When it comes to promotions and marketing, the go-to for small social business start-ups is typically word of mouth, funding and, well, the web, the web, the web, however, nothing makes an impact quite like these festival-using purpose projects.
From social good performance venues to virtuous event celebrations, some of the examples are the kind of the traditional booth-like advertising but part of it is about getting people together in one place, like the A Good Week event, which was essentially a week-long (that's obvious) social innovation festival that included bike activities, cash-flow modeling workshops and also online smallholder farm-led initiatives. Festival-using purpose projects take the story offline and bring in what they can when they can in a communal and usually supportive space.
11 Festival-Using Purpose Projects
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Family-Owned Social Businesses
Yala is a Lifestyle Company with Ethical Clothing and Accessories
10
Pinot Noir with Purpose
'ONEHOPE Wines' Donate Half Their Profits to Charity
9
Creative Upcycled Festival Sites
Industrius is a Change Engine Transforming Waste in London
8
Social Good Performance Venues
Creative Common is a Place Where Community Comes Together
7
Virtuous Event Celebrations
The 'A Good Week' Launch is on Its Way So Prep for Fun
6
Crowdfunding Community Offshoots
CSI's Catalyst is a Platform for Funding Social Projects
5
Fearless Social Innovation Festivals
A Good Week Celebrates Bettering the World
4
Painter-Inspired Catwalks
The Social Studio FW 2012 Collection is Exotic and Ethical
3
Healthy Skin Products
Aloevive is a Cosmetics Company Using Certified Organic Aloe Vera
2
Electrifying Donation Bracelets
Electric Family Creates Friendship Bracelets for World Vision
1
Goodwill-Funding Conventions
The Festival de Ideias Bankrolls Community Innovation
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American Express Canada's "Room for Thought" Contest (Sponsored)
Bringing Dreams to Life
AMEX Canada's ‘Room For Thought' Finalists (Sponsored)
Quirky Color-Blocked Catwalks
The Something Else FW 2012 Collection is Electric and Youthful
Ferocious Rosy Runways
The Flannel FW 2012 Collection is Fierce and Floral
25 Socially Responsible Alcohol Innovations
From Tetra-Packaged Wines to Charitable Watering Holes
Aimi Duong, Founder of Oimei Co. (INTERVIEW)
Global Street Art Sneakers
BucketFeet Shoes Support Artists and Empower Children
Muted Pastel Catwalks
The Lisa Ho FW 2012 Collection is Both Feminine and Masculine
Earthy Ethical Fashion
Emma Watson Launches Green-Chic Clothing Line With People Tree
Seasonal Eco Eateries
A Better World Cafe Serves up Accessible Sustainable Food
Socially Conscious Timepieces
The Purchase of a 1:Face Watch Brings Awareness to Global Issues
Ethical Shopping Sites
Magnifeco is an Eco-Fashion Source Featuring All Things Socially Good
Natural Organic Clothing
Planet Earth Green Label
Community Hot Desks
Hub Vilnius Lets Social Innovators Come Together in Lithuania
Colossal Interactive Offices
Diesel Headquarters is a Bold Statement Reflecting the Brand
Well-Wasted Cuisine
FoodCycle Uses Surplus to Feed Local Communities
Positivity-Spreading Creative Agencies
Baldwin& Creates Brands Through Advertising and Content
Mass-Produced Organic Cosmetics
Victoria's Secret Launches ‘Pink Body' Line of V
Contemporary Toga Catwalks
The Camilla and Marc FW 2012 Show Features Haute Tied Dresses
Humanitarian Fashion Lines
David Peck Takes Inspiration from and Gives Back to Ugandan Villagers
Extreme Cutout Catwalks
The Toni Maticevski FW 2012 Show is Haunting and Sensual
Eco-Conscious Sundresses
Worldstock Sells Fair Trade Goods, Giving 60-70% of Profits to Artisans
Bike-Promoting Community Companies
'Get Cycling' is a Social Enterprise Promoting a Healthy Life
Anti-Sweatshop Apparel
The 'Autonomie Project' Offers Competitively Priced and Fashionable Clothes
Cancer Survivor Branded Booze
Cleavage Creek's Charity Wine
Poverty-Focused Innovation Labs
Proximity Designs is a Myanmar-Based Non-Profit Enterprise
Feminine Feathered Catwalks
The Aurelio Costarella FW 2012 Collection is Chic
Experience-Creating Cleaners
The Eco Laundry Room Has a Cafe, Kid's Play Area and Free WiFi
Earth-Toned Runways
The Kirrily Johnston FW 2012 Collection Features Haute Western Attire
Romping Retro Runways
The Talulah FW 2012 Collection is Vintage Comfort Couture
Earthy Alcohol Branding
Alternative Organic Wine Packaging Gives the Vino a Natural Charm
Crowdfunded Social Innovator Sites
‘StartSomeGood’ Grows Purpose-Driven Initiatives
Ethical Quinoa Vodka
FAIR. is the World's First Fair Trade Certified Spirits Brand
Avant-Garde Organics
LuxLife Apparel
Austrian Innovation Hubs
Emersense Brings Together Social Entrepreneurs in Vienna
