Inklands'
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Mobile Weenie Wedding Chapels
Oscar Mayer Made a Mobile Wedding Chapel for Springtime Ceremonies
Magical Mischief Games
Fairy Prank is a Family-Friendly Guessing Game
Iconically Located Wedding Pop-Ups
Couples Can Wed in Times Square This Valentine's Day
Celebratory Claymation Fashions
The the Nightmare Before Christmas Collection is at Hot Topic
Animation-Inspired Themed Hotels
Disneyland Resort Debuts the New Pixar Place Hotel