If there is one thing that all women have in common, it is that we all look for the perfect support--typically in bra form.
While the slideshow below may not provide the most practical bras around, they will definitely leave you wondering if your underwear drawer has quite enough excitement. Check it out for everything from fire-spitting bras to million-dollar negligee.
Implications - For many women, a bra is a must-have item; for others, however, this piece of lingerie is a symbol of patriarchy. Designers have responded to both sides of this contentious debate with unusual bra designs that spark conversation, appeal to fashionistas or raise funds for charitable causes.
50 Funky Bras
36
Controversial Support Bra Ad
Running Free
35
$6.5 Million Bras
Victoria's Secret ‘Fantasy Bra' for 2006
34
Interactive Wonderbra Ad
33
Pin-Up Lingerie
Fifi Chachnil's Topshop Capsule Collection
32
Pin-Up Fashion
Wonderbra Signs Dita von Teese
31
Pin-Up Fashion
Louis Vuitton Goes Retro for Spring-Summer 2008 with Six Top Models
30
Recycled Chopstick Bra
"My Hashi Bra"
29
Thinly Veiled Bras
Hana Soukupova Rocks a Racy Look at the Whitney Art Party
28
Armored Underwear
Bunka Fashion College Shows the Best of Their Wild Wear
27
Beer-Filled Bra
The Wine Rack
26
Chastity Bras
Japanese Marriage Bras Don't Unlock Unless a Ring is Inserted
25
Braziers As Wearable Art
The La Perla Dragon Bra
24
The G-String of Bras
Spanx Bra-llelujah
23
Cage-Inspired Bras
Enclosed Coop Underwear
22
Anatomy Underwear
Parsons 2009 Fashion Benefit Features Revealing One Piece
21
Lingerie Football Leagues
Super Bowl Halftime Show Expands to Full Schedule
20
Seamless Lace
New Victoria's Secret Embrace Push Up Bra
19
Jeweled Foliage Bras
Skin Jewelry by Ines de Castilho
18
$1.35 Million Lingerie
Bra With 100 Glittering Diamonds
17
Male Breast Support
Bras For Men
16
Greasy Undergarments
Bacon Bras
15
Bra-Baring Clubwear
Underwear as Shirts at Gucci Award Show Afterparty
14
Award Winning Underwear
2008 Best Undies Awards
13
Cathedral Arch Bras
Gothic Church-Inspired Lingerie by Marlies Dekkers Is Paradoxical Chic
12
Bra Bag
Keep Your Lingerie Safe While Traveling
11
Smart Bra
Underwear Detects Breast Cancer
10
Uplifting Cancer Fundraisers
‘The Artfull Bras Project' Features 49 One-of-a-Kind Bras
9
$1.3 Million Bras
Underwear With Sapphires and 2,500 Diamonds
8
Carousel Dresses and Cone Bras
Scantily Clad Revelers Go Wild for 'Dazed and Confused'
7
Candelabra Bras
Hannah Havana's Crazy Accessory Designs
6
Credit Crunch Lingerie Savers
Bra Extenders Give Too-Tight Undergarments a New Life
5
Massaging Bras
The Intimate Health ‘Brassage' Claims to Kneed Away Toxins
4
Bullet Proof Bras
German Breast Protection
3
Nutritious Negligee
The Cabbage Bra is Edible Support
2
Supportive Ads
Target Maternity Bras: Cranes
1
Carbon Neutral Clothing
Marks & Spencer to Sell Carbon Neutral Underwear
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The BLACKPINK x Paris Saint‑Germain Range Features K‑pop Style
Modern Heritage-Based Streetwear
adidas Spotlights its 'Superstar Collection' for Fall and Winter
Inclusive Lace Collections
Parade Debuts Everyday Lingerie Line 'That Lace' for All Bodies
Romantic Kitschy Lingerie
For Love & Lemons Debuts its Lucky to Love Me and Valentine's Day Lines
Unapologetic Lingerie Campaigns
MARIEMUR's Judge Me Guilty Celebrate's Confidence and Desire
Politically-Inspired Runway Collections
Selkie’s The Libertine Collection Channels Feminine Power
Ultra-Flattering Bodysuit Designs
BetterMe's Iconic Catsuits are Alluring and Performance-Driven
Ultra-Light Intimates Silhouettes
Bloomers Intimates Introduces the Feather Lace Panties in 2025
Romance-Driven Lingerie Collections
Boohoo Launches the Let’s Talk About Love Collection
Femme Fatale-Inspired Swimwear Capsules
LSPACE Emphasizes Chic Sophistication with Its New Capsule
Flattering Spring-Forward Garments
