To show their clever innovations in supportive technology for maternity bras, The Campaign Palace created this ad campaign for Target.
The Melbourne, Australia-based advertising agency aptly titled the campaign "Cranes," as it features a woman in a white Target bra and two small, Target-branded cranes on either side, with hooks holding up the bra at various points.
The tag line reads, "Target maternity bras. With built in support."
Implications - Photographer Stuart Crossett was the lucky man who got to shot this innovative campaign. The Creative Director/Art Director Tony Leishman is the genius behind the curvy crane idea. The Target maternity bra ad will definitely attract the attention of both pregnant women and their husbands.
More Stats +/-
NBA Jam Motif Sneakers
Floral-Accented Bear Figurines
Luxurious Hotel Restaurant Renovations
Convertible Summer Shoes
Geometric Hand-Made Structures
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Target Maternity Bras: Cranes
- By: BiancaApr 3, 2008 Updated: Jun 10 2011