Fiery Punk Rock Runways
The Trimapee FW 2012 Collection is Fierce and Floral
Affordable Working Hubs
10 Carden is for Social Innovators Making an Impact
Leigh Morlock, Creative Director and Co-Founder of Push Pull Cambodia (INTERVIEW)
Micro-Volunteering Platforms
Raise5 Enables the Charitable Giving of Your Time and Talents
Organic Argan Oils
Kahina Giving Beauty Draws on Moroccan Women's Beauty Rituals
Minimal Mineral Makeup
Alima Pure Offers Natural Cosmetic Products for Women
Subsidized Community Restaurants
Ellice Cafe & Theatre is a Hub of Activities and Delicacies
Fresh Perspective Posts
The Social Business Visit to the FoodCycle Cambridge Hub
Bridget Hilton, Founder of LSTN Headphones (INTERVIEW)
Socially Conscious and Eco-friendly
Collaborative Creation Gigs
Good for Nothing Brings People Together for Fast-Track 'Doing'
Youth Development Programs
The Spring Project is a Radical Employment Effort in London
Child-Benefit Energy Bands
Charitable Nike+ FuelBand Gives to Children's Hospital in Portland
Alex Budak, Co-Founder of StartSomeGood (INTERVIEW)
Vegan Fair Trade Ventures
Autonomie Project is Fashion That Doesn't Hurt the Wallet or the Planet
Social Enterprise Beer
SABMiller Commits to 'Farming Better Futures' with Impala Lager in Africa
Ethical Artisan-Empowering Organizations
Shopping for a Change is a Globally Minded Non-Profit
Stuff-Sharing Social Enterprises
Unstash Fosters Collaborative Consumption for Sustainability
Social Responsibility Strategists
'A Very Good Company' Offers Communications for Positive Change
Charitable Designer Stuffed Animals
The Children In Need Pudsey Bears Were Designed By Big Names
Creating Community Bonds
CSI's Tonya Surman Addresses the 2011 Social Finance Forum
Charity-Funding Carnivals
Community Interest Company Circus Starr Uses Its Donated Ticket Schemes
Lon Wong, Co-Founder of Unstash (INTERVIEW)
Collaborative Consumption Platform
Social Media Chardonnay
Fledgling 'Twitter' Wine Encourages Child Literacy
Supply Chain Integrating Loans
Kinara Capital is a Social Enterprise Supporting Startups in India
Fearless Social Innovation Festivals
A Good Week Celebrates Bettering the World
Gourmet Lip-Smacking Moisturizers
Etsy Seller 'soap' is Dishing Out Delectable Vegan Lip Balms
Passionate Internet Communities
Phinklife is a Social Platform and Non-Profit Organization
Peace-Filled Community Spaces
Busboys and Poets is Part Performance Venue and Part Restaurant
Baseball Charity Wines
Boston Red Sox Longball Cellars
Sasquatch Beauty Balms
Bigfoot's Girlfriend Lip Conditioner Tastes like a Beastly Romantic
Social Finance Forums
Mobilize Capital and Inspire New Ideas at 'Investing in Good Deals'
Alternative Micro-Investment Platforms
InVenture Helps Entrepreneurs in Developing Countries
Sexuality-Celebrating Social Enterprises
'Coffee, Cake & Kink' Fosters Community and Conversation
Beers for Social Good
Exotic Drinks at the Shebeen Bar Benefit Developing Nations
Remembrance Alcoholic Beverages
The 9/11 Memorial Commemorative Wine Raises Money for Charity
Artistic Globe Auctions
The Conde Nast Traveler 2012 Visionaries Series is Designed by Celebrities
Vegan Lip Balm
Hurraw! Balm Proves Green Beauty Isn't Only Skin-Deep
Sustainable Product Wholesalers
Honest Green is a Nation-Wide Distributor of Natural Items
Rentable Lawns
The TimeShare Backyard Lets New Yorkers Experience a Slice of Suburbia
Eco-Friendly Gift Boutiques
90210 Organics Offers Earth-Conscious Products
Eco Hand-Printed Apparel
Harvest Textiles Unveils a Colorful Line of Organic Kids Clothing
CSR Influencers
'One Love Network' Empowers Consumers to Impact Social Good Budgets
Community-Driven Agencies
The Burton Street Foundation Enhances the Quality of Life in Sheffield
One-for-One Apparel Campaigns (UPDATE)
Marks & Spencer Launches a Recycling Initiative 'Shwopping'
Community Health Commitments
Alliance of Chicago Has Been Serving Low-Income Communities Since '97
Community-Driven Workspaces
The Centre for Social Innovation Promotes New Ideas
For-Profit Social Bus Services
HCT Group is a UK Transportation-Providing Beneficial Business
BNN: Jeremy Gutsche Talks Auto Theft and Bacteria on the Pitch (30 Minutes)
Impact-Driven Cookstove Designers
Prakti Design Produces Innovative Cookstoves for the Poor
Stacey Horowitz, Founder of Shopping for a Change (INTERVIEW)
Supporting Global Artisans
Change-Making Communities
Ashoka's Youth Venture Empowers Young People to Promote Positivity
Transportation Industry-Sustaining Loans
Own Your Own Boda Serves Taxi Drivers in Uganda
Flying Pig Pitches
Good Deals UK Brings Unconventional Voting to the 2011 Social Finance Forum
Eli Malinsky, Director at the Centre for Social Innovation -
BNN: Jeremy Gutsche Judges YouBid Local and Mygazine on the Pitch (30 Minutes)