Mars The Label Adapts Its Sculpted Silhouettes to Springtime
Valentine's-Inspired Period Panties
Modibodi Debuts its Valentine's Day Period Underwear Line
Athletic Shoe Adornments
Adidas Dresses Up the Samba With Lace & Pearls in a Charming New Release
Co-Branded Feminine Fashion
The PINK x LoveShackFancy Collab is Frilly & Floral with a Gen Z Twist
Racy Lingerie Campaigns
Agent Provocateur Has Unveiled Its Autumn 2025 Promotional Campaign
Mother-Daughter Founded Intimates Brands
Cureus Label Redefines Intimates with Confidence
Dreamy Apparel Collections
Frankies Bikinis’ Keepsakes Collection Embodies Romantic Ease
Premium Resort-Style Fashion
Banana Republic Launches a White Lotus Collection
Bridal-Inspired Lingerie Campaigns
Rihanna Stars in Savage X Fenty's Bridal Lingerie Campaign
Cleverly Branded Energy Drinks
Fire Brands Targets Gen Z with Playboy Energy Drink
Textured Loungewear Collections
Brunette the Label Launched Its Community-Focused WAFFLES Lines
Playful Showgirl-Inspired Apparel
SHEIN Taps Into The Life of a Showgirl with Vibrant Pieces
Liberating Lingerie Collections
ZHILYOVA Creates Feminine Designs That Blur Traditional Boundaries
Versatile Activewear Essentials
Under Armour Features Co-Ord Pieces for Functionality and Style
Vibrant Comfort-Forward Apparel
Parade Launched the 'Lazy Daze Collection' for Summer
Tropically Inspired Garment Designs
Ashaki Embraces Heirloom-Quality Construction
Locker Room-Inspired Apparel Collections
Lacoste Explores Vulnerability and Victory for SS26
Ultra-chic affordable swimwear designs
Mimi Flamingo debuts the stylish 2026 Signature Styles
Delicate Bridal Lingerie Lines
Lorette Seeks to Redefine Traditional Wedding Undergarments
Thoughtfully Designed Activewear Lines
BetterMe's Motion Collection Combines Style & Functionality
Brazil-Inspired Minimal Sculpted Fashion
Farruche's Logo Ribbed Knit Tank is the Focus of VERÃO 25
Vibrant Lingerie Collections
The New Lorette Spring/Summer Collection is Playful and Elegant
Sustainable Statement Swimwear
Stefania Frangista Reimagines Beachwear with Nature-Inspired Design
Fuller-Bust Wireless Bras
Knix Launched a Shape-Focused Bra for Fuller Busts
Versatile Apparel-Lingerie Brands
Boobwear Brand Nuudii Redefines Comfort for Women Everywhere
It Girl-Inspired Fashion Lines
Veronica Beard Recently Launched Its Spring/Summer 2025 Capsule
Influencer-Promoted Festive Lingerie Capsules
Hanky Panky Debuts Its Holiday Line with Lexi Wood
Actress-Approved Lingerie Brands
SYRN Lingerie Was Created by Sydney Sweeney
Pride-Honoring Joint Fashion Capsules
Diesel and Tom of Finland Foundation Launch a New Capsule
Spring-Inspired Activewear Drops
SET’s Coastal Countryside Collection is Airy and Versatile
Functional Everyday Footwear
Under Armour Spotlights a Selection of Versatile Shoes
Built-In Summer Tops
UNIQLO AIRism Bra Tops and Dresses Offer Breathable Support with Fewer Layers
Cozy Versatile Sweater Capsules
Brunette the Label Introduces a New Autumn-Ready Sweater Lineup
Valentine's Day Intimates
Love & Lemons Valentine's Day Collection Brings Romance to Life
Seductive Winter Loungewear Lines
Kim Kardashian‘s SKIMS’ Brand Has a New Winter Heat Collection
Travel-Friendly Loungewear Collections
Frankies Bikinis Unveils Its New Travel Diaries Collection
Functional Airy Apparel
UNIQLO’s AIRism Collection Features Anti-Odor Pieces
Contemporary Vintage Frames
The BRU Eyewear Fall Range Boasts vintage-inspired silhouettes
Empowering Founder-Inspired Swimwear Campaigns
Knix’s Latest Campaign is Titled 'Out of Office'
French Resort Swimwear
Bydee's La Piscine Privée Has Château-Inspired Swim, Resortwear and Jewelry
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Underwear-Imitating Hybrid Garments
Balenciaga Presents the Cut Off Brief Skirt for FW25
Wellness Focused Swimwear
Bathing Belle Designs Its Fall/Winter Line for Cold Plunge Culture
Festive Candy-Inspired Undergarments
The Stripe & Stare Candy Cane Collection is Extra-Soft
Adorable Silk Panties
Lorette Lingeri Boasts the Cute Jolie Silk Panties in River Blue
Romantic Capsule Collections
Honey Boutique Launched a Fluid, Feminine 'Hopeless Romantic' Edit
Comfortable Seamless Bras
Floatley Cozy Wireless Scoop Plunge Bra Just Launched
Functional Support Bras
Parade Debuts its 'Underwire Bra Collection'
Valentine's Day Intimates Collections
Yitty's Valentine's Day Shop Embraces Confidence with Style
Effortlessly Stylish Summer Collections
The BA&SH x Suzie Kondi Collaboration is Free-Flowing
Elevated Loungewear Lines
UNIQLO's New Collection Blends Comfort with Street-Ready Style
Luxury Bold Underwear Styles
Calvin Klein's Unveils Their Autumn Campaign
Heartwarming Life-Tech Apparel
nanamica Introduces a New Collection for Spring/Summer 2025
Iconic Women-Inspired Fashion Capsules
Yoga Jeans Presents the MUSE Spring/Summer 2026 Collection
Confidence-Focused Underwear Ranges
The Knix Valentine's Day Edit Spotlights Comfy Essentials
Fashion-Forward Shapewear
Calvin Klein Shapewear Integrates Details Like Lace & Signature Logos
Sustainable Dog Clothes Brands
Pet Passion offers Dog Wear Inspired by Babywear Design Techniques
Contemporary Sports Brands
Staud Sport Aims to Elevate Everyday Athleisure
Summery Compression Clothing Collections
The SPANX® Active Range for Summer Has Made its Debut
Functional Artisanal Candle Collections
Pinky Swear & Co. Merges Urban Aesthetics & Aromatherapy
Health Awareness Undergarments
The UnderAware Brings Awareness to Testicular Cancer in April
Carefree Golf Wear Collections
Bad Birdie Presents the Playful Bad Weekend Collection
Travel-Ready Sophisticated Shapewear Collections
Body by Miraclesuit Boasts a New Collection
Bra-Preserving 3D-Printed Hangers
Joyce Lai Creates the Bras Up Hanger with Recycled Materials
Athlete-Approved Intimates Lines
Victoria's Secret Debuts the Season of Strapless with Angel Reese
Lace Corset Lingerie Designs
Honey Birdette Summer Campaign Brings Lingerie into Everyday Wear
Elevated Layered Bras
The Layered Bra from FORM is a Stylish Athleisure Piece
Comfortable Summer Dresses
Lorette Lingerie Offers the Stunning Folie Summer Dress in Cerulean
Temperature-Regulating Sports Bras
Thirdlove's TempSync Active Supports Daily Activity & Movement
Stylish Beach-Ready Swimwear
Parade’s New Swim Collection Boasts Inclusive Silhouettes
Artist-Inspired Ready-To-Wear Capsules
Chloé's Pre-Fall 2026 Collection is Titled Female Trouble
High-Performance Strength Training Apparel
REP Fitness Debuts a New Range in the UK
Hiking-Ready Summer Apparel Lineups
BlackStrap Boasts the Spring/Summer 2026 Collection
Collaborative Inclusive Swimwear
Frankies Bikinis and Khy Join on the Cloud Cups Capsule
Inclusive Sustainable Swimwear
SHEILA Features a Unique Range of Activewear-Inspired Beach Styles
Redefined Comfort-Forward Bras
Understance Introduced its Collection of 'FlexWire' Bras
Stylishly Fused Denim Capsules
KSUBI and Elle Ferguson Partner for the 'KSUBI by Elle' Collection
Complimentary Sculptural Jewelry Pieces
Spanx Has Announced a Collaboration with L'Enchanteur
Inclusive Comfort-Focused Bra Designs
Cacique Intimate's Smart Lift Bra Targets Fuller-Busts
Contemporary Femininity-Inspired Fashion Capsules
Magda Butrym's Resort 2026 Presentation is Chic
Culturally Backed Fashion Launches
Brigade Launches its First SS25 Collection Based in NYC
Patented Swimwear Systems
Sabal Swim Calls Attention to Its CupUp Technology for AA to B Cups
Shapewear-Inspired Everyday Fashion Capsules
Julia Haart's BODY by Julia Debuts a New Chic Line
Luxe Comfort-Forward Loungewear
Bloomers Intimates Features Stylish Loungewear Essentials
Lawnmower Lingerie Sets
The Natural Light Lawngerie Set Protects Gear in a Seductive Way
Limited-Edition London Collections
Sweaty Betty Launches Its Powered by London Collection
Parisian Sophisticated Fall Fashion
NN.07 Introduces the New Collection for the FW25 Season
Braided Furniture Collections
The Ariake Braid Collection Brings Together Two Design Traditions
Surreal Eyewear Collections
Schiaparelli's Fetish Sunglasses Capsule Represents a Bold Evolution
Ultra-Breathable Triangle Bralettes
Bombas Introduces the SoftMesh Triangle Bralette
Opulent Holiday Apparel Lineups
Brunette The Label Launches its Festive New Holiday Collection
Artist-Approved Summer Fashion Capsules
Veronica Beard Partners with Pauline de Roussy de Sales
Comfortable Women's Liners
Skimpies is an Essential Underwear Replacement for Women
Modernized Private Label Lingerie
M&S Body is Arriving with a 300 Piece Collection
Empowering Limited-Edition Hoodies
The Exclusive Sisterhoodie is Designed to Be Passed On
Elevated Pre-Fall Apparel
The Veronica Beard SUMMERING Collection is Effortlessly Chic
Minimalist Bridal Accessories Collections
Ariel Taub Debuts Its Exquisite Spring/Summer 2026 Line
Timeless Swimwear Designs
frëkl Swimwear Boasts the Well-Fitting Icon One-Piece
Heritage-Inspired Underwear Designs
The Hendon Heritage Muse Undergarment is Timeless and Premium
Brazilian Craft-Inspired Handmade Fashion
Farruche Presents its VERÃO 25 Capsule for Summer
Women's Evenings Wear Collections
Mars the Label Has Released Its Love Letters Collection
Versatile Sleek Swimwear Designs
Dandy Del Mar Presents New Pieces to its Summer Roster
Faux-Piercing Push-Up Garments
SKIMS Presents the Ultimate Pierced Nipple Push-Up Bra
Cotton Underwear Essentials
Tommy John's Signature Cotton Collection is a Thoughtful Expansion
Flexible Underwire Bras
Wacoal's Industry-First EverFlexing Bra Adapts Across Six Sizes
Empowerment Beauty Kit Launches
Wanessa Moura's New Release Features an Anti-Rape Whistle
Functional Postpartum Recovery Sets
Nyssa Boasts the Comfort-Focused FourthWear Bundle
AI-Powered Bra Fitting Platforms
The 'Brarista' Platform Streamlines Undergarment Fittings
Lightweight Lift Bra Designs
Cacique Intimates Introduces the Lightest Lift Bra
Empowering Shapewear Collections
Popilush Debuted Its Latest Capsule at 'Meet Me in New York'
Back-Smoothing Bra Styles
Shapellx Launched Two Bare Essentials AirSlim Styles for Wedding Season
Breakthrough Menstruation Undergarments
The Step One Period Underwear Range Features Many Styles
Relaxed Vintage-Inspired Apparel
Djerf Avenue Spotlights its 'Breezy Summer' Capsule
Size-Inclusive Shapewear Brands
Shapermint Has Officially Expanded into the Canadian Market
Text-Forward Fashion Capsules
Veronica Beard Taps Thomas Lélu for a Witty Spring Collaboration
Post-Surgery Garment Ranges
The Primark Breast Cancer Awareness Collection Has 49 Pieces
Silver-Inspired Intimate Collections
Bloomers Intimates Highlights Its Silver Belle Colorway
Expanded Debut Sock Ranges
Step One's All-New Socks Collection Sold Out Within a Day
Comfort-Forward Swimsuit Capsules
onewith x Claire Buckley Launch an Underwear-Like Collection
Film-Centric Fashion Capsules
Rihanna's Fenty Joins Puma on a Special Smurfs Collection
Colorfully Patterned Bold Skiwear
Farm Rio Introduces a Look at its New Ski Collection
Sleek Moisture-Wicking Camisoles
UNIQLO's AIRism Bra Camisole Features the Brand's DRY Technology
Wildfire Relief Apparel Lines
Clare V. Unveils a T-Shirt Line Benefitting Los Angeles Residents
Parisian Altheisure-Style Sleepwear
BED Sleepwear Debuts Adjustable Satin Loungewear
Cooling Menopause Undergarments
Truekind's TrueCool Collection Has a Bra & Mid-Waist Brief
Size-Inclusive Activewear
FORM Expanded Its Range to Embrace Every Body Type
Essential 90s-Inspired Activewear
FORM Features Stylistic and Layering Activewear Pieces
Inclusive Wardrobe Staples
NORMFORM Champions Those Who Do Not Fit Societal Norms
Inclusive-Forward Cheeky Pajamas
The ‘Homebody’ Sleepwear Collection Features Breathable Fabrics
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign